San Juan, TX Airbnb Market Data, Statistics, and Occupancy Rates

San Juan Short-Term Rental Market Overview

San Juan, TX is a compact short-term rental market with just 14 active Airbnb listings and an average annual revenue of $14,233 per property. With home values averaging $244,642 and a favorable supply/demand balance, the market presents an accessible entry point for investors looking to capitalize on a small but growing South Texas corridor. Year-over-year listing growth of 122% signals rising investor interest, though the market's modest ADR of $111 and 33% occupancy rate suggest returns hinge on smart pricing and operational efficiency.

Key Market Statistics

According to Rabbu market data, the San Juan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider San Juan

San Juan's low property costs relative to statewide averages and an above-average supply/demand balance make it a compelling option for budget-conscious STR investors seeking a foothold in the Rio Grande Valley.

Expert Market Assessment

"San Juan's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting a market that rewards the right approach rather than guaranteeing effortless returns. Seasonal revenue swings are notable — December tops out at $1,764 while January drops to $887, nearly a 2:1 spread — so cash reserves for leaner months are important. The market's small listing count and above-average supply/demand balance suggest that a well-differentiated property can capture outsized share, but the modest occupancy rate of 33% means investors should be realistic about utilization when modeling returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in San Juan

Average revenue by month in San Juan

San Juan's revenue peaks in December at $1,764 and July at $1,510, while January is the softest month at just $887 — creating a roughly 2:1 seasonal spread. Investors should budget for meaningful revenue dips in the early-year months and plan aggressive pricing during the holiday and summer windows.

Active Airbnb listings by property size in San Juan

The entire active supply in San Juan is concentrated in 3-bedroom properties, with all 5 reported listings falling in that category. This narrow distribution could signal an opportunity for investors willing to offer smaller studios or larger family-sized homes to capture underserved demand segments.

Average daily rate (ADR) by property size in San Juan

Three-bedroom listings command an ADR of $112, closely mirroring the market-wide average of $111. With only one property size represented in the data, there's limited pricing differentiation available — though this also means consistent rate expectations for that configuration.

Average RevPAN by property size in San Juan

Three-bedroom properties generate a RevPAN of $29, which trails the market-wide average of $36, reflecting their 26% occupancy rate pulling down effective nightly revenue. This gap suggests that filling more available nights — even at modest rate discounts — could meaningfully improve per-unit economics.

Average occupancy rates by property size in San Juan

Three-bedroom listings average a 26% occupancy rate, sitting below the overall market average of 33%. This lower fill rate for the dominant property type indicates that while demand exists, hosts may need to refine pricing or guest targeting strategies to push utilization higher.

Average monthly revenue by property size in San Juan

Three-bedroom properties average $1,425 per month, outpacing the market-wide average of $1,186. Since 3-bedrooms are the only reported size, this higher figure likely reflects a mix of properties performing above and below the broader market mean.

Average annual revenue by property size in San Juan

At $17,101 in average annual revenue, 3-bedroom properties represent the market's primary earning tier. Against an average home value of $244,642, this translates to a gross yield of roughly 7%, which provides a baseline for investors to stress-test against their financing and operating cost assumptions.

Most common amenities for Airbnb listings in San Juan

Kitchen and parking are universal across San Juan's listings at 100%, while self check-in (86%), washer (71%), and pet-friendliness (64%) round out the top amenities. The prevalence of backyard access (57%) and BBQ grills (43%) signals a guest base that values outdoor space and family-friendly features — amenities that investors should treat as near-mandatory for competitive positioning.

Understanding San Juan's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

San Juan's ROI score of 57 out of 100 lands in the "Attractive Opportunity" range, driven by an above-average supply/demand balance and average marks across revenue-to-price ratio, occupancy stability, and market growth trend. The score reflects a market where the economics can work — particularly given low entry costs — but where success is not automatic and depends on operational execution. Investors should pair this data with thorough local regulatory research and on-the-ground due diligence before committing capital.

Short-Term Rental Regulations in San Juan

Understanding local STR regulations is essential before investing in San Juan. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in San Juan, TX may be required to obtain local permits or register with the city before listing a property. Investors should verify current requirements directly with the City of San Juan and Hidalgo County, as regulations in smaller Texas municipalities can evolve quickly.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional constraints — particularly in newer subdivisions — so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Texas imposes a state hotel occupancy tax on short-term rentals, and local jurisdictions may layer on additional hotel or tourism taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both the State of Texas and any applicable Hidalgo County or City of San Juan obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in San Juan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, San Juan's STR market is expected to continue expanding as new hosts enter the space, though the pace of supply growth may moderate after a 122% year-over-year jump. Seasonal patterns point to stronger revenue potential in the summer and holiday months, with December and July likely to remain the top-performing periods. ADR could see modest increases in the 2–4% range if demand keeps pace with supply, while occupancy may settle around 30–35% as the market matures. Investors should plan for meaningful seasonal swings, with quieter months like January dipping below $900 in average revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in San Juan, TX

What is the average Airbnb occupancy rate in San Juan?

The average Airbnb occupancy rate in San Juan, TX is currently 33%, which is on par with the statewide average of 33%. While this may seem moderate, it reflects the typical rhythm of a smaller market where demand concentrates around peak travel periods. Individual hosts who optimize pricing and maintain high guest ratings can often outperform this market average.

How much do Airbnb hosts make in San Juan?

Airbnb hosts in San Juan earn an average of $1,186 per month, translating to roughly $14,233 in annual revenue based on trailing 12-month booking performance. Revenue varies significantly by season, with December being the strongest month at $1,764 and January the softest at $887. Three-bedroom properties — the dominant listing type in the market — average $17,101 per year.

Is San Juan a good market for Airbnb investment?

San Juan carries an ROI score of 57 out of 100, classified as an "Attractive Opportunity." The market benefits from low home values averaging $244,642, an above-average supply/demand balance with only 14 active listings, and strong year-over-year growth. However, the relatively modest occupancy rate and ADR mean that profitability depends heavily on keeping operating costs lean and maximizing bookings during peak months.

What is the average daily rate (ADR) for Airbnb in San Juan?

The average daily rate for Airbnb listings in San Juan is $111, which is well below the Texas state average of $276. This lower rate aligns with the region's affordable cost of living and property values. For 3-bedroom properties specifically, the ADR sits at $112.

Are short-term rentals legal in San Juan?

Short-term rentals are generally permitted in San Juan, TX, though operators may need to comply with local registration or permit requirements. Texas does not ban STRs at the state level, but individual cities and HOAs can impose their own rules. Prospective investors should check directly with the City of San Juan and review any applicable HOA restrictions before purchasing a property.

When is peak season for Airbnb in San Juan?

Peak season in San Juan runs during the winter holidays and summer, with December ($1,764) and July ($1,510) being the top revenue months. March also sees elevated performance at $1,339, likely driven by Spring Break travel. The slowest period falls in January and February, when monthly revenue dips below $1,000.

How many Airbnbs are there in San Juan?

San Juan currently has 14 active Airbnb listings, making it a very small market. Year-over-year listing growth has been substantial at 122%, suggesting the market is in an early growth phase. The limited supply creates an opportunity for new entrants to establish a presence before competition intensifies.

How is Airbnb revenue calculated in San Juan?

The annual and monthly revenue figures for San Juan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the remaining data to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how effectively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the San Juan, TX market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property size breakdowns across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and may not capture very recent regulatory or market shifts. Individual results will vary based on property condition, location within the market, pricing strategy, and management quality.