Sparta, TN Airbnb Market Data, Statistics, and Occupancy Rates

Sparta Short-Term Rental Market Overview

Sparta, TN is a small but growing short-term rental market with 43 active Airbnb listings and an average annual revenue of $19,890 per property. With an ADR of $186—well below Tennessee's $309 state average—the market offers a lower price point for guests, though occupancy currently sits at just 17% compared to the 29% statewide figure. A 117% year-over-year increase in active listings signals rising investor interest, but it also means competition is intensifying in a market where demand hasn't yet caught up to supply.

Key Market Statistics

According to Rabbu market data, the Sparta short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Sparta

Sparta attracts investor attention thanks to relatively affordable home prices for Tennessee, proximity to natural attractions, and outsized revenue potential from larger properties.

Expert Market Assessment

"Sparta represents a competitive but challenging opportunity for STR investors, reflected in its ROI score of 52 out of 100. Revenue is heavily seasonal—July tops out near $2,799 while February dips to just $528—so cash-flow planning around lean winter months is essential. The rapid 117% growth in listings has tilted supply/demand balance below average, meaning investors will need to differentiate through property quality, amenities, and smart pricing to capture bookings in an increasingly crowded field."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sparta

Average revenue by month in Sparta

Sparta shows pronounced seasonality, with July delivering the highest average revenue at $2,799 and February bottoming out at just $528—a roughly 5.3x spread between peak and trough. A secondary autumn bump in October ($2,048) and November ($1,979) adds a welcome revenue boost outside the core summer window.

Active Airbnb listings by property size in Sparta

Supply is distributed relatively evenly across 1- through 3-bedroom listings (10, 12, and 11 respectively), while 4-bedroom properties account for just 5 of the 43 active listings. The scarcity of larger homes, combined with their dramatically higher revenue, may signal an underserved niche for investors willing to acquire bigger properties.

Average daily rate (ADR) by property size in Sparta

ADR climbs sharply with size: 1- and 2-bedroom listings are clustered near $123–$126 per night, 3-bedrooms step up to $169, and 4-bedroom properties leap to $394. The premium for 4-bedroom homes—more than triple the rate of smaller units—suggests strong willingness to pay among groups booking larger accommodations.

Average RevPAN by property size in Sparta

Revenue per available night rises steadily from $15 for 1-bedroom listings to $78 for 4-bedroom properties, reflecting both higher nightly rates and slightly better occupancy at the larger end. The gap is dramatic—4-bedroom RevPAN is more than five times that of 1-bedrooms—making larger units the clear efficiency winners on a per-night basis.

Average occupancy rates by property size in Sparta

Occupancy rates are modest across all sizes, ranging from 13% for 1-bedroom units to 20% for 4-bedroom properties. The relatively narrow spread suggests that low occupancy is a market-wide dynamic rather than a size-specific issue, though 4-bedroom homes do edge ahead, supporting more consistent cash flow.

Average monthly revenue by property size in Sparta

Monthly revenue scales meaningfully with property size: 1-bedroom listings average $1,167, 2-bedrooms earn $1,488, 3-bedrooms generate $1,798, and 4-bedroom properties stand out at $5,520 per month. The jump to 4-bedroom revenue is nearly 5x the 1-bedroom figure, underscoring the outsized earning potential of larger homes in this market.

Average annual revenue by property size in Sparta

Annual revenue ranges from $14,015 for 1-bedroom properties to $66,242 for 4-bedroom homes, making the largest configuration by far the most compelling from a gross revenue perspective. Investors targeting the 3-bedroom segment can expect roughly $21,579 per year—solid but modest compared to what a well-positioned 4-bedroom can deliver.

Most common amenities for Airbnb listings in Sparta

Every listing in Sparta offers parking (100%), and kitchens and self check-in are nearly universal at 86% each—these are table-stakes amenities in this market. Outdoor features like BBQ grills (72%), patios (72%), and backyards (63%) dominate, reflecting a guest base drawn to nature and outdoor experiences, while hot tubs (21%) and lake access (7%) represent potential differentiators for standout listings.

