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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Sebring presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Sebring, FL offers a small-market STR opportunity with 109 active Airbnb listings and an average annual revenue of $19,044 per property. With an average daily rate of $198—well below the Florida state average of $498—and home values around $342,088, the market appeals to investors seeking lower entry costs in a lake-rich Central Florida setting. However, occupancy sits at 54% and supply has surged 114% year-over-year, signaling a market where careful deal sourcing is essential.
According to Rabbu market data, the Sebring short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 109 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $198 |
| Average Occupancy Rate | vs. 54% state avg. | 54% |
| RevPAN | ADR * Occupancy Rate | $107 |
| Average Monthly Revenue | Historical 12-month average | $1,587 |
| Average Annual Revenue | Historical 12-month average | $19,044 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Sebring attracts investor attention for its affordable home prices relative to Florida peers and its seasonal draw from winter visitors and lake-oriented recreation.
Key investment factors
"Sebring presents a competitive but challenging STR opportunity. The ROI score of 51 out of 100 reflects average revenue-to-price fundamentals alongside below-average occupancy stability and supply/demand balance—driven in part by the 114% year-over-year jump in active listings. Seasonality is pronounced: March is the clear revenue peak at $3,406, while September bottoms out at just $832, creating a roughly 4:1 swing that demands strong cash reserves. Investors who target larger properties and price aggressively during the winter months stand the best chance of outperforming market averages."
— Rabbu Market Analysis Team
Sebring exhibits sharp seasonality: March leads at $3,406 in average revenue while September bottoms out at just $832—a spread of over $2,500. The winter quarter (January–March) consistently outperforms the rest of the year, reflecting strong snowbird-driven demand that investors should plan around when forecasting cash flow.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,984 |
| February |
|
$2,512 |
| March |
|
$3,406 |
| April |
|
$1,391 |
| May |
|
$1,088 |
| June |
|
$1,072 |
| July |
|
$1,287 |
| August |
|
$1,124 |
| September |
|
$832 |
| October |
|
$1,157 |
| November |
|
$1,478 |
| December |
|
$1,708 |
Three-bedroom homes make up the largest share of supply with 36 listings, followed by 2-bedrooms (32) and 1-bedrooms (26). Four-bedroom properties are notably scarce at only 8 listings, which could signal a less crowded segment for investors willing to acquire larger homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
26 |
| 2 bedrooms |
|
32 |
| 3 bedrooms |
|
36 |
| 4 bedrooms |
|
8 |
ADR scales steeply with size in Sebring: 1-bedroom units average $103 per night while 4-bedroom properties command $338, more than triple the rate. The jump from 2-bedroom ($130) to 3-bedroom ($238) is especially pronounced, suggesting that families and groups are willing to pay a significant premium for added space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$103 |
| 2 bedrooms |
|
$130 |
| 3 bedrooms |
|
$238 |
| 4 bedrooms |
|
$338 |
Revenue per available night climbs steadily from $45 for 1-bedroom units to $168 for 4-bedroom homes, indicating that larger properties deliver meaningfully better yield per night even after accounting for occupancy differences. The 4-bedroom segment's $168 RevPAN is nearly four times that of 1-bedrooms, making it the most efficient size from a per-night revenue standpoint.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$45 |
| 2 bedrooms |
|
$86 |
| 3 bedrooms |
|
$129 |
| 4 bedrooms |
|
$168 |
Two-bedroom properties lead occupancy at 67%, well above the market average of 54%, suggesting consistent demand from couples and small groups. One-bedroom units lag at 44%, which may partly explain their lower revenue performance and signals that very small units face tougher competition for bookings in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
44% |
| 2 bedrooms |
|
67% |
| 3 bedrooms |
|
54% |
| 4 bedrooms |
|
50% |
Monthly revenue ranges from $879 for 1-bedroom units to $2,706 for 4-bedroom homes, with the largest properties earning more than three times their smallest counterparts. The gap between 3-bedroom ($1,722) and 4-bedroom ($2,706) is nearly $1,000 per month, highlighting the outsized earning power of the largest units despite their limited supply.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$879 |
| 2 bedrooms |
|
$1,417 |
| 3 bedrooms |
|
$1,722 |
| 4 bedrooms |
|
$2,706 |
Four-bedroom properties lead with $32,478 in average annual revenue—roughly three times the $10,554 earned by 1-bedroom listings. For investors weighing acquisition costs against return potential, 3-bedroom homes at $20,666 annually offer a solid middle ground, while the scarcity of 4-bedroom listings may provide a competitive edge for that segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$10,554 |
| 2 bedrooms |
|
$17,014 |
| 3 bedrooms |
|
$20,666 |
| 4 bedrooms |
|
$32,478 |
Parking and kitchens top the amenities list at 93% prevalence each, followed by washer (86%) and dryer (81%), signaling that guests in Sebring expect a full home experience rather than hotel-style stays. Lake access (24%) and waterfront (22%) amenities, while less common, align with the area's recreational identity and likely serve as meaningful differentiators for listings that offer them.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
93% |
| Kitchen |
|
93% |
| Washer |
|
86% |
| Dryer |
|
81% |
| Self Check-in |
|
78% |
| Backyard |
|
65% |
| Patio or Balcony |
|
63% |
| Workspace |
|
62% |
| Outdoor Furniture |
|
49% |
| BBQ Grill |
|
43% |
| Pets |
|
30% |
| Pool |
|
28% |
| Lake Access |
|
24% |
| Waterfront |
|
22% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Sebring Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Sebring's ROI score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine potential but requires disciplined deal selection. The revenue-to-price ratio rates as average—reflecting decent earning power relative to $342,088 home values—while occupancy stability and supply/demand balance both score below average, largely due to the 114% surge in new listings over the past year. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 3- and 4-bedroom homes) where competition is thinner and per-night yields are strongest.
Understanding local STR regulations is essential before investing in Sebring. Here's the current regulatory landscape:
Short-term rental operators in Sebring, Florida, should verify whether a local business tax receipt or STR registration is required through the City of Sebring and Highlands County. The State of Florida also requires all vacation rental operators to obtain a license from the Department of Business and Professional Regulation (DBPR).
Common restrictions in Florida STR markets can include occupancy limits tied to property size, minimum-stay requirements, noise ordinances, and parking provisions. HOA or deed restrictions may further limit STR use in certain neighborhoods, so investors should review community covenants before purchasing.
STR operators in Florida are generally subject to the state's transient rental tax (currently 6% sales tax plus applicable county tourist development taxes). Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm compliance with Highlands County's specific tax obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sebring can provide current regulatory guidance.
Financing an Airbnb investment in Sebring requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Sebring's STR market is likely to face continued pressure from rapid supply growth, with active listings more than doubling in the past year. Seasonal demand should remain concentrated in the winter and early spring months, with peak revenues in February and March potentially holding steady or rising by 1–3% as snowbird travel patterns persist. Off-peak occupancy—particularly through the summer and fall—may soften further if new listings continue to outpace demand. Investors entering now should budget conservatively, targeting annual revenues in the $17,000–$21,000 range depending on property size and quality."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, HOA rules, and zoning requirements may impact your ability to operate a short-term rental and should be independently verified. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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