Sperryville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Sperryville Short-Term Rental Market Overview

Sperryville is a tiny rural market in Virginia with just 15 active Airbnb listings, offering a niche getaway experience near the Blue Ridge Mountains and Shenandoah National Park. With an average annual revenue of $37,360 against average home values of $940,761, the revenue-to-price ratio is notably thin. Occupancy sits at just 13%—well below the 34% Virginia state average—which signals that demand here is highly seasonal and weekend-driven rather than consistent. Investors drawn to this area should approach it as a lifestyle or secondary-income play rather than a high-yield STR opportunity.

Key Market Statistics

According to Rabbu market data, the Sperryville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Sperryville

Sperryville appeals to investors seeking a low-competition, nature-oriented STR market, though the economics require careful underwriting given weak occupancy and a high price-to-revenue gap.

Expert Market Assessment

"Sperryville's current data points toward limited investment potential for traditional STR investors. The 13% occupancy rate and $38 RevPAN leave a wide gap between what the market earns and what the average $940,761 property costs, making cash-flow-positive outcomes difficult without a differentiated listing or creative financing. Seasonality is pronounced—August peaks at $4,643 in average monthly revenue while February drops to just $1,327—so operators need to plan for significant income swings. That said, the market's tiny supply base and favorable supply/demand balance factor could reward a well-positioned, amenity-rich property that captures an outsized share of seasonal demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sperryville

Average revenue by month in Sperryville

Sperryville shows strong seasonality, with August ($4,643) and October ($3,963) as the top-earning months and February ($1,327) marking the low point—a 3.5x spread from trough to peak. Investors should plan for lean winter months and build reserves during the robust July-through-November stretch.

Active Airbnb listings by property size in Sperryville

All reportable supply in Sperryville is concentrated in 2-bedroom properties, with 5 active listings in that category. This extremely narrow distribution means there's no visible data on other bedroom counts, which could signal either a gap in supply or insufficient sample sizes for other property types.

Average daily rate (ADR) by property size in Sperryville

Two-bedroom listings in Sperryville command an average daily rate of $250, which is the only size segment with enough data to report. Without larger property types in the dataset, it's difficult to assess how ADR scales, but the $250 rate positions these properties as mid-range weekend retreats.

Average RevPAN by property size in Sperryville

Revenue per available night for 2-bedroom properties sits at $37, reflecting the combination of a $250 ADR and 15% occupancy. This low RevPAN underscores that while nightly rates are reasonable, the challenge in Sperryville is filling enough nights to generate meaningful returns.

Average occupancy rates by property size in Sperryville

Two-bedroom properties average 15% occupancy, which is consistent with the market-wide 13% figure and confirms that demand is concentrated in weekend and seasonal windows. Cash-flow stability is a clear concern at this utilization level, and investors should model conservatively.

Average monthly revenue by property size in Sperryville

Two-bedroom listings generate an average of $2,671 per month, sitting below the overall market average of $3,113. This suggests that properties outside the reported 2-bedroom segment (likely larger homes not meeting reporting thresholds) may be pulling up the market average.

Average annual revenue by property size in Sperryville

At $32,059 in average annual revenue, 2-bedroom properties in Sperryville face a steep climb to justify the market's average home value of $940,761. This revenue level suggests a gross yield of roughly 3.4%, making pure-investment returns challenging without significant property-level outperformance.

Most common amenities for Airbnb listings in Sperryville

Parking (100%), backyards (93%), and kitchens (93%) are near-universal in Sperryville listings, reflecting the rural, self-sufficient nature of stays in this area. Outdoor amenities like patios (80%), outdoor furniture (80%), and BBQ grills (67%) dominate, signaling that guests expect a nature-forward, private retreat experience—investors should prioritize outdoor living spaces and self-check-in capabilities.

Understanding Sperryville's ROI Score: 30/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sperryville's ROI score of 30 out of 100 places it in the "Limited" investment band, reflecting below-average performance across three of four key factors: revenue-to-price ratio, occupancy stability, and market growth trend. The one bright spot is a favorable supply/demand balance, driven by the market's tiny inventory of just 15 listings, which could benefit a well-differentiated property. Investors considering this market should pair these data points with thorough local regulatory research and conservative financial modeling to determine if a property-specific opportunity exists.

