Southaven, MS Airbnb Market Data, Statistics, and Occupancy Rates

Southaven Short-Term Rental Market Overview

Southaven, MS presents an attractive entry point for short-term rental investors, combining an above-average revenue-to-price ratio with occupancy rates that significantly outperform the Mississippi state average of 29%. With just 36 active Airbnb listings and an average annual revenue of $28,827 against average home values of $353,864, the market offers favorable yield dynamics for a suburb positioned near the Memphis metro area. The 202% year-over-year growth in listings signals rising investor interest, though the market remains small enough that early movers can still establish a foothold.

Key Market Statistics

According to Rabbu market data, the Southaven short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Southaven

Southaven's favorable revenue-to-price ratio and occupancy well above the state average make it a compelling market for investors seeking affordable entry into the Memphis metro STR corridor.

Expert Market Assessment

"Southaven earns a 62 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier — a market where the numbers work for disciplined investors. Revenue peaks in July at $3,344 per month and dips to a low of $1,534 in January, creating a roughly 2:1 spread between peak and off-peak performance that requires active revenue management. The combination of above-average revenue relative to property prices and solid occupancy stability provides a dependable foundation, though below-average market growth trends suggest the market's upside may be more incremental than explosive. Investors who target 3- or 4-bedroom properties and optimize for summer bookings stand to capture the strongest returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Southaven

Average revenue by month in Southaven

Southaven's revenue peaks sharply in July at $3,344 and bottoms out in January at $1,534, creating a clear summer-driven seasonality pattern. The roughly $1,800 spread between peak and trough months means investors should budget for leaner winter periods while capitalizing on strong May through September performance.

Active Airbnb listings by property size in Southaven

Supply is relatively evenly distributed across 2-bedroom (9), 3-bedroom (10), and 4-bedroom (12) listings, with 4-bedrooms holding a slight edge. The balanced distribution suggests no single property size dominates, though the absence of 1-bedroom or studio listings could signal an underserved niche for smaller, lower-cost units.

Average daily rate (ADR) by property size in Southaven

ADR climbs steadily from $150 for 2-bedroom properties to $246 for 4-bedrooms, a 64% premium that reflects the value guests place on additional space. The jump from 2 to 3 bedrooms ($150 to $215) is particularly steep, suggesting that upgrading from a 2-bedroom to a 3-bedroom delivers the strongest rate improvement per additional room.

Average RevPAN by property size in Southaven

Three-bedroom listings deliver the highest RevPAN at $126, outperforming both 4-bedrooms ($109) and 2-bedrooms ($54) thanks to their strong 59% occupancy rate. This makes 3-bedroom properties the most efficient revenue generators on a per-available-night basis, even though 4-bedrooms command a higher nightly rate.

Average occupancy rates by property size in Southaven

Three-bedroom properties lead occupancy at 59%, well above the 45% for 4-bedrooms and 37% for 2-bedrooms. The notably lower occupancy for 2-bedroom units suggests they may face stiffer competition or less demand in this market, which could affect cash-flow consistency for smaller property investors.

Average monthly revenue by property size in Southaven

Four-bedroom properties top monthly revenue at $3,047, followed by 3-bedrooms at $2,369 and 2-bedrooms at $1,775. The $1,272 gap between 2- and 4-bedroom monthly earnings highlights the significant revenue advantage of larger properties, though investors should weigh this against higher acquisition and operating costs.

Average annual revenue by property size in Southaven

Annual revenue ranges from $21,304 for 2-bedroom listings to $36,572 for 4-bedrooms, with 3-bedrooms landing at $28,432. Given that 3-bedrooms combine the highest occupancy with strong per-night rates, they may offer the best risk-adjusted return when factored against lower purchase prices than 4-bedroom homes.

Most common amenities for Airbnb listings in Southaven

Washer and parking are universal at 100% of listings, with dryer and kitchen close behind at 97%, signaling that guests in Southaven expect full home-like amenities as a baseline. Differentiators like hot tubs (11%) and pet-friendly policies (28%) remain relatively rare, presenting an opportunity for hosts to stand out by adding these features.

