Spring Lake, MI Airbnb Market Data, Statistics, and Occupancy Rates

Spring Lake Short-Term Rental Market Overview

Spring Lake, MI presents an appealing short-term rental opportunity driven by strong seasonal lakeside demand and a favorable revenue-to-price ratio. With an average annual revenue of $59,321 against average home values of $649,205, the market delivers above-average returns relative to property costs. The compact supply of just 28 active listings suggests limited competition, while a dramatic summer peak—July revenue hits $11,925—signals robust vacation-rental demand along Michigan's western shore.

Key Market Statistics

According to Rabbu market data, the Spring Lake short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Spring Lake

Investors are drawn to Spring Lake for its premium nightly rates, limited existing supply, and strong lakeside vacation demand that translates into above-average revenue relative to home prices.

Expert Market Assessment

"With an ROI score of 71 out of 100, Spring Lake registers as an attractive opportunity for STR investors willing to embrace its seasonal rhythm. The market's strength lies in its concentrated summer peak—July and August revenues exceed $11,000 per month—paired with a premium ADR well above the Michigan average. However, the off-season from November through March pulls monthly revenue below $2,800, meaning investors need to budget accordingly and treat the winter months as a cost-management period rather than a revenue driver. The 106% year-over-year growth in active listings is worth watching closely, though the current base of 28 listings remains modest enough that the market isn't crowded."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Spring Lake

Average revenue by month in Spring Lake

Spring Lake's revenue profile is sharply seasonal, with July ($11,925) and August ($11,510) generating roughly six times the income of the slowest month, February ($1,621). Investors should plan for a strong four-month earning window from June through September, which collectively accounts for the vast majority of annual revenue.

Active Airbnb listings by property size in Spring Lake

The 28 active listings are spread fairly evenly across 2-bedroom (7), 3-bedroom (9), and 4-bedroom (7) properties, with 3-bedroom units holding a slight edge in supply. The absence of 1-bedroom or 5+ bedroom listings may signal untapped niches for investors looking to differentiate.

Average daily rate (ADR) by property size in Spring Lake

Four-bedroom properties command the highest ADR at $450 per night, followed by 2-bedrooms at $330, while 3-bedroom units sit notably lower at $238. The jump from 3 to 4 bedrooms represents an $212 ADR premium, suggesting that larger family-sized homes capture significantly more value per night in this lakeside market.

Average RevPAN by property size in Spring Lake

RevPAN is strongest for 4-bedroom ($126) and 2-bedroom ($121) listings, both delivering more than double the $50 RevPAN of 3-bedroom properties. This gap indicates that 3-bedroom units—despite being the most common—face either pricing or occupancy challenges that compress their per-night revenue potential.

Average occupancy rates by property size in Spring Lake

Two-bedroom properties lead in occupancy at 37%, well above the 28% for 4-bedrooms and 21% for 3-bedrooms. The higher fill rate for smaller units likely reflects broader traveler appeal and lower price sensitivity, offering more predictable cash flow even if total revenue is lower.

Average monthly revenue by property size in Spring Lake

Four-bedroom properties top monthly revenue at $6,486, followed by 3-bedrooms at $4,709 and 2-bedrooms at $3,513. Despite 3-bedroom units having the weakest ADR and RevPAN, their higher bedroom count still pushes monthly revenue above that of 2-bedroom listings.

Average annual revenue by property size in Spring Lake

On an annual basis, 4-bedroom properties generate $77,839—roughly 85% more than 2-bedroom units at $42,158—making them the clear revenue leaders in Spring Lake. Three-bedroom listings fall in between at $56,509, and investors targeting maximum gross revenue should consider the larger configurations despite higher acquisition and maintenance costs.

Most common amenities for Airbnb listings in Spring Lake

Every listing in Spring Lake offers a kitchen, while parking (89%), washer (86%), BBQ grill (82%), and self check-in (82%) are near-universal, signaling strong guest expectations for home-like convenience. Lake access at 79% and outdoor furniture at 79% underscore that waterfront and outdoor living experiences are essential competitive features in this market.

Understanding Spring Lake's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Spring Lake's ROI score of 71 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability—the two most heavily weighted factors. Market growth trend and supply/demand balance both register as average, meaning the fundamentals are sound but not exceptional on the expansion side. Investors should pair this score with thorough local regulatory research and seasonal cash-flow planning to fully capitalize on the opportunity.

