Sheboygan, WI Airbnb Market Data, Statistics, and Occupancy Rates

Sheboygan Short-Term Rental Market Overview

Sheboygan's short-term rental market pairs favorable property prices with a pronounced summer-driven revenue cycle along Wisconsin's Lake Michigan shoreline. With an average home value of $381,060 and average annual revenue of $37,798 across 107 active listings, the revenue-to-price ratio sits above the state average — a key draw for investors seeking affordable entry points. The market's ADR of $239 comes in well below the $368 Wisconsin average, but the relatively low cost basis helps keep yield metrics competitive for operators who price and manage their properties well.

Key Market Statistics

According to Rabbu market data, the Sheboygan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Sheboygan

Sheboygan attracts STR investors with its above-average revenue-to-price ratio, lakefront appeal, and accessible property costs relative to other Wisconsin vacation markets.

Expert Market Assessment

"Sheboygan represents an attractive opportunity for investors comfortable with a highly seasonal revenue pattern. July peaks at $7,268 in average monthly revenue — more than eight times the February trough of $835 — so cash-flow planning around the May-through-September corridor is essential. The above-average revenue-to-price ratio and the market's lakeside leisure appeal create solid fundamentals, though the below-average supply/demand balance and average occupancy of 29% (versus 38% statewide) warrant careful property selection and competitive amenity offerings to outperform."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sheboygan

Average revenue by month in Sheboygan

Sheboygan's revenue cycle is sharply seasonal: July leads at $7,268, more than eight times the February low of $835. Investors should plan for roughly 70% of annual income to arrive between May and September, with winter months contributing minimally.

Active Airbnb listings by property size in Sheboygan

Supply is well distributed across 1- through 4-bedroom properties, with 2-bedrooms holding the largest share at 28 listings. The 5-bedroom segment is notably thin at just 6 listings, which could represent a supply gap for investors targeting group travelers and family reunions.

Average daily rate (ADR) by property size in Sheboygan

ADR jumps dramatically at the 4-bedroom threshold — from $176 for 3-bedrooms to $447 for 4-bedrooms — suggesting strong pricing power for larger properties that serve group demand. One-bedroom units at $109 per night offer the lowest rates, making them more volume-dependent to generate meaningful returns.

Average RevPAN by property size in Sheboygan

RevPAN scales steadily with size, climbing from $26 for 1-bedrooms to $91 for 5-bedroom properties. This progression indicates that larger units not only charge higher rates but also convert enough bookings to deliver meaningfully better revenue per available night.

Average occupancy rates by property size in Sheboygan

Three-bedroom properties lead occupancy at 38%, while 4-bedrooms lag at just 18% — likely reflecting their premium pricing filtering out a significant portion of demand. Two- and 3-bedroom units offer the most consistent fill rates, making them appealing for investors prioritizing cash-flow stability over peak-night revenue.

Average monthly revenue by property size in Sheboygan

Four-bedroom listings top the monthly revenue chart at $4,993, with 5-bedrooms close behind at $4,742, while 1-bedrooms bring in just $1,646. The gap between 2-bedrooms ($3,049) and 3-bedrooms ($3,102) is narrow, suggesting similar earning potential at a potentially different acquisition cost.

Average annual revenue by property size in Sheboygan

At $59,927 in average annual revenue, 4-bedroom properties deliver the strongest gross income — roughly three times that of 1-bedroom units at $19,756. Five-bedroom listings earn slightly less at $56,906, suggesting diminishing returns beyond four bedrooms in this market.

Most common amenities for Airbnb listings in Sheboygan

Kitchens (98%) and parking (96%) are near-universal, reflecting baseline guest expectations in Sheboygan. Outdoor amenities like backyards (71%), patios (66%), and BBQ grills (49%) signal a leisure-focused market, while lake access (29%) and beach access (21%) represent differentiating features that can command premium pricing.

Understanding Sheboygan's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sheboygan's ROI Score of 61 out of 100 places it in the "Attractive Opportunity" band, anchored by an above-average revenue-to-price ratio that reflects strong income potential relative to local acquisition costs. Occupancy stability and market growth trend both rate as average, while the supply/demand balance scores below average — a flag worth monitoring as listing counts have surged 110% year over year. Pairing this data with thorough local regulatory research and a conservative underwriting approach will help investors set realistic expectations.

