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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Savannah presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Savannah, TN is a small but growing short-term rental market with just 20 active Airbnb listings and an average annual revenue of $14,579 per property. The market's 300% year-over-year growth in listings signals rising investor interest, though the current 19% occupancy rate—well below Tennessee's 29% state average—means deal selection and pricing strategy matter more here than in busier markets. With an average daily rate of $174 (versus $309 statewide), Savannah offers a lower price point that could attract budget-conscious travelers drawn to the area's outdoor and waterfront appeal.
According to Rabbu market data, the Savannah short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 20 |
| Average Daily Rate (ADR) | vs. $309 state avg. | $174 |
| Average Occupancy Rate | vs. 29% state avg. | 19% |
| RevPAN | ADR * Occupancy Rate | $33 |
| Average Monthly Revenue | Historical 12-month average | $1,214 |
| Average Annual Revenue | Historical 12-month average | $14,579 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Savannah appeals to investors seeking an early-stage market with affordable entry points, growing demand, and outdoor recreation appeal in western Tennessee.
Key investment factors
"Savannah presents a competitive but early-stage opportunity best suited for investors willing to navigate lower occupancy and strong seasonality. Revenue swings are dramatic—July tops out at $2,034 while January dips to just $325—so monthly cash flow will be uneven. The market's above-average growth trend and favorable supply/demand balance are encouraging signs, but the below-average occupancy stability (19% vs. 29% statewide) means returns depend heavily on capturing peak-season bookings and managing expenses during quieter months. Selective deal sourcing and an emphasis on differentiation—particularly lake access or waterfront positioning—could tip the balance toward profitability."
— Rabbu Market Analysis Team
Savannah's revenue is heavily seasonal, peaking in July at $2,034 and bottoming out in January at just $325—a roughly 6x spread between the best and worst months. The core earning window runs June through August, with a secondary bump in November ($1,340), while winter months require careful expense management.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$325 |
| February |
|
$463 |
| March |
|
$1,470 |
| April |
|
$1,108 |
| May |
|
$1,321 |
| June |
|
$1,826 |
| July |
|
$2,034 |
| August |
|
$1,590 |
| September |
|
$991 |
| October |
|
$1,137 |
| November |
|
$1,340 |
| December |
|
$968 |
Three-bedroom properties lead the supply with 8 listings, followed by 1-bedrooms (6) and 2-bedrooms (5). The relatively even distribution across sizes in this 20-listing market means no single configuration is dramatically underserved, though the smaller total inventory leaves room for well-positioned new entrants.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
5 |
| 3 bedrooms |
|
8 |
Three-bedroom listings command the highest ADR at $181, while 1-bedrooms come in at $154 and 2-bedrooms trail at just $107. The 2-bedroom ADR discount is notable and may reflect less differentiated properties or weaker demand for that mid-tier size in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$154 |
| 2 bedrooms |
|
$107 |
| 3 bedrooms |
|
$181 |
One-bedroom units deliver the strongest RevPAN at $51, outperforming 2-bedrooms ($22) and 3-bedrooms ($16) by a wide margin. This is driven by 1-bedrooms' significantly higher occupancy rates, making them the most efficient revenue generators on a per-available-night basis despite lower nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$51 |
| 2 bedrooms |
|
$22 |
| 3 bedrooms |
|
$16 |
Occupancy drops sharply as property size increases: 1-bedrooms average 33%, 2-bedrooms 21%, and 3-bedrooms just 9%. For investors prioritizing consistent bookings and cash-flow stability, smaller units clearly outperform in Savannah's current demand environment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
33% |
| 2 bedrooms |
|
21% |
| 3 bedrooms |
|
9% |
Monthly revenue is relatively flat across sizes, with 1-bedrooms earning $1,267, 2-bedrooms at $1,238, and 3-bedrooms at $1,151. Despite 3-bedrooms having the highest ADR, their very low occupancy pulls monthly revenue below smaller configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,267 |
| 2 bedrooms |
|
$1,238 |
| 3 bedrooms |
|
$1,151 |
One-bedroom properties lead annual revenue at $15,208, followed by 2-bedrooms at $14,861 and 3-bedrooms at $13,819. Given that smaller units typically cost less to acquire and furnish, 1-bedroom listings appear to offer the best return potential relative to investment in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,208 |
| 2 bedrooms |
|
$14,861 |
| 3 bedrooms |
|
$13,819 |
Parking is universal (100%) and kitchen access nearly so (90%), establishing clear baseline expectations for guests. Outdoor amenities like backyards (75%), patios (75%), and BBQ grills (70%) dominate, reflecting a recreation-oriented guest profile—while lake access (30%) and waterfront positioning (25%) represent premium differentiators that could justify higher nightly rates.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
90% |
| Self Check-in |
|
80% |
| Backyard |
|
75% |
| Dryer |
|
75% |
| Patio or Balcony |
|
75% |
| Washer |
|
75% |
| BBQ Grill |
|
70% |
| Outdoor Furniture |
|
70% |
| Lake Access |
|
30% |
| Waterfront |
|
25% |
| Workspace |
|
25% |
| Pets |
|
15% |
| Hot Tub |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Savannah Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Savannah's ROI Score of 42 out of 100 places it in the 'Competitive Opportunity' band, indicating that while demand drivers and growth momentum are real, returns aren't automatic. The market scores average on revenue-to-price ratio and above average on both market growth trend and supply/demand balance, but below-average occupancy stability weighs on the overall score. Pairing this data with thorough local regulatory research and a sharp acquisition strategy will be essential for investors looking to make the numbers work here.
Understanding local STR regulations is essential before investing in Savannah. Here's the current regulatory landscape:
Short-term rental operators in Savannah, Tennessee may need to register or obtain a permit through the city or Hardin County before listing their property. Investors should verify current requirements directly with local government offices, as regulations in smaller Tennessee markets can evolve quickly.
Common restrictions that may apply include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking provisions. HOA rules may also impose additional limitations on short-term rental use, so reviewing any applicable covenants before purchasing is recommended.
Tennessee requires STR operators to collect and remit state and local sales tax, as well as any applicable occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Tennessee's Department of Revenue to avoid surprises.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Savannah can provide current regulatory guidance.
Financing an Airbnb investment in Savannah requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Savannah's STR market is likely to see continued supply growth as investor attention builds on the area's above-average market growth trend and favorable supply/demand balance. Occupancy rates may gradually firm up into the 20–25% range as new hosts refine their pricing strategies and seasonal demand patterns stabilize, though reaching the state average of 29% will take time given the market's nascent stage. Summer months should continue to drive the lion's share of revenue, with July and June likely producing monthly averages near $1,800–$2,100. Investors should plan for softer winter months—January and February historically average under $500—and budget accordingly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax obligations can change; investors should verify current requirements with municipal and state authorities before purchasing.
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