Short-Term Rental Regulations in Sperryville

Understanding local STR regulations is essential before investing in Sperryville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Sperryville and Rappahannock County, Virginia, may need to register or obtain a permit depending on local zoning and county-level ordinances. Investors should verify current requirements directly with Rappahannock County planning and zoning offices before listing a property.

Key Restrictions

Common restrictions in rural Virginia markets can include limits on the number of guests, minimum stay requirements, noise and nuisance ordinances, and septic or well-capacity considerations for properties on private systems. HOA or deed restrictions may also apply in certain subdivisions, so reviewing property-level covenants is essential.

Tax Obligations

Virginia imposes a state sales tax and a transient occupancy tax on short-term rentals, and Rappahannock County may levy additional local lodging taxes. Major platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sperryville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sperryville's STR performance will likely remain closely tied to seasonal tourism patterns, with August through November continuing as the revenue core and winter months staying soft. The 167% year-over-year growth in active listings suggests new supply is entering the market, which could put further pressure on an already low occupancy rate. ADR may hold relatively steady in the $250–$290 range given the area's appeal to weekend travelers, but revenue growth estimates remain modest unless occupancy meaningfully improves. Investors should plan conservatively and budget for extended low-earning periods during winter."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sperryville, VA

What is the average Airbnb occupancy rate in Sperryville?

The average Airbnb occupancy rate in Sperryville is currently 13%, which falls well below the Virginia state average of 34%. This reflects the market's nature as a seasonal, weekend-driven destination rather than a year-round travel hub. Investors should factor this low occupancy into their revenue projections and expect significant variability between peak and off-peak months.

How much do Airbnb hosts make in Sperryville?

Airbnb hosts in Sperryville earn an average of $3,113 per month and approximately $37,360 per year based on trailing 12-month booking data. Revenue varies sharply by season, with August being the strongest month at around $4,643 and February the weakest at roughly $1,327. Individual results will depend on property quality, pricing strategy, and how well a listing captures peak-season demand.

Is Sperryville a good market for Airbnb investment?

Sperryville carries an ROI score of 30 out of 100, indicating limited investment potential based on current market data. The primary challenges are a low occupancy rate, below-average revenue-to-price ratio given home values averaging $940,761, and a below-average market growth trend. However, the market does show a favorable supply/demand balance with only 15 active listings. This could work for investors who already own property in the area or are purchasing for personal use with supplemental rental income, but it's unlikely to pencil as a pure investment play without exceptional execution.

What is the average daily rate (ADR) for Airbnb in Sperryville?

The average daily rate for Airbnb listings in Sperryville is $284, which sits below the Virginia state average of $339. For the 2-bedroom properties that make up the reportable supply, the ADR is $250. While these rates reflect the market's rural, leisure-oriented positioning, the low occupancy means effective nightly revenue (RevPAN) comes in at just $38.

Are short-term rentals legal in Sperryville?

Short-term rentals are generally permitted in Sperryville and the surrounding Rappahannock County area, though specific permit, zoning, or registration requirements may apply. Regulations can change, so prospective investors should check directly with Rappahannock County's planning and zoning department and review any applicable HOA or deed restrictions before purchasing or listing a property.

When is peak season for Airbnb in Sperryville?

Peak season for Airbnb in Sperryville runs from roughly July through November, with August generating the highest average monthly revenue at $4,643 and October close behind at $3,963. This aligns with the area's appeal for summer escapes and fall foliage tourism near the Blue Ridge Mountains. The slowest months are January and February, when revenue drops to the $1,300–$1,600 range.

How many Airbnbs are there in Sperryville?

There are currently 15 active Airbnb listings in Sperryville as of April 2026. This is a very small market by any measure, though active listings have grown 167% year over year. The limited supply means there's less direct competition, but it also reflects modest overall demand for the area.

How is Airbnb revenue calculated in Sperryville?

The annual and monthly revenue figures for Sperryville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while still naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Sperryville market
• Occupancy rates and average daily rate trends based on comparable listing performance
• Revenue and yield metrics derived from trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence and property size distribution across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ as conditions change. Local regulations, zoning, and tax obligations vary and should be independently verified before making any investment decision.