Snohomish, WA Airbnb Market Data, Statistics, and Occupancy Rates

Snohomish Short-Term Rental Market Overview

Snohomish, WA is a small but growing short-term rental market with 68 active Airbnb listings and an average annual revenue of $29,175. While the market's ADR of $199 sits well below the Washington state average of $393, listing growth has been significant at 90% year-over-year, signaling rising investor interest. The combination of above-average occupancy stability and strong seasonal summer peaks makes Snohomish worth a closer look, though elevated home values near $1.2M mean deal sourcing requires discipline.

Key Market Statistics

According to Rabbu market data, the Snohomish short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Snohomish

Investors are drawn to Snohomish for its rapid supply growth, stable occupancy metrics, and strong summer seasonality within the broader Seattle-area tourism corridor.

Expert Market Assessment

"Snohomish presents a competitive but nuanced opportunity for STR investors. Revenue is heavily seasonal — August peaks at $4,139 per month while February dips to just $1,390 — so annual cash-flow projections need to account for roughly a 3:1 spread between best and worst months. The market's above-average occupancy stability is encouraging, but a below-average revenue-to-price ratio (driven by home values averaging over $1.2M) means investors will need to target larger properties or undervalued deals to hit meaningful yield targets. Selective deal sourcing and a focus on 2–3 bedroom configurations will be key to unlocking returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Snohomish

Average revenue by month in Snohomish

Snohomish exhibits pronounced seasonality, with August ($4,139) and July ($3,918) delivering roughly three times the revenue of the slowest month, February ($1,390). Investors should budget for lean winter months and consider dynamic pricing strategies to maximize the June–September peak window.

Active Airbnb listings by property size in Snohomish

One-bedroom listings dominate supply with 31 of 68 total listings (46%), while 3-bedroom properties account for just 11 listings. The relatively thin supply of larger homes — combined with their stronger revenue metrics — may signal an opportunity for investors willing to acquire 2- or 3-bedroom properties.

Average daily rate (ADR) by property size in Snohomish

ADR scales sharply with property size in Snohomish: 3-bedroom homes command $326 per night, more than double the $130 charged by 1-bedroom units and over twice the $150 for studios. The jump from 2-bedrooms ($190) to 3-bedrooms ($326) represents the steepest premium, suggesting strong guest willingness to pay for additional space.

Average RevPAN by property size in Snohomish

Three-bedroom properties deliver the highest RevPAN at $116, nearly three times the $39 earned by 1-bedroom listings and almost four times the $31 for studios. This gap highlights that larger homes not only charge more per night but also convert that pricing power into meaningfully better per-night revenue after accounting for occupancy.

Average occupancy rates by property size in Snohomish

Three-bedroom listings lead occupancy at 36%, followed by 1-bedrooms at 30%, 2-bedrooms at 28%, and studios at 21%. The higher occupancy for larger properties — paired with their superior ADR — reinforces that bigger homes offer more consistent cash flow in this market.

Average monthly revenue by property size in Snohomish

Monthly revenue ranges from $1,600 for studios to $4,286 for 3-bedroom properties, with the jump from 2-bedrooms ($2,948) to 3-bedrooms adding over $1,300 per month. One-bedroom listings, despite being the most common, generate a modest $1,902 monthly average.

Average annual revenue by property size in Snohomish

Three-bedroom properties top the market at $51,437 in average annual revenue — more than 2.6 times the $19,200 earned by studios and roughly 2.3 times the $22,829 from 1-bedroom units. For investors weighing return potential against acquisition cost, 2-bedrooms at $35,385 annually may offer a balanced entry point with lower capital requirements than 3-bedroom homes.

Most common amenities for Airbnb listings in Snohomish

Parking is universal (100%) across Snohomish listings, followed by kitchens (94%) and self check-in (78%), reflecting guest expectations for convenient, self-sufficient stays. Outdoor amenities like backyards (72%), patios (66%), and BBQ grills (53%) are also prevalent, signaling that guests in this market value outdoor living — an investor adding lake access (18%) or a hot tub (13%) could meaningfully differentiate a listing.

