Simpsonville, SC Airbnb Market Data, Statistics, and Occupancy Rates

Simpsonville Short-Term Rental Market Overview

Simpsonville, SC is a smaller short-term rental market with 60 active Airbnb listings and an average annual revenue of $23,381 per property. While the average daily rate of $152 sits well below South Carolina's $358 state average, property values averaging $544,222 and steady — if modest — occupancy create a revenue-to-price ratio that keeps the market in attractive territory. Year-over-year listing growth of 111% signals rising investor interest, though the 30% occupancy rate (vs. 38% statewide) suggests room for improvement on the demand side.

Key Market Statistics

According to Rabbu market data, the Simpsonville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Simpsonville

Simpsonville attracts STR investors with its affordable entry point relative to the broader Greenville metro, a balanced revenue-to-price ratio, and proximity to Upstate South Carolina's growing economic base.

Expert Market Assessment

"Simpsonville presents a moderate-opportunity STR market — not a top-tier revenue generator, but one where disciplined investors can find workable returns at a lower entry cost than coastal South Carolina destinations. Seasonality is relatively mild: October leads at $2,322 in average revenue while January dips to $1,186, keeping cash flow more predictable than in purely vacation-driven markets. The 30% average occupancy rate and $45 RevPAN indicate that property selection and operational quality will be the difference between a profitable listing and one that underperforms. Investors who focus on 2-bedroom configurations — where occupancy reaches 38% and annual revenue hits $30,675 — stand to capture the best risk-adjusted returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Simpsonville

Average revenue by month in Simpsonville

Revenue in Simpsonville peaks in October at $2,322 and bottoms out in January at $1,186, creating a manageable seasonal spread of roughly $1,136. The May-through-November stretch consistently delivers above-average months, giving hosts roughly seven months of stronger cash flow before winter softness sets in.

Active Airbnb listings by property size in Simpsonville

One-bedroom listings dominate supply with 24 of the market's 60 active units, while 2-bedroom (6) and 4-bedroom (5) properties are notably scarce. The thin supply of 2-bedroom units is particularly interesting given that size class leads in occupancy and RevPAN, suggesting a potential gap investors could exploit.

Average daily rate (ADR) by property size in Simpsonville

ADR scales predictably from $64 for 1-bedroom units to $244 for 4-bedroom homes, with a meaningful jump between 1- and 2-bedroom listings ($64 to $148). The relatively modest $12 premium from 2-bedroom to 3-bedroom ($148 vs. $160) suggests diminishing returns on nightly rate for mid-size upgrades, while the jump to 4-bedrooms commands a clear premium.

Average RevPAN by property size in Simpsonville

Two-bedroom properties deliver the highest RevPAN at $56 per available night, outperforming both 3-bedrooms ($47) and 4-bedrooms ($29) despite lower nightly rates than either. One-bedroom units trail significantly at $19 RevPAN, reflecting their low ADR and average occupancy — making them the weakest performers on a per-night revenue basis.

Average occupancy rates by property size in Simpsonville

Occupancy is highest among 2-bedroom listings at 38%, matching the state average, while 1- and 3-bedroom units sit at 30% and 4-bedrooms lag at just 12%. The sharp drop-off for 4-bedroom properties suggests that while they command high nightly rates, demand at that size tier in Simpsonville is inconsistent and may lead to lumpy cash flow.

Average monthly revenue by property size in Simpsonville

Four-bedroom homes top monthly revenue at $3,296, but 2-bedroom units ($2,556) and 3-bedrooms ($2,353) deliver strong returns with far less variance risk due to their higher occupancy. One-bedroom listings generate only $643 per month on average, making them difficult to justify as standalone investment plays in this market.

Average annual revenue by property size in Simpsonville

At $39,552 annually, 4-bedroom properties earn the most in absolute terms, though their 12% occupancy makes that figure less reliable month-to-month. Two-bedroom units generating $30,675 per year with the market's best occupancy rate offer arguably the most balanced return profile, while 1-bedrooms at $7,716 are better suited to accessory dwelling or house-hack strategies than pure investment plays.

Most common amenities for Airbnb listings in Simpsonville

Kitchen and parking are virtually universal at 97% of listings, and backyard access (88%) and self check-in (88%) are close behind — signaling that guests in Simpsonville expect a home-like, independent experience. A workspace appears in 68% of listings, hinting at meaningful remote-work or business-traveler demand, while pools (15%) and hot tubs (3%) remain rare differentiators that could help a property stand out.