Short-Term Rental Regulations in Sheboygan

Understanding local STR regulations is essential before investing in Sheboygan. Here's the current regulatory landscape:

Permit Requirements

Operators in Sheboygan, Wisconsin should verify whether a short-term rental permit or tourist rooming house license is required through the City of Sheboygan and the Wisconsin Department of Health Services. Requirements can vary depending on the property type and frequency of rentals, so checking with local authorities before purchasing is strongly recommended.

Key Restrictions

Common STR restrictions in Wisconsin markets like Sheboygan may include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, and off-street parking mandates. Investors should also review any applicable HOA covenants or condo association rules, as these can impose additional limitations or outright prohibitions on short-term rental use.

Tax Obligations

Wisconsin requires short-term rental operators to collect and remit state sales tax and local room taxes, and Sheboygan County may impose additional tourism or lodging taxes. Platforms like Airbnb often handle collection of some taxes on behalf of hosts, but operators should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sheboygan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sheboygan's STR performance is likely to track its established summer-heavy seasonality, with July and August continuing to anchor the bulk of annual revenue. ADR may see modest gains in the 2–4% range as lakefront and beach-access properties remain in demand, though occupancy is expected to hold steady around 28–32% on an annualized basis given the market's sharp off-season dip. The 110% year-over-year growth in active listings signals rising investor interest, so new entrants should watch supply closely — if listings continue expanding at this pace, occupancy and RevPAN could face downward pressure through slower months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sheboygan, WI

What is the average Airbnb occupancy rate in Sheboygan?

The average occupancy rate for Airbnb listings in Sheboygan is currently 29%, which falls below the Wisconsin state average of 38%. Occupancy varies significantly by property size — 3-bedroom units lead at 38%, while 4-bedroom properties average just 18%. The market's heavy summer seasonality means occupancy spikes considerably from June through September and drops during winter months.

How much do Airbnb hosts make in Sheboygan?

Airbnb hosts in Sheboygan earn an average of $3,149 per month and approximately $37,798 per year based on the trailing 12 months of booking data. Earnings vary widely by property size: 4-bedroom listings top the market at roughly $59,927 annually, while 1-bedroom units average about $19,756. Peak summer months like July can bring in over $7,200, whereas winter months may yield under $1,000.

Is Sheboygan a good market for Airbnb investment?

Sheboygan scores a 61 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier. The market's strongest attribute is its above-average revenue-to-price ratio, meaning the income potential is healthy relative to the cost of acquiring property here. Investors should be mindful of the pronounced seasonality and the below-average supply/demand balance, which suggests growing competition among hosts. Properties that lean into lakefront access and strong amenity packages are best positioned to outperform.

What is the average daily rate (ADR) for Airbnb in Sheboygan?

The average daily rate for Airbnb listings in Sheboygan is $239, which is lower than the $368 Wisconsin state average. Rates scale significantly with property size: 1-bedroom units average $109 per night, while 4- and 5-bedroom properties command $447 and $456 respectively. This wide range means larger homes catering to groups and families can capture significantly higher nightly pricing.

Are short-term rentals legal in Sheboygan?

Short-term rentals generally operate in Sheboygan, but operators should verify current permit requirements, licensing rules, and zoning restrictions with the City of Sheboygan and the Wisconsin Department of Health Services before listing a property. Wisconsin classifies many STRs as tourist rooming houses, which may require state-level licensing. Local regulations and HOA rules can also apply, so due diligence is essential before investing.

When is peak season for Airbnb in Sheboygan?

Peak season in Sheboygan runs from June through August, driven by Lake Michigan tourism and warm-weather recreation. July is the top-earning month with average revenue of $7,268, followed closely by August at $6,632 and June at $5,604. The off-season — roughly November through March — sees average monthly revenues below $1,900, making summer performance critical to annual returns.

How many Airbnbs are there in Sheboygan?

As of April 2026, there are 107 active Airbnb listings in Sheboygan. The supply is fairly evenly distributed: 2-bedroom units lead with 28 listings, followed by 3-bedrooms (24), 4-bedrooms (22), 1-bedrooms (21), and 5-bedrooms (6). Notably, the year-over-year listing count has grown by 110%, signaling strong investor interest in this market.

How is Airbnb revenue calculated in Sheboygan?

The annual and monthly revenue figures shown for Sheboygan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Sheboygan market
• Average daily rates, occupancy rates, and RevPAN broken down by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with municipal and state authorities before investing. Individual property results will vary depending on location, condition, amenity offerings, pricing strategy, and management quality.