Stanton, KY Airbnb Market Data, Statistics, and Occupancy Rates

Stanton Short-Term Rental Market Overview

Stanton, KY stands out as a niche short-term rental market where relatively affordable home prices — averaging $251,912 — pair with above-average revenue-to-price ratios, giving investors a compelling entry point. With 145 active Airbnb listings generating an average annual revenue of $31,381, the market caters primarily to outdoor recreation and nature-focused travelers drawn to the Red River Gorge area. Occupancy sits at 22%, below the Kentucky state average of 28%, but the low cost of entry helps offset thinner booking volume when measured against total investment.

Key Market Statistics

According to Rabbu market data, the Stanton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Stanton

Stanton's low property prices relative to STR revenue make it an attractive market for investors seeking yield in a leisure-driven destination.

Expert Market Assessment

"Stanton presents an attractive opportunity for STR investors who are comfortable with pronounced seasonality and a leisure-driven demand profile. Revenue peaks sharply in October at $3,629 and July at $3,387, while January dips to just $1,253 — a spread that underscores the importance of pricing strategy and expense management during quieter months. The market's above-average revenue-to-price ratio is its strongest selling point, though below-average marks in market growth trend and supply/demand balance suggest that the recent 180% year-over-year listing growth is outpacing demand. Investors who enter now with well-amenitized, larger properties and tight off-season cost control are best positioned to capture outsized returns relative to their capital outlay."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stanton

Average revenue by month in Stanton

Stanton's revenue follows a clear seasonal arc: October leads at $3,629 and July peaks at $3,387, while January bottoms out at $1,253 — nearly a 3x spread between the best and worst months. Investors should budget for thin winter earnings and capitalize on the strong April-through-October window that delivers the bulk of annual income.

Active Airbnb listings by property size in Stanton

Two-bedroom listings dominate with 51 active units, closely followed by 1-bedrooms at 45, together accounting for roughly two-thirds of all supply. Larger formats like 4-bedroom (11 listings) and 5-bedroom (6 listings) remain relatively scarce, potentially signaling an opportunity for investors willing to offer group-friendly accommodations.

Average daily rate (ADR) by property size in Stanton

ADR scales steadily from $127 for studios to $297 for 5-bedroom properties, with each step up in bedrooms adding $20–$50 to the nightly rate. The jump from 3-bedroom ($204) to 4-bedroom ($253) is particularly notable, suggesting guests are willing to pay a meaningful premium for larger group-capable homes.

Average RevPAN by property size in Stanton

Five-bedroom properties deliver the highest RevPAN at $62, followed by 3-bedrooms at $55, while 4-bedrooms lag at just $34 despite their higher ADR — a sign that occupancy challenges drag down effective revenue for that size. Studios and 1-bedrooms cluster near the bottom at $29–$31, making them less efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Stanton

Three-bedroom units lead occupancy at 27%, while studios and 2-bedrooms tie at 23%. Four-bedroom properties trail significantly at just 14% occupancy, which helps explain their relatively weak RevPAN despite commanding higher nightly rates — a dynamic investors should weigh carefully when considering larger builds or acquisitions.

Average monthly revenue by property size in Stanton

Monthly revenue climbs sharply with size: 5-bedroom properties average $5,586 per month — more than four times the $1,346 earned by studios. Even 3-bedroom units at $2,726 per month outperform the market-wide average of $2,615, while 1-bedrooms at $1,917 lag noticeably behind.

Average annual revenue by property size in Stanton

Five-bedroom properties top the market at $67,038 in average annual revenue, with 4-bedrooms also strong at $49,823 — both well above the market-wide $31,381 average. Studios at $16,157 and 1-bedrooms at $23,014 offer the lowest annual returns, reinforcing that larger properties deliver disproportionately better revenue potential in this nature-tourism market.

Most common amenities for Airbnb listings in Stanton

Parking (99%) and kitchens (98%) are essentially table stakes in Stanton, while hot tubs (77%) and BBQ grills (86%) have become near-standard expectations that investors should plan for. The high prevalence of outdoor amenities — patio/balcony (70%), outdoor furniture (77%), and backyards (55%) — underscores that guests come to Stanton for an outdoor experience, and properties lacking these features risk falling behind competitors.

