Sheffield, MA Airbnb Market Data, Statistics, and Occupancy Rates

Sheffield Short-Term Rental Market Overview

Sheffield, MA is a small-market Berkshires destination with just 32 active Airbnb listings and an average annual revenue of $38,578 per property. With an ADR of $304 — well below the Massachusetts state average of $582 — and a pronounced summer peak that drives monthly revenues above $6,000 in July and August, the market rewards investors who can attract weekend and seasonal travelers to this picturesque corner of western Massachusetts. The limited supply and rural charm create a niche opportunity, though the 30% average occupancy rate means revenue is concentrated in peak months.

Key Market Statistics

According to Rabbu market data, the Sheffield short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Sheffield

Sheffield appeals to investors seeking a low-competition Berkshires market where limited supply and seasonal tourism create premium pricing power during peak months.

Expert Market Assessment

"Sheffield earns a 66 out of 100 ROI score, placing it in the "Attractive Opportunity" tier — a market where the numbers work if you understand the seasonal rhythm. Revenue is heavily front-loaded into summer: August alone ($6,505) generates more than four times what March ($1,617) delivers, so cash-flow planning is essential. The bright spot is that larger properties punch well above their weight, with 4-bedroom units pulling in $77,375 annually compared to $24,567 for 1-bedrooms. For investors comfortable with a seasonally concentrated return profile in a low-competition Berkshires setting, Sheffield presents a compelling entry point."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sheffield

Average revenue by month in Sheffield

Sheffield displays sharp seasonality, with August ($6,505) and July ($6,141) generating roughly four times the revenue of the slowest months — March ($1,617) and April ($1,623). A secondary bump in September–October ($3,461–$3,700) coincides with fall foliage, giving investors a roughly five-month window of above-average earnings from June through October.

Active Airbnb listings by property size in Sheffield

One-bedroom units dominate Sheffield's supply at 12 listings (37.5% of the market), while 2-bedroom and 4-bedroom properties each account for 6 listings. The absence of 3-bedroom listings in the data could signal a gap in the market that investors might exploit with mid-size properties.

Average daily rate (ADR) by property size in Sheffield

ADR scales steeply with size in Sheffield: 1-bedrooms average $156 per night, 2-bedrooms reach $241, and 4-bedroom properties command $509 — more than triple the smallest category. The jump from 2 to 4 bedrooms represents the strongest ADR premium, suggesting guests are willing to pay significantly more for group-sized accommodations.

Average RevPAN by property size in Sheffield

Four-bedroom properties deliver the highest RevPAN at $146, nearly triple the $55 earned by 1-bedroom units, despite having slightly lower occupancy. Two-bedroom listings land in the middle at $72, confirming that larger properties generate meaningfully more revenue per available night in this market.

Average occupancy rates by property size in Sheffield

One-bedroom properties lead occupancy at 36%, while 2-bedroom (30%) and 4-bedroom (29%) listings fill at similar, lower rates. The relatively narrow spread suggests that size doesn't dramatically impact booking frequency, but smaller units do offer marginally steadier cash flow through more consistent bookings.

Average monthly revenue by property size in Sheffield

Four-bedroom properties earn an average of $6,447 per month — more than three times the $2,047 generated by 1-bedroom units and roughly double the $3,011 from 2-bedrooms. For investors prioritizing top-line revenue, the larger configurations clearly outperform in Sheffield.

Average annual revenue by property size in Sheffield

Annual revenue ranges from $24,567 for 1-bedroom listings to $77,375 for 4-bedroom properties, a 3.15x difference that underscores the earning power of larger Berkshires homes. Given average home values of $821,289, investors should carefully weigh acquisition cost against the revenue tier their target property size can realistically achieve.

Most common amenities for Airbnb listings in Sheffield

Parking is universal (100%) and a kitchen is nearly so (94%), reflecting a market where guests drive in and expect self-sufficient stays. Outdoor amenities are especially prominent — backyard (91%), patio or balcony (72%), BBQ grill (59%), and outdoor furniture (59%) — signaling that the Berkshires guest experience centers on enjoying the natural setting, and listings without these features may underperform.

