Santa Clara, UT Airbnb Market Data, Statistics, and Occupancy Rates

Santa Clara Short-Term Rental Market Overview

Santa Clara, UT sits at the gateway to some of southern Utah's most visited landscapes, and its short-term rental market reflects that draw — 167 active Airbnb listings generate an average annual revenue of $38,977. With an average daily rate of $255 (well below the $494 state average) and occupancy at 27%, the market rewards operators who can differentiate on property quality and size. The ROI score of 51 out of 100 signals a competitive opportunity where selective deal sourcing matters more than in less saturated markets.

Key Market Statistics

According to Rabbu market data, the Santa Clara short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Santa Clara

Santa Clara attracts investor interest because of its proximity to major national parks and outdoor recreation, which creates a reliable stream of leisure travelers willing to pay for quality vacation homes.

Expert Market Assessment

"Santa Clara presents a moderate opportunity — the market's above-average occupancy stability is a genuine strength, but below-average marks on market growth trend and supply/demand balance mean investors face headwinds from rapidly increasing competition. Revenue swings sharply with the seasons: March peaks at $4,827 in average monthly revenue while January dips to just $1,657, so cash reserves to cover quieter winter months are essential. Properties with six or more bedrooms stand out dramatically, pulling in $77,038 annually compared to the market average of roughly $39,000, which suggests the best returns come from targeting the upper end of the size spectrum."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Santa Clara

Average revenue by month in Santa Clara

Revenue in Santa Clara follows a clear double-peak pattern, cresting in March ($4,827) and October ($4,006) while bottoming out in January ($1,657) and December ($1,980). This nearly 3:1 seasonal spread means investors should budget for lean winter months and capitalize on spring and fall demand driven by outdoor tourism.

Active Airbnb listings by property size in Santa Clara

The supply landscape is dominated by 5-bedroom (49 listings) and 3-bedroom (47 listings) properties, which together account for more than half of all active inventory. Smaller formats like 1-bedroom (5 listings) and 2-bedroom (6 listings) are notably underrepresented, though their lower revenue potential may explain the limited supply rather than signal untapped opportunity.

Average daily rate (ADR) by property size in Santa Clara

ADR scales steeply with size — from $114 for 1-bedroom units up to $411 for 6+ bedroom homes — reflecting the vacation-home profile of this market. The jump from 5-bedroom ($304) to 6+ bedroom ($411) is particularly pronounced, suggesting group-oriented travelers are willing to pay a significant premium for additional space.

Average RevPAN by property size in Santa Clara

Six-plus-bedroom properties deliver the strongest RevPAN at $128, roughly double the $62 earned by both 4-bedroom and 5-bedroom listings. Studios ($37) and 1-bedrooms ($29) lag considerably, making larger properties the clear winners on a per-available-night basis in Santa Clara.

Average occupancy rates by property size in Santa Clara

Occupancy is remarkably flat across most property sizes, with 2-bedroom through 6+ bedroom listings all hovering in the 29–31% range. Studios are the outlier at just 17%, suggesting limited demand for the smallest units, while the consistency across larger sizes points to stable group and family travel patterns.

Average monthly revenue by property size in Santa Clara

Monthly revenue climbs sharply with property size: 6+ bedroom homes lead at $6,419 per month, nearly triple the $2,215 that 3-bedroom units generate. The gap between 4-bedroom ($3,055) and 5-bedroom ($4,187) listings represents a meaningful step-up that may justify the added acquisition cost for investors targeting the larger end of the market.

Average annual revenue by property size in Santa Clara

At $77,038 in average annual revenue, 6+ bedroom properties earn nearly twice the market-wide average and almost three times what 3-bedroom homes bring in ($26,590). Five-bedroom listings also perform well at $50,247, positioning the 5-to-6+ bedroom range as the most compelling tier for investors seeking the strongest gross revenue potential.

Most common amenities for Airbnb listings in Santa Clara

Parking (99%), self check-in (96%), and laundry facilities (93%) are near-universal, while pools (88%) and hot tubs (73%) have become baseline expectations rather than differentiators in Santa Clara. Investors entering this market should view these amenities as table stakes; standing out may require features like EV chargers (currently at just 10%) or curated outdoor living spaces.

Understanding Santa Clara's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Santa Clara's ROI score of 51 out of 100 places it in the Competitive Opportunity band — strong enough to warrant attention, but requiring sharper execution than an easier market. The score reflects an average revenue-to-price ratio and above-average occupancy stability, offset by below-average marks on market growth trend and supply/demand balance as listing counts surge. Pairing this data with thorough local regulatory research and a focus on larger, amenity-rich properties will help investors identify deals that outperform the market average.

