Sierra Vista, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Sierra Vista Short-Term Rental Market Overview

Sierra Vista, AZ presents an attractive entry point for short-term rental investors, with average home values around $399,444 and an ROI score of 61 out of 100. The market's 72 active Airbnb listings generate an average annual revenue of $22,485, and at $143 the average daily rate sits well below Arizona's $434 state average — keeping acquisition costs modest relative to earning potential. Above-average occupancy stability and affordable property prices make this southeastern Arizona market worth a closer look for investors seeking cash-flow-positive STR opportunities.

Key Market Statistics

According to Rabbu market data, the Sierra Vista short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Sierra Vista

Sierra Vista's combination of affordable property prices, stable occupancy, and proximity to Fort Huachuca and southern Arizona's outdoor recreation makes it an intriguing market for STR investors seeking favorable revenue-to-price dynamics.

Expert Market Assessment

"With an ROI score of 61 and an "Attractive Opportunity" designation, Sierra Vista offers a moderate-to-strong investment environment where the fundamentals lean in an investor's favor. Revenue seasonality is manageable — March is the clear peak at $2,697 average monthly revenue, while September dips to $1,403, giving the market a roughly 2:1 peak-to-trough ratio. The above-average occupancy stability is a genuine bright spot, though the below-average supply/demand balance suggests new entrants should differentiate on property quality and amenities rather than competing on volume alone. Investors who target 3- or 4-bedroom properties and optimize for the fall-through-spring demand cycle are best positioned to capture the strongest returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sierra Vista

Average revenue by month in Sierra Vista

March is Sierra Vista's strongest revenue month at $2,697, fueled by seasonal travel to southern Arizona, while September marks the low point at $1,403. A notable secondary peak from October through December ($2,003–$2,123) shows that demand stays healthy well beyond the spring high, giving investors multiple windows to maximize earnings.

Active Airbnb listings by property size in Sierra Vista

Three-bedroom properties dominate Sierra Vista's supply with 25 of the market's 72 listings, while studios (8) and 4-bedroom homes (10) are the least represented. The relatively thin supply of 4-bedroom units could signal an opportunity for investors, especially given the strong revenue those properties generate.

Average daily rate (ADR) by property size in Sierra Vista

ADR climbs steadily from $78 for studios to $206 for 4-bedroom properties, with each additional bedroom adding roughly $25–$40 to the nightly rate. The jump from 3 bedrooms ($164) to 4 bedrooms ($206) represents a $42 premium, suggesting that larger homes can command meaningful rate advantages in this market.

Average RevPAN by property size in Sierra Vista

RevPAN scales consistently with property size, from $34 for studios to $92 for 4-bedroom homes, confirming that larger properties generate more revenue per available night even after factoring in occupancy differences. The 3-bedroom ($81) and 4-bedroom ($92) tiers deliver the strongest RevPAN, making them the most efficient earners on a per-night basis.

Average occupancy rates by property size in Sierra Vista

Two-bedroom listings lead occupancy at 54%, followed by 1-bedrooms and 3-bedrooms at 50% each, while 4-bedrooms (45%) and studios (43%) trail. The relatively narrow spread suggests demand is fairly balanced across sizes, though mid-sized properties offer the most consistent fill rates for investors focused on cash-flow stability.

Average monthly revenue by property size in Sierra Vista

Four-bedroom properties top the monthly revenue chart at $2,769, more than double what studios ($1,232) and 1-bedroom units ($1,222) bring in. Three-bedroom listings earn $2,280 per month, making the 3- to 4-bedroom range the clear sweet spot for investors prioritizing monthly income.

Average annual revenue by property size in Sierra Vista

Annual revenue ranges from roughly $14,700 for studios and 1-bedrooms to $33,235 for 4-bedroom properties, nearly a 2.3x difference. Three-bedroom homes at $27,363 annually offer a compelling middle ground — strong revenue potential with a larger supply base to reference for pricing and performance benchmarks.

Most common amenities for Airbnb listings in Sierra Vista

Kitchens (99%) and parking (97%) are near-universal in Sierra Vista listings, reflecting a market where guests expect home-like conveniences and private vehicle access. Outdoor amenities like patios (68%), BBQ grills (67%), and backyards (65%) are also common, signaling that desert outdoor living is a key part of the guest experience — while hot tubs (14%) and pools (13%) remain differentiators that could help a listing stand out.

