Sebring, FL Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

51 / 100

Sebring presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Sebring Short-Term Rental Market Overview

Sebring, FL offers a small-market STR opportunity with 109 active Airbnb listings and an average annual revenue of $19,044 per property. With an average daily rate of $198—well below the Florida state average of $498—and home values around $342,088, the market appeals to investors seeking lower entry costs in a lake-rich Central Florida setting. However, occupancy sits at 54% and supply has surged 114% year-over-year, signaling a market where careful deal sourcing is essential.

Key Market Statistics

According to Rabbu market data, the Sebring short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 109
Average Daily Rate (ADR) vs. $498 state avg. $198
Average Occupancy Rate vs. 54% state avg. 54%
RevPAN ADR * Occupancy Rate $107
Average Monthly Revenue Historical 12-month average $1,587
Average Annual Revenue Historical 12-month average $19,044

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Sebring

Sebring attracts investor attention for its affordable home prices relative to Florida peers and its seasonal draw from winter visitors and lake-oriented recreation.

Key investment factors

  • Average home values of $342,088 sit well below many Florida STR markets, lowering the barrier to entry
  • Strong winter seasonality driven by snowbird and retiree demand supports premium pricing from January through March
  • Lake access and waterfront amenities on nearly a quarter of listings point to a recreation-driven guest base
  • 4-bedroom properties command $32,478 in annual revenue, offering meaningful upside for larger investments
  • ADR of $198 is significantly below the $498 state average, creating room for competitive pricing strategies

Expert Market Assessment

"Sebring presents a competitive but challenging STR opportunity. The ROI score of 51 out of 100 reflects average revenue-to-price fundamentals alongside below-average occupancy stability and supply/demand balance—driven in part by the 114% year-over-year jump in active listings. Seasonality is pronounced: March is the clear revenue peak at $3,406, while September bottoms out at just $832, creating a roughly 4:1 swing that demands strong cash reserves. Investors who target larger properties and price aggressively during the winter months stand the best chance of outperforming market averages."

— Rabbu Market Analysis Team

Understanding Sebring's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Sebring Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Below average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Below average 15%

What This Means for Investors

Sebring's ROI score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine potential but requires disciplined deal selection. The revenue-to-price ratio rates as average—reflecting decent earning power relative to $342,088 home values—while occupancy stability and supply/demand balance both score below average, largely due to the 114% surge in new listings over the past year. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 3- and 4-bedroom homes) where competition is thinner and per-night yields are strongest.

Short-Term Rental Regulations in Sebring

Understanding local STR regulations is essential before investing in Sebring. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Sebring, Florida, should verify whether a local business tax receipt or STR registration is required through the City of Sebring and Highlands County. The State of Florida also requires all vacation rental operators to obtain a license from the Department of Business and Professional Regulation (DBPR).

Key Restrictions

Common restrictions in Florida STR markets can include occupancy limits tied to property size, minimum-stay requirements, noise ordinances, and parking provisions. HOA or deed restrictions may further limit STR use in certain neighborhoods, so investors should review community covenants before purchasing.

Tax Obligations

STR operators in Florida are generally subject to the state's transient rental tax (currently 6% sales tax plus applicable county tourist development taxes). Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm compliance with Highlands County's specific tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sebring can provide current regulatory guidance.

Short-Term Rental Financing for Sebring

Financing an Airbnb investment in Sebring requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Sebring Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sebring's STR market is likely to face continued pressure from rapid supply growth, with active listings more than doubling in the past year. Seasonal demand should remain concentrated in the winter and early spring months, with peak revenues in February and March potentially holding steady or rising by 1–3% as snowbird travel patterns persist. Off-peak occupancy—particularly through the summer and fall—may soften further if new listings continue to outpace demand. Investors entering now should budget conservatively, targeting annual revenues in the $17,000–$21,000 range depending on property size and quality."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sebring, FL

What is the average Airbnb occupancy rate in Sebring?
The average Airbnb occupancy rate in Sebring is currently 54%, which matches the Florida state average. Occupancy varies significantly by property size—2-bedroom units lead at 67%, while 1-bedroom listings trail at 44%. Seasonal fluctuations also play a role, with winter months drawing the most consistent bookings.
How much do Airbnb hosts make in Sebring?
On average, Airbnb hosts in Sebring earn approximately $1,587 per month or $19,044 per year based on trailing 12-month booking data. Revenue scales notably with property size: 1-bedroom units average $10,554 annually, while 4-bedroom properties bring in roughly $32,478. Peak earning months are February and March, when monthly revenue can exceed $2,500–$3,400.
Is Sebring a good market for Airbnb investment?
Sebring carries an ROI score of 51 out of 100, which Rabbu classifies as a 'Competitive Opportunity.' The market benefits from affordable home prices around $342,088 and strong winter demand, but below-average occupancy stability and a rapid increase in supply (114% year-over-year listing growth) mean investors need to be selective. Larger properties and waterfront or lake-access locations tend to perform best.
What is the average daily rate (ADR) for Airbnb in Sebring?
The average daily rate for Airbnb listings in Sebring is $198, which is considerably lower than the Florida state average of $498. ADR increases with property size, ranging from $103 for 1-bedroom units up to $338 for 4-bedroom homes. This lower price point reflects the market's positioning as an affordable, recreation-oriented destination.
Are short-term rentals legal in Sebring?
Short-term rentals are permitted in Florida, though operators must obtain a vacation rental license from the state's Department of Business and Professional Regulation. Local requirements in Sebring and Highlands County may include business tax receipts or registration. Investors should consult the city and county directly for the most current rules, zoning restrictions, and any HOA limitations that could apply.
When is peak season for Airbnb in Sebring?
Peak season in Sebring runs from January through March, with March being the strongest month at an average revenue of $3,406. February follows closely at $2,512. This winter-heavy pattern aligns with snowbird and seasonal visitor demand in Central Florida. The slowest period is September, when average revenue drops to around $832.
How many Airbnbs are there in Sebring?
As of April 2026, there are 109 active Airbnb listings in Sebring. The supply is fairly evenly distributed among smaller sizes, with 36 three-bedroom, 32 two-bedroom, and 26 one-bedroom properties. Only 8 four-bedroom listings are active, which may represent a less competitive niche for investors.
How is Airbnb revenue calculated in Sebring?
The annual and monthly revenue figures for Sebring are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower months are naturally reflected. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for Sebring and surrounding areas
  • Occupancy rate and average daily rate trends across property sizes
  • Revenue and yield metrics including RevPAN, monthly, and annual revenue estimates
  • Home value data sourced from Zillow Home Value Index (ZHVI) for investment context
  • Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, HOA rules, and zoning requirements may impact your ability to operate a short-term rental and should be independently verified. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.

Next Steps

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