Shepherdsville, KY Airbnb Market Data, Statistics, and Occupancy Rates

Shepherdsville Short-Term Rental Market Overview

Shepherdsville, KY presents an appealing entry point for short-term rental investors, combining relatively affordable home values averaging $381,130 with a 40% occupancy rate that handily outpaces the Kentucky state average of 28%. With an average annual revenue of $20,998 and an ROI score of 64 out of 100, the market offers a balanced risk-reward profile bolstered by above-average growth trends and favorable supply-demand dynamics. Its proximity to Louisville and key interstate corridors positions it well for travelers seeking a convenient yet lower-cost base.

Key Market Statistics

According to Rabbu market data, the Shepherdsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Shepherdsville

Investors are drawn to Shepherdsville for its combination of affordable property prices, strong occupancy relative to the state, and a growing but still small supply of short-term rentals.

Expert Market Assessment

"Shepherdsville earns an "Attractive Opportunity" designation, driven by a favorable occupancy-to-price ratio and a competitive landscape that remains thin at only 23 active listings. Revenue follows a clear seasonal arc: summer months like July ($2,666) and May ($2,613) lead the way, while December ($899) and March ($1,005) represent the softest stretches. For investors who can weather a roughly 2.6x spread between peak and off-peak months, the market's growth trajectory and demand fundamentals present a solid case — particularly for 3-bedroom properties that capture the lion's share of bookings and revenue."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Shepherdsville

Average revenue by month in Shepherdsville

Revenue in Shepherdsville follows a pronounced seasonal curve, peaking in July at $2,666 and May at $2,613, while December ($899) and March ($1,005) mark the low points. The nearly 3x gap between the best and worst months means investors should plan for significant cash-flow variability and consider dynamic pricing strategies to smooth returns.

Active Airbnb listings by property size in Shepherdsville

The Shepherdsville supply is concentrated in just two bedroom categories: 3-bedroom listings dominate with 9 of the 23 active properties, followed by 5 two-bedroom units. The narrow size distribution and small total count suggest potential opportunity for differentiated offerings, particularly larger or more unique properties that aren't yet represented.

Average daily rate (ADR) by property size in Shepherdsville

Interestingly, 2-bedroom listings command a slightly higher ADR of $149 compared to $139 for 3-bedroom properties, which may reflect a smaller sample or niche positioning among the 2-bedroom units. Despite the higher nightly rate, 2-bedrooms still trail in overall revenue due to significantly lower occupancy.

Average RevPAN by property size in Shepherdsville

Three-bedroom properties deliver a RevPAN of $80, nearly double the $41 generated by 2-bedroom listings, making them the clear winner on a per-available-night basis. This gap is driven primarily by the substantial occupancy advantage that 3-bedroom units enjoy in this market.

Average occupancy rates by property size in Shepherdsville

Three-bedroom listings achieve a 57% occupancy rate — more than double the 28% seen in 2-bedroom properties — indicating much stronger and more consistent demand for the larger format. Investors targeting cash-flow stability will find the 3-bedroom segment far more reliable in Shepherdsville.

Average monthly revenue by property size in Shepherdsville

Monthly revenue for 3-bedroom properties averages $1,943, roughly 77% more than the $1,097 earned by 2-bedroom units. This sizable gap underscores how occupancy differences compound into meaningful revenue advantages at the 3-bedroom tier.

Average annual revenue by property size in Shepherdsville

Three-bedroom properties generate an average of $23,327 per year, compared to $13,169 for 2-bedroom listings — a difference of over $10,000 annually. Given that acquisition costs for 3-bedroom homes may not be proportionally higher, this configuration likely offers the stronger return potential in Shepherdsville.

Most common amenities for Airbnb listings in Shepherdsville

Every active listing in Shepherdsville includes a kitchen, and 96% offer parking — reflecting a market oriented toward self-sufficient, car-dependent stays typical of suburban and semi-rural Kentucky. Self check-in (91%), washer/dryer access (78–83%), and outdoor amenities like backyards (61%) and BBQ grills (57%) are also widely expected, so investors should treat these as baseline requirements rather than differentiators.

Understanding Shepherdsville's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Shepherdsville's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property prices is average but strengthened by above-average growth trends and a supply-demand balance that currently favors hosts. Occupancy stability sits at an average level, which aligns with the seasonal swings visible in the monthly revenue data. Investors should pair these metrics with on-the-ground regulatory research and property-level due diligence to confirm the opportunity matches their return expectations.

