Snowshoe, WV Airbnb Market Data, Statistics, and Occupancy Rates

Snowshoe Short-Term Rental Market Overview

Snowshoe, WV is a ski-resort market with extreme seasonality, where winter months drive the overwhelming majority of short-term rental revenue. With 286 active Airbnb listings, an average daily rate of $475 (nearly double the state average), and 59% occupancy, the market commands strong nightly pricing but faces soft demand outside the ski season. Average annual revenue of $26,305 against home values averaging $488,592 suggests modest yield unless investors can capture premium winter bookings consistently, making this a market that rewards targeted, property-specific strategies rather than passive ownership.

Key Market Statistics

According to Rabbu market data, the Snowshoe short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Snowshoe

Snowshoe appeals to investors seeking high nightly rates in a niche ski-resort market, though sharp seasonality and rapid supply growth require careful underwriting.

Expert Market Assessment

"Snowshoe presents limited overall investment potential, reflected in an ROI score of 33 out of 100, driven primarily by below-average occupancy stability and a supply/demand imbalance from rapid listing growth. The market's strength lies squarely in its winter season — January and February each average over $5,200 in monthly revenue, while April bottoms out at just $275, creating one of the most pronounced seasonal swings you'll find in the eastern U.S. Investors who can acquire larger properties at reasonable price points and manage costs through the lean spring and fall months have the best shot at generating competitive returns. This is not a set-it-and-forget-it market; success here demands active pricing management and a realistic budget that accounts for several months of near-zero revenue."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Snowshoe

Average revenue by month in Snowshoe

Snowshoe exhibits one of the most dramatic seasonal revenue swings of any STR market, with January ($5,364) and February ($5,299) generating roughly 19x the revenue of April ($275). December through March accounts for the vast majority of annual income, while summer months offer modest supplemental revenue peaking in August at $1,909.

Active Airbnb listings by property size in Snowshoe

One-bedroom units dominate the Snowshoe supply with 118 listings (41% of the market), followed by 97 two-bedroom units. Larger properties with 4 or 5 bedrooms are notably scarce at just 9 and 8 listings respectively, which could signal reduced competition and higher pricing power for investors targeting the group-accommodation segment.

Average daily rate (ADR) by property size in Snowshoe

ADR scales sharply with bedroom count in Snowshoe, rising from $248 for studios to $1,018 for 4-bedroom properties — a more than 4x premium. Interestingly, 5-bedroom units average $883, slightly below the 4-bedroom ADR, suggesting a potential pricing ceiling or mix difference at the top end of the market.

Average RevPAN by property size in Snowshoe

Revenue per available night climbs steadily from $134 for studios to $577 for 5-bedroom properties, indicating that larger units not only command higher rates but also maintain enough occupancy to convert that pricing into real per-night revenue. The jump from 2-bedroom ($308) to 3-bedroom ($520) RevPAN is particularly notable, representing a 69% increase that makes the 3-bedroom tier an appealing efficiency sweet spot.

Average occupancy rates by property size in Snowshoe

Occupancy rates are relatively compressed across property sizes, ranging from 54% for studios and 4-bedroom units to 66% for 3-bedroom properties. The fact that 3-bedroom and 5-bedroom units lead in occupancy (66% and 65% respectively) suggests that group travelers booking ski trips are the primary demand driver, while smaller units may struggle to attract consistent bookings outside peak season.

Average monthly revenue by property size in Snowshoe

Monthly revenue ranges from $1,158 for studios to $5,923 for 5-bedroom properties, with 3-bedroom units at $4,366 per month offering strong returns relative to their more moderate acquisition costs. The gap between 1-bedroom ($1,520) and 2-bedroom ($2,288) revenue is a 50% increase, making the upgrade to a second bedroom a meaningful revenue lever in this market.

Average annual revenue by property size in Snowshoe

Five-bedroom properties lead with $71,079 in average annual revenue, while 4-bedroom units follow at $68,023 — both offering substantially higher return potential than 1-bedroom listings at $18,240. Three-bedroom properties earning $52,398 annually represent perhaps the best balance of revenue potential and acquisition cost, especially given their market-leading 66% occupancy rate.

Most common amenities for Airbnb listings in Snowshoe

Kitchens (99%) and parking (96%) are essentially table stakes in Snowshoe, while ski-in/ski-out access at 82% of listings underscores the market's identity as a ski-resort destination. Hot tubs appear in 52% of listings and likely serve as a competitive differentiator during winter months, suggesting that investors without this amenity may find themselves at a booking disadvantage during peak season.

Understanding Snowshoe's ROI Score: 33/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Snowshoe's ROI score of 33 out of 100 places it in the "Limited" investment band, signaling that broad market conditions currently favor cautious, property-specific analysis over speculative entry. The revenue-to-price ratio is average, but below-average occupancy stability and a supply/demand imbalance — driven by 105% year-over-year listing growth — weigh meaningfully on the overall score. Investors exploring this market should pair this data with thorough local regulatory research and focus on property types (particularly 3–5 bedroom units) where the numbers look more compelling.

