Santa Rosa, CA Airbnb Market Data, Statistics, and Occupancy Rates

Santa Rosa Short-Term Rental Market Overview

Santa Rosa sits in the heart of Sonoma County wine country, drawing visitors year-round for vineyard tours, outdoor recreation, and weekend getaways from the Bay Area. With 255 active Airbnb listings, an average daily rate of $355, and annual revenue averaging $49,650, the market offers a solid revenue base — though occupancy at 37% trails the California state average of 43%. An ROI score of 65 out of 100 signals attractive opportunity, particularly for investors who can optimize pricing and target the right property size.

Key Market Statistics

According to Rabbu market data, the Santa Rosa short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Santa Rosa

Santa Rosa's appeal to STR investors stems from its proximity to San Francisco, iconic wine country tourism, and a revenue-to-price ratio that remains competitive within the California landscape.

Expert Market Assessment

"Santa Rosa presents an attractive opportunity for STR investors willing to navigate a market with moderate occupancy and strong seasonal revenue swings. The summer months of July and August are clear peak earners at $6,014 and $6,234 respectively — more than double the January low of $2,478 — so managing cash flow through winter softness is essential. Larger properties stand out: 4-bedroom listings average $109,341 in annual revenue, while 6+ bedroom homes reach an impressive $269,628. With an ROI score of 65, the market rewards strategic property selection and amenity investment more than passive, set-it-and-forget-it hosting."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Santa Rosa

Average revenue by month in Santa Rosa

Santa Rosa's revenue follows a clear summer-driven pattern, with August ($6,234) and July ($6,014) delivering roughly 2.5 times the revenue of January ($2,478) and February ($2,718). The shoulder months of May, June, September, and October still perform respectably in the $4,200–$5,000 range, giving investors about seven months of above-average earnings.

Active Airbnb listings by property size in Santa Rosa

One-bedroom listings dominate the supply at 73 units, followed by 3-bedrooms (66) and 2-bedrooms (41), while larger 5-bedroom (15) and 6+ bedroom (9) properties remain relatively scarce. This thin supply of larger homes, combined with their dramatically higher revenue potential, could represent an opportunity for investors targeting the group-travel segment.

Average daily rate (ADR) by property size in Santa Rosa

ADR scales sharply with property size in Santa Rosa — from $132 for 1-bedrooms all the way to $1,328 for 6+ bedroom homes. The steepest jump occurs between 3-bedrooms ($395) and 4-bedrooms ($559), suggesting that the premium-to-cost trade-off may be strongest for investors stepping into the 4-bedroom tier.

Average RevPAN by property size in Santa Rosa

Revenue per available night peaks dramatically at $487 for 6+ bedroom properties, far outpacing the next-best performers — 4-bedrooms ($144) and 3-bedrooms ($141). Smaller units trail significantly, with 1-bedrooms generating just $56 in RevPAN, indicating that larger properties deliver substantially better per-night economics despite lower occupancy.

Average occupancy rates by property size in Santa Rosa

Two-bedroom units lead occupancy at 44%, with 1-bedrooms (43%) and studios (41%) close behind, while larger properties see progressively lower fill rates — 4-bedrooms at 26% and 5-bedrooms at just 21%. This inverse relationship between size and occupancy is typical in premium leisure markets where larger homes command high nightly rates and attract fewer, longer bookings.

Average monthly revenue by property size in Santa Rosa

Monthly revenue climbs dramatically with property size: 1-bedrooms average $1,882 while 6+ bedroom homes generate $22,469 per month — nearly 12 times more. Even mid-range 3-bedroom properties at $4,997/month outpace the overall market average of $4,137, making them a strong baseline investment target.

Average annual revenue by property size in Santa Rosa

Annual revenue ranges from $22,586 for 1-bedroom listings to an impressive $269,628 for 6+ bedroom properties, illustrating the outsized earning potential of larger homes in this wine-country market. Four-bedroom properties at $109,341 and 5-bedrooms at $142,910 offer a strong balance of revenue potential without requiring the scale and complexity of managing the largest homes.

Most common amenities for Airbnb listings in Santa Rosa

Parking (98%) and kitchens (95%) are near-universal, while backyards (81%), self check-in (80%), and washer/dryer (79%/77%) round out the expected baseline — any listing missing these will be at a competitive disadvantage. Differentiation amenities like hot tubs (38%), pools (20%), and EV chargers (15%) are still relatively uncommon, offering hosts a chance to stand out in search results and command higher nightly rates.

Understanding Santa Rosa's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Santa Rosa's ROI score of 65 out of 100 places it in the "Attractive Opportunity" band, indicating a market where healthy demand and revenue potential align reasonably well with property costs. The score is supported by above-average market growth trends and average marks across revenue-to-price ratio, occupancy stability, and supply/demand balance — meaning there's room for outperformance with the right strategy but no single standout metric carrying the market. Investors should pair these data-driven insights with thorough local regulatory research and property-level underwriting to validate individual deals.