Short-Term Rental Regulations in Spring Lake

Understanding local STR regulations is essential before investing in Spring Lake. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Spring Lake, Michigan may be required to obtain a local permit or register their property with the township or village before listing. Investors should verify current requirements directly with Spring Lake Township and Ottawa County officials, as STR regulations in Michigan communities can change.

Key Restrictions

Common restrictions in Michigan lakeside communities can include occupancy limits tied to bedroom count, minimum-stay requirements during peak season, noise ordinances, parking limitations per property, and HOA rules that may restrict or prohibit short-term rentals. Some municipalities also impose caps on the total number of STR permits issued, so checking availability early is advisable.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to the state's 6% use tax and may also owe local accommodations or tourism taxes depending on the jurisdiction. Many booking platforms collect and remit state-level taxes automatically, but hosts should confirm whether any additional local obligations apply in Spring Lake.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Spring Lake can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Spring Lake's STR market is expected to maintain its strong summer-driven revenue cycle, with peak-month earnings likely holding steady or edging up by 2–4% as lakefront destinations continue to attract Michigan vacationers. Occupancy, currently at 26% on a full-year basis, is estimated to remain in the 24–28% range annually given the market's pronounced seasonality. ADR growth of 1–3% is plausible given the already premium $427 average, though investors should plan cash reserves for the softer winter months when revenue dips below $2,200. Supply growth—up 106% year-over-year—warrants monitoring, as new entrants could pressure occupancy if demand doesn't keep pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Spring Lake, MI

What is the average Airbnb occupancy rate in Spring Lake?

The average occupancy rate for Airbnb listings in Spring Lake is currently 26%, compared to the Michigan state average of 42%. This lower annual figure reflects the market's strong seasonality—occupancy climbs significantly during summer months and drops during winter. Among property sizes, 2-bedroom units lead at 37% occupancy, while 3-bedroom listings average 21%.

How much do Airbnb hosts make in Spring Lake?

Airbnb hosts in Spring Lake earn an average of $4,943 per month, which translates to approximately $59,321 per year based on trailing 12-month performance. Earnings vary significantly by season—July revenue averages $11,925 while February dips to around $1,621. Larger properties tend to earn more, with 4-bedroom listings averaging $77,839 annually and 2-bedroom units bringing in about $42,158.

Is Spring Lake a good market for Airbnb investment?

Spring Lake scores 71 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio and stable occupancy patterns relative to its seasonal nature. Investors should be prepared for pronounced seasonality, with summer months driving the bulk of annual income, but the premium ADR of $427 and limited competition from just 28 active listings make it a compelling option for those targeting Michigan's lakeside vacation market.

What is the average daily rate (ADR) for Airbnb in Spring Lake?

The average daily rate in Spring Lake is $427, which is notably higher than the Michigan state average of $350. ADR varies by property size: 4-bedroom properties command the highest rates at $450 per night, 2-bedroom units average $330, and 3-bedroom listings come in at $238. The premium pricing reflects the strong vacation-destination appeal of this lakeside market.

Are short-term rentals legal in Spring Lake?

Short-term rentals are generally permitted in Spring Lake, Michigan, though local regulations and permit requirements may apply. Operators should check with Spring Lake Township and Ottawa County for the latest rules regarding STR registration, zoning restrictions, and any applicable permit caps. Regulations in Michigan communities can evolve, so confirming compliance before purchasing is recommended.

When is peak season for Airbnb in Spring Lake?

Peak season in Spring Lake runs from June through August, with July being the standout month at an average revenue of $11,925 per listing. August follows closely at $11,510. The shoulder months of May ($5,395) and September ($5,840) also offer solid returns. Winter months from December through March represent the off-season, with revenues ranging from roughly $1,621 to $2,514 per month.

How many Airbnbs are there in Spring Lake?

There are currently 28 active Airbnb listings in Spring Lake as of April 2026. The supply is distributed primarily across 2-bedroom (7 listings), 3-bedroom (9 listings), and 4-bedroom (7 listings) properties. Year-over-year listing growth has been strong at 106%, though the overall number remains relatively small, suggesting a still-emerging market.

How is Airbnb revenue calculated in Spring Lake?

The annual and monthly revenue figures for Spring Lake are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, amenity offerings, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Spring Lake market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Popular amenity prevalence across active listings to guide property setup decisions
• Home value data sourced from Zillow Home Value Index (ZHVI) for yield analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.