Short-Term Rental Regulations in Snowshoe

Understanding local STR regulations is essential before investing in Snowshoe. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Snowshoe and Pocahontas County, West Virginia, should verify whether local permits, business licenses, or registration requirements apply before listing a property. It's advisable to contact the Pocahontas County Commission or the Town of Snowshoe directly to confirm current STR permitting rules.

Key Restrictions

Common STR restrictions in mountain-resort communities can include occupancy limits, minimum stay requirements during certain seasons, noise ordinances, parking regulations, and HOA or resort-association rules that may limit or prohibit short-term rentals. Investors should review any condominium or homeowner association covenants carefully, as Snowshoe's resort-centric inventory often falls under such governance.

Tax Obligations

West Virginia imposes a state sales tax and a hotel/motel tax on short-term rental accommodations, and Pocahontas County may levy additional local lodging taxes. Major platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm their full tax obligations with the West Virginia State Tax Department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Snowshoe can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Snowshoe's revenue trajectory will likely remain tightly tethered to winter conditions and ski season length. Active listings grew 105% year-over-year, which introduces meaningful supply pressure that could compress occupancy further during shoulder and summer months. Investors should anticipate winter RevPAN holding steady or seeing modest 1–3% ADR gains driven by inflation and resort pricing, while off-peak months from April through October may remain soft with monthly revenues dipping below $1,000 in several periods. Budgeting conservatively for 5–6 strong earning months is a more realistic approach than projecting year-round performance."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Snowshoe, WV

What is the average Airbnb occupancy rate in Snowshoe?

The average occupancy rate for Airbnb listings in Snowshoe is currently 59%, which is significantly above the 38% West Virginia state average. Occupancy varies notably by property size, with 3-bedroom units leading at 66% and 5-bedroom units close behind at 65%, while studios and 4-bedroom properties average around 54%. The higher overall occupancy is driven heavily by strong winter demand, with substantial drop-offs during shoulder and summer months.

How much do Airbnb hosts make in Snowshoe?

On average, Airbnb hosts in Snowshoe earn approximately $2,192 per month and $26,305 per year, based on trailing 12-month booking data. However, earnings vary dramatically by property size: studios average about $13,903 annually, while 5-bedroom properties earn roughly $71,079 per year. Revenue is also highly seasonal, with January and February averaging over $5,200 per month and April dropping to just $275.

Is Snowshoe a good market for Airbnb investment?

Snowshoe carries a Rabbu ROI score of 33 out of 100, indicating limited investment potential that calls for deeper, property-specific analysis. The market offers strong nightly rates ($475 ADR) and robust winter demand, but faces below-average occupancy stability and a supply/demand imbalance as active listings grew 105% year-over-year. Larger properties (3–5 bedrooms) show the strongest revenue potential, but investors should underwrite conservatively given the extreme seasonality and plan for several months of minimal income outside ski season.

What is the average daily rate (ADR) for Airbnb in Snowshoe?

The average daily rate in Snowshoe is $475, which is nearly double the West Virginia state average of $242. ADR scales significantly with property size — studios average $248 per night, while 4-bedroom properties command $1,018 per night. Three-bedroom units at $790 per night represent a strong middle ground between rate and demand.

Are short-term rentals legal in Snowshoe?

Short-term rentals are generally permitted in Snowshoe, WV, though operators should verify any applicable local permits, business licenses, or resort community rules before listing. West Virginia imposes sales and lodging taxes on STR accommodations, and properties within resort associations or HOAs may be subject to additional restrictions. We recommend checking with the Town of Snowshoe and Pocahontas County authorities for the most current regulatory requirements.

When is peak season for Airbnb in Snowshoe?

Peak season in Snowshoe runs from December through February, aligning with ski season. January is the top-earning month at $5,364 in average revenue, followed closely by February at $5,299 and December at $4,107. The off-peak period stretches from April through November, with April being the weakest month at just $275 in average revenue. March serves as a transitional month with $3,144 in average revenue as the ski season winds down.

How many Airbnbs are there in Snowshoe?

There are currently 286 active Airbnb listings in Snowshoe as of April 2026. The supply is dominated by 1-bedroom units (118 listings) and 2-bedroom units (97 listings), which together account for about 75% of the market. Larger properties with 3–5 bedrooms make up just 46 listings, suggesting relatively less competition in those size categories.

How is Airbnb revenue calculated in Snowshoe?

The annual and monthly revenue figures shown for Snowshoe are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks (like January's $5,364 average) and slower months (like April's $275 average), since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Snowshoe market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Supply distribution and year-over-year listing growth data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of the dates noted and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location within the resort, property condition, pricing strategy, and management approach.