Sevierville, TN Airbnb Market Data, Statistics, and Occupancy Rates

Sevierville Short-Term Rental Market Overview

Sevierville sits at the gateway to the Great Smoky Mountains, and its short-term rental market reflects that draw — over 4,299 active Airbnb listings generate an average annual revenue of $49,074 per property. With an average daily rate of $237 (below Tennessee's $309 state average) and occupancy holding at 30%, the market offers accessible entry pricing paired with steady visitor demand fueled by the region's outdoor recreation and family tourism. An ROI score of 67 out of 100 places Sevierville in the "Attractive Opportunity" tier, supported by above-average occupancy stability and balanced supply-demand dynamics.

Key Market Statistics

According to Rabbu market data, the Sevierville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Sevierville

Sevierville's proximity to Great Smoky Mountains National Park drives year-round leisure demand that pairs well with relatively moderate property values, making it a compelling market for STR investors seeking tourism-driven cash flow.

Expert Market Assessment

"Sevierville presents a genuinely attractive opportunity for STR investors who understand its seasonal cadence. Revenue swings meaningfully between winter lows (February at $2,017) and summer highs (July at $7,293), so cash-flow planning around these peaks is critical. The market's above-average occupancy stability is a real strength — it suggests that while occupancy isn't sky-high at 30%, it remains consistent and predictable across booking cycles. Investors targeting 4- to 6+ bedroom properties will find the strongest revenue-per-night returns, though competition is fierce with over 4,200 active listings already in the market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sevierville

Average revenue by month in Sevierville

Sevierville shows pronounced seasonality, with July ($7,293) and June ($5,430) driving the summer peak, while October ($5,347) delivers a strong secondary surge from fall tourism. Winter months are the softest — February bottoms out at $2,017 — creating a roughly 3.6x spread between the highest and lowest earning months that investors need to plan around.

Active Airbnb listings by property size in Sevierville

Two-bedroom properties dominate supply with 1,346 listings, followed by 3-bedrooms (928) and 1-bedrooms (896), making these sizes the most competitive segments. Larger properties with 5 bedrooms (277) and 6+ bedrooms (275) are far less common, potentially signaling opportunity for investors willing to target the higher end of the market.

Average daily rate (ADR) by property size in Sevierville

ADR scales steeply with size in Sevierville — from $159 for 1-bedroom units up to $601 for 6+ bedroom properties, nearly a 4x premium. The sharpest rate jump occurs between 4 bedrooms ($300) and 5 bedrooms ($389), suggesting that crossing the 4-bedroom threshold unlocks meaningfully higher nightly pricing power.

Average RevPAN by property size in Sevierville

Revenue per available night climbs dramatically at the larger end, with 6+ bedroom properties delivering $195 RevPAN — nearly 4x the $50 earned by 2-bedroom units. Even 5-bedroom listings at $116 RevPAN significantly outperform mid-size properties, indicating that larger cabins convert their higher ADR into superior per-night revenue despite similar occupancy rates.

Average occupancy rates by property size in Sevierville

Occupancy rates are relatively flat across property sizes, ranging from 27% for 2- to 4-bedroom units up to 34% for studios, which means larger properties aren't penalized with significantly lower fill rates. This consistency is notable — it means the higher ADR of 5- and 6+ bedroom properties (which maintain 30–33% occupancy) translates almost directly into proportionally higher revenue.

Average monthly revenue by property size in Sevierville

Monthly revenue scales substantially with size: 6+ bedroom properties average $11,768 per month compared to just $2,937 for 1-bedroom units. The jump from 3 bedrooms ($4,199) to 4 bedrooms ($6,028) marks the point where monthly income starts accelerating, making mid-to-large properties the most compelling earners in this market.

Average annual revenue by property size in Sevierville

Annual revenue ranges from $32,318 for studios to $141,223 for 6+ bedroom properties, with 5-bedroom listings earning $94,386 — nearly triple what a 1-bedroom generates. For investors evaluating return potential against acquisition costs, the 4-bedroom ($72,343) and 5-bedroom tiers offer a strong balance of revenue scale without the premium pricing of the largest cabin segment.

Most common amenities for Airbnb listings in Sevierville

Kitchens (99%), self check-in (93%), parking (93%), and hot tubs (91%) are essentially table stakes in Sevierville — any listing without these will likely underperform. Differentiators like pools (36%), pet-friendliness (33%), and dedicated workspaces (45%) are far less common and represent potential competitive advantages for listings that include them.