Understanding Simpsonville's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Simpsonville's ROI Score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting average marks across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. No single factor drags the score down dramatically, but none stands out as a clear strength either — this is a market where disciplined property selection and operational execution will determine whether returns land above or below the median. Investors should pair this data with on-the-ground regulatory research and a close look at neighborhood-level demand patterns to sharpen their underwriting.

Short-Term Rental Regulations in Simpsonville

Understanding local STR regulations is essential before investing in Simpsonville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Simpsonville, SC may be required to obtain a business license or STR-specific permit through the City of Simpsonville or Greenville County. Investors should verify current permit and registration requirements directly with local planning and zoning offices before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits per bedroom, minimum-night-stay requirements, noise and nuisance ordinances, and off-street parking mandates. HOA covenants in many Simpsonville neighborhoods can impose additional or outright prohibitions on short-term rentals, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

South Carolina requires collection of its state accommodations tax and any applicable local hospitality taxes on short-term rentals. Platforms like Airbnb often remit state-level taxes on behalf of hosts, but operators should confirm whether county or municipal taxes require separate filings.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Simpsonville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Simpsonville's STR market is likely to see continued supply growth as investor attention to the Greenville metro area broadens into surrounding communities. Occupancy could face mild downward pressure if listings keep expanding at the current pace, though ADR may tick up 1–3% as hosts refine pricing strategies in this maturing market. Seasonal patterns suggest revenue will remain concentrated from May through November, with January and February continuing as soft months. Investors who target 2- and 3-bedroom properties — where occupancy and RevPAN metrics look strongest — are best positioned to weather any near-term supply increases."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Simpsonville, SC

What is the average Airbnb occupancy rate in Simpsonville?

The average occupancy rate for Airbnb listings in Simpsonville is currently 30%, which falls below the South Carolina state average of 38%. Occupancy varies significantly by property size: 2-bedroom listings lead at 38%, while 4-bedroom properties average just 12%. Investors targeting mid-size units are more likely to achieve consistent bookings.

How much do Airbnb hosts make in Simpsonville?

Airbnb hosts in Simpsonville earn an average of $1,948 per month, which translates to roughly $23,381 per year based on trailing 12-month performance. Revenue varies widely by property size — 1-bedroom units average $7,716 annually, while 4-bedroom homes can generate up to $39,552. Individual results depend on property quality, pricing strategy, and guest experience.

Is Simpsonville a good market for Airbnb investment?

Simpsonville carries an ROI Score of 58 out of 100, placing it in the 'Attractive Opportunity' tier. The market offers a reasonable revenue-to-price ratio and relatively mild seasonality, though occupancy runs below the state average. It's best suited for investors who can identify the right property size — particularly 2- and 3-bedroom configurations — and manage operations efficiently to outperform market averages.

What is the average daily rate (ADR) for Airbnb in Simpsonville?

The average daily rate in Simpsonville is $152, well below the South Carolina state average of $358. ADR scales meaningfully with property size: 1-bedroom units average $64 per night, 2-bedrooms reach $148, 3-bedrooms come in at $160, and 4-bedroom properties command $244. These rates reflect Simpsonville's positioning as an affordable, non-resort market.

Are short-term rentals legal in Simpsonville?

Short-term rentals operate in Simpsonville, and there are currently 60 active Airbnb listings in the market. However, local regulations — including permit requirements, zoning restrictions, and HOA rules — can vary and may change. Investors should verify current STR legality and compliance requirements with the City of Simpsonville and Greenville County before purchasing or listing a property.

When is peak season for Airbnb in Simpsonville?

Peak season in Simpsonville runs roughly from May through November, with October delivering the highest average monthly revenue at $2,322. The summer months of June and July average around $2,149, while the fall shoulder season remains strong through November at $2,109. January is the softest month at $1,186, making the peak-to-trough spread about 2:1.

How many Airbnbs are there in Simpsonville?

Simpsonville currently has 60 active Airbnb listings. The market has seen significant year-over-year listing growth of 111%, indicating that investor and host interest is accelerating. One-bedroom units make up the largest share of supply at 24 listings, followed by 3-bedrooms at 19, 2-bedrooms at 6, and 4-bedrooms at 5.

How is Airbnb revenue calculated in Simpsonville?

The annual and monthly revenue figures shown for Simpsonville are derived from the trailing 12 months of historical booking performance across active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual host results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, tracked by market and property size
• Average daily rates, occupancy rates, and RevPAN across active listings
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance of active listings and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements can change; investors should verify current compliance obligations before purchasing or listing a property.