Stanardsville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Stanardsville Short-Term Rental Market Overview

Stanardsville, VA sits in the scenic foothills of the Blue Ridge Mountains, drawing weekend travelers and nature enthusiasts to a small but growing short-term rental market. With 110 active Airbnb listings, an average daily rate of $224, and annual revenue averaging $32,041 per listing, the market offers approachable entry points for investors willing to navigate modest occupancy. A 77% year-over-year increase in active listings signals rising investor interest, while an ROI score of 62 out of 100 reflects a market with genuine upside tempered by a supply-demand imbalance that warrants attention.

Key Market Statistics

According to Rabbu market data, the Stanardsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Stanardsville

Stanardsville appeals to investors seeking affordable Blue Ridge Mountain properties with growing traveler demand and room for differentiation through amenity-rich listings.

Expert Market Assessment

"Stanardsville presents a moderate-to-attractive opportunity for short-term rental investors, anchored by a scenic location and growing traveler interest but tempered by a current occupancy rate of 23% — well below the 34% Virginia state average. Seasonality plays a pronounced role: revenue swings from a low of $1,354 in January to highs of $3,619 in October and $3,616 in August, so cash-flow planning across quieter winter months is critical. The 77% year-over-year listing growth does put some pressure on the supply-demand balance, making it important for new entrants to differentiate through property quality and amenities. Investors who target 3- or 4-bedroom properties and lean into the outdoor-lifestyle appeal stand to capture the strongest returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stanardsville

Average revenue by month in Stanardsville

Stanardsville exhibits strong seasonality, with October ($3,619) and August ($3,616) delivering peak revenues roughly 2.7× the January low of $1,354. The late-summer-through-fall corridor consistently outperforms, while winter months dip considerably — investors should plan reserves or adjust pricing strategies to bridge the quieter January–February period.

Active Airbnb listings by property size in Stanardsville

One-bedroom units dominate supply with 49 of the 110 active listings, followed by 2-bedrooms at 29. Larger 3- and 4-bedroom properties are relatively scarce (13 and 8 listings respectively), which may represent an opportunity given their substantially higher revenue potential.

Average daily rate (ADR) by property size in Stanardsville

ADR scales meaningfully with size, rising from $185 for 1-bedrooms to $366 for 4-bedroom properties — nearly double the rate. Interestingly, studios command $251, likely reflecting unique cabin or glamping-style offerings that carry a premium despite their compact footprint.

Average RevPAN by property size in Stanardsville

Revenue per available night climbs steadily from $32 for studios to $86 for 4-bedroom properties, suggesting that larger units convert their higher ADR into meaningfully better per-night revenue even after factoring in occupancy. The jump from 3-bedroom ($62) to 4-bedroom ($86) RevPAN is particularly notable, indicating strong demand for group-sized accommodations.

Average occupancy rates by property size in Stanardsville

Occupancy rates remain fairly compressed across most sizes, ranging from 22% to 25% for 1- through 4-bedroom units, while studios lag at just 13%. This consistency across larger sizes means revenue differences are primarily driven by ADR rather than fill rates, and the studio underperformance suggests limited standalone demand for the smallest units.

Average monthly revenue by property size in Stanardsville

Four-bedroom properties lead with $4,571 in average monthly revenue, followed by 3-bedrooms at $3,529 — both substantially outpacing smaller configurations. Studios and 1-bedrooms average $1,874 and $2,317 respectively, underscoring the revenue premium that comes with offering more space in this getaway-oriented market.

Average annual revenue by property size in Stanardsville

Annual revenue ranges from $22,495 for studios to $54,860 for 4-bedroom properties, a nearly 2.5× spread that strongly favors larger investments. Three-bedroom units at $42,355 annually offer a compelling middle ground, generating meaningful income while potentially requiring lower acquisition and maintenance costs than 4-bedroom homes.

Most common amenities for Airbnb listings in Stanardsville

Kitchens (91%), self check-in (86%), and parking (83%) are near-universal, reflecting baseline guest expectations for a rural mountain market. Outdoor-focused amenities like BBQ grills (78%), patios (76%), and hot tubs (53%) are prevalent and likely serve as key booking differentiators — investors without a hot tub or quality outdoor space may find themselves at a competitive disadvantage.