Understanding Southaven's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Southaven's ROI Score of 62 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects favorable yields relative to local home values. Occupancy stability and supply/demand balance both rate as average, providing a stable foundation, though the below-average market growth trend suggests that appreciation and demand expansion may be modest in the near term. Investors should pair this score with on-the-ground research into Southaven's local regulations and neighborhood-level demand patterns to validate the opportunity.

Short-Term Rental Regulations in Southaven

Understanding local STR regulations is essential before investing in Southaven. Here's the current regulatory landscape:

Permit Requirements

Investors operating short-term rentals in Southaven, Mississippi should verify whether a business license or STR-specific permit is required by contacting the City of Southaven's planning or licensing department. Mississippi does not have a statewide STR registration mandate, so local ordinances will dictate specific requirements.

Key Restrictions

Common restrictions in suburban Mississippi markets can include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA covenants may impose additional limitations or outright prohibitions on short-term rentals, so investors should review any applicable neighborhood bylaws before purchasing.

Tax Obligations

Short-term rental hosts in Mississippi are generally subject to state sales tax and local tourism or occupancy taxes, which platforms like Airbnb often collect and remit on behalf of hosts. Investors should confirm current rates and filing obligations with the Mississippi Department of Revenue and DeSoto County tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Southaven can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Southaven's STR market is likely to see continued demand driven by its proximity to Memphis and the steady appeal of affordable suburban stays. Occupancy is expected to hold in the 40–48% range, with potential ADR increases of 2–5% as hosts refine pricing strategies in this maturing market. The rapid listing growth suggests supply is catching up to demand, so investors entering now should focus on property quality and competitive amenities to maintain strong booking rates. Seasonal patterns point to summer as the revenue peak, with winter months requiring proactive pricing to minimize vacancy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Southaven, MS

What is the average Airbnb occupancy rate in Southaven?

The average Airbnb occupancy rate in Southaven is currently 43%, which is notably higher than the Mississippi state average of 29%. Occupancy varies by property size, with 3-bedroom listings performing best at 59%, followed by 4-bedrooms at 45% and 2-bedrooms at 37%.

How much do Airbnb hosts make in Southaven?

On average, Airbnb hosts in Southaven earn approximately $2,402 per month or $28,827 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 4-bedroom listings average $36,572 annually, while 2-bedroom units bring in around $21,304 per year.

Is Southaven a good market for Airbnb investment?

Southaven scores 62 out of 100 on Rabbu's ROI Score, rated as an "Attractive Opportunity." The market benefits from an above-average revenue-to-price ratio and occupancy that well exceeds the state average. With average home values around $353,864 and annual revenue near $28,827, the yield profile is competitive for a suburban Mississippi market. Investors should weigh the below-average market growth trend and focus on property quality and amenities to stay competitive.

What is the average daily rate (ADR) for Airbnb in Southaven?

The average daily rate for Airbnb listings in Southaven is $221, which is below the Mississippi state average of $318. ADR scales with property size: 2-bedroom listings average $150 per night, 3-bedrooms average $215, and 4-bedrooms command $246 per night.

Are short-term rentals legal in Southaven?

Short-term rentals are generally permitted in Southaven, MS, though operators should verify local licensing and zoning requirements with the City of Southaven. Regulations can vary by neighborhood, and HOA rules may impose additional restrictions. It's advisable to consult local authorities and review any applicable covenants before listing a property.

When is peak season for Airbnb in Southaven?

Peak season for Airbnb in Southaven runs through the summer months, with July delivering the highest average revenue at $3,344 per month. May and June also perform well at $2,766 and $2,814, respectively. January is the slowest month at $1,534, so hosts should plan pricing strategies to manage the seasonal dip.

How many Airbnbs are there in Southaven?

As of April 2026, there are 36 active Airbnb listings in Southaven. The supply is concentrated among 2-bedroom (9 listings), 3-bedroom (10 listings), and 4-bedroom (12 listings) properties. The relatively small inventory means there is still room for well-positioned new listings to capture market share.

How is Airbnb revenue calculated in Southaven?

The annual and monthly revenue figures for Southaven are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Southaven market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations and tax obligations are summarized for general awareness and should be verified with municipal and state authorities before investing.