Understanding Sheffield's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sheffield's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property values, occupancy stability, growth trends, and supply/demand dynamics all rate at average levels. No single factor stands out as a red flag, but none is exceptional either — the opportunity lies in the balance. Investors should pair this score with hands-on research into Sheffield's local regulations and property-specific financials to confirm whether the numbers work for their target acquisition.

Short-Term Rental Regulations in Sheffield

Understanding local STR regulations is essential before investing in Sheffield. Here's the current regulatory landscape:

Permit Requirements

Operators in Sheffield, Massachusetts should verify whether a short-term rental permit or registration is required through the town and the Commonwealth of Massachusetts. State law requires STR operators to register with the Department of Revenue, and local bylaws may impose additional permitting steps.

Key Restrictions

Common restrictions in Massachusetts STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. Investors should also check for any HOA or condominium association rules that may limit or prohibit short-term rentals, as well as any local caps on the number of permits issued.

Tax Obligations

Massachusetts imposes a state room occupancy excise tax on short-term rentals, and municipalities may add a local option tax on top of that. Platforms like Airbnb typically collect and remit these taxes on behalf of hosts, but operators should confirm compliance with both state and local obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sheffield can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sheffield's STR market is likely to see continued summer-driven demand, with July and August remaining the revenue anchors. ADR may edge up modestly — perhaps 2–4% — as the limited supply of 32 listings keeps pricing power in hosts' favor during peak season. Occupancy could stabilize in the 28–32% range annually, reflecting the market's inherent seasonality rather than any structural weakness. Investors should plan cash reserves to bridge the slower March–April trough, when monthly revenue dips to around $1,600."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sheffield, MA

What is the average Airbnb occupancy rate in Sheffield?

The average occupancy rate for Airbnb listings in Sheffield is currently 30%, which falls below the Massachusetts state average of 44%. This reflects the market's strong seasonality — occupancy climbs during summer months and the fall foliage season, then softens considerably in late winter and early spring. One-bedroom properties tend to stay fullest at 36%, while larger units hover around 29–30%.

How much do Airbnb hosts make in Sheffield?

Based on trailing 12-month data, the average Airbnb host in Sheffield earns approximately $38,578 per year, or about $3,214 per month. Earnings vary significantly by property size: 1-bedroom listings average $24,567 annually, 2-bedrooms bring in around $36,142, and 4-bedroom properties lead the market at $77,375 per year. Peak summer months can generate over $6,000 in a single month.

Is Sheffield a good market for Airbnb investment?

Sheffield scores a 66 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from limited competition (just 32 active listings), strong summer pricing, and solid revenue potential for larger properties. However, the 30% occupancy rate and pronounced seasonality mean investors should plan for slower months and ensure their pricing strategy maximizes the lucrative July–August window.

What is the average daily rate (ADR) for Airbnb in Sheffield?

The average daily rate in Sheffield is $304, which is significantly below the Massachusetts state average of $582. Rates scale meaningfully with property size: 1-bedroom listings average $156 per night, 2-bedrooms command $241, and 4-bedroom properties reach $509 per night. This pricing structure reflects the rural Berkshires setting, where guests expect space and privacy at rates below Boston or Cape Cod levels.

Are short-term rentals legal in Sheffield?

Short-term rentals are generally permitted in Massachusetts, though operators must register with the state's Department of Revenue and comply with room occupancy tax requirements. Sheffield may have additional local regulations or permitting requirements, so prospective hosts should check directly with the town clerk or planning department before listing a property.

When is peak season for Airbnb in Sheffield?

Peak season in Sheffield runs from July through October, with August delivering the highest average monthly revenue at $6,505 and July close behind at $6,141. October's fall foliage season also performs well at $3,700. The slowest months are March and April, when average revenue drops to roughly $1,600. This pattern is typical of Berkshires destinations that draw summer vacationers and autumn leaf-peepers.

How many Airbnbs are there in Sheffield?

Sheffield currently has 32 active Airbnb listings as of April 2026. The supply breaks down into 12 one-bedroom properties, 6 two-bedroom listings, and 6 four-bedroom properties. This is a very small market by any measure, which limits competition but also means individual listing performance can vary widely based on quality and positioning.

How is Airbnb revenue calculated in Sheffield?

The annual and monthly revenue figures for Sheffield are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Sheffield, MA market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.