Stockbridge, GA Airbnb Market Data, Statistics, and Occupancy Rates

Stockbridge Short-Term Rental Market Overview

Stockbridge, GA is a small but rapidly growing short-term rental market south of Atlanta, with just 35 active Airbnb listings and a striking 171% year-over-year increase in supply. Average annual revenue sits at $15,993 per listing, with an ADR of $215 that undercuts the Georgia state average of $299—potentially attractive for budget-conscious travelers. However, occupancy currently trails the state average at 24%, suggesting the market is still maturing and that investors will need sharp pricing and marketing strategies to stand out.

Key Market Statistics

According to Rabbu market data, the Stockbridge short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Stockbridge

Investors are drawn to Stockbridge for its proximity to metro Atlanta, relatively affordable home prices, and a favorable supply/demand balance despite recent listing growth.

Expert Market Assessment

"Stockbridge presents a competitive opportunity where selective deal sourcing matters. The market's above-average supply/demand balance is a positive sign, but below-average occupancy stability and modest growth trends mean investors need to pick properties carefully—three-bedroom homes earning roughly $19,333 annually offer the strongest revenue profile. Seasonality is moderate: July peaks at $1,702 in average monthly revenue while February dips to $1,043, a spread that's manageable but worth planning for. Overall, this is a market where disciplined operators with well-appointed properties can carve out returns, though it's not a set-it-and-forget-it play."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stockbridge

Average revenue by month in Stockbridge

Revenue in Stockbridge peaks in July at $1,702 and dips to its lowest point in February at $1,043, creating a roughly $660 seasonal spread. The pattern shows a summer-heavy earning season with a secondary bump in September ($1,581), while winter months cluster around $1,000–$1,100—manageable seasonality for investors who budget accordingly.

Active Airbnb listings by property size in Stockbridge

Three-bedroom properties make up the largest share of Stockbridge's 35 active listings at 12 units, closely followed by 1-bedrooms with 11. Two-bedroom listings are notably underrepresented at just 5, which could signal either lower demand for that size or an opportunity gap worth exploring.

Average daily rate (ADR) by property size in Stockbridge

ADR scales from $75 for 1-bedroom listings up to $165 for 3-bedrooms, with 2-bedrooms close behind at $155. The relatively small $10 gap between 2- and 3-bedroom rates suggests that upgrading to a 3-bedroom property offers a modest ADR premium but much stronger overall revenue potential.

Average RevPAN by property size in Stockbridge

Three-bedroom properties deliver the highest RevPAN at $40, doubling the $20 earned by 1-bedroom units and outpacing 2-bedrooms at $25. This makes larger properties the clear leader in revenue efficiency after accounting for occupancy differences.

Average occupancy rates by property size in Stockbridge

One-bedroom listings lead occupancy at 27%, followed by 3-bedrooms at 24%, while 2-bedroom units trail significantly at just 16%. The low 2-bedroom occupancy is worth noting—it suggests that segment may face pricing or demand challenges that investors should investigate before committing.

Average monthly revenue by property size in Stockbridge

Monthly revenue ranges from $717 for 1-bedroom listings to $1,611 for 3-bedroom properties, with 2-bedrooms landing in between at $1,042. The 3-bedroom category earns more than double the smallest units, making it the most compelling configuration for investors focused on cash flow.

Average annual revenue by property size in Stockbridge

Three-bedroom listings generate the strongest annual revenue at $19,333, compared to $12,515 for 2-bedrooms and $8,608 for 1-bedrooms. Given Stockbridge's average home value of $392,704, investors will want to model acquisition costs carefully against these revenue figures to ensure the numbers pencil out.

Most common amenities for Airbnb listings in Stockbridge

Parking and a kitchen top the amenity list at 97% prevalence each, while self check-in (89%), washer (74%), and backyard access (71%) round out the essentials. These near-universal amenities signal that guests in Stockbridge expect home-like conveniences, and differentiators like a pool (17%) or lake access (11%) could help listings stand out from the pack.

