Southampton, NY Airbnb Market Data, Statistics, and Occupancy Rates

Southampton Short-Term Rental Market Overview

Southampton, NY commands some of the highest nightly rates on the East Coast, with an average daily rate of $1,046 — nearly three times the New York state average. However, the market's extreme seasonality and 17% average occupancy rate create a challenging revenue profile, producing roughly $125,884 in average annual revenue against home values averaging over $5.1 million. This is a luxury, summer-driven market where returns depend heavily on peak-season performance and careful property selection.

Key Market Statistics

According to Rabbu market data, the Southampton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Southampton

Investors are drawn to Southampton's ultra-premium nightly rates and iconic Hamptons brand, though the market requires substantial capital and tolerance for highly seasonal cash flow.

Expert Market Assessment

"Southampton presents limited overall investment potential, earning a 5 out of 100 on Rabbu's ROI Score — reflecting the stark mismatch between property prices averaging $5.2 million and the revenue those properties generate. Seasonality is extreme: August averages $36,476 in monthly revenue while January drops to just $1,631, meaning roughly 75% of annual income concentrates in a four-month window from June through September. For investors with existing Hamptons real estate or access to below-market acquisition pricing, STR income can meaningfully offset carrying costs, but the numbers rarely pencil out as a pure investment play at current home valuations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Southampton

Average revenue by month in Southampton

Southampton's revenue curve is one of the most seasonal you'll encounter: August peaks at $36,476 while January bottoms out at just $1,631 — a 22x spread. Roughly 65% of annual revenue is earned in the four months from June through September, making summer pricing and availability strategy critical to overall returns.

Active Airbnb listings by property size in Southampton

Three- and four-bedroom homes dominate supply with 39 and 35 listings respectively, accounting for more than half the market's 137 active properties. Smaller units (1–2 bedrooms) total just 29 listings and larger luxury homes (6+ bedrooms) are limited to 11, potentially signaling less competition at both ends of the size spectrum.

Average daily rate (ADR) by property size in Southampton

ADR scales steadily from $409 for 1-bedroom listings up to $1,584 for 6+ bedroom properties, with the sharpest jump occurring between 2 bedrooms ($565) and 3 bedrooms ($955). Interestingly, 4- and 5-bedroom properties command nearly identical rates ($1,327 vs. $1,332), suggesting the premium plateau begins around four bedrooms.

Average RevPAN by property size in Southampton

Four-bedroom properties deliver the strongest RevPAN at $255 per available night, outperforming both larger and smaller configurations. One-bedroom listings lag significantly at $59 RevPAN, while 5-bedroom ($231) and 6+ bedroom ($214) homes produce solid but slightly lower per-night efficiency than 4-bedroom units despite their higher ADRs.

Average occupancy rates by property size in Southampton

Occupancy rates remain low across all property sizes, ranging from 14% for 3-bedroom and 6+ bedroom listings to a market-high of 23% for 2-bedroom properties. This uniformly low occupancy underscores the seasonal nature of the market and means cash-flow stability is a challenge regardless of property configuration.

Average monthly revenue by property size in Southampton

Six-plus bedroom properties lead monthly revenue at $20,857, followed by 5-bedroom homes at $17,209 — both well above the market average of $10,490. Notably, 4-bedroom listings ($9,791) underperform 3-bedroom properties ($11,051) on a monthly revenue basis, likely reflecting differences in occupancy and pricing dynamics within those segments.

Average annual revenue by property size in Southampton

Larger properties offer the strongest gross revenue, with 6+ bedroom homes averaging $250,286 annually and 5-bedroom properties generating $206,516. However, given Southampton's home values averaging over $5 million, even these top-tier revenue figures represent modest yield percentages, reinforcing that the best return potential lies in properties acquired well below market or already owned.

Most common amenities for Airbnb listings in Southampton

Kitchens (98%), parking (96%), and laundry facilities (89–91%) are table stakes in Southampton, while outdoor amenities like backyards (85%), BBQ grills (84%), and pools (69%) reflect the market's vacation-home character. Beach access appears in only 19% of listings, suggesting that properties with direct or easy beach proximity could command a meaningful competitive advantage.

Understanding Southampton's ROI Score: 5/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Southampton's ROI Score of 5 out of 100 places it firmly in the "Limited" investment band, with all four calculation factors — Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance — rated below average. The core issue is that even premium nightly rates and six-figure annual revenues can't overcome $5.2 million average home prices and 17% occupancy when evaluated as a pure investment. Investors interested in this market should pair Rabbu's data with thorough local regulatory research and focus on specific properties where acquisition costs or unique positioning could materially improve the return profile.

