Snellville, GA Airbnb Market Data, Statistics, and Occupancy Rates

Snellville Short-Term Rental Market Overview

Snellville, GA is a small suburban short-term rental market with just 47 active Airbnb listings and an average annual revenue of $16,057 per property. With an ADR of $169 — well below Georgia's $299 state average — and occupancy sitting at 28%, the market presents limited yield on a per-listing basis. However, the 120% year-over-year growth in listings signals rising investor interest, and larger properties (particularly 4-bedrooms) show meaningfully stronger revenue figures that may warrant closer examination.

Key Market Statistics

According to Rabbu market data, the Snellville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Snellville

Investors exploring Snellville should weigh its affordable home prices relative to Georgia metros against its below-average occupancy and revenue metrics, focusing on larger property configurations where returns look more viable.

Expert Market Assessment

"Snellville currently represents a limited-opportunity market for STR investment, with below-average occupancy (28%) and modest average revenue of $1,338 per month across all property types. Seasonality is moderate — July is the peak at $1,730 in average monthly revenue, while February dips to $965, creating a roughly $765 spread that investors need to budget around. The clearest opportunity exists in the 4-bedroom segment, where RevPAN of $72 and annual revenue near $34,000 meaningfully outperform smaller units, though the total number of comparable listings is small. Deeper property-level analysis is essential before committing capital here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Snellville

Average revenue by month in Snellville

Revenue in Snellville peaks in July at $1,730 and bottoms out in February at $965, creating a roughly 79% spread between the best and worst months. The summer months (May–August) consistently outperform, while winter represents a meaningful dip that investors should factor into cash-flow projections.

Active Airbnb listings by property size in Snellville

One-bedroom units dominate Snellville's supply with 23 of the market's 47 listings, followed by 3-bedrooms (11) and 4-bedrooms (7). The absence of 2-bedroom listings in the data could signal either a gap in supply or limited demand for that configuration, and notably there are no 5+ bedroom properties competing in the market.

Average daily rate (ADR) by property size in Snellville

ADR scales from $99 for 1-bedroom properties up to $274 for 3-bedrooms, though 4-bedroom listings actually command a lower rate of $235. This pricing inversion suggests 3-bedroom operators may be pricing more aggressively or targeting a premium niche, while 4-bedrooms compensate through higher occupancy.

Average RevPAN by property size in Snellville

Four-bedroom properties deliver the strongest RevPAN at $72, significantly outpacing 3-bedrooms ($45) and 1-bedrooms ($28). This makes the 4-bedroom segment the clear efficiency leader in terms of revenue generated per available night after accounting for occupancy.

Average occupancy rates by property size in Snellville

Four-bedroom listings lead occupancy at 31%, followed closely by 1-bedrooms at 28%, while 3-bedroom properties lag at just 17%. The relatively low occupancy across all sizes underscores the importance of competitive pricing and listing optimization in this market.

Average monthly revenue by property size in Snellville

Monthly revenue climbs substantially with property size — 1-bedrooms average $743, 3-bedrooms earn $1,244, and 4-bedrooms lead at $2,830. The jump from 3 to 4 bedrooms is particularly striking, with 4-bedroom properties generating more than double the revenue of their smaller counterparts.

Average annual revenue by property size in Snellville

Four-bedroom properties stand out with $33,964 in average annual revenue, nearly four times the $8,918 that 1-bedroom listings generate. For investors targeting Snellville, the 4-bedroom configuration offers the strongest return potential, though the small sample size of just 7 listings warrants cautious interpretation.

Most common amenities for Airbnb listings in Snellville

Parking (98%), kitchen access (92%), and self check-in (87%) are near-universal in Snellville, reflecting baseline guest expectations for suburban STR markets. Outdoor-oriented amenities like backyards (68%) and patios (60%) are also common, signaling that family-friendly, home-like experiences are the standard guests anticipate in this area.