Understanding Stockbridge's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stockbridge's ROI Score of 39 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but demands more careful deal selection. The revenue-to-price ratio is average, and while the supply/demand balance is above average, both occupancy stability and market growth trend score below average—reflecting the rapid influx of new listings and still-maturing demand. Pairing this data with thorough local regulatory research and a conservative underwriting approach will help investors identify properties that can outperform the market average.

Short-Term Rental Regulations in Stockbridge

Understanding local STR regulations is essential before investing in Stockbridge. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Stockbridge, GA may need to obtain a business license or STR permit through the City of Stockbridge or Henry County. Investors should verify current permit and registration requirements directly with local authorities before listing a property.

Key Restrictions

Common restrictions in Georgia municipalities can include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA covenants that may prohibit or limit short-term rentals. Some jurisdictions also impose caps on the number of permits issued, so it's important to check whether Stockbridge has any such limitations in effect.

Tax Obligations

Short-term rental hosts in Georgia are generally subject to state sales tax, local hotel/motel taxes, and potentially county-level occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stockbridge can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stockbridge's STR market is likely to remain in a growth-and-adjustment phase. The 171% surge in new listings may put downward pressure on occupancy unless demand keeps pace, so investors should anticipate occupancy hovering in the 22–28% range while the market absorbs new supply. Seasonal patterns point to July and September as revenue peaks, so listings optimized for summer and early fall travel could capture the lion's share of bookings. ADR may hold relatively steady or edge up modestly by 1–3% as hosts differentiate with amenities and guest experience."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stockbridge, GA

What is the average Airbnb occupancy rate in Stockbridge?

The average occupancy rate for Airbnb listings in Stockbridge is currently 24%, which falls below the Georgia state average of 32%. Occupancy varies by property size—1-bedroom units lead at 27%, while 2-bedroom listings lag at 16%. These figures suggest that pricing strategy and property positioning are key to keeping bookings consistent in this market.

How much do Airbnb hosts make in Stockbridge?

On average, Airbnb hosts in Stockbridge earn approximately $1,332 per month or $15,993 annually, based on the trailing 12 months of booking data. Revenue varies significantly by property size: 3-bedroom listings average $19,333 per year, while 1-bedroom units bring in about $8,608. Peak earning months like July can push monthly revenue above $1,700.

Is Stockbridge a good market for Airbnb investment?

Stockbridge earns a Rabbu ROI Score of 39 out of 100, placing it in the 'Competitive Opportunity' category. The market has an above-average supply/demand balance and relatively affordable home prices near $392,704, but occupancy and growth trends currently trail state averages. Investors who source deals selectively and optimize their listings for amenities and pricing can still find viable returns, particularly with 3-bedroom properties.

What is the average daily rate (ADR) for Airbnb in Stockbridge?

The average daily rate in Stockbridge is $215, which is below the Georgia state average of $299. ADR ranges from $75 for 1-bedroom listings up to $165 for 3-bedroom properties. This pricing positions Stockbridge as a budget-friendly alternative for guests looking for accommodations near the greater Atlanta area.

Are short-term rentals legal in Stockbridge?

Short-term rentals are generally permitted in Stockbridge, GA, though hosts may need to obtain appropriate permits or business licenses through local government. Regulations can vary and may include restrictions on occupancy, noise, and parking. We recommend checking with the City of Stockbridge and Henry County for the most current rules before listing a property.

When is peak season for Airbnb in Stockbridge?

Peak season in Stockbridge centers on the summer months, with July delivering the highest average monthly revenue at $1,702. September also performs well at $1,581. The slowest months are January and February, when average revenue dips to around $1,043–$1,071. The seasonal spread is moderate, meaning cash flow remains relatively consistent throughout the year.

How many Airbnbs are there in Stockbridge?

As of April 2026, there are 35 active Airbnb listings in Stockbridge. The market has seen explosive growth of 171% year over year in listing count. Supply is split primarily among 1-bedroom (11 listings), 3-bedroom (12 listings), and 2-bedroom (5 listings) properties, with 3-bedroom homes making up the largest share.

How is Airbnb revenue calculated in Stockbridge?

The annual and monthly revenue figures for Stockbridge are derived from the trailing 12 months of historical booking performance across active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Stockbridge, GA market
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for supply, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with local authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.