Show Low, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Show Low Short-Term Rental Market Overview

Show Low, AZ sits in Arizona's White Mountains and draws visitors seeking cooler summer temperatures and outdoor recreation—a classic seasonal escape market. With 169 active Airbnb listings, an average daily rate of $244, and average annual revenue of $24,822, the market offers moderate income potential but faces headwinds from a 26% occupancy rate that trails the state average of 53%. Investors willing to target larger properties and optimize for summer demand can find opportunities here, though selective deal sourcing is essential given current pricing and competition dynamics.

Key Market Statistics

According to Rabbu market data, the Show Low short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Show Low

Show Low appeals to investors looking for a seasonal mountain-retreat market where larger properties can generate outsized summer revenue, though competition and low year-round occupancy demand careful property selection.

Expert Market Assessment

"Show Low presents a competitive but uneven opportunity for STR investors. The market's heavy seasonality—with July revenue ($3,855) nearly four times the April low ($915)—means cash flow is concentrated in the summer months, and investors need to plan for lean periods from late fall through early spring. Larger properties punch well above their weight: 6+ bedroom listings generate an estimated $105,409 in annual revenue compared to just $14,032 for 1-bedroom units, suggesting that group-accommodation strategies offer the strongest return potential. With a below-average revenue-to-price ratio and occupancy stability, success here hinges on acquiring the right property at the right price rather than riding broad market tailwinds."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Show Low

Average revenue by month in Show Low

Show Low's revenue is heavily seasonal, peaking in July at $3,855 and bottoming out in April at just $915—a spread of nearly 4x. The summer months (June–August) account for the lion's share of annual income, with a secondary uptick in December ($2,376), making cash-flow planning essential for the quieter spring and fall periods.

Active Airbnb listings by property size in Show Low

Three-bedroom properties dominate supply with 60 of the 169 active listings, followed by 2-bedroom (37) and 4-bedroom (36) homes. One-bedroom units (13), 5-bedroom (12), and 6+ bedroom (11) properties are notably underrepresented, which could signal less competition and differentiation potential at the smaller and larger ends of the spectrum.

Average daily rate (ADR) by property size in Show Low

ADR scales steeply with size in Show Low, rising from $140 for 1-bedroom units to $578 for 6+ bedroom homes—a 4x premium. The sharpest jump occurs between 3-bedroom ($187) and 4-bedroom ($315) properties, suggesting that crossing into the 4+ bedroom category unlocks significantly higher nightly pricing power.

Average RevPAN by property size in Show Low

Revenue per available night climbs dramatically with property size, from $32 for 2-bedroom listings to $217 for 6+ bedroom homes. Notably, 1-bedroom units ($49 RevPAN) outperform both 2-bedroom ($32) and 3-bedroom ($42) properties, indicating that smaller studios and cabins can punch above their weight on a per-night basis relative to mid-size options.

Average occupancy rates by property size in Show Low

Occupancy rates are relatively compressed across sizes, ranging from 22% for 2-bedroom properties to 38% for 6+ bedroom homes. The highest occupancy goes to the two extremes—1-bedroom (36%) and 6+ bedroom (38%) listings—suggesting that both intimate getaways and large group accommodations are in steadier demand than mid-size options.

Average monthly revenue by property size in Show Low

Monthly revenue scales predictably with size, from $1,169 for 1-bedroom listings up to $8,784 for 6+ bedroom properties. The jump from 4-bedroom ($3,002) to 5-bedroom ($4,410) and especially 6+ bedroom ($8,784) units is dramatic, reinforcing that large group-oriented properties are the top revenue generators in this market.

Average annual revenue by property size in Show Low

Annual revenue ranges from $14,032 for 1-bedroom units to $105,409 for 6+ bedroom homes, with the largest properties earning roughly 7.5x more than the smallest. For investors targeting the best return potential, 5-bedroom ($52,931) and 6+ bedroom configurations stand out, though acquisition costs and operating expenses for larger homes should be weighed carefully.

Most common amenities for Airbnb listings in Show Low

Kitchens are universal (100%) and parking is nearly so (94%), reflecting Show Low's drive-to, self-catering guest profile. Outdoor-oriented amenities like BBQ grills (86%), patios (78%), and backyards (63%) are highly prevalent, signaling that guests expect a full outdoor living experience—while hot tubs (13%) and lake access (5%) remain relatively rare differentiators that could help a listing stand out.

