Springfield, MA Airbnb Market Data, Statistics, and Occupancy Rates

Springfield Short-Term Rental Market Overview

Springfield, MA stands out as a compelling short-term rental market thanks to its above-average revenue-to-price ratio, with average home values around $349,053 and annual STR revenue averaging $17,792. The market currently hosts 97 active Airbnb listings with a 30% occupancy rate and $154 average daily rate — both below the Massachusetts state averages, but the low entry cost relative to revenue potential gives investors an edge on returns. With an ROI score of 72 out of 100, Springfield earns an "Attractive Opportunity" designation, making it worth a closer look for investors seeking affordable Northeast markets with room for growth.

Key Market Statistics

According to Rabbu market data, the Springfield short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Springfield

Springfield's low property acquisition costs paired with above-average revenue-to-price ratios make it an appealing entry point for investors seeking cash-flow-positive short-term rentals in the Northeast.

Expert Market Assessment

"Springfield presents a moderate-to-strong opportunity for STR investors who prioritize affordability and favorable revenue-to-price dynamics over high absolute revenue. The market exhibits clear seasonality, with monthly revenue peaking at $2,124 in August and dipping to $856 in January — a roughly 2.5x spread that investors should factor into cash-flow planning. Larger properties, particularly 4-bedroom units, deliver the strongest annual returns at nearly $38K, though supply in that segment is limited to just 6 listings, hinting at potential opportunity. The 115% year-over-year growth in active listings warrants monitoring, as the supply-demand balance is currently rated average and could shift if new inventory outpaces traveler demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Springfield

Average revenue by month in Springfield

Springfield's revenue cycle peaks in August at $2,124 and bottoms out in January at $856, creating a pronounced summer-driven seasonality with a roughly 2.5x spread between the highest and lowest months. Investors should plan for leaner winter cash flow while capitalizing on the May–September corridor, which consistently delivers above-average returns.

Active Airbnb listings by property size in Springfield

One-bedroom listings dominate Springfield's supply at 56 of 97 total properties (58%), while 4-bedroom units represent just 6 listings. The thin inventory of larger properties — particularly 3- and 4-bedroom homes — could signal an underserved niche where investors face less competition and can command premium rates.

Average daily rate (ADR) by property size in Springfield

ADR climbs steadily from $86 for 1-bedroom units to $246 for 4-bedroom properties, though the jump from 3-bedrooms ($239) to 4-bedrooms ($246) is relatively modest. The steepest premium increase occurs between 1- and 2-bedroom listings, where ADR more than doubles, suggesting 2-bedroom properties may offer the best balance of rate uplift without the higher acquisition cost of larger homes.

Average RevPAN by property size in Springfield

Three-bedroom properties deliver the strongest RevPAN at $69, outperforming even 4-bedroom units at $60, which suggests better occupancy-adjusted efficiency for that size segment. One-bedroom listings trail at $29 RevPAN, indicating that despite their higher occupancy rates, the lower nightly rate significantly limits per-night revenue potential.

Average occupancy rates by property size in Springfield

One-bedroom units lead occupancy at 34%, while 2-bedroom (24%) and 4-bedroom (25%) properties see the lowest fill rates across the market. The relatively narrow spread across all sizes — 24% to 34% — suggests occupancy challenges are market-wide rather than size-specific, making pricing optimization and guest experience critical differentiators for cash-flow stability.

Average monthly revenue by property size in Springfield

Four-bedroom properties top the monthly revenue chart at $3,165, nearly 3.5 times the $895 that 1-bedroom listings generate. Interestingly, 2-bedroom ($2,461) and 3-bedroom ($2,452) units perform almost identically on a monthly basis, so investors choosing between these sizes should weigh acquisition costs and availability rather than expecting a meaningful revenue difference.

Average annual revenue by property size in Springfield

Annual revenue scales sharply with size, from $10,747 for 1-bedroom listings to $37,989 for 4-bedroom properties — the largest configuration earns more than 3.5 times the smallest. Given Springfield's average home values of $349,053, 4-bedroom properties offer the most compelling gross revenue potential, though investors should weigh higher purchase and operating costs against the $38K revenue ceiling.

Most common amenities for Airbnb listings in Springfield

Parking leads the amenity list at 95% prevalence, signaling it's essentially a baseline expectation for guests in Springfield — listing without it would be a competitive disadvantage. Kitchen (83%), self check-in (76%), and workspace (69%) round out the top four, reflecting a guest mix that values convenience and functionality, likely including business travelers and extended-stay visitors.

Understanding Springfield's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Springfield's ROI score of 72 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the strongest factor in the score at 40% weight. Occupancy stability, market growth trend, and supply/demand balance are all rated average, meaning returns hinge more on favorable acquisition costs than on exceptionally strong demand fundamentals. Investors should pair this score with hands-on regulatory research and local market visits to validate whether specific properties can outperform market-wide averages.

