Somers, MT Airbnb Market Data, Statistics, and Occupancy Rates

Somers Short-Term Rental Market Overview

Somers, MT is a small lakeside market on Flathead Lake with just 22 active Airbnb listings, offering investors a niche opportunity in one of Montana's most scenic corridors. The market earns an average annual revenue of $37,961 per listing, driven by an intense summer peak that sees July revenues top $9,024. With an ROI score of 57 out of 100 and above-average occupancy stability, Somers rewards operators who can maximize the high season while managing quieter shoulder months.

Key Market Statistics

According to Rabbu market data, the Somers short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Somers

Investors are drawn to Somers for its tight supply, scenic lakefront appeal, and strong summer revenue potential that can offset quieter off-season months.

Expert Market Assessment

"Somers presents a moderately attractive investment opportunity shaped by extreme seasonality and a tight supply landscape. The market's strength lies in its concentrated summer earning power — July revenue of $9,024 is more than ten times the November low of $888 — meaning operators who price aggressively in peak months and manage costs in the off-season can achieve solid annual returns. With average home values at $1,355,270 and annual revenue around $37,961, the revenue-to-price ratio sits below average, so this market favors investors with longer time horizons or those leveraging personal use during shoulder months. The combination of above-average occupancy stability and growth trends provides a foundation that partially offsets the high entry cost."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Somers

Average revenue by month in Somers

Somers exhibits extreme seasonality, with July revenue peaking at $9,024 — more than ten times the November low of $888. The prime earning window runs June through September, accounting for the bulk of annual income, while April and November represent the softest months for investors to plan around.

Active Airbnb listings by property size in Somers

Supply in Somers is split almost evenly between 1-bedroom listings (8) and 3-bedroom listings (9), with no 2-bedroom, 4-bedroom, or studio options currently active. This gap in mid-size inventory could represent an opportunity for investors willing to offer 2-bedroom configurations that serve couples and small families.

Average daily rate (ADR) by property size in Somers

ADR scales meaningfully with size in Somers: three-bedroom properties command $273 per night compared to $162 for one-bedroom units, a 69% premium. However, the higher nightly rate for larger properties should be weighed against their lower occupancy when evaluating true earning potential.

Average RevPAN by property size in Somers

Three-bedroom properties edge out one-bedroom units on RevPAN at $85 versus $73, despite their lower occupancy rate. This suggests the higher nightly rate of larger homes more than compensates for the additional vacant nights, making them slightly more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Somers

One-bedroom listings maintain notably higher occupancy at 46% compared to 31% for three-bedroom properties, reflecting stronger demand for smaller, more affordable accommodations. For investors prioritizing consistent bookings and lower vacancy risk, smaller units offer a more reliable occupancy profile in this market.

Average monthly revenue by property size in Somers

Despite their occupancy advantage, one-bedroom units only marginally outperform three-bedroom properties on monthly revenue — $3,103 versus $2,873. The relatively narrow $230 gap means both property sizes generate comparable cash flow, giving investors flexibility based on acquisition costs and personal use preferences.

Average annual revenue by property size in Somers

One-bedroom listings generate approximately $37,237 annually while three-bedroom properties bring in $34,476, a modest 8% difference. Given the significantly higher purchase and maintenance costs typically associated with larger properties, one-bedroom units may offer the stronger return on investment in this market.

Most common amenities for Airbnb listings in Somers

Parking and kitchen access are near-universal at 96% of listings, followed by self check-in (86%) and patio or balcony (82%), establishing a high baseline for guest expectations. Lake access (36%) and waterfront positioning (23%) are far less common and likely serve as strong differentiators that can command premium pricing during peak season.

Understanding Somers's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Somers earns an ROI score of 57 out of 100, landing in the 'Attractive Opportunity' band. The score is buoyed by above-average occupancy stability and market growth trends, but held back by a below-average revenue-to-price ratio — unsurprising given average home values exceeding $1.35 million. Investors should pair this data with thorough local regulatory research and a realistic assessment of seasonal cash-flow patterns before committing capital.

Short-Term Rental Regulations in Somers

Understanding local STR regulations is essential before investing in Somers. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Somers, Montana may need to obtain permits or register with Flathead County or local authorities before listing a property. Investors should verify current requirements directly with Flathead County planning and zoning offices, as rules in smaller Montana communities can evolve quickly.

Key Restrictions

Common restrictions in Montana resort communities can include occupancy limits based on property size, minimum stay requirements during certain seasons, noise ordinances, and parking limitations. HOA rules may impose additional constraints, particularly for properties in lakeside developments, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Montana does not have a statewide sales tax, but short-term rental operators are typically subject to a state lodging facility use tax and may owe a local resort tax depending on the jurisdiction. Most major booking platforms collect and remit these taxes automatically, though hosts should confirm compliance with the Montana Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Somers can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Somers is likely to see continued demand growth during the summer season, supported by above-average market growth trends and the enduring appeal of Flathead Lake as a vacation destination. We estimate ADR could edge up 2–4% as supply remains limited at roughly two dozen listings, while occupancy may hold in the 38–42% range annually. The dramatic summer-to-winter revenue swing suggests investors should plan conservatively around a 6–7 month active earning window, with the strongest returns concentrated from June through September."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Somers, MT

What is the average Airbnb occupancy rate in Somers?

The average occupancy rate for Airbnb listings in Somers is currently 40%, which trails the Montana state average of 47%. This reflects the market's strong seasonality — summer months see much higher occupancy while winter and spring are significantly quieter. One-bedroom properties tend to fill more consistently at 46%, compared to 31% for three-bedroom units.

How much do Airbnb hosts make in Somers?

Airbnb hosts in Somers earn an average of $3,163 per month and approximately $37,961 per year based on trailing 12-month performance. Revenue varies dramatically by season, with July topping $9,024 and November dipping to around $888. One-bedroom listings average $37,237 annually, while three-bedroom properties bring in roughly $34,476.

Is Somers a good market for Airbnb investment?

Somers earns an ROI score of 57 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and growth trends, though the revenue-to-price ratio is below average given home values averaging $1,355,270. Investors who can capitalize on the intense summer demand and manage off-season costs effectively will find the most success here.

What is the average daily rate (ADR) for Airbnb in Somers?

The average daily rate in Somers is $265, which is well below the Montana state average of $443. Three-bedroom properties command higher rates at $273 per night, while one-bedroom units average $162. Despite the lower ADR relative to the state, the market's lakeside positioning supports steady pricing during peak summer months.

Are short-term rentals legal in Somers?

Short-term rentals are permitted in the Somers, Montana area, though operators should verify local permit and registration requirements with Flathead County authorities. Regulations can vary and may include occupancy limits, parking requirements, and noise restrictions. Investors are encouraged to review any HOA rules and confirm current compliance obligations before purchasing a property.

When is peak season for Airbnb in Somers?

Peak season in Somers runs from June through August, with July being the standout month at $9,024 in average revenue — nearly three times the June figure of $4,845. September remains strong at $3,915 before revenue drops sharply in October. The off-season spans roughly November through April, with November marking the lowest monthly revenue at $888.

How many Airbnbs are there in Somers?

There are currently 22 active Airbnb listings in Somers as of April 2026. The supply is concentrated across two property sizes: 8 one-bedroom listings and 9 three-bedroom listings. Year-over-year listing growth stands at 95%, indicating that investor interest in this small market is accelerating, though total inventory remains very limited.

How is Airbnb revenue calculated in Somers?

The annual and monthly revenue figures for Somers are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively you manage your listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Somers, MT market
• Occupancy rate, average daily rate, and RevPAN trends by property size
• Monthly and annual revenue performance based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.