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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Spruce Pine presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Spruce Pine, NC, is a small but growing mountain market with just 31 active Airbnb listings and an average annual revenue of $25,597 per property. Revenue peaks sharply during summer and fall foliage season — October alone averages $3,192 — suggesting strong leisure-driven demand tied to the Blue Ridge Mountains. With an average home value of $393,288 and an ADR of $212, the market offers a competitive entry point for investors willing to navigate seasonal swings and limited inventory.
According to Rabbu market data, the Spruce Pine short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 31 |
| Average Daily Rate (ADR) | vs. $262 state avg. | $212 |
| Average Occupancy Rate | vs. 34% state avg. | 26% |
| RevPAN | ADR * Occupancy Rate | $54 |
| Average Monthly Revenue | Historical 12-month average | $2,133 |
| Average Annual Revenue | Historical 12-month average | $25,597 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Spruce Pine for its mountain-tourism appeal and relatively affordable home prices compared to other western North Carolina destinations.
Key investment factors
"Spruce Pine presents a moderate opportunity for STR investors who understand seasonal markets. The pronounced revenue swing — from a low of $1,195 in February to a high of $3,192 in October — means cash-flow planning around four to five strong months is critical. At 26% average occupancy and $54 RevPAN, the market underperforms state averages, which reflects both its rural character and growing supply. Investors who target the right property size and lean into the outdoor amenities guests expect here can still carve out solid returns, but deal selection matters more than in higher-demand markets."
— Rabbu Market Analysis Team
Spruce Pine's revenue cycle is highly seasonal: October leads at $3,192, followed closely by July ($3,117) and August ($3,115), while February bottoms out at $1,195. This nearly 2.7x spread between peak and trough months signals that investors need strong summer-and-fall performance to carry the quieter winter and early spring.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,314 |
| February |
|
$1,195 |
| March |
|
$1,490 |
| April |
|
$1,536 |
| May |
|
$1,803 |
| June |
|
$2,265 |
| July |
|
$3,117 |
| August |
|
$3,115 |
| September |
|
$2,196 |
| October |
|
$3,192 |
| November |
|
$2,357 |
| December |
|
$2,012 |
Two-bedroom properties dominate Spruce Pine's supply with 12 of the market's 31 listings, while one-, three-, and four-bedroom units each have just five listings. The relatively thin inventory at larger sizes may represent an opportunity for investors targeting higher-revenue four-bedroom properties where competition is limited.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 2 bedrooms |
|
12 |
| 3 bedrooms |
|
5 |
| 4 bedrooms |
|
5 |
ADR climbs steadily from $120 for one-bedroom units to $264 for four-bedroom properties, representing a 120% premium for the largest size. The jump from three bedrooms ($184) to four bedrooms ($264) is particularly steep, suggesting strong pricing power for larger mountain retreats that can accommodate groups.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$120 |
| 2 bedrooms |
|
$153 |
| 3 bedrooms |
|
$184 |
| 4 bedrooms |
|
$264 |
Two-bedroom listings deliver the strongest RevPAN at $50, outperforming both larger three-bedroom ($43) and four-bedroom ($39) units despite lower nightly rates. This suggests that two-bedroom properties strike the best balance between rate and occupancy, making them an efficient earner on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$27 |
| 2 bedrooms |
|
$50 |
| 3 bedrooms |
|
$43 |
| 4 bedrooms |
|
$39 |
Occupancy varies sharply by size, with two-bedroom listings leading at 33% — well above the market average — while four-bedroom units lag significantly at just 15%. Investors prioritizing cash-flow consistency should note that smaller properties stay booked more reliably, even if their per-night revenue is lower.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
23% |
| 2 bedrooms |
|
33% |
| 3 bedrooms |
|
24% |
| 4 bedrooms |
|
15% |
Monthly revenue scales with property size, from $1,300 for one-bedroom units up to $2,830 for four-bedroom listings. However, the incremental gain between three bedrooms ($2,353) and four bedrooms ($2,830) is modest relative to the likely higher acquisition and operating costs, so the mid-range may offer the most practical return.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,300 |
| 2 bedrooms |
|
$2,016 |
| 3 bedrooms |
|
$2,353 |
| 4 bedrooms |
|
$2,830 |
Four-bedroom properties top the annual revenue chart at $33,969, more than double the $15,605 generated by one-bedroom units. Three-bedroom listings at $28,239 annually offer a strong middle ground, delivering roughly 83% of the four-bedroom revenue with potentially better occupancy and lower acquisition costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,605 |
| 2 bedrooms |
|
$24,196 |
| 3 bedrooms |
|
$28,239 |
| 4 bedrooms |
|
$33,969 |
Kitchens, parking, and self check-in are universal at 100% of listings, setting a non-negotiable baseline for the market. Outdoor living features — patios (87%), grills (81%), backyards (71%) — dominate the next tier, while hot tubs (39%) remain a potential differentiator that could help investors stand out in a mountain destination where guests expect nature-forward experiences.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Self Check-in |
|
100% |
| Outdoor Furniture |
|
87% |
| Patio or Balcony |
|
87% |
| Dryer |
|
84% |
| Washer |
|
84% |
| BBQ Grill |
|
81% |
| Backyard |
|
71% |
| Pets |
|
58% |
| Workspace |
|
55% |
| Hot Tub |
|
39% |
| Waterfront |
|
7% |
| EV Charger |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Spruce Pine Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Spruce Pine's ROI Score of 51 out of 100 places it in the Competitive Opportunity band, meaning demand and investor interest are real but returns aren't automatic. The revenue-to-price ratio and occupancy stability both rate as average, while market growth trend scores below average — reflecting the rapid 225% surge in new supply that could pressure margins. Pairing this data with thorough local regulatory research and targeted property selection will be key to capturing upside in this evolving mountain market.
Understanding local STR regulations is essential before investing in Spruce Pine. Here's the current regulatory landscape:
Spruce Pine and Mitchell County, North Carolina may require short-term rental permits or business registration before hosting guests. Investors should verify current requirements directly with the Town of Spruce Pine and Mitchell County planning offices, as local rules can change.
Common restrictions in North Carolina mountain communities include occupancy limits per bedroom, minimum-stay requirements (especially during peak seasons), noise ordinances, and off-street parking mandates. HOA covenants in some neighborhoods may also limit or prohibit short-term rentals, so reviewing any applicable HOA rules before purchasing is essential.
Short-term rental operators in North Carolina are generally subject to state and local occupancy taxes, as well as state sales tax. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm compliance with Mitchell County tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Spruce Pine can provide current regulatory guidance.
Financing an Airbnb investment in Spruce Pine requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, we estimate Spruce Pine's short-term rental demand will remain anchored by its peak summer and autumn seasons, with July through October continuing to generate the bulk of annual revenue. Occupancy currently sits at 26% — below the 34% North Carolina state average — so investors should anticipate that off-peak months will require competitive pricing to maintain bookings. With listings having grown 225% year-over-year, new supply could put modest downward pressure on rates unless demand keeps pace. Selective property acquisition, particularly in the 2- to 3-bedroom range, should help investors capture the strongest returns."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements can change; investors should verify current rules with Spruce Pine and Mitchell County authorities before purchasing.
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