Understanding Show Low's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Show Low's ROI Score of 38 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine demand drivers but requires more disciplined deal sourcing to achieve attractive returns. Below-average scores on revenue-to-price ratio, occupancy stability, and supply/demand balance reflect the combination of rising home values, pronounced seasonality, and rapid listing growth that investors need to navigate. Pairing this data with thorough local regulatory research and targeting higher-earning property configurations can help offset these headwinds.

Short-Term Rental Regulations in Show Low

Understanding local STR regulations is essential before investing in Show Low. Here's the current regulatory landscape:

Permit Requirements

The City of Show Low and the State of Arizona may require short-term rental operators to register or obtain permits before listing a property. Investors should verify current requirements directly with Show Low's city government and the Arizona Department of Revenue, as regulations can evolve.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA restrictions in specific subdivisions. Arizona state law generally limits municipalities' ability to ban STRs outright, but local regulations around health, safety, and nuisance enforcement still apply.

Tax Obligations

Short-term rental hosts in Arizona are typically required to collect and remit state transaction privilege tax (TPT) and any applicable county or city lodging taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but operators should confirm their obligations with the Arizona Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Show Low can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Show Low is likely to maintain its pronounced summer peak, with July and August continuing to drive the bulk of annual revenue. Active listings grew 124% year over year, which could pressure occupancy further unless demand keeps pace—expect occupancy to hover around 24–28% market-wide. ADR may see modest increases of 1–3% as larger, amenity-rich properties continue commanding premiums, but investors should budget conservatively for the softer shoulder and winter months when monthly revenue can dip below $1,000."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Show Low, AZ

What is the average Airbnb occupancy rate in Show Low?

The average Airbnb occupancy rate in Show Low is currently 26%, which is below the Arizona state average of 53%. Occupancy varies significantly by property size—1-bedroom listings average 36% and 6+ bedroom properties reach 38%, while 2- and 3-bedroom homes sit closer to 22–23%. The lower market-wide figure reflects Show Low's strong seasonal demand pattern, with most bookings concentrated in the summer months.

How much do Airbnb hosts make in Show Low?

Airbnb hosts in Show Low earn an average of $2,068 per month and approximately $24,822 per year based on trailing 12-month booking data. Earnings vary widely by property size: 1-bedroom listings average about $14,032 annually, while 6+ bedroom properties can bring in roughly $105,409 per year. Peak summer months like July can generate $3,855 on average, whereas slower months like April may yield closer to $915.

Is Show Low a good market for Airbnb investment?

Show Low carries a Rabbu ROI Score of 38 out of 100, placing it in the "Competitive Opportunity" category. Investor interest is strong and summer demand is reliable, but below-average occupancy stability and a challenging revenue-to-price ratio mean profitability depends on smart deal sourcing. Larger properties tend to perform best, and investors who can weather the seasonal dips and acquire properties at favorable prices have the best chance of solid returns.

What is the average daily rate (ADR) for Airbnb in Show Low?

The average daily rate for Airbnb listings in Show Low is $244, well below the Arizona state average of $434. ADR scales significantly with property size—from $140 for 1-bedroom units up to $578 for 6+ bedroom homes. This pricing structure keeps the market accessible for budget-conscious travelers while offering meaningful nightly income for owners of larger properties.

Are short-term rentals legal in Show Low?

Arizona state law generally permits short-term rentals and restricts municipalities from outright banning them, though cities like Show Low can enforce regulations related to health, safety, noise, and nuisance. Operators may need to register with the city and collect applicable taxes. It's important to check directly with Show Low's local government and the Arizona Department of Revenue for the latest permit requirements and compliance obligations before investing.

When is peak season for Airbnb in Show Low?

Peak season in Show Low runs from June through August, when visitors flock to the White Mountains for cooler temperatures and outdoor recreation. July is the strongest month with average revenue reaching $3,855, followed by August at $3,381. A secondary bump occurs in December ($2,376), likely tied to holiday travel. The slowest period falls in April, when average revenue drops to around $915.

How many Airbnbs are there in Show Low?

Show Low currently has 169 active Airbnb listings. The market has seen significant growth, with active listings increasing 124% year over year. Three-bedroom properties make up the largest share of supply with 60 listings, followed by 2-bedroom (37) and 4-bedroom (36) homes. Smaller 1-bedroom units and larger 5+ bedroom properties are less common, which may present differentiation opportunities.

How is Airbnb revenue calculated in Show Low?

The annual and monthly revenue figures for Show Low are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well the listing is operationally managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property-size distribution across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the stated date; actual results may differ based on property quality, pricing strategy, and operational management. Local regulations, tax obligations, and permit requirements are subject to change—investors should verify current rules with municipal and state authorities before purchasing.