Short-Term Rental Regulations in Santa Rosa

Understanding local STR regulations is essential before investing in Santa Rosa. Here's the current regulatory landscape:

Permit Requirements

The City of Santa Rosa and Sonoma County may require short-term rental operators to obtain permits or register their properties before listing on platforms like Airbnb. Investors should verify current permit requirements directly with local planning and zoning departments in Santa Rosa, California, as rules can change frequently.

Key Restrictions

Common restrictions in California STR markets include occupancy limits tied to property size, minimum stay requirements, noise and nuisance ordinances, parking mandates, and potential caps on the number of permits issued. HOA rules may impose additional limitations, so prospective investors should review any covenants or community regulations that apply to a property before purchasing.

Tax Obligations

Short-term rental operators in Santa Rosa are generally subject to transient occupancy taxes, and California may also require collection of state and local sales or tourism taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but investors should confirm their specific obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Santa Rosa can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Santa Rosa's STR market is positioned for continued growth. Above-average market growth trends, reflected in 89% year-over-year listing growth, suggest rising investor confidence, though this expanding supply may put modest pressure on occupancy if demand doesn't keep pace. Peak summer months (July–August) should continue generating $6,000+ in average monthly revenue, while winter months will likely remain softer in the $2,500–$3,200 range. Investors can reasonably expect ADR to hold steady or edge up 1–3% as the wine-country brand continues to attract premium travelers."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Santa Rosa, CA

What is the average Airbnb occupancy rate in Santa Rosa?

The average occupancy rate for Airbnb listings in Santa Rosa is currently 37%, which falls below the California state average of 43%. Occupancy varies significantly by property size — 2-bedroom units lead at 44%, while 5-bedroom properties average just 21%. Smaller units (studios and 1-bedrooms) tend to maintain occupancy in the low 40s, making them more consistent for cash flow even if their nightly rates are lower.

How much do Airbnb hosts make in Santa Rosa?

On average, Airbnb hosts in Santa Rosa earn approximately $4,137 per month, or about $49,650 annually based on the trailing 12 months of booking data. Revenue varies widely by property size — 1-bedroom listings average around $1,882/month, while 5-bedroom homes bring in roughly $11,909/month, and 6+ bedroom properties can reach $22,469/month. Seasonality also plays a major role, with August revenues averaging $6,234 compared to January's $2,478.

Is Santa Rosa a good market for Airbnb investment?

Santa Rosa earns a Rabbu ROI score of 65 out of 100, classified as an "Attractive Opportunity." The market benefits from above-average growth trends and balanced supply/demand dynamics, though occupancy and revenue-to-price ratios sit at average levels. Larger properties tend to outperform significantly on revenue, so investors targeting 3+ bedroom homes in wine-country-appealing neighborhoods may find the strongest returns. As with any investment, individual results depend on property quality, pricing strategy, and operational execution.

What is the average daily rate (ADR) for Airbnb in Santa Rosa?

The average daily rate across all Santa Rosa Airbnb listings is $355, which is below the California state average of $551. ADR scales steeply with property size: studios average $167/night, 3-bedrooms hit $395, and 6+ bedroom properties command an impressive $1,328 per night. This pricing structure reflects the wine-country market's appeal for group travel and premium experiences.

Are short-term rentals legal in Santa Rosa?

Short-term rentals do operate in Santa Rosa, California, with 255 active Airbnb listings currently on the market. However, local regulations including permit requirements, zoning restrictions, and operational rules may apply. Investors should consult directly with the City of Santa Rosa's planning department and review any applicable Sonoma County ordinances before purchasing a property for short-term rental use.

When is peak season for Airbnb in Santa Rosa?

Peak season for Santa Rosa Airbnb rentals runs from June through September, with August being the single highest-earning month at an average of $6,234 in revenue. July follows closely at $6,014, and September still performs well at $5,043. The slowest months are January ($2,478) and February ($2,718), creating a seasonal spread where peak months generate roughly 2.5 times the revenue of off-peak months.

How many Airbnbs are there in Santa Rosa?

There are currently 255 active Airbnb listings in Santa Rosa as of April 2026. The supply is dominated by 1-bedroom units (73 listings) and 3-bedroom properties (66 listings), with smaller numbers of studios (12), 5-bedrooms (15), and 6+ bedroom homes (9). Year-over-year listing growth has been strong at 89%, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Santa Rosa?

The annual and monthly revenue figures for Santa Rosa are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, tracked by market and property size
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing performance
• Monthly and annual revenue figures derived from 12 months of historical booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates indicated and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations vary and should be independently verified before investing.