Santa Clarita, CA Airbnb Market Data, Statistics, and Occupancy Rates

Santa Clarita Short-Term Rental Market Overview

Santa Clarita offers a small but growing short-term rental market just north of Los Angeles, with only 27 active Airbnb listings and an average daily rate of $284 — roughly half the California state average of $551. Annual revenue averages $29,521 per listing based on trailing 12-month data, though home values averaging just over $1 million mean investors need to be strategic about deal selection. The 197% year-over-year growth in active listings signals rising investor interest, but occupancy at 39% sits below the state average, underscoring the need for careful positioning.

Key Market Statistics

According to Rabbu market data, the Santa Clarita short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Santa Clarita

Investors consider Santa Clarita for its proximity to Los Angeles demand drivers and relatively low competition, though higher property prices require selective deal sourcing to achieve viable returns.

Expert Market Assessment

"Santa Clarita presents a competitive opportunity where strong investor interest meets a market that demands careful property selection. Revenue peaks sharply in summer — July earnings of $3,333 are roughly 75% higher than the January low of $1,905 — so investors should budget for meaningful off-season softness. The favorable supply/demand balance is a genuine bright spot, but below-average occupancy stability and modest growth trends mean this market rewards operators who differentiate through amenities, pricing strategy, and guest experience rather than relying on passive income."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Santa Clarita

Average revenue by month in Santa Clarita

Santa Clarita's revenue follows a clear summer-driven seasonal pattern, with July ($3,333) and August ($3,209) leading the year and January ($1,905) marking the trough — a peak-to-trough spread of roughly 75%. Investors should plan for softer earnings from September through February and leverage dynamic pricing to maximize the lucrative summer window.

Active Airbnb listings by property size in Santa Clarita

The entire visible supply is concentrated in 1-bedroom units, which account for 15 of the market's listings. This heavy skew toward smaller properties could signal an opportunity for investors willing to offer larger configurations — such as 2- or 3-bedroom homes — that may face less direct competition.

Average daily rate (ADR) by property size in Santa Clarita

One-bedroom listings command an average daily rate of $105, which is modest but consistent with the smaller unit sizes dominating this market. With the overall market ADR at $284, larger or more premium properties likely pull that average significantly higher, suggesting a potential pricing advantage for investors who can offer more space and amenities.

Average RevPAN by property size in Santa Clarita

One-bedroom properties deliver a RevPAN of $44, reflecting the combination of a $105 ADR and 42% occupancy. This relatively low RevPAN for 1-bedrooms suggests that investors targeting this unit size will need to keep operating costs lean or find properties at below-market acquisition prices to achieve meaningful returns.

Average occupancy rates by property size in Santa Clarita

One-bedroom units achieve a 42% occupancy rate, slightly above the market-wide average of 39%. While not exceptional, this suggests that smaller units are finding guests with reasonable consistency, though there's clear room to improve fill rates through better pricing strategies and amenity offerings.

Average monthly revenue by property size in Santa Clarita

One-bedroom listings average $1,276 per month, which is roughly half the overall market average of $2,460. This gap confirms that larger or more premium properties in the market are generating substantially higher revenue, reinforcing the case for investors to explore multi-bedroom configurations where possible.

Average annual revenue by property size in Santa Clarita

At $15,313 in average annual revenue, 1-bedroom properties generate about half the market-wide average of $29,521. Against average home values exceeding $1 million, investors targeting this property size will need to find significant acquisition discounts or supplemental income strategies to achieve competitive yields.

Most common amenities for Airbnb listings in Santa Clarita

Parking is universal across Santa Clarita listings (100%), reflecting the car-dependent nature of this suburban LA-area market, while self check-in (89%), kitchen (74%), and workspace (74%) round out the top amenities. The relatively high prevalence of pools (37%) and hot tubs (26%) signals that outdoor lifestyle features resonate with guests and could help differentiate new listings.

