Southern Pines, NC Airbnb Market Data, Statistics, and Occupancy Rates

Southern Pines Short-Term Rental Market Overview

Southern Pines, NC is a compact short-term rental market with 114 active Airbnb listings and an average annual revenue of $25,752 per property. The market's ADR of $216 sits below North Carolina's $262 state average, while occupancy of 27% also trails the 34% statewide benchmark — suggesting this is a market where selective deal sourcing and strong property positioning matter. With average home values around $663,076 and a 34% year-over-year increase in active listings, competition is building, but well-differentiated properties — particularly larger ones — can still capture meaningful revenue.

Key Market Statistics

According to Rabbu market data, the Southern Pines short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Southern Pines

Investors look at Southern Pines for its proximity to the Pinehurst resort area and golf tourism, though tighter competition and higher home prices demand careful property selection to achieve acceptable returns.

Expert Market Assessment

"Southern Pines earns a Competitive Opportunity designation with an ROI score of 47 out of 100, reflecting a market where demand is present but margins require careful management. Seasonality is moderate — revenue peaks in July at $2,823 and bottoms out in January at $1,095, creating a roughly 2.6× spread between best and worst months. Larger properties clearly outperform, with 4-bedroom units generating $3,781 monthly versus $1,102 for studios, so investors targeting higher-bedroom-count homes near golf and resort amenities are best positioned to capture the upside this market offers."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Southern Pines

Average revenue by month in Southern Pines

Revenue in Southern Pines peaks in July at $2,823 and drops to a low of $1,095 in January, creating a meaningful seasonal spread of about 2.6×. The spring and fall shoulder seasons hold up reasonably well — March through May and October all average above $2,400 — making the deep winter months the primary drag on annual performance.

Active Airbnb listings by property size in Southern Pines

One-bedroom listings dominate supply at 35 units, followed by 3-bedrooms (29) and 2-bedrooms (23), while 4-bedroom homes account for just 14 listings. The relatively thin supply of larger properties, combined with their significantly higher revenue, may signal an opportunity for investors willing to acquire 3- or 4-bedroom homes.

Average daily rate (ADR) by property size in Southern Pines

ADR jumps dramatically at the 4-bedroom tier, reaching $363 — more than double the $173 rate for 3-bedroom properties and over 3× the studio rate of $107. Interestingly, 2-bedroom units ($138) price slightly below 1-bedrooms ($151), suggesting that the mid-range is more competitive while larger properties command a clear premium.

Average RevPAN by property size in Southern Pines

Four-bedroom properties deliver the highest RevPAN at $77, comfortably ahead of 3-bedrooms ($47) and 1-bedrooms ($44). Studios lag at just $16 per available night, indicating that smaller units struggle to generate consistent revenue in this market even after accounting for their lower nightly rates.

Average occupancy rates by property size in Southern Pines

Occupancy is tightest among 1- and 2-bedroom listings at 29–30%, while studios trail significantly at 15% and 4-bedrooms sit at 21%. The relatively narrow occupancy range for 1- through 3-bedroom units (28–30%) suggests that larger properties compensate for slightly lower fill rates with substantially higher nightly rates.

Average monthly revenue by property size in Southern Pines

Monthly revenue climbs steadily with size, from $1,102 for studios to $3,781 for 4-bedroom properties — a gap of nearly $2,700 per month. Three-bedroom units at $2,303 monthly represent the point where revenue meaningfully exceeds the market average of $2,146, making them a practical sweet spot for many investors.

Average annual revenue by property size in Southern Pines

Four-bedroom homes lead annual revenue at $45,375, roughly 1.6× the 3-bedroom figure of $27,637 and 3.4× what studios generate ($13,231). Given that acquisition costs don't necessarily scale at the same rate, larger properties in Southern Pines generally offer the strongest return potential for investors focused on top-line income.

Most common amenities for Airbnb listings in Southern Pines

Parking (97%), self check-in (87%), and a full kitchen (85%) are near-universal in Southern Pines listings, reflecting baseline guest expectations. Outdoor living amenities like patios (61%), backyards (58%), and BBQ grills (45%) are also common, while pools (8%) and hot tubs (4%) remain rare — presenting a potential differentiation opportunity for properties that offer them.