Short-Term Rental Regulations in Springfield

Understanding local STR regulations is essential before investing in Springfield. Here's the current regulatory landscape:

Permit Requirements

The City of Springfield, Massachusetts may require short-term rental operators to obtain a permit or register their property before listing on platforms like Airbnb. Investors should verify current requirements directly with Springfield's city clerk or licensing office, as STR regulations in Massachusetts communities can vary significantly.

Key Restrictions

Common restrictions in Massachusetts STR markets include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking mandates — the high prevalence of parking (95%) among Springfield listings suggests this is already a practical consideration. HOA or condo association rules may further restrict short-term rentals, so investors should review any applicable covenants before purchasing.

Tax Obligations

Short-term rental hosts in Massachusetts are generally subject to state and local room occupancy taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm their specific obligations with a tax professional, as additional local tourism or excise taxes may apply in Springfield.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Springfield can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Springfield's STR market is expected to see continued moderate growth, with listing supply having increased 115% year-over-year — a signal of rising investor interest that could eventually tighten margins if demand doesn't keep pace. Seasonal patterns suggest revenue will concentrate in the summer months (July–August), with ADR potentially ticking up 2–5% as hosts optimize pricing during peak periods. Occupancy may settle in the 28–33% range market-wide, though well-managed properties with competitive amenities should outperform that average. Investors entering now may benefit from the market's relatively early stage of STR development before competition intensifies further."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Springfield, MA

What is the average Airbnb occupancy rate in Springfield?

The average Airbnb occupancy rate in Springfield, MA is currently 30%, which falls below the Massachusetts state average of 44%. Occupancy varies by property size, with 1-bedroom units leading at 34% and 2-bedroom properties at 24%. While these figures are market-wide averages, well-positioned properties with competitive pricing and strong amenities can outperform these benchmarks.

How much do Airbnb hosts make in Springfield?

On average, Airbnb hosts in Springfield earn approximately $1,482 per month or $17,792 per year based on trailing 12-month performance data. Revenue varies significantly by property size: 1-bedroom listings average $895/month ($10,747 annually), while 4-bedroom properties lead at $3,165/month ($37,989 annually). Peak months like July and August can bring in over $2,100, while January and February tend to be the slowest at around $856–$865.

Is Springfield a good market for Airbnb investment?

Springfield earns a Rabbu ROI Score of 72 out of 100, placing it in the "Attractive Opportunity" category. Its primary strength is an above-average revenue-to-price ratio — average home values of $349,053 paired with annual STR revenue averaging $17,792 offer a competitive yield compared to more expensive Massachusetts markets. Occupancy stability and market growth trends are rated average, so investors should focus on property quality and pricing strategy to maximize returns.

What is the average daily rate (ADR) for Airbnb in Springfield?

The average daily rate for Airbnb listings in Springfield is $154, well below the Massachusetts state average of $582. ADR scales meaningfully with property size: 1-bedroom units average $86/night, 2-bedrooms reach $177, 3-bedrooms hit $239, and 4-bedroom properties command $246/night. The lower ADR relative to the state reflects Springfield's more affordable positioning, which also translates to lower acquisition costs for investors.

Are short-term rentals legal in Springfield?

Short-term rentals are generally permitted in Springfield, MA, though operators may need to obtain permits or register with the city. Massachusetts has a statewide framework for STR taxation and regulation, but specific requirements can vary by municipality. Investors should check with Springfield's local government offices for the most up-to-date rules on permitting, zoning, and any restrictions that may apply.

When is peak season for Airbnb in Springfield?

Peak season for Airbnb in Springfield runs from May through September, with the highest average monthly revenues occurring in July ($2,113) and August ($2,124). The off-peak months of January and February see the lowest revenue at roughly $856–$865. This seasonal pattern represents about a 2.5x revenue swing from trough to peak, which investors should account for when projecting monthly cash flow.

How many Airbnbs are there in Springfield?

As of April 2026, there are 97 active Airbnb listings in Springfield, MA. The market has seen significant growth, with a 115% year-over-year increase in active listings. One-bedroom units dominate supply at 56 listings, followed by 2-bedrooms (16), 3-bedrooms (13), and 4-bedrooms (6). The relatively small total inventory and limited supply of larger properties may represent an opportunity for investors targeting underserved segments.

How is Airbnb revenue calculated in Springfield?

The annual and monthly revenue figures for Springfield are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across property configurations
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI) for acquisition cost context
• Amenity prevalence data across active listings to identify guest expectations and competitive standards

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Individual results will vary based on property quality, location within the market, pricing strategy, and operational management. Local regulations and tax obligations may change; investors should verify current STR rules with Springfield and Massachusetts authorities before purchasing.