Spooner, WI Airbnb Market Data, Statistics, and Occupancy Rates

Spooner Short-Term Rental Market Overview

Spooner, WI earns a 75 out of 100 ROI score — placing it in "Standout Opportunity" territory — driven largely by an above-average revenue-to-price ratio that makes the math work for investors willing to embrace a seasonal market. With just 31 active Airbnb listings, average annual revenue of $50,145, and home values averaging $445,236, the entry point is accessible relative to the income potential. Peak summer months push monthly revenue past $10,000, creating a concentrated earning window that rewards operators who price aggressively during high season and manage costs in quieter months.

Key Market Statistics

According to Rabbu market data, the Spooner short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Spooner

Spooner's lake-country appeal, low listing competition, and favorable revenue-to-price ratio make it an attractive option for investors seeking seasonal vacation rental income in Wisconsin.

Expert Market Assessment

"Spooner represents a genuinely compelling seasonal opportunity for investors who understand the rhythms of northern Wisconsin tourism. The market's strongest suit is its revenue-to-price ratio — at $50,145 average annual revenue against $445,236 average home values, the yield math is more attractive than many larger markets. Seasonality is pronounced: August leads at $10,021 in average monthly revenue while March dips to $1,494, so cash reserves or alternative income strategies for the off-season are essential. With average occupancy at 25% (below the 38% state average), this is a market where nightly rates rather than volume drive the economics — making property quality and summer pricing strategy the key levers."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Spooner

Average revenue by month in Spooner

Spooner's revenue is sharply seasonal, with August ($10,021) and July ($9,804) delivering roughly five to seven times the income of the slowest months like March ($1,494) and April ($1,598). Investors should plan for approximately 60% of annual revenue to arrive in the four-month window from June through September.

Active Airbnb listings by property size in Spooner

Supply is concentrated in 3-bedroom and 4-bedroom properties (8 each), with just 6 two-bedroom listings. The absence of reported 1-bedroom or studio inventory may signal an underserved niche, though the lake-vacation nature of the market tends to favor larger group-oriented accommodations.

Average daily rate (ADR) by property size in Spooner

ADR climbs substantially with property size — from $182 for 2-bedrooms to $273 for 3-bedrooms and $436 for 4-bedrooms. The jump from 3 to 4 bedrooms represents a $163 premium, suggesting strong pricing power for larger homes that can accommodate families and groups.

Average RevPAN by property size in Spooner

Three-bedroom properties deliver the highest RevPAN at $89, edging out 4-bedrooms at $80, while 2-bedroom units trail significantly at $27. This indicates that 3-bedroom listings currently strike the best balance between nightly rate and occupancy, making them a particularly efficient investment configuration.

Average occupancy rates by property size in Spooner

Occupancy varies considerably by size: 3-bedroom properties lead at 33%, while 4-bedrooms fill just 19% of available nights and 2-bedrooms only 15%. The higher occupancy for 3-bedroom units suggests they hit a sweet spot of affordability and capacity that appeals to the broadest range of visitors.

Average monthly revenue by property size in Spooner

Four-bedroom properties generate the highest average monthly revenue at $4,631, followed by 3-bedrooms at $3,135 and 2-bedrooms at $1,927. While larger homes earn more in absolute terms, the gap between 3- and 4-bedroom monthly revenue ($1,496) should be weighed against the higher acquisition and maintenance costs of bigger properties.

Average annual revenue by property size in Spooner

Annual revenue ranges from $23,135 for 2-bedroom units to $55,581 for 4-bedroom properties, with 3-bedrooms generating $37,628. When factoring in RevPAN efficiency and the revenue-to-price ratio, 3-bedroom properties may offer the most balanced return potential, though 4-bedrooms deliver the highest gross income for investors prioritizing top-line revenue.

Most common amenities for Airbnb listings in Spooner

Parking (97%), kitchen (94%), and backyard (90%) are near-universal among Spooner listings, reflecting the market's rural, lake-oriented character. Notably, 77% of listings highlight waterfront access and 74% offer lake access — confirming that proximity to water is a core guest expectation and a critical factor for competitive positioning in this market.

Understanding Spooner's ROI Score: 75/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Spooner's ROI score of 75 out of 100 places it in the "Standout Opportunity" band, signaling that the underlying economics are favorable for short-term rental investment. The score is anchored by an above-average revenue-to-price ratio — reflecting strong income potential relative to acquisition costs — and an above-average market growth trend, while occupancy stability and supply/demand balance rate as average, consistent with its seasonal demand profile. Investors should pair this score with on-the-ground regulatory research and a realistic cash-flow model that accounts for Spooner's pronounced summer-heavy earning pattern.

