Stanley, VA Airbnb Market Data, Statistics, and Occupancy Rates

Stanley Short-Term Rental Market Overview

Stanley, VA earns an ROI score of 81 out of 100, placing it in Rabbu's Standout Opportunity tier — driven largely by an above-average revenue-to-price ratio and stable occupancy. With an average annual revenue of $42,973 against average home values of $418,939, the market offers a compelling yield profile for a rural Virginia destination. Nestled near Shenandoah National Park, this small market of just 75 active listings benefits from outdoor recreation and scenic tourism demand that peaks strongly in the summer months.

Key Market Statistics

According to Rabbu market data, the Stanley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Stanley

Stanley's proximity to Shenandoah National Park, favorable revenue-to-price ratio, and relatively low competition make it an attractive market for investors seeking outdoor-tourism-driven returns.

Expert Market Assessment

"Stanley presents a strong opportunity for STR investors willing to operate in a seasonal, tourism-driven market. Revenue swings significantly across the year — August leads at $5,198 per month while January dips to $2,185 — so cash-flow planning around this seasonality is important. The above-average revenue-to-price ratio and occupancy stability are the market's biggest strengths, though the below-average supply/demand balance, likely tied to rapid 65% listing growth, warrants attention. Investors who target 3- or 4-bedroom properties with premium amenities are best positioned to capture the strongest returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stanley

Average revenue by month in Stanley

Stanley's revenue cycle peaks sharply in summer, with August topping out at $5,198 and July close behind at $4,898 — roughly 2.4 times the January low of $2,185. The spread signals meaningful seasonality that investors should plan around, though shoulder months like October ($4,025) and November ($3,833) help extend the earning window beyond pure summer demand.

Active Airbnb listings by property size in Stanley

Three-bedroom properties dominate Stanley's supply with 25 of the market's 75 listings, followed by 2-bedrooms at 18 and 1-bedrooms at 16. Four-bedroom listings are the scarcest at just 8, which — combined with their top revenue performance — could signal an underserved niche with less competition.

Average daily rate (ADR) by property size in Stanley

ADR climbs steadily from $201 for 1-bedroom listings to $416 for 4-bedrooms, with the jump from 3-bedroom ($276) to 4-bedroom representing the steepest premium at roughly $140 per night. This premium-to-size curve suggests that larger properties can command significantly higher nightly rates, especially given the outdoor-recreation guest profile that often includes families and groups.

Average RevPAN by property size in Stanley

Four-bedroom properties lead RevPAN at $135, more than double the 2-bedroom figure of $50 and well ahead of the 3-bedroom mark of $90. The gap between 1-bedrooms ($65) and 2-bedrooms ($50) is notable — 1-bedrooms actually outperform 2-bedrooms on a per-available-night basis, likely due to the latter's lower 21% occupancy rate.

Average occupancy rates by property size in Stanley

Occupancy is fairly consistent across 1-bedroom, 3-bedroom, and 4-bedroom properties at 33%, while 2-bedroom listings notably underperform at just 21%. This suggests that 2-bedroom units may face either an oversupply issue or a demand mismatch, making them the riskiest size category for consistent cash flow in this market.

Average monthly revenue by property size in Stanley

Monthly revenue scales predictably with size: 1-bedrooms average $2,272, 2-bedrooms $3,192, 3-bedrooms $4,219, and 4-bedrooms lead at $6,864 — roughly three times the 1-bedroom figure. Investors targeting higher gross revenue should focus on larger properties, particularly 4-bedroom configurations where limited supply meets strong per-night pricing.

Average annual revenue by property size in Stanley

Four-bedroom properties in Stanley generate an average of $82,379 annually, significantly outpacing 3-bedrooms at $50,632 and offering the strongest absolute return potential. Even 1-bedroom units produce $27,274 per year, which may still pencil for investors with a lower acquisition cost, but the revenue gap clearly favors larger properties for maximizing gross income.

Most common amenities for Airbnb listings in Stanley

Parking (99%) and kitchen access (97%) are near-universal, reflecting the rural, drive-to nature of the market. Outdoor-focused amenities dominate — BBQ grills (91%), outdoor furniture (89%), patios (88%), and hot tubs (67%) are expected by guests, signaling that properties without strong outdoor living spaces will struggle to compete in Stanley.