Understanding Sparta's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sparta's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, indicating that while there's real investor interest and revenue potential here, the market requires careful deal selection. Revenue-to-price ratio and occupancy stability both rate as average, while supply/demand balance is below average—driven largely by the 117% surge in new listings. Pairing this data with local regulatory research and a focus on underserved property types, particularly 4-bedroom homes, could help investors find an edge in this increasingly competitive market.

Short-Term Rental Regulations in Sparta

Understanding local STR regulations is essential before investing in Sparta. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Sparta, Tennessee may be required to obtain permits or register their property with local authorities. Investors should verify current STR permit requirements with the City of Sparta and White County before listing a property.

Key Restrictions

Common restrictions in Tennessee STR markets can include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA rules that may prohibit or limit short-term rentals. Zoning designations may also affect where STRs are permitted, so it's important to confirm compliance at both the city and county level.

Tax Obligations

Short-term rental hosts in Tennessee are generally subject to state and local occupancy taxes, as well as state sales tax. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with the Tennessee Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sparta can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sparta's STR market is likely to see continued supply growth given the strong year-over-year listing increase. Seasonal patterns suggest revenue will remain concentrated in the summer months, with July historically delivering peak earnings around $2,799. Occupancy could face further pressure if new listings outpace demand growth, though ADR may hold steady or edge up 1–3% as operators refine pricing strategies. Investors entering this market should plan for meaningful revenue swings between peak and off-peak seasons."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sparta, TN

What is the average Airbnb occupancy rate in Sparta?

The average occupancy rate for Airbnb listings in Sparta, TN is currently 17%, which falls below the Tennessee state average of 29%. Occupancy varies by property size, with 4-bedroom properties achieving the highest rate at 20% and 1-bedroom units at 13%. Seasonal fluctuations also play a significant role, with summer months driving the strongest booking activity.

How much do Airbnb hosts make in Sparta?

Airbnb hosts in Sparta earn an average of $1,657 per month and approximately $19,890 per year based on trailing 12-month performance data. Revenue varies considerably by property size—1-bedroom listings average about $14,015 annually, while 4-bedroom properties can bring in around $66,242 per year. Peak summer months like July see average revenues near $2,799, while slower winter months like February may only generate around $528.

Is Sparta a good market for Airbnb investment?

Sparta carries a Rabbu ROI Score of 52 out of 100, placing it in the 'Competitive Opportunity' category. The market shows average revenue-to-price ratios and occupancy stability, but supply/demand balance is below average due to rapid listing growth (117% year-over-year). Investors who target larger properties—especially 4-bedroom homes—and optimize for seasonal demand may find stronger returns, but selective deal sourcing and competitive positioning are key.

What is the average daily rate (ADR) for Airbnb in Sparta?

The average daily rate for Airbnb listings in Sparta is $186, which is notably lower than the Tennessee state average of $309. ADR scales significantly with property size: 1-bedroom listings average $123 per night, 2-bedrooms come in at $126, 3-bedrooms at $169, and 4-bedroom properties command a premium at $394 per night.

Are short-term rentals legal in Sparta?

Short-term rentals are generally permitted in Sparta, TN, but hosts may need to comply with local permit, zoning, and tax requirements. Regulations can vary at the city and county level, so investors should check with the City of Sparta and White County for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Sparta?

Peak season for Airbnb in Sparta runs from June through August, with July delivering the highest average monthly revenue at $2,799. October and November also show solid performance at $2,048 and $1,979 respectively, likely driven by fall foliage tourism. The slowest months are January and February, when average revenues drop to $624 and $528.

How many Airbnbs are there in Sparta?

As of April 2026, there are 43 active Airbnb listings in Sparta, TN. The market has experienced significant growth, with a 117% year-over-year increase in active listings. Supply is fairly evenly distributed across property sizes, with 10 one-bedroom, 12 two-bedroom, 11 three-bedroom, and 5 four-bedroom listings.

How is Airbnb revenue calculated in Sparta?

The annual and monthly revenue figures for Sparta are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Historical monthly and annual revenue benchmarks based on trailing 12-month booking data
• Popular amenity prevalence across active listings in the market
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.