Understanding Stanton's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stanton's ROI Score of 63 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that reflects strong yield potential relative to the market's affordable home values. Average occupancy stability and below-average marks in market growth trend and supply/demand balance temper the outlook, suggesting that recent rapid listing growth could compress returns if demand doesn't keep pace. Investors should pair these metrics with local regulatory research and a realistic off-season cash-flow plan to determine whether this market aligns with their investment goals.

Short-Term Rental Regulations in Stanton

Understanding local STR regulations is essential before investing in Stanton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Stanton, Kentucky may need to obtain permits or register with local authorities in Powell County before listing their property. Investors should verify current requirements directly with Stanton city offices and the state of Kentucky, as STR regulations can change.

Key Restrictions

Common restrictions in similar Kentucky markets include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA rules that may prohibit or limit short-term rentals. Investors considering rural markets like Stanton should also check whether county zoning applies differently outside city limits.

Tax Obligations

Kentucky imposes a state transient room tax on short-term accommodations, and local jurisdictions may levy additional occupancy or tourism taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their obligations with the Kentucky Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stanton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stanton's STR market is likely to see steady but modest demand growth as the area's nature-tourism appeal continues to attract visitors. Monthly revenue data shows strong seasonality with October and July leading the calendar, so investors should anticipate cash-flow swings between peak and winter months. ADR may see incremental gains in the 1–3% range as hosts continue adding premium amenities like hot tubs, though occupancy is expected to hover around 20–24% given the market's expanding supply. Investors should plan conservatively for off-season dips while capitalizing on the robust spring-through-fall booking window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stanton, KY

What is the average Airbnb occupancy rate in Stanton?

The average occupancy rate for Airbnb listings in Stanton, KY is currently 22%, which trails the Kentucky state average of 28%. Occupancy varies by property size — 3-bedroom units lead at 27%, while 4-bedroom listings sit at just 14%. Seasonality plays a significant role, with warmer months and fall foliage season driving the highest booking volumes.

How much do Airbnb hosts make in Stanton?

Airbnb hosts in Stanton earn an average of $2,615 per month and $31,381 per year based on trailing 12-month historical data. Revenue varies significantly by property size: studios average about $16,157 annually, while 5-bedroom properties pull in roughly $67,038. Peak months like October and July can push monthly revenue above $3,300, whereas January often falls below $1,300.

Is Stanton a good market for Airbnb investment?

Stanton scores 63 out of 100 on Rabbu's ROI Score, rated as an 'Attractive Opportunity.' The market's strongest attribute is its above-average revenue-to-price ratio, driven by affordable home values averaging $251,912. However, investors should note that occupancy stability is average and both market growth trend and supply/demand balance are below average, reflecting rapid listing growth. For investors who can manage seasonal cash-flow swings and differentiate their property with in-demand amenities, Stanton offers solid return potential relative to capital invested.

What is the average daily rate (ADR) for Airbnb in Stanton?

The average daily rate in Stanton is $186, which is well below the Kentucky state average of $333. ADR scales with property size, ranging from $127 for studios up to $297 for 5-bedroom homes. This lower ADR reflects the market's rural, nature-tourism positioning rather than urban or resort-style pricing.

Are short-term rentals legal in Stanton?

Short-term rentals are generally permitted in the Stanton, KY area, but operators may need to comply with local permit, zoning, or registration requirements. Investors should check with Stanton city officials and Powell County authorities for the latest regulations, as rules can evolve. Kentucky also imposes a state transient room tax on short-term accommodations.

When is peak season for Airbnb in Stanton?

Peak season in Stanton runs from late spring through fall, with October ($3,629 average monthly revenue) and July ($3,387) standing out as the highest-earning months. The area's proximity to Red River Gorge drives strong demand during fall foliage and summer recreation seasons. Winter months — particularly January at $1,253 — represent the market's slowest period.

How many Airbnbs are there in Stanton?

As of April 2026, Stanton has 145 active Airbnb listings. The market has seen significant growth, with a 180% year-over-year increase in active listings. The most common property sizes are 2-bedroom (51 listings) and 1-bedroom (45 listings) units, while larger 4- and 5-bedroom properties remain less common.

How is Airbnb revenue calculated in Stanton?

The annual and monthly revenue figures for Stanton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Stanton, KY market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Revenue estimates based on trailing 12-month historical booking data from active listings
• Property value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property size breakdowns across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates noted; actual results may differ based on future market shifts. Local regulations and tax obligations vary and should be independently verified before making investment decisions.