Understanding Stanardsville's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stanardsville's ROI score of 62 out of 100 places it in the "Attractive Opportunity" band, signaling a market with genuine investment merit that still carries some risk factors. The revenue-to-price ratio and occupancy stability both rate as average, while above-average market growth is a positive sign — though the below-average supply-demand balance reflects the 77% surge in new listings that could pressure returns if demand doesn't keep pace. Investors should pair this data with thorough local regulatory research and a clear amenity strategy to position themselves ahead of the growing competition.

Short-Term Rental Regulations in Stanardsville

Understanding local STR regulations is essential before investing in Stanardsville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Stanardsville and Greene County, Virginia may be required to obtain a business license or STR permit before listing a property. Investors should verify current permit and registration requirements directly with the Greene County zoning office or the town of Stanardsville.

Key Restrictions

Common restrictions in Virginia's rural markets can include occupancy limits tied to bedroom count, minimum-stay requirements, noise ordinances, and parking provisions for guests. HOA covenants, where applicable, may impose additional limitations on rental activity, so reviewing community rules before purchasing is essential.

Tax Obligations

Virginia requires short-term rental operators to collect and remit state sales tax and any applicable local transient occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Virginia's Department of Taxation and Greene County's local requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stanardsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stanardsville's above-average market growth trend suggests continued demand expansion, likely fueled by ongoing interest in rural getaways within driving distance of Northern Virginia and the D.C. metro area. Seasonal revenue patterns point to strong late-summer and fall performance — October and August each topped $3,600 in average monthly revenue — so investors who optimize pricing for these windows should see healthy returns. ADR may see modest upward pressure in the range of 2–5% as hosts upgrade amenities, though occupancy rates around 23% will need to stabilize before the market can sustain significantly higher listing counts. Investors should plan for softer January and February months and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stanardsville, VA

What is the average Airbnb occupancy rate in Stanardsville?

The average occupancy rate for Airbnb listings in Stanardsville is currently 23%, which falls below the Virginia state average of 34%. Occupancy varies by property size, with 1-bedroom units leading at 25% and studios trailing at 13%. Investors can improve their individual occupancy through competitive pricing, strong amenity offerings, and targeted marketing during peak seasons.

How much do Airbnb hosts make in Stanardsville?

On average, Airbnb hosts in Stanardsville earn approximately $2,670 per month and $32,041 per year based on trailing 12-month booking data. Revenue scales significantly with property size — 4-bedroom listings average $54,860 annually compared to $22,495 for studios. Peak earning months include October ($3,619) and August ($3,616), while January ($1,354) represents the slowest period.

Is Stanardsville a good market for Airbnb investment?

Stanardsville scores 62 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a reasonable revenue-to-price ratio, though occupancy stability and supply-demand balance are areas to watch. Investors targeting larger properties with strong outdoor amenities like hot tubs and BBQ grills tend to perform best in this market.

What is the average daily rate (ADR) for Airbnb in Stanardsville?

The average daily rate across all Stanardsville Airbnb listings is $224, compared to the Virginia state average of $339. Rates climb substantially with size: studios average $251, while 4-bedroom properties command $366 per night. This pricing reflects the market's positioning as an accessible mountain getaway rather than a luxury resort destination.

Are short-term rentals legal in Stanardsville?

Short-term rentals are generally permitted in the Stanardsville area, though operators may need to obtain appropriate permits or business licenses from Greene County or the town of Stanardsville. Virginia state law also requires collection of applicable sales and transient occupancy taxes. Investors should consult local zoning offices and review any HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Stanardsville?

Peak season in Stanardsville spans late summer through fall, with October ($3,619) and August ($3,616) generating the highest average monthly revenues. May ($3,089), November ($3,079), and July ($3,007) also perform well. The slowest months are January ($1,354) and February ($1,519), reflecting reduced travel to the Blue Ridge area during winter.

How many Airbnbs are there in Stanardsville?

As of April 2026, there are 110 active Airbnb listings in the Stanardsville market. The supply is heavily weighted toward smaller properties, with 1-bedroom units accounting for 49 listings and 2-bedrooms at 29. Notably, the market saw 77% year-over-year growth in active listings, indicating rising investor interest in the area.

How is Airbnb revenue calculated in Stanardsville?

The annual and monthly revenue figures for Stanardsville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Stanardsville market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing performance
• Monthly and annual revenue averages derived from trailing 12-month booking data
• Property value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.