Stillwater, OK Airbnb Market Data, Statistics, and Occupancy Rates

Stillwater Short-Term Rental Market Overview

Stillwater, OK is a college-town market shaped primarily by Oklahoma State University demand, with 175 active Airbnb listings generating an average annual revenue of $22,606. Revenue swings sharply with the academic and athletic calendar — September leads all months at $3,104 — while the overall 24% occupancy rate and $167 ADR sit below Oklahoma's state averages. With home values averaging $398,038, investors will need to be selective and strategic to make the numbers work in this competitive landscape.

Key Market Statistics

According to Rabbu market data, the Stillwater short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Stillwater

Stillwater attracts STR investors because of recurring university-driven demand that creates predictable revenue spikes, but rising competition and moderate occupancy require careful deal selection.

Expert Market Assessment

"Stillwater presents a competitive opportunity where profitability depends heavily on property selection and operational savvy. The market's pronounced seasonality — with September, October, and November generating the strongest revenue and January through February dipping below $1,100 — means investors need to plan for significant cash-flow variability throughout the year. A below-average occupancy stability rating and rapid supply growth (179% year-over-year) signal that the market is getting crowded, so standing out through property quality, amenities, or targeting underserved segments like larger group stays will be key to outperforming the average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stillwater

Average revenue by month in Stillwater

Stillwater's revenue seasonality is dramatic: September peaks at $3,104 and January bottoms out at $1,034, a 3x spread that reflects heavy dependence on Oklahoma State University's academic and athletic calendar. Investors should budget for lean winter months while capitalizing on fall event demand and the secondary May spike ($2,646).

Active Airbnb listings by property size in Stillwater

One-bedroom units dominate supply with 63 listings (36% of the market), followed by 3-bedrooms at 53 and 2-bedrooms at 33. Four-bedroom properties are the most underrepresented at just 21 listings, which — paired with their superior revenue metrics — could signal an opportunity for investors willing to target larger group accommodations.

Average daily rate (ADR) by property size in Stillwater

ADR climbs steeply with size, from $73 for 1-bedrooms to $285 for 4-bedroom properties — nearly a 4x premium. The jump from 1 to 2 bedrooms is especially pronounced ($73 to $184), suggesting that even modest size upgrades can significantly improve nightly rate potential.

Average RevPAN by property size in Stillwater

Four-bedroom properties lead RevPAN at $66 per available night, followed by 2-bedrooms at $50, while 3-bedrooms trail at $34 despite a higher ADR — a consequence of their notably low 16% occupancy. This makes 4-bedroom and 2-bedroom configurations the most efficient revenue generators when accounting for both rate and fill.

Average occupancy rates by property size in Stillwater

One-bedroom and 2-bedroom listings share the highest occupancy at 28%, while 3-bedrooms lag at just 16% — a significant gap that weighs on their overall revenue efficiency. Four-bedroom properties sit at 23%, a reasonable rate given their premium pricing, and their higher ADR more than compensates for the occupancy difference.

Average monthly revenue by property size in Stillwater

Four-bedroom listings earn the most at $3,055 per month, roughly triple the $1,075 generated by 1-bedroom units. Two-bedroom and 3-bedroom properties perform nearly identically at $2,127 and $2,106 respectively, despite the 3-bedroom category's lower occupancy, thanks to its higher nightly rate.

Average annual revenue by property size in Stillwater

At $36,670 in average annual revenue, 4-bedroom properties offer the strongest top-line return potential in Stillwater — 44% more than 2-bedrooms ($25,525) and nearly 3x what 1-bedrooms generate ($12,901). Investors focused on maximizing gross revenue should prioritize larger configurations, though acquisition and operating costs need to be weighed against these figures.

Most common amenities for Airbnb listings in Stillwater

Parking (99%) and kitchen access (95%) are essentially table stakes in Stillwater, while self check-in at 85% signals that contactless guest experiences are the norm. Amenities like hot tubs (19%) and pools (5%) remain relatively rare, potentially offering differentiation for listings looking to stand out and command premium rates in a crowded market.

Understanding Stillwater's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stillwater's ROI Score of 44 out of 100 places it in the Competitive Opportunity band, meaning returns are achievable but require more thoughtful deal selection than in higher-scoring markets. The revenue-to-price ratio rates as Average, while occupancy stability, market growth trend, and supply/demand balance all score below average — reflecting the rapid influx of new listings and seasonal booking patterns that can challenge cash-flow consistency. Pairing this data with thorough local regulatory research and a focus on higher-performing property types like 4-bedroom homes will help investors identify the deals that can outperform market averages.