Short-Term Rental Regulations in Santa Clara

Understanding local STR regulations is essential before investing in Santa Clara. Here's the current regulatory landscape:

Permit Requirements

Santa Clara, Utah may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Santa Clara and Washington County, as local rules can change with limited notice.

Key Restrictions

Common restrictions in Utah STR markets include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA covenants that may prohibit or limit rentals. Some jurisdictions also cap the total number of active permits, so checking availability before purchasing is essential.

Tax Obligations

Short-term rental hosts in Utah are typically responsible for collecting and remitting state and local transient room taxes, along with applicable sales tax. Many booking platforms handle tax collection automatically, but operators should confirm their obligations with the Utah State Tax Commission and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Santa Clara can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Santa Clara's STR performance is likely to follow the pronounced spring and fall seasonality already visible in the data, with March and October continuing as revenue peaks. Occupancy stability is rated above average, which suggests consistent baseline demand even through slower winter months. ADR may see modest upward pressure in the 1–3% range as hosts add premium amenities like pools and hot tubs, though the 167% year-over-year growth in active listings could temper gains if supply continues to outpace demand. Investors should plan conservatively around current RevPAN levels and treat any rate increases as upside rather than a baseline assumption."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Santa Clara, UT

What is the average Airbnb occupancy rate in Santa Clara?

The average Airbnb occupancy rate in Santa Clara is currently 27%, which falls below the Utah state average of 42%. Occupancy varies by property size, with 2-bedroom, 3-bedroom, 4-bedroom, and 6+ bedroom listings each averaging around 29–31%, while studios lag at 17%. Despite the lower headline figure, occupancy stability in this market is rated above average, indicating that demand — while not high in absolute terms — tends to be relatively consistent.

How much do Airbnb hosts make in Santa Clara?

On average, Airbnb hosts in Santa Clara earn approximately $3,248 per month or $38,977 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 1-bedroom listings average $12,276 annually, while 6+ bedroom properties pull in roughly $77,038. Larger, amenity-rich homes with pools and hot tubs tend to perform well above the market average.

Is Santa Clara a good market for Airbnb investment?

Santa Clara earns an ROI score of 51 out of 100 from Rabbu, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and strong leisure travel demand driven by southern Utah's outdoor attractions. However, a 167% year-over-year increase in active listings means competition is intensifying, and average home values of $771,388 require investors to be selective about acquisitions. Larger properties (5+ bedrooms) offer the strongest revenue-to-cost potential, but thorough due diligence and a clear operating strategy are important in this environment.

What is the average daily rate (ADR) for Airbnb in Santa Clara?

The average daily rate for Airbnb listings in Santa Clara is $255, which is significantly below the Utah state average of $494. ADR scales meaningfully with property size — 1-bedroom units average $114 per night while 6+ bedroom properties command $411. Five-bedroom homes hit $304, making mid-to-large properties the sweet spot for nightly rate premiums.

Are short-term rentals legal in Santa Clara?

Short-term rentals are generally permitted in Santa Clara, UT, though operators may need a business license or STR permit. Local regulations can include occupancy limits, parking requirements, noise rules, and HOA restrictions. Because rules can change, prospective investors should verify current requirements with the City of Santa Clara and Washington County before purchasing a property.

When is peak season for Airbnb in Santa Clara?

Peak season in Santa Clara falls in March and April, when average monthly revenue reaches $4,827 and $4,434, respectively. October also sees a strong secondary peak at $4,006, likely driven by fall visitors to nearby national parks and pleasant weather. The slowest months are January ($1,657) and December ($1,980), creating a nearly 3:1 swing between peak and off-peak revenue.

How many Airbnbs are there in Santa Clara?

As of April 2026, there are 167 active Airbnb listings in Santa Clara, UT. The supply skews toward larger properties: 5-bedroom homes (49 listings) and 3-bedroom homes (47 listings) are the most common, followed by 6+ bedroom properties (27 listings). Smaller units like studios (12) and 1-bedrooms (5) make up a relatively small share of the market.

How is Airbnb revenue calculated in Santa Clara?

The annual and monthly revenue figures for Santa Clara are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like March at $4,827) and slower months (like January at $1,657). Individual results can vary based on property quality, pricing strategy, and how well an operator manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rate, average daily rate, and RevPAN trends across property configurations
• Historical monthly and annual revenue averages based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can change rapidly due to regulation, competition, or economic shifts. Individual property results will vary based on location, quality, pricing strategy, and operational management.