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View PropertiesAs of Apr, 27 2026
With just 17 active Airbnb listings and an average daily rate of $156—well below Utah's $494 state average—Saratoga Springs represents a very small, early-stage short-term rental market in the north end of Utah County. Average annual revenue sits at $20,435 per listing, and occupancy holds at 44%, which slightly outpaces the statewide average of 42%. The limited supply and proximity to Utah Lake create a niche opportunity, though the modest revenue figures mean investors should approach with realistic expectations and careful cost analysis.
According to Rabbu market data, the Saratoga Springs short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 17 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $156 |
| Average Occupancy Rate | vs. 42% state avg. | 44% |
| RevPAN | ADR * Occupancy Rate | $68 |
| Average Monthly Revenue | Historical 12-month average | $1,703 |
| Average Annual Revenue | Historical 12-month average | $20,435 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026.
Investors look at Saratoga Springs for its extremely low competition, above-average occupancy relative to Utah benchmarks, and the potential for first-mover advantages in a rapidly growing community.
Key investment factors
"Saratoga Springs currently represents a limited but potentially promising STR opportunity for investors comfortable with a smaller, early-stage market. The seasonal revenue curve is pronounced—July revenue of $2,505 is nearly double the February low of $1,288—which means cash flow will fluctuate meaningfully throughout the year. With only 17 active listings, the market hasn't reached saturation, and the combination of slightly above-average occupancy and accessible nightly rates suggests a stable floor of demand. Investors willing to position for summer peaks while managing lean winters could find a workable entry point here, especially at acquisition prices well below what comparable Utah resort markets command."
— Rabbu Market Analysis Team
Revenue in Saratoga Springs follows a clear summer-driven pattern, peaking in July at $2,505 and bottoming out in February at $1,288—a spread of nearly $1,200. Investors should plan for roughly 40% higher cash flow during June through August compared to the winter trough, making expense management during slower months essential.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,445 |
| February |
|
$1,288 |
| March |
|
$1,623 |
| April |
|
$1,470 |
| May |
|
$1,534 |
| June |
|
$2,023 |
| July |
|
$2,505 |
| August |
|
$2,332 |
| September |
|
$1,644 |
| October |
|
$1,602 |
| November |
|
$1,329 |
| December |
|
$1,637 |
The only property size with sufficient data is 2-bedroom units, which account for 7 of the market's 17 active listings. This extremely concentrated supply profile suggests potential opportunity for investors willing to introduce larger or smaller configurations that are currently underrepresented.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
7 |
Two-bedroom listings in Saratoga Springs average a $98 ADR, which is notably below the market-wide $156 average—suggesting that larger or more premium properties in the remaining inventory command significantly higher nightly rates. Investors targeting 2-bedroom units should expect modest per-night pricing but may benefit from volume if occupancy holds.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$98 |
Two-bedroom properties generate a RevPAN of $42, reflecting the combination of a $98 ADR and 43% occupancy. This relatively modest figure underscores that 2-bedroom units in this market are positioned as value accommodations rather than high-yield assets.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$42 |
Two-bedroom listings maintain a 43% occupancy rate, closely tracking the overall market average of 44%. This consistency suggests that demand is spread fairly evenly across available inventory rather than being concentrated in any one segment.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
43% |
Two-bedroom units average $1,493 per month, which falls slightly below the market-wide monthly average of $1,703. The gap indicates that other property types in the small inventory are pulling the overall average upward, reinforcing the potential value of exploring larger or more differentiated offerings.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$1,493 |
At $17,918 in average annual revenue, 2-bedroom listings trail the market-wide average of $20,435 by roughly $2,500. Investors considering 2-bedroom properties should weigh this revenue level against acquisition costs and operating expenses to determine whether the numbers work for their specific financial targets.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$17,918 |
Parking is universal at 100% of listings, and essentials like kitchen (94%), washer (94%), dryer (88%), and workspace (88%) are near-standard—signaling that guests expect a home-like, self-sufficient experience. Differentiation opportunities exist with less common amenities like lake access (18%), BBQ grills (18%), and pet-friendliness (29%), which could help a listing stand out in this small market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
94% |
| Washer |
|
94% |
| Dryer |
|
88% |
| Workspace |
|
88% |
| Self Check-in |
|
82% |
| Backyard |
|
53% |
| Patio or Balcony |
|
35% |
| Outdoor Furniture |
|
29% |
| Pets |
|
29% |
| BBQ Grill |
|
18% |
| Lake Access |
|
18% |
| EV Charger |
|
6% |
Understanding local STR regulations is essential before investing in Saratoga Springs. Here's the current regulatory landscape:
Saratoga Springs, Utah may require a business license or short-term rental permit before operating an STR—investors should verify current requirements directly with the city's planning or licensing department. Utah state law generally allows municipalities to regulate short-term rentals, so checking for any local registration process is an essential early step.
Common restrictions in Utah municipalities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, and parking mandates. HOA covenants are particularly relevant in Saratoga Springs given the prevalence of planned communities, and investors should confirm that their specific neighborhood allows short-term rental activity before purchasing.
Short-term rental operators in Utah are typically subject to state sales tax, a transient room tax, and any applicable local tourism or resort taxes. Platforms like Airbnb often collect and remit some of these taxes on the host's behalf, but operators should confirm their full obligations with the Utah State Tax Commission and the city.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saratoga Springs can provide current regulatory guidance.
Financing an Airbnb investment in Saratoga Springs requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Saratoga Springs is likely to see incremental demand growth as the city's population continues expanding and outdoor recreation near Utah Lake draws seasonal visitors. Summer months already demonstrate meaningfully higher revenue—July averages around $2,505 per listing—so investors can expect continued seasonal peaks in the June-through-August window, with winter months remaining softer in the $1,288–$1,445 range. ADR could edge up modestly as competition remains thin, though any meaningful growth will depend on whether broader tourism infrastructure keeps pace with the area's residential expansion."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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