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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Smyrna presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Smyrna, GA sits in the heart of metro Atlanta's northwest suburbs, giving short-term rental investors access to a steady flow of corporate travelers, families visiting the area, and weekend visitors drawn to nearby attractions. With 156 active Airbnb listings, an average daily rate of $169, and average annual revenue of $22,007 per listing, the market offers moderate income potential — though average home values of $655,897 and a 32% occupancy rate mean investors need to be strategic about property selection and pricing to generate meaningful returns.
According to Rabbu market data, the Smyrna short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 156 |
| Average Daily Rate (ADR) | vs. $299 state avg. | $169 |
| Average Occupancy Rate | vs. 32% state avg. | 32% |
| RevPAN | ADR * Occupancy Rate | $54 |
| Average Monthly Revenue | Historical 12-month average | $1,834 |
| Average Annual Revenue | Historical 12-month average | $22,007 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Smyrna's proximity to Atlanta's employment centers and entertainment options creates diverse demand drivers, though elevated home prices and rising competition require investors to be selective about acquisitions.
Key investment factors
"Smyrna presents a competitive opportunity where the math can work for well-positioned properties, but the margin for error is thinner than in higher-yield markets. The 32% average occupancy rate — right at the Georgia state average — combined with a below-average revenue-to-price ratio means cash flow depends heavily on selecting the right property size and maintaining sharp pricing. Seasonality is moderate: July peaks at $2,578 in average monthly revenue while February dips to $1,367, creating a roughly $1,200 swing that investors should plan around. Larger homes tend to outperform significantly on a revenue basis, so investors targeting 3+ bedroom properties with competitive amenities are best positioned to capture above-average returns."
— Rabbu Market Analysis Team
Smyrna's revenue peaks in July at $2,578 and bottoms out in February at $1,367, creating a nearly $1,200 seasonal spread. The summer months (June–August) consistently outperform, while spring and fall hold relatively steady in the $1,600–$1,830 range, suggesting moderate but not extreme seasonality.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,596 |
| February |
|
$1,367 |
| March |
|
$1,671 |
| April |
|
$1,615 |
| May |
|
$1,819 |
| June |
|
$2,106 |
| July |
|
$2,578 |
| August |
|
$2,103 |
| September |
|
$1,824 |
| October |
|
$1,781 |
| November |
|
$1,829 |
| December |
|
$1,713 |
Two-bedroom units dominate supply with 61 listings (39% of the market), followed by 3-bedrooms at 40 listings. Four- and 5-bedroom properties are notably scarce at just 12 and 5 listings respectively, which could represent a supply gap worth targeting given their stronger revenue performance.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
34 |
| 2 bedrooms |
|
61 |
| 3 bedrooms |
|
40 |
| 4 bedrooms |
|
12 |
| 5 bedrooms |
|
5 |
ADR increases steeply with property size, jumping from $114 for 1-bedroom units to $492 for 5-bedroom homes — a 4.3x premium. The most dramatic rate jump occurs between 3-bedroom ($171) and 4-bedroom ($318) properties, suggesting strong group and family demand willing to pay significantly more for extra space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$114 |
| 2 bedrooms |
|
$144 |
| 3 bedrooms |
|
$171 |
| 4 bedrooms |
|
$318 |
| 5 bedrooms |
|
$492 |
RevPAN climbs from $35 for 1-bedroom listings to $114 for 5-bedroom properties, with 4-bedrooms close behind at $110. The relatively small RevPAN gap between 4- and 5-bedroom homes suggests that either configuration delivers strong per-night revenue, making both attractive options for investors focused on yield.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$35 |
| 2 bedrooms |
|
$42 |
| 3 bedrooms |
|
$62 |
| 4 bedrooms |
|
$110 |
| 5 bedrooms |
|
$114 |
Three-bedroom properties lead in occupancy at 36%, followed by 4-bedrooms at 35%, while 5-bedroom homes trail notably at 23%. This pattern suggests mid-sized properties hit the sweet spot of demand, while the largest homes — despite commanding top-tier ADR — book fewer nights and may experience more variable cash flow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
31% |
| 2 bedrooms |
|
29% |
| 3 bedrooms |
|
36% |
| 4 bedrooms |
|
35% |
