Shawano, WI Airbnb Market Data, Statistics, and Occupancy Rates

Shawano Short-Term Rental Market Overview

Shawano, WI is a small lakeside market with just 30 active Airbnb listings and an average annual revenue of $31,113 per property. The area's strong lake and waterfront appeal—over 63% of listings highlight waterfront access—drives a pronounced summer peak, with July revenue reaching $5,425 per listing. While occupancy sits at 15% versus a 38% state average, the market's above-average growth trend and reasonable home values around $407,373 create an entry point worth evaluating for investors who understand seasonal dynamics.

Key Market Statistics

According to Rabbu market data, the Shawano short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Shawano

Shawano's lakefront setting, relatively affordable property values, and growing supply signal an emerging vacation rental market with seasonal upside for investors who price in off-peak softness.

Expert Market Assessment

"Shawano presents a moderately attractive opportunity for investors willing to embrace a sharply seasonal revenue curve. The market's ROI score of 59 out of 100 reflects a healthy revenue-to-price ratio and above-average growth, tempered by below-average occupancy stability—monthly revenue swings from a low of $775 in March to a high of $5,425 in July. Four-bedroom properties stand out as the strongest performers, generating $43,260 annually with a RevPAN of $45, but the overall market demands careful cash-flow planning for the quieter months between November and April."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Shawano

Average revenue by month in Shawano

Shawano's revenue curve is sharply seasonal, peaking in July at $5,425 and bottoming out in March at just $775—a nearly 7x spread that underscores the market's dependence on summer lake tourism. The June–September window accounts for the lion's share of annual income, so investors should budget conservatively for the November–April stretch.

Active Airbnb listings by property size in Shawano

Three-bedroom properties dominate supply with 14 of the 30 active listings, while 2-bedroom (6 listings) and 4-bedroom (5 listings) units are less represented. The relatively thin supply of 4-bedroom homes, combined with their strong revenue performance, may signal a gap worth targeting for investors.

Average daily rate (ADR) by property size in Shawano

ADR climbs substantially with bedroom count: 2-bedroom listings average $164/night, 3-bedrooms come in at $255, and 4-bedroom properties command $379/night. The jump from 3 to 4 bedrooms adds roughly $124/night in rate, suggesting that larger lakefront homes capture meaningful premiums from group and family travelers.

Average RevPAN by property size in Shawano

Four-bedroom properties deliver the highest RevPAN at $45, edging out 2-bedrooms at $40, while 3-bedroom units trail at $26 despite dominating supply. This suggests that 3-bedroom listings face the most competitive pressure in Shawano, while larger and smaller configurations are converting demand more efficiently.

Average occupancy rates by property size in Shawano

Two-bedroom units lead occupancy at 24%, roughly double the rate of 4-bedroom (12%) and 3-bedroom (10%) listings. While smaller units fill more nights, the lower nightly rates mean the occupancy advantage doesn't always translate to top-line revenue, making it important to weigh both metrics when selecting a property size.

Average monthly revenue by property size in Shawano

Four-bedroom properties generate the highest monthly average at $3,605, followed closely by 3-bedrooms at $2,412 and 2-bedrooms at $2,368. The roughly $1,200/month premium for 4-bedroom homes over smaller sizes reflects their ability to command higher ADR despite modest occupancy.

Average annual revenue by property size in Shawano

At $43,260 per year, 4-bedroom properties outpace 3-bedrooms ($28,944) and 2-bedrooms ($28,419) by a substantial margin. For investors seeking the strongest gross revenue potential in Shawano, larger lakefront homes offer roughly 50% more annual income than mid-sized alternatives.

Most common amenities for Airbnb listings in Shawano

Every Shawano listing offers a kitchen, and 93% include parking—both baseline expectations in this market. The high prevalence of BBQ grills (77%), backyards (70%), and waterfront or lake access (57–63%) signals that guests are booking for outdoor lakeside experiences, so properties that emphasize these features are positioned to compete most effectively.

