Shirley, NY Airbnb Market Data, Statistics, and Occupancy Rates

Shirley Short-Term Rental Market Overview

Shirley, NY presents a compelling short-term rental opportunity driven by pronounced summer seasonality and a favorable revenue-to-price ratio. With an average annual revenue of $60,719 across just 20 active listings, the market remains small and relatively uncrowded, which is good news for investors looking to capture demand without heavy competition. Three-bedroom properties are the standout performers, pulling in nearly $96,600 annually — a figure that pairs well with average home values of $594,670 to create attractive yield potential.

Key Market Statistics

According to Rabbu market data, the Shirley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Shirley

Shirley's combination of strong summer revenue, a compact supply base, and above-average revenue-to-price dynamics makes it an attractive seasonal STR market on Long Island.

Expert Market Assessment

"Shirley earns a Standout Opportunity designation with an ROI score of 78 out of 100, reflecting its above-average revenue-to-price ratio and favorable supply/demand balance. Seasonality is the defining characteristic here — August peaks at $17,591 in average monthly revenue while January bottoms out near $786, creating a roughly 22x swing between the best and worst months. That concentration means investors need to maximize summer pricing and occupancy to hit annual targets. For those who plan accordingly, the limited competition and strong summer earnings offer a genuinely attractive entry point into the Long Island STR market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Shirley

Average revenue by month in Shirley

Shirley's revenue seasonality is extreme — August leads at $17,591 per month while January dips to just $786, a spread of more than 22x. The summer trio of June, July, and August accounts for the vast majority of annual earnings, making aggressive peak-season pricing and high availability absolutely essential for hitting revenue targets.

Active Airbnb listings by property size in Shirley

The supply in Shirley is split between 11 one-bedroom listings and 5 three-bedroom properties, with no two-bedroom options currently active. This gap in the middle of the size spectrum could signal an opportunity for investors willing to offer a two-bedroom product that bridges the price and space divide.

Average daily rate (ADR) by property size in Shirley

ADR scales sharply with size: one-bedroom units average $130 per night, while three-bedroom properties command $444 — more than triple the rate. The premium for larger homes reflects the summer vacation rental dynamic, where families and groups are willing to pay significantly more for space and amenities.

Average RevPAN by property size in Shirley

Three-bedroom properties deliver a RevPAN of $148 compared to $60 for one-bedrooms, making them the clear winner in revenue efficiency despite lower occupancy. The nearly 2.5x RevPAN advantage underscores how higher nightly rates more than compensate for fewer booked nights in the larger format.

Average occupancy rates by property size in Shirley

One-bedroom listings maintain a higher occupancy rate of 46% versus 33% for three-bedroom properties, likely reflecting their lower price point and appeal for shorter getaways. However, the lower occupancy of larger homes is more than offset by their significantly higher ADR, so investors shouldn't let the occupancy gap alone drive their sizing decisions.

Average monthly revenue by property size in Shirley

Three-bedroom properties earn an average of $8,049 per month compared to $2,077 for one-bedrooms, nearly a 4x difference. This revenue premium makes the larger format the clear revenue leader, though one-bedroom units still serve as a lower-cost entry point for investors testing the market.

Average annual revenue by property size in Shirley

On an annual basis, three-bedroom homes generate approximately $96,595 versus $24,932 for one-bedroom units, representing the strongest return potential relative to acquisition costs in this market. For investors targeting Shirley, a three-bedroom configuration appears to offer the most compelling path to meaningful cash flow.

Most common amenities for Airbnb listings in Shirley

Parking (90%), self check-in (85%), and outdoor living features like backyards (80%), patios (80%), and BBQ grills (60%) dominate the amenity landscape, signaling that guests expect a suburban beach-house experience. Waterfront access (30%) and beach access (25%) are present in a meaningful minority of listings, suggesting these features could provide a strong competitive edge for properties that have them.

Understanding Shirley's ROI Score: 78/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Shirley's ROI score of 78 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance that keeps competition manageable. Occupancy stability scores below average due to the market's heavy seasonal concentration, which means investors need to plan for lean winter months even as summer revenue is strong. Pairing this data with thorough local regulatory research and a realistic cash-flow model will help investors determine whether Shirley's seasonal profile aligns with their investment goals.

