Shallotte, NC Airbnb Market Data, Statistics, and Occupancy Rates

Shallotte Short-Term Rental Market Overview

Shallotte, NC is a compact coastal market near the Brunswick County beaches that punches above the state average in occupancy (40% vs. 34%) while keeping average daily rates well below it ($163 vs. $262). With only 14 active Airbnb listings and an ROI score of 62 out of 100, the market offers attractive entry points for investors willing to navigate pronounced seasonality. Average annual revenue sits at $29,151 against an average home value of $454,718, making cash-flow viability highly dependent on summer performance and smart pricing.

Key Market Statistics

According to Rabbu market data, the Shallotte short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Shallotte

Investors are drawn to Shallotte for its low competition, beach-adjacent location, and property values that create a reasonable revenue-to-price ratio compared to neighboring oceanfront markets.

Expert Market Assessment

"Shallotte represents a moderate-to-attractive opportunity for STR investors who can capitalize on its strong summer season and manage through quieter winter months. Revenue swings dramatically — from a July peak of $5,975 down to just $624 in January — so cash reserves and dynamic pricing are essential. The market's small listing count and above-average growth trajectory offer a genuine first-mover advantage, but below-average occupancy stability means investors should stress-test their numbers against shoulder-season softness. Properties with compelling amenities and competitive nightly rates stand the best chance of sustaining year-round bookings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Shallotte

Average revenue by month in Shallotte

Revenue in Shallotte is sharply seasonal: July leads at $5,975 — nearly ten times the January low of $624. The summer corridor from June through August accounts for the bulk of annual earnings, while the November–February stretch averages under $900 per month, making off-season cost management critical for profitability.

Active Airbnb listings by property size in Shallotte

All reported active listings with size data in Shallotte are 3-bedroom properties (5 listings). This extremely narrow supply profile may indicate opportunity for investors with differently sized properties — particularly smaller units for couples or larger homes for families — to fill gaps in the market.

Average daily rate (ADR) by property size in Shallotte

Three-bedroom properties in Shallotte carry an average daily rate of $134, which is below the market-wide ADR of $163. This suggests that non-3-bedroom listings (likely fewer in number) may be commanding higher nightly rates, potentially signaling premium pricing power for unique or larger property types.

Average RevPAN by property size in Shallotte

Three-bedroom listings generate a RevPAN of $40, reflecting the combined effect of a $134 ADR and a 30% occupancy rate. This is below the overall market RevPAN of $64, indicating that other property configurations in the market may be performing better on a per-available-night basis.

Average occupancy rates by property size in Shallotte

Three-bedroom properties average a 30% occupancy rate, which trails the market-wide average of 40%. This gap suggests that other listing types in Shallotte may be capturing more consistent bookings, and that 3-bedroom hosts could benefit from sharper pricing or enhanced amenity packages to boost fill rates.

Average monthly revenue by property size in Shallotte

Three-bedroom units average $2,370 per month, closely tracking the overall market average of $2,429. For investors focused on this property size, the revenue picture is representative of the broader market but leaves room for differentiation through superior guest experience and dynamic pricing.

Average annual revenue by property size in Shallotte

A 3-bedroom property in Shallotte generates approximately $28,440 in annual revenue, which aligns closely with the market average of $29,151. Against an average home value of $454,718, this yields a gross revenue-to-price ratio of roughly 6.3%, a figure investors should weigh against their financing costs and operating expenses.

Most common amenities for Airbnb listings in Shallotte

Kitchens and parking are universal (100%) among Shallotte listings, while self check-in and washers appear in 86% of properties — all of which signal a guest base expecting home-like convenience. Outdoor amenities like backyards (79%), outdoor furniture (71%), and BBQ grills (57%) are prevalent, reflecting the area's coastal, leisure-oriented appeal, and pet-friendly listings at 57% suggest a competitive edge for hosts who welcome animals.

Understanding Shallotte's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Shallotte's ROI score of 62 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue potential and property values are reasonably aligned. The score is buoyed by above-average marks in market growth trend and supply/demand balance, though below-average occupancy stability — driven by heavy seasonality — tempers the overall rating. Investors should pair this data with thorough local regulatory research and conservative cash-flow modeling that accounts for winter soft months.

Short-Term Rental Regulations in Shallotte

Understanding local STR regulations is essential before investing in Shallotte. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Shallotte, NC may be required to obtain permits or register their properties with local authorities in Brunswick County. Investors should verify current requirements with the Town of Shallotte and the state of North Carolina before listing a property.

Key Restrictions

Common STR restrictions in coastal North Carolina communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants may impose additional constraints, particularly in newer residential developments, so reviewing any community governing documents is essential before purchasing.

Tax Obligations

North Carolina requires collection of state and local occupancy taxes, and Brunswick County may levy additional room or tourism taxes on short-term rentals. Major booking platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Shallotte can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Shallotte's above-average market growth trend and favorable supply/demand balance suggest listing counts and booking volume could continue climbing over the next 12–18 months. Summer months, particularly June through August, will remain the revenue engine, and ADR increases of 2–4% are plausible as the area's coastal appeal draws more vacationers. Off-season months like January and December will likely stay soft, so investors should budget conservatively and plan for monthly revenues potentially dipping below $700 during winter. Overall, the trajectory looks positive, though occupancy stability remains a factor to watch as new supply enters the market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Shallotte, NC

What is the average Airbnb occupancy rate in Shallotte?

The average Airbnb occupancy rate in Shallotte is currently 40%, which is notably higher than the North Carolina state average of 34%. Occupancy varies significantly by season, with summer months driving the strongest booking activity and winter months seeing considerably lower demand.

How much do Airbnb hosts make in Shallotte?

Airbnb hosts in Shallotte earn an average of $2,429 per month and approximately $29,151 per year based on trailing 12-month historical performance. Revenue is heavily seasonal — July is the top-earning month at roughly $5,975, while January averages around $624. Individual results will vary based on property quality, pricing strategy, and guest experience.

Is Shallotte a good market for Airbnb investment?

Shallotte scores 62 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a favorable supply/demand balance, though occupancy stability is below average due to strong seasonality. With only 14 active listings and average home values around $454,718, there's room for new entrants, but investors should plan for significant revenue fluctuations between peak summer and off-peak winter months.

What is the average daily rate (ADR) for Airbnb in Shallotte?

The average daily rate for Airbnb listings in Shallotte is $163, which is below the North Carolina state average of $262. This lower ADR reflects the market's positioning as a more affordable coastal destination, which can appeal to budget-conscious vacationers and help maintain competitive occupancy rates.

Are short-term rentals legal in Shallotte?

Short-term rentals generally operate in Shallotte, NC, but specific permit requirements and regulations may apply at the town or county level. Investors should check with the Town of Shallotte and Brunswick County for current licensing, zoning, and tax requirements before purchasing or listing a property.

When is peak season for Airbnb in Shallotte?

Peak season in Shallotte runs from June through August, with July being the highest-revenue month at an average of $5,975. June and August also perform strongly at $4,419 and $4,611 respectively. The shoulder months of March through May and September through October generate moderate revenue, while November through February is the slowest period.

How many Airbnbs are there in Shallotte?

There are currently 14 active Airbnb listings in Shallotte as of April 2026. This is a small market with limited supply, and year-over-year listing growth has been notable, suggesting increasing investor interest in the area.

How is Airbnb revenue calculated in Shallotte?

The annual and monthly revenue figures for Shallotte are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Shallotte market
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property size distributions across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.