South Jordan, UT Airbnb Market Data, Statistics, and Occupancy Rates

South Jordan Short-Term Rental Market Overview

South Jordan, UT is a suburban Salt Lake County market with 81 active Airbnb listings and an average daily rate of $160 — well below Utah's $494 state average, reflecting its positioning as a more affordable alternative to resort-heavy markets. With average annual revenue of $23,847 per listing and home values around $859,903, the revenue-to-price ratio is tight, meaning investors need to be strategic about property selection and operational efficiency to generate meaningful returns.

Key Market Statistics

According to Rabbu market data, the South Jordan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider South Jordan

Investors look at South Jordan for its proximity to Salt Lake City's economic hub, stable occupancy patterns, and the growing demand for suburban accommodations in the Wasatch Front corridor.

Expert Market Assessment

"South Jordan presents a competitive opportunity where selective deal sourcing matters more than in higher-yielding markets. The 42% average occupancy rate matches the state average, and the above-average occupancy stability is a genuine positive — but the below-average revenue-to-price ratio means not every property will pencil out. Seasonality is moderate rather than extreme: revenue peaks in February and March (around $2,300–$2,600) before softening in April and November (below $1,600), giving operators a reasonably steady baseline. Investors targeting larger properties — particularly 4-bedroom or 6+ bedroom homes — stand the best chance of generating meaningful returns given their outsized RevPAN advantage."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in South Jordan

Average revenue by month in South Jordan

Revenue in South Jordan peaks in March at $2,598 and stays elevated through the winter ski season and summer travel months (July–August averaging ~$2,250), while November marks the low point at $1,379. The roughly $1,200 spread between peak and trough signals moderate seasonality — manageable for operators who price dynamically through the year.

Active Airbnb listings by property size in South Jordan

One-bedroom units dominate supply with 24 listings, while 2- and 3-bedroom properties each account for 17. Larger homes (4-bedroom and 6+ bedroom) are relatively underrepresented at 10 and 8 listings respectively, which may present an opportunity given their significantly higher revenue potential.

Average daily rate (ADR) by property size in South Jordan

ADR scales steeply with size in South Jordan, jumping from $82 for 1-bedrooms to $400 for 6+ bedroom properties — nearly a 5x premium. The sharpest per-bedroom rate gains appear between 3-bedroom ($152) and 4-bedroom ($211) listings, suggesting that moving into the 4-bedroom category offers a compelling rate improvement relative to the incremental cost.

Average RevPAN by property size in South Jordan

Revenue per available night climbs consistently with property size, from $36 for 1-bedrooms to $161 for 6+ bedroom homes. The 6+ bedroom segment delivers more than double the RevPAN of 4-bedroom listings ($78), making large properties the standout performers when both rate and occupancy are factored together.

Average occupancy rates by property size in South Jordan

Three-bedroom and 1-bedroom listings lead occupancy at 46% and 45%, respectively, while 2-bedroom (36%) and 4-bedroom (37%) units lag behind. This uneven pattern suggests that mid-range and large properties may face stiffer competition or pricing misalignment, though their higher ADR can more than compensate for the occupancy gap.

Average monthly revenue by property size in South Jordan

Monthly revenue rises dramatically with size: 1-bedrooms average just $959, while 6+ bedroom properties pull in $5,588 — nearly six times more. Even the jump from 3-bedroom ($2,015) to 4-bedroom ($2,867) represents a meaningful $850/month increase, underscoring the revenue advantage of upsizing in this market.

Average annual revenue by property size in South Jordan

Annual revenue ranges from $11,509 for 1-bedroom listings to $67,064 for 6+ bedroom properties, with 4-bedroom homes generating $34,406. For investors weighing acquisition costs against income potential, the 6+ bedroom segment clearly offers the highest gross revenue, though the capital required and limited comparable supply warrant careful underwriting.

Most common amenities for Airbnb listings in South Jordan

Parking (96%), a full kitchen (94%), and laundry facilities (88%) are near-universal among South Jordan listings, reflecting guest expectations for a home-like suburban experience. A dedicated workspace at 73% signals meaningful remote-work demand, while hot tubs (32%) and pools (21%) remain differentiators that could help a listing stand out in a growing competitive field.

Understanding South Jordan's ROI Score: 40/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

South Jordan's ROI Score of 40 out of 100 places it in the 'Competitive Opportunity' band, signaling that while demand fundamentals are present, higher property prices relative to rental income make deal selection critical. The market benefits from above-average occupancy stability, but the below-average revenue-to-price ratio and supply/demand balance indicate that new supply is outpacing revenue growth. Investors should pair this data with thorough local regulatory research and focus on property types — particularly larger homes — where the numbers justify the investment.

