Salisbury, MD Airbnb Market Data, Statistics, and Occupancy Rates

Salisbury Short-Term Rental Market Overview

Salisbury, MD is a compact short-term rental market with just 38 active Airbnb listings, offering investors a relatively uncrowded playing field on Maryland's Eastern Shore. With an average annual revenue of $26,120 and home values averaging $386,775, the revenue-to-price ratio sits above the state average — a key draw for yield-focused buyers. Occupancy currently runs at 24%, below the 35% Maryland average, but pronounced summer seasonality and limited supply create pockets of strong performance for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Salisbury short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Salisbury

Investors are drawn to Salisbury for its favorable revenue-to-price dynamics and low competition in a market where a handful of well-managed properties can capture outsized seasonal demand.

Expert Market Assessment

"Salisbury presents a moderate opportunity for STR investors who can navigate its sharp seasonality. Revenue swings dramatically from a low of roughly $1,108 in December to a peak of $4,674 in August, meaning cash-flow planning needs to account for lean winter months. The market's ROI score of 60 out of 100 — rated "Attractive Opportunity" — reflects a healthy revenue-to-price ratio pulling the score upward, partially offset by below-average growth trends and middling occupancy stability. Investors targeting 2- or 3-bedroom properties will find the strongest balance of occupancy and yield in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Salisbury

Average revenue by month in Salisbury

Salisbury shows extreme seasonality, with August peaking at $4,674 — nearly four times the December low of $1,108. The May-through-September window accounts for the bulk of annual earnings, making summer performance critical to hitting revenue targets.

Active Airbnb listings by property size in Salisbury

One-bedroom units dominate supply with 16 of the 38 total listings, while 2-bedroom and 4-bedroom properties each have just 6. The relatively thin inventory of mid-size (2–3 bedroom) listings could represent an opportunity for investors to enter a less saturated segment.

Average daily rate (ADR) by property size in Salisbury

ADR climbs steadily from $102 for 1-bedroom properties to $235 for 4-bedroom units, roughly a 2.3x premium. The jump from 2-bedroom ($143) to 3-bedroom ($213) is especially notable at nearly 50%, suggesting a meaningful pricing power gain for that extra room.

Average RevPAN by property size in Salisbury

Three-bedroom listings deliver the strongest RevPAN at $77, well ahead of 2-bedroom ($50) and 4-bedroom ($33) properties. One-bedroom units lag significantly at just $15, indicating that smaller properties struggle to convert available nights into revenue in this market.

Average occupancy rates by property size in Salisbury

Two- and 3-bedroom units lead in occupancy at 35% and 36%, respectively, closely mirroring the state average. Four-bedroom properties trail at just 14%, suggesting that larger homes face demand constraints and may sit empty more often despite their higher nightly rates.

Average monthly revenue by property size in Salisbury

Four-bedroom properties top monthly revenue at $3,039, followed by 3-bedrooms at $2,728 and 2-bedrooms at $2,612. One-bedroom units earn roughly $1,225 per month — less than half the revenue of larger configurations, making them harder to justify as standalone investments.

Average annual revenue by property size in Salisbury

Annual revenue ranges from $14,710 for 1-bedroom listings to $36,474 for 4-bedroom properties, with 3-bedrooms close behind at $32,742. Given that 3-bedroom units also post the highest RevPAN and strong occupancy, they may offer the most compelling return potential when factoring in lower acquisition and operating costs compared to 4-bedroom homes.

Most common amenities for Airbnb listings in Salisbury

Parking (97%), kitchen (90%), and backyard access (79%) are near-universal among Salisbury listings, reflecting a market geared toward guests who value practical, home-like accommodations. Workspace availability at 63% signals meaningful demand from remote workers or university-related visitors, while premium amenities like pools (5%) and EV chargers (5%) remain rare differentiators.

Understanding Salisbury's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Salisbury's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that gives investors a stronger yield relative to entry cost than many Maryland markets. Occupancy stability and supply/demand balance score at average levels, while market growth trends land below average — a reminder that this market rewards careful property selection over broad momentum. Pairing this data with local regulatory research and a realistic seasonal cash-flow model will give investors the clearest picture of whether Salisbury fits their portfolio.