Short-Term Rental Regulations in Shirley

Understanding local STR regulations is essential before investing in Shirley. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Shirley may need to obtain permits or register with the Town of Brookhaven and comply with New York State regulations governing transient occupancy. Investors should verify current requirements directly with local zoning and code enforcement offices before listing a property.

Key Restrictions

Common restrictions in similar Long Island communities include occupancy limits, minimum stay requirements, noise and parking regulations, and potential HOA covenants that may limit or prohibit short-term rentals. Some municipalities also impose caps on the number of STR permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

Short-term rental hosts in New York are generally subject to state and local occupancy taxes, sales tax, and any applicable tourism or lodging surcharges. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full tax obligations with a qualified professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Shirley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Shirley's STR market is expected to maintain its sharp summer peak, with July and August likely continuing to drive the lion's share of annual revenue. Listing supply grew 116% year-over-year, so new entrants should monitor whether occupancy — currently at 38% — stabilizes or softens further as competition increases. ADR may see modest upward pressure during peak months given the beach-adjacent appeal, with estimates suggesting 1–3% seasonal rate gains, though off-season months from November through March will likely remain soft. Investors should plan cash reserves for the quieter winter stretch and price aggressively to capture shoulder-season bookings in May, September, and October."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Shirley, NY

What is the average Airbnb occupancy rate in Shirley?

The average occupancy rate for Airbnb listings in Shirley is currently 38%, which sits just below the New York state average of 40%. One-bedroom units tend to stay fuller at 46% occupancy, while three-bedroom properties come in at 33%. The lower overall rate reflects Shirley's strong seasonal profile — demand is heavily concentrated in the summer months, with quieter periods through fall and winter.

How much do Airbnb hosts make in Shirley?

Airbnb hosts in Shirley earn an average of $5,059 per month and approximately $60,719 per year based on trailing 12-month booking data. Earnings vary significantly by property size: one-bedroom listings average around $24,932 annually, while three-bedroom properties bring in roughly $96,595 per year. Summer months — particularly July and August — account for the bulk of annual income.

Is Shirley a good market for Airbnb investment?

Shirley scores 78 out of 100 on Rabbu's ROI Score, earning a Standout Opportunity rating. The market benefits from an above-average revenue-to-price ratio and a favorable supply/demand balance, with only 20 active listings competing for summer demand. Investors should be prepared for significant seasonality, as winter months generate far less revenue, but the summer earning potential — especially for three-bedroom homes — can make the overall return profile quite attractive.

What is the average daily rate (ADR) for Airbnb in Shirley?

The average daily rate in Shirley is $238, which is well below the New York state average of $381. However, rates vary considerably by property size: one-bedroom listings average $130 per night, while three-bedroom properties command $444 per night. The lower market-wide average partly reflects the dominance of smaller units in the supply mix.

Are short-term rentals legal in Shirley?

Short-term rentals operate in Shirley, but hosts should verify current permit requirements and zoning regulations with the Town of Brookhaven and New York State authorities. Local rules can change, and restrictions such as occupancy limits, minimum stay requirements, or permit caps may apply. Consulting with a local real estate attorney or the municipal planning office before investing is strongly recommended.

When is peak season for Airbnb in Shirley?

Peak season in Shirley runs from June through August, with August being the single highest-earning month at an average of $17,591 in revenue, followed closely by July at $14,801. Shoulder months like May ($4,721) and September ($5,801) also perform well relative to the rest of the year. The off-season from November through March sees monthly revenues drop below $1,600, so investors should plan their cash flow strategy around this pronounced seasonal cycle.

How many Airbnbs are there in Shirley?

There are currently 20 active Airbnb listings in Shirley as of April 2026. The supply is concentrated in two property sizes: 11 one-bedroom listings and 5 three-bedroom listings. The small total supply — combined with 116% year-over-year growth — suggests the market is still emerging, which may present an opportunity for well-positioned new entrants.

How is Airbnb revenue calculated in Shirley?

The annual and monthly revenue figures for Shirley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower months. Individual results can vary based on property quality, pricing strategy, location within the market, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Shirley and surrounding zip codes
• Average daily rate, occupancy, and RevPAN trends by property size and month
• Annual and monthly revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify current rules with municipal authorities before investing. Individual property results may vary based on location, condition, management quality, and pricing strategy.