Understanding Sierra Vista's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sierra Vista's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property prices is average and occupancy stability runs above average — a combination that supports dependable cash flow. Market growth and supply/demand balance rate as average and below average respectively, a signal that new supply is entering faster than demand is growing, so differentiation matters. Pairing this data with thorough local regulatory research and careful property selection will help investors capture the value this score highlights.

Short-Term Rental Regulations in Sierra Vista

Understanding local STR regulations is essential before investing in Sierra Vista. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Sierra Vista, Arizona may be required to register their property and obtain applicable permits or licenses from the city. Investors should verify current requirements directly with the City of Sierra Vista and the Arizona Department of Revenue before listing.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA rules can also limit or prohibit short-term rentals in certain subdivisions, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Arizona requires STR operators to collect and remit transaction privilege tax (TPT) along with any applicable local lodging taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with the Arizona Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sierra Vista can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sierra Vista's STR market is expected to maintain steady demand driven by its seasonal revenue pattern, which peaks in March and stays elevated through the fall and winter holiday months. Occupancy rates — currently at 49% market-wide — could edge toward 50–52% as operators refine pricing strategies and the market matures. ADR growth of 1–3% is a reasonable estimate given the average growth trend, though the supply/demand balance warrants attention as listing counts have grown 109% year-over-year. Investors entering now should price competitively and focus on larger properties where RevPAN and revenue potential are strongest."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sierra Vista, AZ

What is the average Airbnb occupancy rate in Sierra Vista?

The average Airbnb occupancy rate in Sierra Vista is currently 49%, which sits slightly below Arizona's 53% state average. Occupancy varies by property size, with 2-bedroom listings leading at 54% and studios at the lower end at 43%. Investors can improve occupancy through competitive pricing, strong amenities, and targeting peak demand periods.

How much do Airbnb hosts make in Sierra Vista?

Airbnb hosts in Sierra Vista earn an average of $1,873 per month, or roughly $22,485 per year, based on trailing 12-month booking data. Earnings vary significantly by property size — 4-bedroom listings average $2,769 per month ($33,235 annually), while studios and 1-bedroom units earn closer to $1,222–$1,232 per month. Actual results depend on factors like pricing strategy, property condition, and guest experience.

Is Sierra Vista a good market for Airbnb investment?

Sierra Vista carries a Rabbu ROI Score of 61 out of 100, categorized as an "Attractive Opportunity." The market benefits from above-average occupancy stability and reasonable revenue-to-price ratios, with average home values around $399,444. While the supply/demand balance is a factor to watch given 109% year-over-year listing growth, investors who target larger properties and optimize for seasonal demand patterns can find solid returns here.

What is the average daily rate (ADR) for Airbnb in Sierra Vista?

The average daily rate for Airbnb listings in Sierra Vista is $143, well below Arizona's $434 state average. ADR scales with property size, ranging from $78 for studios to $206 for 4-bedroom properties. This lower ADR reflects the market's affordable positioning, which can work in an investor's favor by keeping guest price sensitivity manageable while still generating meaningful revenue.

Are short-term rentals legal in Sierra Vista?

Short-term rentals are generally permitted in Arizona, though Sierra Vista may have its own local registration or permitting requirements. Arizona state law has historically limited cities' ability to ban STRs outright, but local regulations around noise, occupancy, parking, and taxation still apply. Investors should verify current rules with the City of Sierra Vista and consult the Arizona Department of Revenue for tax obligations before launching a listing.

When is peak season for Airbnb in Sierra Vista?

Peak season in Sierra Vista centers on March, when average monthly revenue hits $2,697 — the highest of any month. A secondary peak runs from October through December, with revenues ranging from $2,003 to $2,123 per month. The softest period is late summer, with September averaging $1,403. This pattern likely reflects snowbird travel and pleasant desert weather drawing visitors during cooler months.

How many Airbnbs are there in Sierra Vista?

Sierra Vista currently has 72 active Airbnb listings. The market has seen significant growth, with active listing counts increasing 109% year-over-year. Three-bedroom properties make up the largest share of supply at 25 listings, followed by 2-bedroom (14) and 1-bedroom (13) units, with studios (8) and 4-bedroom homes (10) rounding out the inventory.

How is Airbnb revenue calculated in Sierra Vista?

The annual and monthly revenue figures for Sierra Vista are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across bedroom configurations
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, HOA rules, and tax requirements can change; always verify current rules with Sierra Vista and Arizona authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.