Seguin, TX Airbnb Market Data, Statistics, and Occupancy Rates

Seguin Short-Term Rental Market Overview

Seguin, TX is a small but growing short-term rental market with 118 active Airbnb listings and an average annual revenue of $27,954 per property. The market's ADR of $236 sits below the Texas state average of $276, but its 37% occupancy rate edges above the 33% state benchmark — suggesting steady local demand, likely driven by the area's proximity to river recreation and waterfront attractions. With an ROI score of 53 out of 100, Seguin falls into the "Competitive Opportunity" category, meaning returns are achievable but investors will need to be strategic about property selection and pricing.

Key Market Statistics

According to Rabbu market data, the Seguin short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Seguin

Seguin attracts STR investors looking to capitalize on waterfront and outdoor recreation demand in a Texas market with home prices well below major metro areas.

Expert Market Assessment

"Seguin represents a moderately competitive opportunity where careful property selection matters more than in higher-scoring markets. Revenue is heavily seasonal — July tops out near $4,697 in average monthly revenue while January dips to just $918, creating a wide spread that investors must budget around. The market's below-average occupancy stability and supply-demand balance scores suggest that the recent surge in listings (165% YoY growth) is outpacing demand growth, so well-differentiated properties with strong amenity packages will fare better than generic offerings. Investors targeting 4- or 5-bedroom properties stand to capture the highest absolute returns, though they should weigh lower occupancy rates against premium nightly rates."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Seguin

Average revenue by month in Seguin

Seguin's revenue cycle is sharply seasonal, with July ($4,697) delivering more than five times January's average ($918). The summer corridor from June through August accounts for the bulk of annual earnings, while the November–February stretch stays below $1,650 — making disciplined off-season pricing and expense management essential for profitability.

Active Airbnb listings by property size in Seguin

One-bedroom listings dominate supply with 41 of 118 total properties, while 4- and 5-bedroom homes are relatively scarce at 16 and 12 listings respectively. This lighter competition in the larger-property segment could represent an opportunity for investors willing to acquire higher-capacity homes.

Average daily rate (ADR) by property size in Seguin

ADR jumps dramatically at the 4-bedroom threshold, with 4-bedroom listings averaging $463 per night and 5-bedrooms reaching $509 — roughly 3.5–4x the rate of 1- and 2-bedroom units at $129–$131. The significant pricing premium on larger properties suggests strong group and family demand willing to pay top dollar for space.

Average RevPAN by property size in Seguin

Five-bedroom properties lead RevPAN at $142, followed by 4-bedrooms at $101, while smaller units cluster in the $50–$62 range. Despite lower occupancy rates, larger homes generate meaningfully more revenue per available night, making them the strongest performers on a per-night yield basis.

Average occupancy rates by property size in Seguin

Occupancy decreases as property size increases, with 1-bedrooms filling 48% of available nights compared to just 22% for 4-bedrooms. However, 5-bedroom properties buck the trend slightly at 28% occupancy, suggesting that the scarcity of large listings in the market helps sustain bookings for that segment.

Average monthly revenue by property size in Seguin

Five-bedroom properties top the monthly revenue chart at $6,090, nearly four times what a 1-bedroom earns ($1,558). The jump from 3-bedrooms ($2,397) to 4-bedrooms ($4,073) is especially notable, marking the point where nightly rate premiums more than compensate for lower occupancy.

Average annual revenue by property size in Seguin

Annual revenue scales steeply with size — 5-bedroom listings average $73,089 per year, compared to $18,703 for 1-bedrooms. For investors targeting the highest absolute returns, 4- and 5-bedroom properties offer the clearest path, though acquisition costs and maintenance expenses should be factored into the total return picture.

Most common amenities for Airbnb listings in Seguin

Parking (96%) and self check-in (95%) are near-universal, reflecting baseline guest expectations in Seguin. Outdoor-oriented amenities like BBQ grills (81%), patios (81%), backyards (69%), and waterfront access (52%) dominate the top of the list, signaling that guests in this market prioritize outdoor leisure — investors should treat these as essential rather than optional features.

