Stephenville, TX Airbnb Market Data, Statistics, and Occupancy Rates

Stephenville Short-Term Rental Market Overview

Stephenville is a small Texas market with just 55 active Airbnb listings and an average annual revenue of $23,127 per property. Occupancy sits at 24% — well below the 33% state average — and the average daily rate of $212 trails the Texas average of $276. While listings have surged 144% year-over-year, the combination of modest demand and elevated home values ($607,881) means investors will need to be highly selective to make the numbers work in this market.

Key Market Statistics

According to Rabbu market data, the Stephenville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Stephenville

Stephenville draws investor attention as a small college-town market with low listing counts, but current fundamentals require careful deal sourcing to achieve viable returns.

Expert Market Assessment

"Stephenville presents a competitive opportunity that leans toward the cautious end of the investment spectrum. The ROI score of 45 out of 100 reflects below-average performance across all four calculation factors — revenue-to-price ratio, occupancy stability, market growth, and supply/demand balance. Seasonality is notable: October and November are the strongest months at roughly $2,600+, while January bottoms out near $1,137, creating a spread that demands careful cash-flow planning. Investors targeting larger properties may find better relative performance, but the overall market requires disciplined underwriting."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stephenville

Average revenue by month in Stephenville

Stephenville shows pronounced seasonality, with October ($2,629) and November ($2,619) delivering peak revenues roughly 2.3 times higher than the January low of $1,137. A secondary bump in March ($2,346) and August–September suggests demand tied to academic and event calendars, making cash-flow planning critical for investors.

Active Airbnb listings by property size in Stephenville

Supply is fairly evenly distributed across 1- to 3-bedroom properties (14, 16, and 18 listings respectively), while 4-bedroom homes represent just 5 listings. The scarcity of larger properties, combined with their stronger revenue performance, could signal an opportunity for investors willing to acquire or convert 4-bedroom units.

Average daily rate (ADR) by property size in Stephenville

ADR scales steeply with property size in Stephenville — from $129 for 1-bedroom units up to $376 for 4-bedroom listings, nearly a 3x premium. The jump from 3-bedroom ($237) to 4-bedroom ($376) is especially pronounced, suggesting group and family travelers are willing to pay significantly more for extra space.

Average RevPAN by property size in Stephenville

Revenue per available night increases substantially with property size, from $26 for 1-bedroom listings to $107 for 4-bedroom properties. This more than fourfold difference indicates that larger units not only command higher rates but also convert enough bookings to meaningfully outperform on a per-night revenue basis.

Average occupancy rates by property size in Stephenville

Occupancy rates are modest across all sizes, ranging from 20% for 1-bedroom listings to 29% for 4-bedroom properties. While no size segment reaches the 33% state average, the relatively higher fill rates for 3- and 4-bedroom units (28% and 29%) suggest steadier demand for properties that can accommodate groups.

Average monthly revenue by property size in Stephenville

Monthly revenue more than triples from 1-bedroom units ($909) to 4-bedroom properties ($2,980), with a notable step up between 2-bedroom ($1,829) and 3-bedroom listings ($2,206). Investors targeting the market-average monthly revenue of $1,927 will generally need at least a 2-bedroom property to meet that threshold.

Average annual revenue by property size in Stephenville

Four-bedroom properties lead with $35,770 in average annual revenue, roughly 3.3 times the $10,917 earned by 1-bedroom listings. Three-bedroom units at $26,473 annually offer a middle ground that may balance acquisition costs against revenue potential more favorably for some investors.

Most common amenities for Airbnb listings in Stephenville

Parking (100%) and a kitchen (98%) are essentially table stakes in Stephenville, while self check-in (84%), backyard access (75%), and laundry facilities (75%) round out guest expectations. The low prevalence of pools (6%) and EV chargers (2%) suggests these could serve as competitive differentiators for listings looking to stand out.