Understanding Southern Pines's ROI Score: 47/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Southern Pines earns an ROI score of 47 out of 100, placing it in the Competitive Opportunity band — a market where demand exists but higher property prices and growing competition require disciplined deal selection. The below-average revenue-to-price ratio is the primary headwind, reflecting home values near $663,076 against annual revenues of roughly $25,752, while occupancy stability and market growth trend at average levels. Investors should pair this data with thorough local regulatory research and focus on larger, well-amenitized properties to tilt the math in their favor.

Short-Term Rental Regulations in Southern Pines

Understanding local STR regulations is essential before investing in Southern Pines. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Southern Pines, North Carolina may be required to obtain permits or register their properties with local authorities. Investors should verify current requirements directly with the Town of Southern Pines and Moore County before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA covenants that could prohibit or limit STR activity. Some jurisdictions in North Carolina also impose permit caps or require owner-occupancy, so confirming the specific rules for your property's zoning district is strongly recommended.

Tax Obligations

Short-term rental hosts in North Carolina are generally subject to state and local occupancy taxes, as well as applicable sales tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the North Carolina Department of Revenue and Moore County tax office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Southern Pines can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Southern Pines is likely to see continued supply growth given the 34% year-over-year jump in active listings, which could put additional pressure on occupancy rates unless demand keeps pace. Revenue seasonality suggests summer months (especially July, averaging $2,823) will remain the strongest earning period, with January and February dipping well below $1,300. Investors should anticipate occupancy staying in the 25–30% range marketwide and ADR holding roughly steady, with modest upside of 1–3% possible for well-positioned, amenity-rich properties. Monitoring supply growth relative to booking volume will be essential for timing entry."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Southern Pines, NC

What is the average Airbnb occupancy rate in Southern Pines?

The average occupancy rate for Airbnb listings in Southern Pines is currently 27%, which is below the North Carolina state average of 34%. Occupancy varies by property size, with 2-bedroom units leading at 30% and studios trailing at 15%. Hosts who optimize pricing and offer in-demand amenities can often outperform the market average.

How much do Airbnb hosts make in Southern Pines?

On average, Airbnb hosts in Southern Pines earn approximately $2,146 per month or $25,752 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 4-bedroom properties average $3,781 monthly ($45,375 annually), while studios average $1,102 monthly ($13,231 annually). Actual earnings depend on property quality, pricing strategy, and guest experience.

Is Southern Pines a good market for Airbnb investment?

Southern Pines presents a competitive opportunity for STR investors. The market benefits from golf and resort tourism tied to the Pinehurst area, and larger properties can generate strong revenue — 4-bedroom homes average $45,375 annually. However, the ROI score of 47/100 reflects a below-average revenue-to-price ratio given home values averaging $663,076, and supply has grown 34% year over year. Investors who source deals selectively and target higher-bedroom-count properties are best positioned to succeed here.

What is the average daily rate (ADR) for Airbnb in Southern Pines?

The average daily rate in Southern Pines is $216, compared to the North Carolina state average of $262. ADR scales sharply with property size: studios average $107, while 4-bedroom properties command $363 per night. This premium for larger homes reflects the area's appeal to groups visiting for golf trips and resort getaways.

Are short-term rentals legal in Southern Pines?

Short-term rentals generally operate in Southern Pines, NC, but hosts may need permits or registration with local authorities. Regulations can include zoning restrictions, occupancy limits, and HOA rules. We strongly recommend verifying current requirements with the Town of Southern Pines and Moore County before purchasing or listing a property.

When is peak season for Airbnb in Southern Pines?

Peak season in Southern Pines runs from roughly March through October, with July delivering the highest average monthly revenue at $2,823. Spring months like March ($2,426) and May ($2,463) also perform well, likely driven by golf season and pleasant weather. January and February are the softest months, averaging $1,095 and $1,275 respectively.

How many Airbnbs are there in Southern Pines?

As of April 2026, there are 114 active Airbnb listings in Southern Pines. The supply has grown 34% year over year, indicating increasing investor interest. One-bedroom units make up the largest share at 35 listings, followed by 3-bedrooms (29) and 2-bedrooms (23).

How is Airbnb revenue calculated in Southern Pines?

The annual and monthly revenue figures shown for Southern Pines are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Southern Pines and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, zoning rules, and HOA restrictions may limit or prohibit short-term rental activity in certain areas. Individual property results will vary based on location, condition, pricing strategy, and operational management.