Understanding Seguin's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Seguin's ROI score of 53 out of 100 places it in the "Competitive Opportunity" band, where deals exist but require more careful selection than in higher-scoring markets. The revenue-to-price ratio rates as average, meaning returns are workable but not exceptional, while occupancy stability, market growth trend, and supply/demand balance all score below average — reflecting the rapid 165% surge in new listings and seasonal demand volatility. Pairing this data with on-the-ground regulatory research and a focus on differentiated, amenity-rich properties will help investors identify the strongest opportunities in this market.

Short-Term Rental Regulations in Seguin

Understanding local STR regulations is essential before investing in Seguin. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Seguin, Texas may be required to obtain local permits or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Seguin and Guadalupe County, as regulations can change with growing STR activity.

Key Restrictions

Common restrictions in Texas STR markets can include occupancy limits, noise ordinances, parking requirements, and minimum stay mandates. HOA rules may also impose additional limitations on short-term rental activity, so prospective investors should review any deed restrictions or community covenants before purchasing.

Tax Obligations

Short-term rental hosts in Texas are generally required to collect and remit state and local hotel occupancy taxes, and Seguin may impose its own municipal lodging tax as well. Many booking platforms handle tax collection automatically, but operators should confirm compliance with the Texas Comptroller's office and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Seguin can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Seguin's short-term rental market is expected to remain competitive, with seasonal demand peaking sharply in June and July when monthly revenues can exceed $4,600. Listing growth of 165% year-over-year signals increasing investor interest, which could put pressure on occupancy and rates if supply outpaces demand. Investors should anticipate ADRs holding steady or rising modestly by 1–3%, while occupancy may settle in the 34–38% range as the market absorbs new inventory. Selective deal sourcing — particularly targeting larger properties or waterfront access — will likely be key to outperforming the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Seguin, TX

What is the average Airbnb occupancy rate in Seguin?

The average occupancy rate for Airbnb listings in Seguin is currently 37%, which is slightly above the Texas state average of 33%. Occupancy varies significantly by property size — 1-bedroom listings lead at 48%, while 4-bedroom properties see just 22%. Seasonal demand patterns also play a major role, with summer months driving the highest booking activity.

How much do Airbnb hosts make in Seguin?

On average, Airbnb hosts in Seguin earn approximately $2,329 per month or $27,954 per year based on trailing 12-month booking data. Revenue varies widely by property size: 1-bedroom listings average around $18,703 annually, while 5-bedroom properties can generate up to $73,089 per year. Peak summer months like July can bring in nearly $4,700 in a single month.

Is Seguin a good market for Airbnb investment?

Seguin scores a 53 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. The market offers solid demand driven by waterfront recreation and outdoor amenities, but rapid listing growth (165% year-over-year) means competition is intensifying. Investors who target larger properties and differentiate with standout amenities like pools, hot tubs, or lake access are best positioned to generate strong returns.

What is the average daily rate (ADR) for Airbnb in Seguin?

The average daily rate across all Airbnb listings in Seguin is $236, which is below the Texas state average of $276. ADR scales significantly with property size — 1-bedroom listings average $129 per night, while 5-bedroom properties command $509 per night. This pricing structure means larger vacation homes offer substantially higher nightly revenue potential.

Are short-term rentals legal in Seguin?

Short-term rentals are generally permitted in Seguin, Texas, though operators may need to obtain appropriate permits or register with local authorities. As with many Texas markets, there may be restrictions related to occupancy limits, noise, parking, and HOA rules. Investors should confirm all current regulations with the City of Seguin and consult local legal guidance before purchasing a property for STR use.

When is peak season for Airbnb in Seguin?

Peak season in Seguin runs from June through August, with July being the single highest-revenue month at an average of $4,697. Summer demand is likely fueled by river recreation and outdoor activities in the area. The off-season stretches from November through February, when monthly revenues drop to the $918–$1,629 range, so investors should plan cash flow around this pronounced seasonal swing.

How many Airbnbs are there in Seguin?

As of April 2026, there are 118 active Airbnb listings in Seguin. The supply is dominated by 1-bedroom properties (41 listings), followed by 2-bedrooms (23) and 3-bedrooms (21). Year-over-year listing growth has been significant at 165%, indicating rapidly increasing investor interest in the market.

How is Airbnb revenue calculated in Seguin?

The annual and monthly revenue figures for Seguin are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Seguin, TX market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to guide property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax requirements may change; investors should verify current rules with city and state authorities before purchasing. Individual property performance varies based on location, amenities, pricing strategy, and management quality.