Understanding Snellville's ROI Score: 32/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Snellville's ROI Score of 32 out of 100 places it in the "Limited" investment potential band, driven primarily by below-average revenue-to-price ratio and below-average occupancy stability. While market growth trend and supply/demand balance rate as average, the fundamentals suggest that most properties in this market will struggle to generate compelling returns without careful selection and optimization. Investors interested in Snellville should pair this data with thorough local regulatory research and focus diligence on the higher-performing 4-bedroom segment.

Short-Term Rental Regulations in Snellville

Understanding local STR regulations is essential before investing in Snellville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Snellville, Georgia may be required to obtain a business license or STR-specific permit from the city. Investors should verify current permit and registration requirements directly with the City of Snellville and Gwinnett County before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules in Snellville's many planned communities can also prohibit or restrict short-term rentals, so checking covenants before purchasing is essential.

Tax Obligations

STR operators in Georgia are typically responsible for state sales tax, county and city hotel/motel taxes, and any applicable tourism levies. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Snellville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Snellville's STR market is likely to see continued supply growth given the 120% year-over-year listing increase, which could put additional pressure on occupancy rates that already sit below the state average. Seasonal patterns suggest revenue will remain concentrated in the summer months (May–August), with softer performance in the winter. ADR may hold relatively steady or see modest 1–3% increases for well-positioned properties, but investors should anticipate occupancy rates remaining in the mid-to-upper 20% range unless demand drivers strengthen materially."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Snellville, GA

What is the average Airbnb occupancy rate in Snellville?

The average Airbnb occupancy rate in Snellville is currently 28%, which falls below the Georgia state average of 32%. Occupancy varies by property size — 4-bedroom listings lead at 31%, while 3-bedroom properties average just 17%. These rates reflect trailing performance data and individual results will depend on factors like pricing strategy, listing quality, and guest experience.

How much do Airbnb hosts make in Snellville?

Airbnb hosts in Snellville earn an average of $1,338 per month or approximately $16,057 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 1-bedroom listings average $8,918 annually, 3-bedrooms bring in about $14,938, and 4-bedroom properties lead the market at roughly $33,964 per year. Actual earnings depend on property quality, amenities, pricing, and management approach.

Is Snellville a good market for Airbnb investment?

Snellville currently scores 32 out of 100 on Rabbu's ROI Score, indicating limited investment potential based on available data. The market's below-average revenue-to-price ratio and occupancy stability are the primary concerns. That said, 4-bedroom properties show notably stronger performance with annual revenue near $34,000, so investors willing to target that segment and conduct thorough property-level diligence may still find workable opportunities.

What is the average daily rate (ADR) for Airbnb in Snellville?

The average daily rate for Airbnb listings in Snellville is $169, which is significantly below the Georgia state average of $299. ADR ranges from $99 for 1-bedroom properties up to $274 for 3-bedroom listings. Interestingly, 4-bedroom properties average $235, lower than 3-bedrooms, though they compensate with higher occupancy and overall revenue.

Are short-term rentals legal in Snellville?

Short-term rentals operate in Snellville, but specific regulations may apply at the city and county level. Investors should check with the City of Snellville and Gwinnett County for any permit, licensing, or zoning requirements. HOA restrictions are also common in the area's residential communities and can limit or prohibit STR activity, so reviewing community covenants before purchasing is strongly recommended.

When is peak season for Airbnb in Snellville?

Peak season in Snellville runs from May through August, with July delivering the highest average monthly revenue at $1,730. The shoulder months of April and October also perform reasonably well at $1,265 and $1,397 respectively. February is the softest month at $965, making it important for investors to plan cash flow around this seasonal variation.

How many Airbnbs are there in Snellville?

As of April 2026, there are 47 active Airbnb listings in Snellville. The supply has grown 120% year-over-year, signaling increasing investor interest in the market. The majority of listings are 1-bedroom units (23), followed by 3-bedrooms (11) and 4-bedrooms (7).

How is Airbnb revenue calculated in Snellville?

The annual and monthly revenue figures for Snellville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary meaningfully based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Snellville market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location within the market, property condition, pricing strategy, and management quality.