Short-Term Rental Regulations in Spooner

Understanding local STR regulations is essential before investing in Spooner. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Spooner and throughout Wisconsin may need to obtain a tourist rooming house license from the state Department of Agriculture, Trade and Consumer Protection, and should also check with the City of Spooner for any local registration or permitting requirements. Investors are strongly encouraged to verify current requirements directly with local authorities before listing a property.

Key Restrictions

Common restrictions in Wisconsin vacation rental markets can include occupancy limits tied to septic or water system capacity, minimum-stay requirements during certain seasons, noise and nuisance ordinances, parking regulations, and HOA or deed restrictions that may limit short-term rental activity. Prospective hosts should review both municipal codes and any homeowners association rules that apply to a specific property.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term lodging, and the City of Spooner or Washburn County may levy additional local room taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Spooner can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Spooner's short-term rental market is expected to maintain its strongly seasonal profile, with the bulk of revenue concentrated between June and September. Given the above-average market growth trend flagged in the ROI analysis and significant year-over-year listing growth, we estimate ADR could see modest increases of 1–3% as new hosts test pricing power during peak summer weeks. Occupancy will likely remain in the 23–27% range on an annualized basis, reflecting the reality of a northern Wisconsin vacation market that quiets considerably from November through April. Investors who optimize for high-season revenue capture and keep fixed costs lean should find the economics remain favorable."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Spooner, WI

What is the average Airbnb occupancy rate in Spooner?

The average Airbnb occupancy rate in Spooner is currently 25%, which falls below the Wisconsin state average of 38%. This reflects the market's highly seasonal nature — properties fill reliably during the summer months but see substantially lower demand from late fall through early spring. Among property sizes, 3-bedroom listings perform best at 33% occupancy, while 2-bedroom units average just 15%.

How much do Airbnb hosts make in Spooner?

Airbnb hosts in Spooner earn an average of $50,145 per year, which breaks down to roughly $4,178 per month when averaged across the full year. However, revenue is heavily weighted toward summer: August averages $10,021 and July $9,804, while winter months like March may bring in only around $1,494. Four-bedroom properties lead with approximately $55,581 in average annual revenue, followed by 3-bedrooms at $37,628 and 2-bedrooms at $23,135.

Is Spooner a good market for Airbnb investment?

Spooner scores a 75 out of 100 on Rabbu's ROI Score, placing it in the "Standout Opportunity" category. The market benefits from an above-average revenue-to-price ratio and positive growth trends, though occupancy stability is average due to its seasonal demand pattern. With low competition (just 31 active listings), accessible home prices around $445,236, and strong summer revenue, it can be a rewarding market for investors who plan for off-season softness and focus on delivering a high-quality lakeside experience.

What is the average daily rate (ADR) for Airbnb in Spooner?

The average daily rate for Airbnb listings in Spooner is $336, slightly below the Wisconsin state average of $368. ADR scales meaningfully with property size: 2-bedroom units average $182 per night, 3-bedrooms command $273, and 4-bedroom properties reach $436. This pricing structure reflects the premium guests are willing to pay for larger lakefront and group-friendly accommodations in the area.

Are short-term rentals legal in Spooner?

Short-term rentals are generally permitted in Spooner, WI, though operators may need to obtain a Wisconsin tourist rooming house license and comply with any local registration or permitting requirements. Regulations can vary at the city and county level, so investors should verify current rules with the City of Spooner and Washburn County before purchasing or listing a property.

When is peak season for Airbnb in Spooner?

Peak season in Spooner runs from June through August, with July and August standing out as the strongest months. August leads with an average monthly revenue of $10,021, closely followed by July at $9,804 and June at $5,715. The shoulder months of September ($4,853) and October ($4,309) still perform reasonably well, while the November-through-April stretch represents the off-season, with March being the lowest month at $1,494.

How many Airbnbs are there in Spooner?

As of April 2026, there are 31 active Airbnb listings in Spooner. Supply is distributed across 2-bedroom (6 listings), 3-bedroom (8 listings), and 4-bedroom (8 listings) properties. The relatively small inventory means well-managed properties can capture a meaningful share of seasonal demand, particularly during the busy summer months.

How is Airbnb revenue calculated in Spooner?

The annual and monthly revenue figures for Spooner are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the remaining data to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like July and August) and slower periods (like March). Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and pricing data for Spooner, WI
• Revenue per available night (RevPAN), monthly, and annual revenue trends based on trailing 12-month booking data
• Average daily rate and occupancy breakdowns segmented by property size
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment cost benchmarking

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the reporting period. Local regulations, tax requirements, and permitting rules are subject to change — always verify with local authorities before investing.