Understanding Shawano's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Shawano's ROI score of 59 out of 100 places it in the 'Attractive Opportunity' band, driven by an average revenue-to-price ratio and an above-average market growth trend that reflects rising investor and guest interest. The score is tempered by below-average occupancy stability, a direct result of the market's heavy summer seasonality, while supply and demand balance remains average for a market of this size. Investors should pair these metrics with on-the-ground regulatory research and a realistic cash-flow model that accounts for the pronounced off-season.

Short-Term Rental Regulations in Shawano

Understanding local STR regulations is essential before investing in Shawano. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Shawano, Wisconsin may need to obtain a tourist rooming house license through the state or local permits through Shawano County. Investors should verify current permit and registration requirements directly with the City of Shawano and the Wisconsin Department of Health Services before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking rules. HOA covenants may impose additional limitations, and some jurisdictions cap the number of permits issued, so reviewing all applicable local and association rules is essential before purchasing.

Tax Obligations

Wisconsin generally requires short-term rental operators to collect state sales tax and local room taxes on stays of less than 30 days. Major platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm compliance with both state and municipal tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Shawano can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Shawano's above-average market growth trend, paired with a 72% year-over-year increase in active listings, suggests rising investor interest in this lakefront corridor. Over the next 12–18 months, summer months should continue anchoring performance with RevPAN estimates in the $36–$45 range, though occupancy may remain in the 13–17% band annually given the market's heavy seasonal tilt. ADR could see modest upward pressure of 2–4% as newer listings compete on amenities, but investors should plan for lean shoulder and winter months where revenue may dip below $1,300."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Shawano, WI

What is the average Airbnb occupancy rate in Shawano?

The average occupancy rate for Airbnb listings in Shawano is currently 15%, which is below the Wisconsin state average of 38%. This reflects the market's strong seasonal character—demand concentrates heavily in the summer lake season. Two-bedroom properties lead with 24% occupancy, while 3-bedroom listings average around 10%. Investors should plan for significant off-season vacancy.

How much do Airbnb hosts make in Shawano?

Airbnb hosts in Shawano earn an average of $2,592 per month and approximately $31,113 per year based on trailing 12-month performance. Revenue varies significantly by property size: 4-bedroom properties lead at $43,260 annually, while 2-bedroom and 3-bedroom units average closer to $28,419 and $28,944 respectively. Summer months—particularly July at $5,425—drive the bulk of annual earnings.

Is Shawano a good market for Airbnb investment?

Shawano earns an ROI score of 59 out of 100, placing it in the 'Attractive Opportunity' range. The market benefits from above-average growth trends and a reasonable revenue-to-price ratio given average home values around $407,373. However, below-average occupancy stability means investors need to be comfortable with a concentrated earning season from roughly June through September, with lean months in winter and early spring.

What is the average daily rate (ADR) for Airbnb in Shawano?

The average daily rate in Shawano is $249, which is below the Wisconsin state average of $368. ADR scales noticeably with property size: 2-bedroom listings average $164/night, 3-bedrooms sit at $255/night, and 4-bedroom properties command $379/night. Larger lakefront homes with premium amenities tend to drive the highest nightly rates in this market.

Are short-term rentals legal in Shawano?

Short-term rentals can be operated in Shawano, WI, though operators may need to secure appropriate permits or a tourist rooming house license. Wisconsin state law and local Shawano regulations may both apply. We recommend contacting the City of Shawano and reviewing Wisconsin Department of Health Services requirements to confirm current rules before listing a property.

When is peak season for Airbnb in Shawano?

Peak season in Shawano runs from June through September, with July ($5,425 average revenue) and August ($4,931) leading the way. This aligns with the area's lake-driven tourism season. Revenue drops sharply during the colder months—March is the softest period at just $775 in average revenue. Investors should expect approximately 55% of annual income to come from these four summer months.

How many Airbnbs are there in Shawano?

As of April 2026, there are 30 active Airbnb listings in Shawano. The supply is concentrated in 3-bedroom properties (14 listings), followed by 2-bedrooms (6 listings) and 4-bedrooms (5 listings). The market saw a 72% year-over-year increase in active listings, suggesting growing investor interest in this lakefront destination.

How is Airbnb revenue calculated in Shawano?

The annual and monthly revenue figures for Shawano are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Shawano, WI market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the most recent update. Local regulations, permit requirements, and tax obligations vary and should be independently verified before investing.