Short-Term Rental Regulations in Shepherdsville

Understanding local STR regulations is essential before investing in Shepherdsville. Here's the current regulatory landscape:

Permit Requirements

Operators planning to run a short-term rental in Shepherdsville, Kentucky should verify whether the city requires a specific STR permit or business license, as local regulations can vary and may have been updated recently. Checking with the Shepherdsville city clerk's office and reviewing Kentucky state requirements is strongly recommended before listing.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum-stay requirements, noise and parking regulations, and rules imposed by homeowners' associations. Some Kentucky municipalities also cap the number of STR permits issued in certain zones, so investors should confirm zoning compatibility early in the process.

Tax Obligations

Short-term rental operators in Kentucky are generally subject to state sales tax and local transient room or occupancy taxes. Major booking platforms often collect and remit some of these taxes automatically, but hosts should verify their full obligations with the Kentucky Department of Revenue and local tax authorities to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Shepherdsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Shepherdsville's short-term rental market is expected to continue benefiting from above-average growth in listing activity — active listings grew 85% year-over-year — alongside a supply-demand balance that still favors hosts. Seasonal patterns suggest revenue could remain strongest during the May through September stretch, with monthly averages potentially ranging from $2,200 to $2,700 during peak periods. ADR may see modest upward pressure in the range of 2–4% as demand matures, though investors should plan for softer months like December and March where revenue can dip below $1,100. Overall, the market trajectory points to steady, if not spectacular, returns for well-managed properties."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Shepherdsville, KY

What is the average Airbnb occupancy rate in Shepherdsville?

The average Airbnb occupancy rate in Shepherdsville is currently 40%, which is significantly higher than the Kentucky state average of 28%. This suggests healthy demand relative to the available supply. Among property sizes, 3-bedroom listings lead with a 57% occupancy rate, while 2-bedroom units average around 28%.

How much do Airbnb hosts make in Shepherdsville?

On average, Airbnb hosts in Shepherdsville earn approximately $1,749 per month or $20,998 per year based on trailing 12-month booking data. Three-bedroom properties tend to outperform significantly, averaging $1,943 per month ($23,327 annually), compared to $1,097 per month ($13,169 annually) for two-bedroom units. Actual results vary depending on property quality, pricing strategy, and how the listing is managed.

Is Shepherdsville a good market for Airbnb investment?

Shepherdsville shows promising fundamentals for Airbnb investment. It carries an ROI score of 64 out of 100, rated as an "Attractive Opportunity." Key positives include occupancy well above the state average, above-average market growth trends, and a favorable supply-demand balance with only 23 active listings. Average home values of $381,130 also keep the barrier to entry reasonable compared to many metro-adjacent markets.

What is the average daily rate (ADR) for Airbnb in Shepherdsville?

The average daily rate for Airbnb listings in Shepherdsville is $200, which comes in below the Kentucky state average of $333. By property size, 2-bedroom listings average $149 per night and 3-bedroom listings average $139 per night. The market-wide ADR reflects the area's positioning as an affordable lodging option for travelers.

Are short-term rentals legal in Shepherdsville?

Short-term rentals do operate in Shepherdsville, as evidenced by 23 active Airbnb listings. However, specific permitting, zoning, and licensing requirements can change, so prospective hosts should verify current local and Kentucky state regulations before purchasing or listing a property. Consulting the city directly or working with a local real estate attorney is always a prudent step.

When is peak season for Airbnb in Shepherdsville?

Peak season in Shepherdsville runs roughly from May through September, with July ($2,666) and May ($2,613) delivering the highest average monthly revenues. September ($2,389) and August ($2,213) also perform well above the annual average. The slowest months are December ($899) and March ($1,005), so investors should budget for meaningful seasonal revenue swings.

How many Airbnbs are there in Shepherdsville?

As of April 2026, there are 23 active Airbnb listings in Shepherdsville. This is a relatively small market, though listing counts have grown 85% year-over-year, indicating rising investor and host interest. The limited supply can work in favor of well-positioned properties that meet guest expectations.

How is Airbnb revenue calculated in Shepherdsville?

The annual and monthly revenue figures shown for Shepherdsville are derived from the trailing 12 months of historical booking performance across active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Shepherdsville and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for key performance metrics including ADR, occupancy, and revenue
• Home value data sourced from Zillow Home Value Index (ZHVI) for acquisition cost context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations are subject to change; always verify with municipal and state authorities before investing. Individual property results may vary significantly based on location within the market, property condition, guest reviews, and management quality.