Understanding Stephenville's ROI Score: 45/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stephenville's ROI score of 45 out of 100 places it in the 'Competitive Opportunity' band, reflecting below-average marks across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. The rapid influx of new listings (144% year-over-year growth) combined with occupancy that trails the state average underscores the need for careful property selection and competitive positioning. Pairing this data with thorough local regulatory research and conservative financial modeling will be essential for investors considering this market.

Short-Term Rental Regulations in Stephenville

Understanding local STR regulations is essential before investing in Stephenville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Stephenville, Texas may need to obtain permits or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Stephenville and Erath County, as rules can change.

Key Restrictions

Common STR restrictions in Texas municipalities can include occupancy limits, noise and nuisance ordinances, parking requirements, minimum stay rules, and HOA covenants that may prohibit or limit short-term rentals. It's important to review any applicable homeowners association rules and local zoning codes before purchasing.

Tax Obligations

Texas requires collection of state hotel occupancy tax, and local jurisdictions may impose additional hotel or tourism taxes on short-term rentals. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stephenville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"With rapid supply growth of 144% and occupancy already lagging the state benchmark, Stephenville's short-term rental market is likely to face continued competitive pressure over the next 12–18 months. Seasonal patterns show revenue concentrated in the fall months (October–November) — likely tied to Tarleton State University events — so investors should expect pronounced off-season softness from January through June. ADR may hold steady or see modest 1–3% adjustments, but meaningful occupancy improvements will depend on whether supply growth decelerates. Investors entering this market should plan conservatively, budgeting for occupancy in the 22–26% range."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stephenville, TX

What is the average Airbnb occupancy rate in Stephenville?

The average occupancy rate for Airbnb listings in Stephenville is currently 24%, which falls below the Texas state average of 33%. Occupancy varies by property size, with 4-bedroom properties achieving the highest rate at 29% and 1-bedroom units averaging around 20%.

How much do Airbnb hosts make in Stephenville?

Airbnb hosts in Stephenville earn an average of $1,927 per month, or approximately $23,127 per year based on trailing 12-month booking data. Earnings vary significantly by property size — 4-bedroom listings average $2,980 per month ($35,770 annually), while 1-bedroom properties bring in about $909 per month ($10,917 annually).

Is Stephenville a good market for Airbnb investment?

Stephenville carries a Rabbu ROI Score of 45 out of 100, categorized as a 'Competitive Opportunity.' The market has seen substantial listing growth (144% year-over-year), but occupancy and revenue-to-price metrics trail state averages. Investors willing to target larger properties and manage seasonal fluctuations carefully may find workable deals, though selective sourcing is essential given average home values of $607,881.

What is the average daily rate (ADR) for Airbnb in Stephenville?

The average daily rate in Stephenville is $212, compared to a Texas state average of $276. ADR increases with property size: 1-bedroom listings average $129, 2-bedrooms average $166, 3-bedrooms reach $237, and 4-bedroom properties command $376 per night.

Are short-term rentals legal in Stephenville?

Short-term rentals generally operate in Stephenville, with 55 active listings currently on the market. However, specific permit requirements, zoning restrictions, and HOA rules may apply. Investors should verify current regulations with the City of Stephenville and relevant local authorities before purchasing a property.

When is peak season for Airbnb in Stephenville?

Peak season in Stephenville runs through the fall, with October ($2,629) and November ($2,619) delivering the highest average monthly revenues. A secondary peak occurs in March ($2,346) and August–September ($2,190 and $2,118 respectively). The slowest period is January, when average revenue dips to $1,137.

How many Airbnbs are there in Stephenville?

There are currently 55 active Airbnb listings in Stephenville as of April 2026. The supply has grown 144% year-over-year. The most common property size is 3 bedrooms (18 listings), followed by 2 bedrooms (16 listings), 1 bedroom (14 listings), and 4 bedrooms (5 listings).

How is Airbnb revenue calculated in Stephenville?

The annual and monthly revenue figures for Stephenville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks (like October and November) and slower months (like January). Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Stephenville market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the dates noted; actual results may differ based on property-specific factors, management quality, and local market changes. Regulatory requirements for short-term rentals can change; investors should independently verify all permit, zoning, and tax obligations before purchasing.