Salt Lake City, UT Airbnb Market Data, Statistics, and Occupancy Rates

Salt Lake City Short-Term Rental Market Overview

Salt Lake City's short-term rental market benefits from a unique blend of outdoor recreation, ski-season demand, and a growing metro economy that keeps guests booking year-round. With 1,729 active Airbnb listings, a 50% average occupancy rate that outpaces the Utah state average of 42%, and an average annual revenue of $25,259, the market offers a balanced entry point for investors. The ROI score of 55 out of 100 reflects healthy demand and above-average occupancy stability, though property values averaging $911,909 temper the revenue-to-price ratio.

Key Market Statistics

According to Rabbu market data, the Salt Lake City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Salt Lake City

Salt Lake City draws STR investors with its strong occupancy stability, dual-season tourism appeal, and diversified demand from both leisure and business travelers.

Expert Market Assessment

"Salt Lake City presents an attractive opportunity for STR investors who can navigate its higher property acquisition costs. The market's above-average occupancy stability and dual-season demand—peaking in February–March for ski season and July–August for summer recreation—create a revenue profile with manageable seasonality. Revenue dips notably in April ($1,685) and November ($1,463), but no single month drops severely enough to threaten cash-flow viability. Investors targeting larger properties stand to capture significantly higher returns, though the below-average revenue-to-price ratio means careful underwriting is essential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Salt Lake City

Average revenue by month in Salt Lake City

Revenue peaks in March at $2,752—driven by late ski season demand—with a secondary summer peak in August at $2,396, while November marks the low point at $1,463. The roughly $1,300 spread between peak and trough months indicates moderate seasonality that investors can manage with dynamic pricing strategies.

Active Airbnb listings by property size in Salt Lake City

One-bedroom units dominate supply with 684 listings (40% of the market), followed by 2-bedrooms at 431. Larger properties with 5+ bedrooms total just 97 listings, suggesting potential opportunity for investors willing to enter the higher-capacity segment where competition is thinner.

Average daily rate (ADR) by property size in Salt Lake City

ADR scales steeply with property size, rising from $97 for studios to $626 for 6+ bedroom homes—a more than 6x premium. The sharpest jump occurs between 4-bedroom ($331) and 5-bedroom ($499) properties, where the $168 ADR increase signals strong group-travel demand for larger accommodations.

Average RevPAN by property size in Salt Lake City

Revenue per available night climbs consistently with size, from $39 for studios to $322 for 6+ bedroom properties. Even after accounting for occupancy, larger homes deliver dramatically better per-night revenue, with 4-bedroom units at $172 RevPAN representing a strong mid-range option.

Average occupancy rates by property size in Salt Lake City

Two-bedroom properties lead in occupancy at 53%, while studios trail at 40%—a 13-percentage-point gap that reflects weaker demand for the smallest units. Mid-size and larger properties (2–6+ bedrooms) cluster tightly between 49% and 53%, indicating stable demand across most configurations.

Average monthly revenue by property size in Salt Lake City

Monthly revenue ranges from $1,210 for studios to $6,707 for 6+ bedroom properties, with each additional bedroom adding roughly $600–$1,700 in monthly income. Three-bedroom listings at $2,755 per month represent a compelling middle ground, earning more than double studio revenue with manageable operating complexity.

Average annual revenue by property size in Salt Lake City

Annual revenue potential rises from $14,527 for studios to $80,489 for 6+ bedroom homes, with 5-bedroom properties at $64,434 offering strong returns for investors targeting the group-travel segment. Four-bedroom properties generating $44,248 annually may present the best balance of revenue and acquisition cost for most investors.

Most common amenities for Airbnb listings in Salt Lake City

Kitchens (98%) and parking (96%) are near-universal, reflecting guest expectations in a car-dependent Western market where self-catering is the norm. A workspace is offered in 69% of listings, signaling meaningful remote-work demand, while differentiators like hot tubs (24%) and pools (8%) remain relatively uncommon and could help listings stand out.

Understanding Salt Lake City's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Salt Lake City's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability that provides a reliable demand floor. However, the below-average revenue-to-price ratio—reflecting home values averaging $911,909 against $25,259 in annual revenue—means investors need to be strategic about property selection and pricing to achieve strong cash-on-cash returns. Pairing this data with thorough local regulatory research and careful property-level underwriting will help investors determine whether specific opportunities in Salt Lake City align with their return targets.