Understanding Snohomish's ROI Score: 41/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Snohomish's ROI Score of 41 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand drivers but requires more selective deal sourcing to generate attractive returns. The below-average revenue-to-price ratio — driven by home values averaging $1.2M against $29,175 in annual revenue — is the primary drag, while above-average occupancy stability and market growth trends provide a solid foundation for hosts who can acquire at the right price. Pairing this data with thorough local regulatory research and a focus on higher-earning property configurations will be critical to making the numbers work.

Short-Term Rental Regulations in Snohomish

Understanding local STR regulations is essential before investing in Snohomish. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Snohomish, WA may be required to obtain a business license or STR permit from the city or Snohomish County. Investors should verify current permit and registration requirements directly with local planning and zoning authorities before listing a property.

Key Restrictions

Common restrictions in Washington STR markets can include occupancy limits, minimum stay requirements, noise and parking regulations, and rules set by homeowners associations. Some jurisdictions may also impose caps on the number of permits issued, so checking availability early is advisable.

Tax Obligations

Short-term rental hosts in Washington State are typically subject to state sales tax, local lodging tax, and potentially a tourism promotion area charge. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full obligations with the Washington Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Snohomish can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Snohomish is likely to see continued supply growth as investor interest follows the 90% year-over-year listing increase already observed. Summer months should remain the primary revenue driver, with peak monthly earnings estimated in the $3,900–$4,200 range during July and August. Occupancy rates may face mild downward pressure as new listings enter a market of this size, so investors should plan for occupancy in the 28–33% range and focus on differentiated properties — particularly larger homes — to maintain pricing power."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Snohomish, WA

What is the average Airbnb occupancy rate in Snohomish?

The average Airbnb occupancy rate in Snohomish is currently 30%, which trails the Washington state average of 36%. However, occupancy stability in this market scores above average, meaning hosts tend to see relatively consistent booking patterns rather than dramatic swings. Larger properties, particularly 3-bedroom listings, outperform at 36% occupancy.

How much do Airbnb hosts make in Snohomish?

Airbnb hosts in Snohomish earn an average of $2,431 per month, which translates to approximately $29,175 per year based on trailing 12-month booking data. Earnings vary considerably by property size — studios average around $1,600 per month while 3-bedroom homes pull in roughly $4,286 per month. Summer months deliver the strongest returns, with August reaching $4,139 on average.

Is Snohomish a good market for Airbnb investment?

Snohomish scores a 41 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market has strong occupancy stability and positive growth trends, but elevated home prices (averaging $1,215,301) compress the revenue-to-price ratio. Investors who source deals selectively — particularly larger properties that earn higher nightly rates — can find viable returns, but this isn't a market where every purchase pencils out easily.

What is the average daily rate (ADR) for Airbnb in Snohomish?

The average daily rate for Airbnb listings in Snohomish is $199, which is roughly half the Washington state average of $393. ADR scales meaningfully with property size: studios command about $150 per night, 1-bedrooms average $130, 2-bedrooms reach $190, and 3-bedroom properties lead at $326 per night.

Are short-term rentals legal in Snohomish?

Short-term rentals operate in Snohomish, WA, as evidenced by 68 active Airbnb listings. However, local regulations regarding permits, zoning, and licensing can change, so investors should verify current rules with the City of Snohomish or Snohomish County planning departments before purchasing or listing a property.

When is peak season for Airbnb in Snohomish?

Peak season in Snohomish runs from June through August, with August delivering the highest average monthly revenue at $4,139. July follows closely at $3,918 and June at $3,253. The slowest months are January and February, when average revenue drops to the $1,390–$1,521 range. This roughly 3:1 seasonal spread is typical for Pacific Northwest markets with outdoor recreation appeal.

How many Airbnbs are there in Snohomish?

There are currently 68 active Airbnb listings in Snohomish as of April 2026. The market has experienced rapid growth, with a 90% year-over-year increase in active listings. Supply is concentrated in 1-bedroom properties (31 listings), followed by 2-bedrooms (17), 3-bedrooms (11), and studios (6).

How is Airbnb revenue calculated in Snohomish?

The annual and monthly revenue figures for Snohomish are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Snohomish market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from Zillow Home Value Index (ZHVI)
• Supply growth and popular amenity data to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the last update. Local regulations, permit availability, and tax obligations should be independently verified before investing.