Short-Term Rental Regulations in Southampton

Understanding local STR regulations is essential before investing in Southampton. Here's the current regulatory landscape:

Permit Requirements

The Town of Southampton in New York may require short-term rental permits or registration before listing a property, and requirements can vary by village or hamlet within the town. Investors should verify current permit status and application procedures directly with Southampton's municipal offices before purchasing.

Key Restrictions

Common restrictions in Hamptons communities include occupancy limits tied to bedroom count, minimum stay requirements (often weekly during peak summer months), noise ordinances, and parking regulations. HOA and community association rules are particularly relevant in Southampton, where many properties fall within deed-restricted neighborhoods that may limit or prohibit short-term rentals entirely.

Tax Obligations

Short-term rental operators in New York are generally subject to state sales tax and local occupancy or hotel taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a tax professional familiar with Suffolk County and New York State requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Southampton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Southampton's short-term rental market is expected to remain heavily summer-weighted over the next 12–18 months, with July and August continuing to drive the bulk of annual income. The 196% year-over-year growth in active listings signals rapidly increasing competition, which could apply downward pressure on occupancy and potentially moderate ADR gains. Investors should anticipate occupancy rates staying in the 15–20% range on an annualized basis, with peak-month revenue potentially sustaining current levels if supply growth levels off. Shoulder-season strategies — targeting May, September, and October bookings — may become increasingly important for differentiating properties."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Southampton, NY

What is the average Airbnb occupancy rate in Southampton?

The average Airbnb occupancy rate in Southampton is currently 17%, which sits well below the New York state average of 40%. This low annualized figure reflects the market's intense seasonality — occupancy spikes during the summer months and drops sharply in the off-season. Two-bedroom properties show the highest occupancy at 23%, while 1-bedroom, 3-bedroom, and 6+ bedroom listings average around 14–15%.

How much do Airbnb hosts make in Southampton?

Airbnb hosts in Southampton earn an average of $10,490 per month and approximately $125,884 per year, based on trailing 12-month performance data. Revenue varies dramatically by property size: 1-bedroom listings average about $43,450 annually, while 6+ bedroom properties generate around $250,286. The summer months of July and August account for a disproportionate share of annual income, with August alone averaging over $36,000.

Is Southampton a good market for Airbnb investment?

Southampton carries a Rabbu ROI Score of 5 out of 100, indicating limited investment potential based on current data. While nightly rates are exceptionally high at $1,046 ADR, the combination of low occupancy (17%), extreme seasonality, and average home values above $5.1 million creates a challenging return profile. The market may still make sense for investors who already own property in the area or can acquire homes significantly below market value, but it generally requires deeper property-specific analysis to find compelling opportunities.

What is the average daily rate (ADR) for Airbnb in Southampton?

The average daily rate for Airbnb listings in Southampton is $1,046, which is roughly 2.7 times the New York state average of $381. ADR scales significantly with property size — 1-bedroom listings average $409 per night, while 6+ bedroom homes command $1,584 per night. These premium rates reflect the luxury positioning of the Hamptons market and the affluent guest demographic.

Are short-term rentals legal in Southampton?

Short-term rentals are subject to local regulations in the Town of Southampton, New York, which may include permit or registration requirements. Rules can vary between different villages and hamlets within the town, and some neighborhoods or HOAs may impose additional restrictions. Prospective investors should contact Southampton's municipal offices directly and review any applicable HOA covenants before listing a property.

When is peak season for Airbnb in Southampton?

Peak season in Southampton runs from June through September, with August being the single strongest month at an average of $36,476 in revenue. July follows closely at $30,681. The shoulder months of May ($9,788) and October ($4,970) offer moderate income, while the winter months from November through March see revenue drop to between $1,631 and $3,240 per month.

How many Airbnbs are there in Southampton?

There are currently 137 active Airbnb listings in Southampton. The supply is concentrated in mid-size properties, with 3-bedroom (39 listings) and 4-bedroom (35 listings) homes making up the largest share. Active listings have grown 196% year-over-year, indicating a significant influx of new supply entering the market.

How is Airbnb revenue calculated in Southampton?

The annual and monthly revenue figures shown for Southampton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Southampton market
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue figures based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Local regulations in Southampton may change; investors should verify current STR rules before purchasing.