Understanding Sevierville's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sevierville's ROI score of 67 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue generation relative to property costs is workable and occupancy patterns are notably stable. The above-average occupancy stability is the standout factor here, giving investors more confidence in consistent booking volume, while the average revenue-to-price ratio and supply/demand balance suggest the market isn't overheated but also isn't undervalued. The below-average market growth trend warrants attention — rapid listing growth may be outpacing demand gains — so pairing this data with on-the-ground regulatory research and a differentiated property strategy is strongly recommended.

Short-Term Rental Regulations in Sevierville

Understanding local STR regulations is essential before investing in Sevierville. Here's the current regulatory landscape:

Permit Requirements

Sevierville and Sevier County, Tennessee may require short-term rental operators to obtain permits or register their properties before listing them on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Sevierville and Sevier County planning departments, as rules can change.

Key Restrictions

Common restrictions in markets like Sevierville can include occupancy limits tied to bedroom count, minimum stay requirements during certain seasons, noise ordinances, parking mandates, and signage rules. HOA covenants in cabin communities may impose additional limitations, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Tennessee imposes a state sales tax and a local occupancy tax on short-term rentals, and Sevier County may levy additional tourism-related taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm compliance with the Tennessee Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sevierville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sevierville's seasonal revenue pattern — peaking strongly in July at $7,293 and again in October at $5,347 — suggests sustained demand from summer vacationers and fall foliage visitors. ADR may see modest increases in the 1–3% range as larger cabin-style properties continue commanding premium nightly rates. However, with listing growth at 149% year over year and a below-average market growth trend score, new supply could temper occupancy gains, so investors should expect occupancy to hover around 28–32% market-wide. Properties with differentiated amenities and larger bedroom counts appear best positioned to outperform in this environment."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sevierville, TN

What is the average Airbnb occupancy rate in Sevierville?

The average Airbnb occupancy rate in Sevierville is currently 30%, which is slightly above the Tennessee state average of 29%. Occupancy varies by property size — studios and 1-bedroom units tend to fill at 33–34%, while mid-size properties (2–4 bedrooms) average around 27–29%. Larger 5- and 6+ bedroom properties also perform well at 30–33% occupancy, likely due to group travel demand in the Smoky Mountains region.

How much do Airbnb hosts make in Sevierville?

On average, Airbnb hosts in Sevierville earn approximately $4,089 per month or $49,074 per year based on trailing 12-month booking data. Earnings vary significantly by property size: a 1-bedroom averages $35,253 annually, while a 6+ bedroom property can bring in roughly $141,223 per year. Peak months like July can generate over $7,200 in revenue, while slower winter months may yield around $2,000.

Is Sevierville a good market for Airbnb investment?

Sevierville earns a Rabbu ROI Score of 67 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a solid revenue-to-price ratio, driven by its position as a gateway to Great Smoky Mountains National Park. That said, listing growth has been significant (149% year over year), so investors should carefully evaluate property differentiation and amenity offerings to stand out in an increasingly competitive market.

What is the average daily rate (ADR) for Airbnb in Sevierville?

The average daily rate for Airbnb listings in Sevierville is $237, which is below the Tennessee state average of $309. ADR scales notably with property size: 1-bedroom units average $159 per night, while 6+ bedroom properties command $601 per night. This pricing structure rewards investors who target larger cabin-style properties that can accommodate group travelers and families.

Are short-term rentals legal in Sevierville?

Short-term rentals operate actively in Sevierville, Tennessee, with over 4,299 current Airbnb listings in the market. However, local regulations, permit requirements, and zoning rules can vary and are subject to change. Prospective investors should check directly with the City of Sevierville and Sevier County for the latest requirements before purchasing or listing a property.

When is peak season for Airbnb in Sevierville?

Peak season in Sevierville centers on summer and fall. July is the highest-earning month with average revenue reaching $7,293, followed by June at $5,430 and October at $5,347 — the latter driven by fall foliage tourism. March also sees a notable bump to $4,633, likely from spring break travel. The slowest months are January and February, when average revenue dips to around $2,000–$2,100.

How many Airbnbs are there in Sevierville?

As of April 2026, there are 4,299 active Airbnb listings in Sevierville. The supply is dominated by 2-bedroom properties (1,346 listings) and 1-bedroom units (896 listings), with 3-bedroom cabins (928 listings) also making up a substantial share. Larger properties with 5+ bedrooms represent a smaller but lucrative segment of the market.

How is Airbnb revenue calculated in Sevierville?

The annual and monthly revenue figures for Sevierville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Sevierville market
• Occupancy rates, average daily rates, and RevPAN metrics tracked over time
• Monthly and annual revenue averages derived from trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify market standards and gaps

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations are subject to change; investors should verify current rules with the relevant authorities in Sevierville and Sevier County before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.