| 5 bedrooms |
|
23% |
Monthly revenue scales consistently with size: 1-bedroom listings average $1,046 while 5-bedroom properties bring in $3,993 — nearly four times as much. The jump from 2-bedroom ($1,657) to 3-bedroom ($2,306) represents a strong incremental gain, making 3-bedroom homes a compelling entry point for investors seeking solid returns without the higher acquisition cost of larger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,046 |
| 2 bedrooms |
|
$1,657 |
| 3 bedrooms |
|
$2,306 |
| 4 bedrooms |
|
$3,146 |
| 5 bedrooms |
|
$3,993 |
Annual revenue ranges from $12,561 for 1-bedroom listings to $47,924 for 5-bedroom homes. Four-bedroom properties generating $37,753 per year offer an especially interesting return profile, as they combine high revenue with 35% occupancy and represent an underserved segment with only 12 active listings in the market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$12,561 |
| 2 bedrooms |
|
$19,893 |
| 3 bedrooms |
|
$27,674 |
| 4 bedrooms |
|
$37,753 |
| 5 bedrooms |
|
$47,924 |
Kitchens (97%) and parking (96%) are virtually mandatory in Smyrna, reflecting a market oriented toward self-sufficient guests — likely business travelers and relocators. A dedicated workspace appears in 78% of listings, reinforcing the remote-work and corporate-stay demand profile, while pool access (7%) remains a rare differentiator that could help a listing stand out.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
97% |
| Parking |
|
96% |
| Self Check-in |
|
89% |
| Washer |
|
85% |
| Dryer |
|
81% |
| Workspace |
|
78% |
| Patio or Balcony |
|
70% |
| Backyard |
|
68% |
| Outdoor Furniture |
|
56% |
| Pets |
|
47% |
| BBQ Grill |
|
42% |
| Pool |
|
7% |
| Gym |
|
4% |
| Lake Access |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Smyrna Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Smyrna's ROI Score of 44 out of 100 places it in the 'Competitive Opportunity' tier, indicating that while demand fundamentals exist, investors face headwinds from a below-average revenue-to-price ratio and tighter supply/demand balance driven by rapid listing growth. On the positive side, occupancy stability is average and market growth trends are above average, suggesting the demand side is expanding even as competition increases. Pairing this data with thorough local regulatory research and targeting higher-revenue property configurations will be critical for investors looking to make the numbers work in this market.
Understanding local STR regulations is essential before investing in Smyrna. Here's the current regulatory landscape:
Short-term rental operators in Smyrna, Georgia may need to obtain a business license or STR-specific permit from the city before listing their property. Investors should verify current requirements directly with the City of Smyrna and Cobb County, as local regulations can change and may differ from state-level rules.
Common restrictions in suburban Georgia markets like Smyrna can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants are especially relevant in Smyrna's many planned communities and may prohibit or limit short-term rentals entirely, so reviewing deed restrictions before purchasing is essential.
Georgia imposes state sales tax and local hotel/motel taxes on short-term rentals, and Cobb County may levy additional occupancy taxes. Platforms like Airbnb typically collect and remit some of these taxes on behalf of hosts, but operators should confirm all obligations with a local tax professional to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Smyrna can provide current regulatory guidance.
Financing an Airbnb investment in Smyrna requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Smyrna's STR market is likely to see continued supply growth given the 90% year-over-year increase in active listings, which could put additional pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will remain strongest from June through August, with monthly averages potentially reaching $2,100–$2,600 during peak summer months. The above-average market growth trend is encouraging, but investors should anticipate ADR holding relatively steady in the $165–$175 range as new supply competes for bookings. Careful deal sourcing — particularly targeting 3- to 5-bedroom properties — will be key to outperforming the market average."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, HOA rules, and permit requirements may change and should be verified with the appropriate authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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