Short-Term Rental Regulations in Salisbury

Understanding local STR regulations is essential before investing in Salisbury. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Salisbury, MD may need to obtain permits or register with local authorities before listing a property. Investors should verify current requirements with the City of Salisbury and Wicomico County, as Maryland municipalities can set their own STR rules.

Key Restrictions

Common restrictions in markets like Salisbury can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. It's essential to review any applicable zoning regulations and homeowner association agreements before purchasing an investment property.

Tax Obligations

Short-term rental hosts in Maryland are generally subject to state sales and use tax as well as local transient occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Maryland Comptroller's office and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Salisbury can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Salisbury's STR market is likely to follow its established seasonal pattern, with peak revenue concentrated in July and August when monthly earnings can exceed $4,300. Given below-average market growth trends, we estimate ADR may hold steady or rise modestly in the 1–3% range, while occupancy could stabilize around 22–26% on an annual basis. The 192% year-over-year growth in active listings is worth monitoring — if new supply outpaces demand, rate pressure could emerge, though the market's small absolute size means a handful of listings can shift that number significantly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Salisbury, MD

What is the average Airbnb occupancy rate in Salisbury?

The average occupancy rate for Airbnb listings in Salisbury is currently 24%, which falls below the Maryland state average of 35%. Occupancy varies significantly by property size — 3-bedroom units lead at 36%, while 1-bedroom and 4-bedroom properties see rates of 16% and 14%, respectively. Seasonal demand during summer months significantly boosts occupancy during peak periods.

How much do Airbnb hosts make in Salisbury?

Airbnb hosts in Salisbury earn an average of $2,176 per month and approximately $26,120 per year based on trailing 12-month booking data. Earnings vary by property size: 4-bedroom listings average $3,039/month ($36,474 annually), while 1-bedroom units bring in roughly $1,225/month ($14,710 annually). Peak summer months like July and August can generate $4,300–$4,674, while winter months may dip below $1,300.

Is Salisbury a good market for Airbnb investment?

Salisbury scores 60 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier. The market's standout factor is its above-average revenue-to-price ratio, supported by moderate home values averaging $386,775. Investors should be prepared for pronounced seasonality and below-average growth trends, but the limited supply of just 38 active listings means there's room for well-managed properties to capture meaningful market share.

What is the average daily rate (ADR) for Airbnb in Salisbury?

The average daily rate in Salisbury is $172, which is notably below the Maryland state average of $368. ADR scales with property size, ranging from $102 for 1-bedroom listings to $235 for 4-bedroom properties. The lower ADR compared to coastal Maryland markets reflects Salisbury's inland positioning but also keeps acquisition costs and guest price sensitivity more manageable.

Are short-term rentals legal in Salisbury?

Short-term rentals can be operated in Salisbury, MD, though hosts may need to obtain local permits or register with city and county authorities. Regulations can change, so prospective investors should check directly with the City of Salisbury and Wicomico County planning departments for the most current requirements regarding zoning, licensing, and any operational restrictions.

When is peak season for Airbnb in Salisbury?

Peak season in Salisbury runs from June through August, with August being the single strongest month at $4,674 in average revenue. July follows closely at $4,359. Revenue drops sharply after September and reaches its lowest point in December at roughly $1,108. This summer-heavy pattern is consistent with Eastern Shore tourism demand and seasonal travel trends.

How many Airbnbs are there in Salisbury?

As of April 2026, there are 38 active Airbnb listings in Salisbury. The supply is dominated by 1-bedroom units (16 listings), followed by 3-bedroom (8), and then 2-bedroom and 4-bedroom properties (6 each). The relatively small total listing count means new entrants can meaningfully impact the competitive landscape.

How is Airbnb revenue calculated in Salisbury?

The annual and monthly revenue figures shown for Salisbury are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Salisbury, MD market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions may have shifted since collection. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.