Short-Term Rental Regulations in Stillwater

Understanding local STR regulations is essential before investing in Stillwater. Here's the current regulatory landscape:

Permit Requirements

The City of Stillwater, Oklahoma may require short-term rental operators to obtain a permit or business registration before listing a property. Investors should verify current requirements directly with the Stillwater city clerk's office or planning department, as regulations in Oklahoma municipalities can evolve.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, and parking provisions for guests. HOA covenants in many Stillwater neighborhoods can impose additional limits or outright prohibitions on short-term rentals, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Short-term rental hosts in Oklahoma are typically subject to state and local occupancy taxes, as well as applicable sales tax. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm whether any Stillwater-specific lodging taxes require separate filing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stillwater can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stillwater's STR performance will likely continue to hinge on university-driven events, with football weekends and graduation providing the strongest revenue spikes. Expect ADR to remain in the $160–$175 range absent a meaningful shift in demand mix, and occupancy could face further pressure given the 179% year-over-year growth in active listings. Investors who time their availability around peak academic events and price aggressively during slower summer months should see steadier returns, though market-wide averages are unlikely to improve dramatically while supply keeps expanding."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stillwater, OK

What is the average Airbnb occupancy rate in Stillwater?

The average Airbnb occupancy rate in Stillwater is currently 24%, which falls below the Oklahoma state average of 28%. Occupancy varies meaningfully by property size: 1-bedroom and 2-bedroom units lead at 28%, while 3-bedroom listings see just 16%. This suggests that smaller properties tend to attract more consistent bookings, though event-driven demand can push occupancy higher during peak periods.

How much do Airbnb hosts make in Stillwater?

On average, Airbnb hosts in Stillwater earn approximately $1,883 per month and $22,606 per year based on trailing 12-month performance. Revenue varies significantly by property size — 4-bedroom listings average $3,055 per month ($36,670 annually), while 1-bedroom units bring in roughly $1,075 per month ($12,901 annually). Peak months like September can push monthly revenue above $3,100, whereas January typically drops to around $1,034.

Is Stillwater a good market for Airbnb investment?

Stillwater earns a Rabbu ROI Score of 44 out of 100, categorized as a Competitive Opportunity. The market benefits from predictable university-driven demand around Oklahoma State events, but below-average occupancy stability, rapid supply growth, and moderate revenue-to-price ratios mean investors need to source deals carefully. Larger properties — particularly 4-bedroom homes — show the strongest revenue potential, and operators who can maximize event-weekend pricing while maintaining baseline bookings are best positioned for solid returns.

What is the average daily rate (ADR) for Airbnb in Stillwater?

The average daily rate in Stillwater is $167, compared to the Oklahoma state average of $219. ADR scales significantly with property size: 1-bedroom listings average $73, 2-bedrooms reach $184, 3-bedrooms hit $218, and 4-bedroom properties command $285 per night. These rates reflect a market where group-size accommodations can command meaningful premiums.

Are short-term rentals legal in Stillwater?

Short-term rentals are generally permitted in Stillwater, Oklahoma, though operators may need to secure local permits or business registrations. Regulations can vary by neighborhood, and HOA restrictions may apply in certain areas. Investors should verify current requirements with the City of Stillwater and review any applicable deed restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Stillwater?

Peak season in Stillwater centers on the fall months, with September leading at $3,104 in average monthly revenue, followed by May at $2,646, October at $2,623, and November at $2,508. These months align closely with Oklahoma State University's football season, graduation, and major campus events. The slowest months are January ($1,034) and February ($1,092), reflecting a significant seasonal swing that investors should plan around.

How many Airbnbs are there in Stillwater?

There are currently 175 active Airbnb listings in Stillwater as of April 2026. The market has seen substantial supply growth, with a 179% year-over-year increase in active listings. One-bedroom properties make up the largest share at 63 listings, followed by 3-bedrooms (53), 2-bedrooms (33), and 4-bedrooms (21).

How is Airbnb revenue calculated in Stillwater?

The annual and monthly revenue figures for Stillwater are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Stillwater market
• Average daily rate, occupancy, and RevPAN trends by property size and month
• Historical revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify market standards

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates noted; actual results may vary based on property quality, pricing strategy, and operational management. Local regulations and tax requirements are subject to change; investors should verify current rules with municipal authorities before acquiring a property.