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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
San Carlos presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
San Carlos sits in one of the most expensive residential corridors on the San Francisco Peninsula, which creates a challenging but potentially rewarding dynamic for short-term rental investors. With an average home value of $3,147,008 and annual STR revenue averaging $35,153, the revenue-to-price ratio is tight — but occupancy at 48% outpaces the California state average of 43%, signaling consistent demand. The market is small (42 active listings) and caters primarily to business travelers and visitors to Silicon Valley, which can give well-positioned hosts a meaningful edge in a supply-constrained environment.
According to Rabbu market data, the San Carlos short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 42 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $208 |
| Average Occupancy Rate | vs. 43% state avg. | 48% |
| RevPAN | ADR * Occupancy Rate | $99 |
| Average Monthly Revenue | Historical 12-month average | $2,929 |
| Average Annual Revenue | Historical 12-month average | $35,153 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to San Carlos for its limited supply, above-average occupancy relative to California, and consistent demand from the Peninsula's tech and business ecosystem.
Key investment factors
"San Carlos presents a competitive opportunity where selective deal sourcing matters more than in higher-yield markets. The occupancy stability is a genuine bright spot — above-average for the state — but the steep home values make it difficult to achieve strong revenue-to-price returns without favorable acquisition terms. Seasonality follows a clear summer peak (July at $3,805) with winter months dipping to around $2,159, so investors should plan for meaningful cash-flow variation across the year. This market rewards operators who can secure below-market properties and maximize nightly rates through superior guest experience and amenity strategy."
— Rabbu Market Analysis Team
Revenue peaks in July at $3,805 and bottoms out in February at $2,159, representing a roughly 76% spread that signals moderate but meaningful seasonality. The summer months (June–September) consistently deliver above-average returns, while the November–February stretch is the softest period for hosts to plan around.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,187 |
| February |
|
$2,159 |
| March |
|
$2,716 |
| April |
|
$2,646 |
| May |
|
$3,150 |
| June |
|
$3,480 |
| July |
|
$3,805 |
| August |
|
$3,587 |
| September |
|
$3,233 |
| October |
|
$3,225 |
| November |
|
$2,626 |
| December |
|
$2,335 |
The market is overwhelmingly composed of 1-bedroom listings (27 of 42 total), with just 6 two-bedroom units. This heavy concentration in smaller units could signal an opportunity for investors who can offer larger properties — particularly since no 3+ bedroom listings appear in the active supply.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
27 |
| 2 bedrooms |
|
6 |
Two-bedroom listings command a $222 ADR compared to $150 for 1-bedrooms, a 48% premium that reflects meaningful pricing power for the larger format. Given the relatively modest ADR bump investors need to justify a second bedroom, the trade-off looks favorable for 2-bedroom properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$150 |
| 2 bedrooms |
|
$222 |
Two-bedroom properties generate $94 in RevPAN versus $70 for 1-bedrooms, a 34% advantage that holds even though 2-bedroom occupancy is slightly lower. This makes the 2-bedroom configuration the stronger revenue generator on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$70 |
| 2 bedrooms |
|
$94 |
One-bedroom listings maintain a slight occupancy edge at 47% compared to 42% for 2-bedrooms, consistent with their lower price point attracting a broader pool of solo and business travelers. Both sizes remain within a reasonable range, suggesting neither format struggles with demand.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
47% |
| 2 bedrooms |
|
42% |
Two-bedroom properties earn an average of $3,008 per month — roughly 29% more than the $2,327 generated by 1-bedroom units. The higher nightly rate more than compensates for the modest occupancy difference, making 2-bedrooms the clear monthly revenue leader.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,327 |
| 2 bedrooms |
|
$3,008 |
On an annual basis, 2-bedroom listings bring in approximately $36,102 compared to $27,930 for 1-bedrooms, an $8,172 difference that could meaningfully impact investment returns. Investors targeting San Carlos should weigh this revenue advantage against the incremental acquisition and furnishing costs of a second bedroom.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$27,930 |
| 2 bedrooms |
|
$36,102 |
Parking is universal at 100% of listings — essentially table stakes in a suburban Peninsula market — while self check-in (83%), kitchen (81%), and workspace (81%) round out the top tier. The high prevalence of workspace amenities reflects strong business-traveler demand, and investors who add differentiators like EV chargers (currently only 5%) or hot tubs (5%) could stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Self Check-in |
|
83% |
| Kitchen |
|
81% |
| Workspace |
|
81% |
| Dryer |
|
60% |
| Washer |
|
60% |
| Patio or Balcony |
|
57% |
| Backyard |
|
55% |
| Outdoor Furniture |
|
41% |
| BBQ Grill |
|
31% |
| Pets |
|
24% |
| EV Charger |
|
5% |
| Hot Tub |
|
5% |
| Waterfront |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | San Carlos Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
San Carlos's ROI score of 48 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand is real but high property prices create a challenging revenue-to-price ratio (rated below average). On the positive side, occupancy stability scores above average — a sign that bookings are consistent rather than feast-or-famine — while market growth and supply/demand balance both rate as average. Investors should pair this data with thorough local regulatory research and a clear acquisition strategy to ensure the numbers work at their specific price point.
Understanding local STR regulations is essential before investing in San Carlos. Here's the current regulatory landscape:
The City of San Carlos and the State of California may require short-term rental operators to obtain permits or register their properties before listing them. Investors should verify current requirements directly with the San Carlos planning department and the California Department of Tax and Fee Administration.
Common restrictions in Peninsula communities can include occupancy limits, minimum-stay requirements, noise and parking regulations, and caps on the number of permits issued. HOA rules may also apply and can be more restrictive than city ordinances, so investors should review any applicable CC&Rs before purchasing.
Short-term rental hosts in California are generally subject to transient occupancy taxes, and some jurisdictions levy additional tourism or business license fees. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm all applicable obligations with local and state tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in San Carlos can provide current regulatory guidance.
Financing an Airbnb investment in San Carlos requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, San Carlos is expected to maintain steady demand driven by its proximity to major Peninsula employers and San Francisco. Seasonal patterns suggest ADR could nudge up 1–3% during summer months when occupancy typically peaks, while winter softness may keep annual occupancy in the 45–50% range. Listing growth of 112% year-over-year indicates rising investor interest, so hosts who differentiate on amenities and pricing strategy should fare best as competition gradually tightens."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local short-term rental regulations may change and could impact the ability to operate an STR in San Carlos. Always verify current rules before investing. Individual property results will vary depending on location, condition, management quality, and pricing strategy.
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