Understanding Santa Clarita's ROI Score: 47/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Santa Clarita's ROI score of 47 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine demand but requires more selective deal sourcing to generate attractive returns. The revenue-to-price ratio scores average given home values above $1 million relative to $29,521 in annual revenue, while occupancy stability and market growth trend both rate below average — flagging that consistent cash flow isn't automatic here. The bright spot is an above-average supply/demand balance, suggesting demand currently outpaces the 27 active listings; pairing this data with thorough local regulatory research will help investors identify the best entry points.

Short-Term Rental Regulations in Santa Clarita

Understanding local STR regulations is essential before investing in Santa Clarita. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Santa Clarita, California may be required to obtain permits or register their property with the city before listing. Investors should verify current requirements directly with the City of Santa Clarita's planning or business licensing department before purchasing.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA rules that may prohibit or limit short-term rentals. Some jurisdictions also impose caps on the number of permits issued, so it's important to research whether Santa Clarita has any such limitations in place.

Tax Obligations

STR hosts in California are typically subject to transient occupancy taxes and potentially state and local sales taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full tax obligations with the City of Santa Clarita and the California Department of Tax and Fee Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Santa Clarita can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Santa Clarita's STR market is likely to see continued supply growth as investor interest remains elevated, which could put additional pressure on occupancy rates unless demand keeps pace. Seasonal patterns suggest revenue will remain strongest from June through August, with monthly earnings potentially reaching $3,000–$3,300 during peak summer months. ADR may hold steady or inch up modestly in the 1–3% range given the market's proximity to Los Angeles entertainment and tourism corridors, but investors should plan conservatively around occupancy estimates of 38–42% on an annualized basis."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Santa Clarita, CA

What is the average Airbnb occupancy rate in Santa Clarita?

The average Airbnb occupancy rate in Santa Clarita is currently 39%, which falls slightly below the California state average of 43%. This figure reflects the trailing performance of active listings in the market and can vary by property type, pricing strategy, and season. Summer months tend to drive higher occupancy, while the fall and winter periods may see softer demand.

How much do Airbnb hosts make in Santa Clarita?

Based on trailing 12-month booking data, Airbnb hosts in Santa Clarita earn an average of $2,460 per month, or approximately $29,521 annually. Earnings peak during summer, with July averaging $3,333 and August around $3,209. Individual results vary significantly depending on property quality, location within the market, amenities offered, and how effectively hosts manage pricing.

Is Santa Clarita a good market for Airbnb investment?

Santa Clarita carries an ROI score of 47 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from an above-average supply/demand balance and low competition with only 27 active listings, but occupancy stability and market growth trends score below average. Investors who source deals selectively and optimize their operations can find viable opportunities, but this isn't a set-it-and-forget-it market — active management and smart pricing are essential.

What is the average daily rate (ADR) for Airbnb in Santa Clarita?

The average daily rate for Airbnb listings in Santa Clarita is $284, which is significantly below the California state average of $551. This lower ADR can be an advantage in attracting guests seeking more affordable alternatives to staying in central Los Angeles, though it also means operators need to maintain healthy occupancy to generate strong returns.

Are short-term rentals legal in Santa Clarita?

Short-term rentals operate in Santa Clarita, as evidenced by 27 active Airbnb listings in the market. However, specific permitting, zoning, and licensing requirements may apply. Investors should consult the City of Santa Clarita and review any applicable HOA restrictions before purchasing a property intended for short-term rental use.

When is peak season for Airbnb in Santa Clarita?

Peak season for Airbnb in Santa Clarita runs from June through August, with July being the highest-earning month at an average of $3,333 in revenue. August follows closely at $3,209, and June averages $2,799. The slowest months tend to be January ($1,905) and February ($2,120), creating a noticeable seasonal spread that investors should factor into cash-flow planning.

How many Airbnbs are there in Santa Clarita?

As of April 2026, there are 27 active Airbnb listings in Santa Clarita. This represents a 197% year-over-year increase, indicating rapidly growing investor and host interest in the market. The relatively small supply base means new entrants can still make an impact, though the pace of growth is worth monitoring.

How is Airbnb revenue calculated in Santa Clarita?

The annual and monthly revenue figures for Santa Clarita are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Santa Clarita market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence among active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the last update. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements before purchasing.