Short-Term Rental Regulations in South Jordan

Understanding local STR regulations is essential before investing in South Jordan. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in South Jordan, Utah may need to obtain a business license or STR-specific permit from the city before listing their property. Investors should verify current requirements directly with the City of South Jordan and review any applicable state-level regulations in Utah.

Key Restrictions

Common restrictions in suburban Utah markets like South Jordan can include occupancy limits tied to bedroom count, parking requirements to avoid neighborhood disruption, noise ordinances, and potential HOA restrictions that may prohibit or limit short-term rentals. Some areas also impose minimum-stay requirements or caps on the number of permits issued in a given zone.

Tax Obligations

STR hosts in Utah are generally subject to state and local transient room taxes, as well as applicable sales tax on rental income. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Utah State Tax Commission and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in South Jordan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, South Jordan's STR market is likely to see continued supply growth — active listings surged 141% year-over-year — which could put downward pressure on occupancy and rates unless demand keeps pace. Seasonal patterns suggest revenue will remain strongest from January through March and again in the summer months, with ADR potentially holding steady or rising 1–3% as the broader Salt Lake metro continues to attract visitors and relocating professionals. Occupancy stability, already above average for the market, should help cushion returns during shoulder months, though investors should plan for November and April dips when revenue can drop below $1,600."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in South Jordan, UT

What is the average Airbnb occupancy rate in South Jordan?

The average Airbnb occupancy rate in South Jordan is currently 42%, which is right in line with the Utah state average of 42%. Occupancy does vary by property size — 3-bedroom listings lead at 46%, while 2-bedroom and 4-bedroom units come in lower at 36% and 37%, respectively. The market's occupancy stability is rated above average, which suggests relatively consistent booking patterns throughout the year.

How much do Airbnb hosts make in South Jordan?

On average, Airbnb hosts in South Jordan earn approximately $1,987 per month, or about $23,847 annually, based on trailing 12-month booking data. Earnings vary significantly by property size: 1-bedroom listings average around $959/month ($11,509/year), while 6+ bedroom properties can bring in roughly $5,588/month ($67,064/year). Revenue also fluctuates seasonally, with the strongest months being February and March and the softest month being November.

Is South Jordan a good market for Airbnb investment?

South Jordan scores a 40 out of 100 on Rabbu's ROI Score, categorized as a 'Competitive Opportunity.' The market has above-average occupancy stability, which is a plus for cash-flow predictability, but the revenue-to-price ratio is below average given home values around $859,903. Investors who focus on larger properties and operate efficiently have the best shot at strong returns, though careful deal sourcing is essential in this price environment.

What is the average daily rate (ADR) for Airbnb in South Jordan?

The average daily rate for Airbnb listings in South Jordan is $160, which is significantly below Utah's state average of $494. ADR scales with property size: 1-bedroom units average $82, 2-bedrooms average $129, 3-bedrooms come in at $152, 4-bedrooms at $211, and 6+ bedroom properties command an average of $400 per night. This pricing positions South Jordan as a budget-friendly option compared to Utah's resort and ski markets.

Are short-term rentals legal in South Jordan?

Short-term rentals can be operated in South Jordan, UT, though hosts may need to obtain appropriate permits or business licenses from the city. Regulations can include zoning restrictions, occupancy limits, and HOA rules that vary by neighborhood. We recommend checking directly with the City of South Jordan and reviewing any applicable homeowners association guidelines before purchasing or listing a property.

When is peak season for Airbnb in South Jordan?

Peak season for Airbnb in South Jordan runs from roughly January through March, with March being the highest-revenue month at an average of $2,598 per listing. A secondary peak occurs during summer, with July and August averaging around $2,246–$2,260. The slowest months are November ($1,379) and April ($1,591), though even off-peak months still generate meaningful revenue, reflecting the market's moderate seasonality.

How many Airbnbs are there in South Jordan?

As of April 2026, there are 81 active Airbnb listings in South Jordan. The supply is led by 1-bedroom properties (24 listings), followed by 2-bedroom and 3-bedroom properties (17 each), 4-bedroom homes (10), and 6+ bedroom properties (8). Notably, active listings grew 141% year-over-year, indicating rapidly increasing investor and host interest in the market.

How is Airbnb revenue calculated in South Jordan?

The annual and monthly revenue figures for South Jordan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for South Jordan and surrounding areas
• Average daily rate, occupancy, and RevPAN trends tracked over time
• Monthly and annual revenue benchmarks broken down by property size
• Popular amenity prevalence across active listings in the market
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, HOA rules, and zoning laws may affect your ability to operate a short-term rental and should be independently verified. Market data reflects trailing performance and may not account for recent regulatory changes or macroeconomic shifts.