Short-Term Rental Regulations in Salt Lake City

Understanding local STR regulations is essential before investing in Salt Lake City. Here's the current regulatory landscape:

Permit Requirements

Salt Lake City, Utah may require short-term rental operators to obtain a business license or specific STR permit before listing a property. Investors should verify current permit and registration requirements directly with Salt Lake City's licensing department and the State of Utah.

Key Restrictions

Common restrictions in markets like Salt Lake City can include occupancy limits, minimum stay requirements, noise and parking regulations, and caps on the number of permitted rentals in certain zones. HOA rules may also limit or prohibit short-term rentals in specific neighborhoods, so reviewing any applicable covenants is essential before purchasing.

Tax Obligations

Short-term rental hosts in Utah are typically subject to state and local transient room taxes, as well as sales tax on rental income. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Utah State Tax Commission and Salt Lake City's revenue office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Salt Lake City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Salt Lake City's STR performance is expected to remain steady, with occupancy rates likely holding in the 48–52% range given above-average demand stability. Seasonal peaks during ski season (February–March) and summer (July–August) should continue driving ADR upward by an estimated 1–3%, while shoulder months like April and November may see softer bookings. Active listing growth of 117% year-over-year signals rising investor interest, so maintaining competitive pricing and amenity quality will be important for sustaining returns. Overall, the market's diversified demand base suggests resilience, though investors should monitor supply additions closely."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Salt Lake City, UT

What is the average Airbnb occupancy rate in Salt Lake City?

The average Airbnb occupancy rate in Salt Lake City is currently 50%, which is notably higher than the Utah state average of 42%. Occupancy varies by property size, with 2-bedroom units leading at 53% and studios trailing at 40%. This above-average occupancy reflects strong and relatively consistent guest demand across the market.

How much do Airbnb hosts make in Salt Lake City?

Airbnb hosts in Salt Lake City earn an average of $2,104 per month, or approximately $25,259 per year, based on trailing 12-month booking data. Revenue varies significantly by property size—studios average $1,210 per month while 6+ bedroom properties can earn up to $6,707 monthly. Peak earning months include March ($2,752) and August ($2,396), with softer months like November bringing in around $1,463.

Is Salt Lake City a good market for Airbnb investment?

Salt Lake City earns an ROI score of 55 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and balanced supply-demand dynamics, though higher home values (averaging $911,909) create a below-average revenue-to-price ratio. Investors who target the right property size and optimize for seasonal demand can find solid returns, particularly with larger homes that command premium nightly rates.

What is the average daily rate (ADR) for Airbnb in Salt Lake City?

The average daily rate for Airbnb listings in Salt Lake City is $193, which is well below the Utah state average of $494. ADR scales meaningfully with property size: studios average $97 per night, while 6+ bedroom properties command $626. This range offers flexibility for investors depending on their acquisition budget and target guest demographic.

Are short-term rentals legal in Salt Lake City?

Short-term rentals do operate in Salt Lake City, with 1,729 active Airbnb listings currently on the market. However, local regulations may require hosts to obtain permits or business licenses, and zoning restrictions can apply in certain areas. Investors should consult Salt Lake City's licensing department and review any applicable HOA rules before purchasing a property for STR use.

When is peak season for Airbnb in Salt Lake City?

Peak season in Salt Lake City follows a dual pattern: winter ski season drives strong revenue in February ($2,445) and March ($2,752), while summer months like July ($2,379) and August ($2,396) bring another wave of demand from outdoor recreation travelers. The slowest months are April ($1,685) and November ($1,463), creating a roughly $1,300 spread between peak and off-peak revenue.

How many Airbnbs are there in Salt Lake City?

There are currently 1,729 active Airbnb listings in Salt Lake City as of April 2026. The supply is heavily concentrated in 1-bedroom (684 listings) and 2-bedroom (431 listings) properties, while larger properties with 5+ bedrooms are relatively scarce (97 listings combined). Year-over-year listing growth stands at 117%, indicating rising investor interest in the market.

How is Airbnb revenue calculated in Salt Lake City?

The annual and monthly revenue figures for Salt Lake City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rate and average daily rate trends across bedroom configurations
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local short-term rental regulations evolve frequently; investors should verify current rules with municipal authorities before purchasing.