Understanding Stanley's ROI Score: 81/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stanley's ROI score of 81 out of 100 places it in the Standout Opportunity band, driven by an above-average revenue-to-price ratio and above-average occupancy stability — two factors that together account for 70% of the score weighting. Market growth trend scores as average and supply/demand balance falls below average, reflecting the rapid 65% year-over-year listing growth that could pressure occupancy if it continues unchecked. Pairing this data with on-the-ground regulatory research and a careful property selection strategy will help investors capture the upside this score suggests.

Short-Term Rental Regulations in Stanley

Understanding local STR regulations is essential before investing in Stanley. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Stanley, Virginia may need to obtain local permits or register with Page County before listing a property. Investors should verify current requirements with the Stanley town office and Page County administration, as regulations can evolve, especially in markets experiencing rapid listing growth.

Key Restrictions

Common restrictions in Virginia's rural STR markets can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Some properties may also be subject to HOA covenants or deed restrictions that limit or prohibit short-term rentals, so reviewing these before purchasing is essential.

Tax Obligations

Virginia requires short-term rental operators to collect and remit state sales tax and applicable local transient occupancy taxes. Many booking platforms like Airbnb handle tax collection automatically, but hosts should confirm their obligations with the Virginia Department of Taxation to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stanley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stanley's short-term rental market is expected to maintain its seasonal rhythm, with summer months (July and August) continuing to drive the bulk of annual revenue. ADR may see modest increases of 1–3% as hosts refine pricing strategies in this still-growing market, though the 65% year-over-year listing growth bears watching — rising supply could temper occupancy if demand doesn't keep pace. Occupancy is likely to hover in the 28–32% range annually, with stronger performance during peak season and softer stretches in winter. Investors who price competitively during shoulder months and invest in standout amenities like hot tubs should be well-positioned to outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stanley, VA

What is the average Airbnb occupancy rate in Stanley?

The average occupancy rate for Airbnb listings in Stanley, VA is currently 30%, which sits slightly below the Virginia state average of 34%. Occupancy varies by property size — 1-bedroom, 3-bedroom, and 4-bedroom properties all average around 33%, while 2-bedroom listings trail at 21%. Seasonal demand tied to outdoor recreation and Shenandoah National Park tourism plays a significant role in these figures.

How much do Airbnb hosts make in Stanley?

Airbnb hosts in Stanley earn an average of $3,581 per month and approximately $42,973 per year, based on trailing 12-month booking data. Earnings vary considerably by property size: 1-bedroom listings average $27,274 annually, while 4-bedroom properties can generate up to $82,379 per year. Peak months like July and August see monthly revenues approaching $5,000–$5,200.

Is Stanley a good market for Airbnb investment?

Stanley scores 81 out of 100 on Rabbu's ROI Score, earning a Standout Opportunity designation. The market benefits from an above-average revenue-to-price ratio and stable occupancy, making it attractive for investors. However, the 65% year-over-year growth in active listings signals rising competition, so selecting the right property type and amenity package is increasingly important to stand out.

What is the average daily rate (ADR) for Airbnb in Stanley?

The average daily rate in Stanley is $273, which is below the Virginia state average of $339. ADR scales meaningfully with property size: 1-bedroom listings average $201 per night, 2-bedrooms average $240, 3-bedrooms come in at $276, and 4-bedroom properties command $416 per night. Larger properties with premium amenities can push well above these averages.

Are short-term rentals legal in Stanley?

Short-term rentals are generally permitted in Stanley, VA, though operators may need to comply with local registration or permitting requirements from Page County or the town of Stanley. Virginia state law also requires collection of applicable sales and transient occupancy taxes. We recommend checking directly with local authorities for the most current rules, especially given the market's rapid growth in listings.

When is peak season for Airbnb in Stanley?

Peak season in Stanley runs from June through August, with August being the highest-earning month at an average of $5,198 in revenue. July is close behind at $4,898. October also performs well at $4,025, likely driven by fall foliage tourism in the Shenandoah Valley. The slowest months are January and February, when average revenues drop to roughly $2,185–$2,247.

How many Airbnbs are there in Stanley?

Stanley currently has 75 active Airbnb listings as of April 2026. The market has seen significant growth, with a 65% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply at 25 listings, followed by 2-bedrooms (18), 1-bedrooms (16), and 4-bedrooms (8).

How is Airbnb revenue calculated in Stanley?

The annual and monthly revenue figures for Stanley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how effectively the property is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Stanley, VA and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions that may have shifted since the last update. Local regulations, HOA rules, and tax requirements can change — always verify with local authorities before investing.