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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Stockton presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Stockton, MO is a small lakeside market with 43 active Airbnb listings and a pronounced seasonal curve that peaks in the summer months. The average annual revenue sits at $21,103 across all property sizes, with larger homes significantly outperforming smaller ones. While the average daily rate of $162 comes in well below the Missouri state average of $240, the market's appeal as a lake-recreation destination creates pockets of strong earning potential — particularly for 3- and 4-bedroom properties that cater to families and group getaways.
According to Rabbu market data, the Stockton short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 43 |
| Average Daily Rate (ADR) | vs. $240 state avg. | $162 |
| Average Occupancy Rate | vs. 28% state avg. | 17% |
| RevPAN | ADR * Occupancy Rate | $27 |
| Average Monthly Revenue | Historical 12-month average | $1,758 |
| Average Annual Revenue | Historical 12-month average | $21,103 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors are drawn to Stockton for its lakeside tourism appeal and the outsized revenue potential of larger vacation homes, though the market demands careful property selection given below-average occupancy.
Key investment factors
"Stockton represents a competitive but uneven opportunity. The ROI score of 51 out of 100 reflects an average revenue-to-price ratio and below-average occupancy stability, meaning not every property configuration will pencil out. Seasonality is the defining feature here: July revenue ($3,954) runs more than eleven times higher than January ($344), so investors need reserves and pricing discipline to weather the off-season. Larger properties — especially 3- and 4-bedroom homes — capture disproportionate revenue and occupancy, making them the most viable path to a positive return in this lake-driven market."
— Rabbu Market Analysis Team
Stockton's revenue curve is sharply seasonal, peaking in July at $3,954 and bottoming out in January at just $344 — a spread of more than 10x. The warm months of April through August account for the lion's share of annual income, making cash reserves and dynamic pricing essential for navigating the slower November-through-February stretch.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$344 |
| February |
|
$551 |
| March |
|
$1,280 |
| April |
|
$2,150 |
| May |
|
$2,297 |
| June |
|
$2,166 |
| July |
|
$3,954 |
| August |
|
$3,098 |
| September |
|
$1,346 |
| October |
|
$1,832 |
| November |
|
$1,234 |
| December |
|
$847 |
Two-bedroom properties dominate supply with 18 of 43 listings, followed by 3-bedrooms at 11. Four-bedroom homes are the scarcest at only 5 listings, which is notable given their outsized revenue performance — a potential signal of underserved demand in that segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
8 |
| 2 bedrooms |
|
18 |
| 3 bedrooms |
|
11 |
| 4 bedrooms |
|
5 |
ADR climbs steadily from $102 for 1-bedroom listings to $237 for 4-bedrooms, representing a 132% premium at the top end. The jump from 3-bedroom ($177) to 4-bedroom ($237) is the steepest, suggesting that group-sized lakeside homes can command a meaningful nightly rate premium.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$102 |
| 2 bedrooms |
|
$163 |
| 3 bedrooms |
|
$177 |
| 4 bedrooms |
|
$237 |
Three-bedroom properties deliver the strongest RevPAN at $49, outpacing even 4-bedrooms ($37) thanks to their higher 28% occupancy rate. One- and 2-bedroom units cluster at $17–$18, indicating that smaller properties struggle to generate meaningful per-night revenue after factoring in vacancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$17 |
| 2 bedrooms |
|
$18 |
| 3 bedrooms |
|
$49 |
| 4 bedrooms |
|
$37 |
Occupancy varies widely by size, with 3-bedroom listings filling 28% of available nights — nearly matching the state average — while 2-bedroom units lag at just 11%. This disparity suggests that guests visiting Stockton strongly prefer larger, group-friendly accommodations, and smaller units face tougher competition for limited bookings.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
17% |
| 2 bedrooms |
|
11% |
| 3 bedrooms |
|
28% |
| 4 bedrooms |
|
16% |
Monthly revenue scales dramatically with size: 4-bedroom homes lead at $5,313 per month on average, more than five times the $1,039 earned by 1-bedroom listings. Three-bedroom properties at $2,592 per month offer a solid middle ground between revenue potential and acquisition cost.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,039 |
| 2 bedrooms |
|
$1,553 |
| 3 bedrooms |
|
$2,592 |
| 4 bedrooms |
|
$5,313 |
Four-bedroom homes stand out with $63,762 in average annual revenue, roughly triple the 3-bedroom figure of $31,111 and more than five times the 1-bedroom total of $12,474. For investors targeting meaningful cash flow in Stockton, larger properties clearly offer the strongest return potential relative to their earning capacity.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$12,474 |
| 2 bedrooms |
|
$18,637 |
| 3 bedrooms |
|
$31,111 |
| 4 bedrooms |
|
$63,762 |
Every listing in Stockton includes a kitchen, while parking (91%), BBQ grills (88%), and washer/dryer (88%/86%) are near-universal — reflecting a guest base that expects self-sufficient, home-like stays. Lake access and hot tubs appear in only 14% of listings, suggesting that adding these amenities could meaningfully differentiate a property in a market built around outdoor recreation.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
91% |
| BBQ Grill |
|
88% |
| Washer |
|
88% |
| Dryer |
|
86% |
| Outdoor Furniture |
|
72% |
| Pets |
|
61% |
| Self Check-in |
|
56% |
| Patio or Balcony |
|
37% |
| Backyard |
|
35% |
| Workspace |
|
33% |
| Hot Tub |
|
14% |
| Lake Access |
|
14% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Stockton Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Stockton's ROI score of 51 out of 100 places it in the Competitive Opportunity band, meaning investor interest is real but selective deal sourcing is essential. The revenue-to-price ratio rates as average, while occupancy stability and market growth trend both come in below average — reflecting the sharp seasonality and rapid supply expansion that characterize this lake market. Pairing these data points with thorough local regulatory research and a focus on larger, amenity-rich properties will help investors identify the deals that actually pencil out.
Understanding local STR regulations is essential before investing in Stockton. Here's the current regulatory landscape:
Stockton, Missouri may require short-term rental operators to register or obtain a business license before listing on platforms like Airbnb. Investors should verify current permit and registration requirements directly with the City of Stockton and Cedar County authorities before acquiring a property.
Common STR restrictions in small Missouri municipalities can include occupancy limits tied to bedroom count, noise ordinances, parking requirements, and minimum-stay rules during certain seasons. HOA covenants in lakeside developments may impose additional limitations, so reviewing deed restrictions is essential before committing to a purchase.
Missouri imposes a state sales tax on short-term lodging, and Cedar County or the City of Stockton may assess additional transient occupancy or tourism taxes. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but investors should confirm local obligations and filing requirements with a qualified tax advisor.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stockton can provide current regulatory guidance.
Financing an Airbnb investment in Stockton requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Stockton's STR market is likely to remain heavily seasonal, with the bulk of revenue concentrated between April and August. Given the 157% year-over-year growth in active listings, new supply could put downward pressure on occupancy if demand doesn't keep pace — investors should watch booking velocity closely. ADR may hold steady or edge up modestly by 1–3% for well-positioned lakefront properties, but overall occupancy rates, currently at 17%, are unlikely to see dramatic improvement without a material shift in demand drivers. Selective deal sourcing and differentiated amenities will matter more than ever in this increasingly competitive landscape."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the date noted; actual results will vary by property location, quality, and management. Local STR regulations and tax requirements can change; investors should verify current rules with municipal and county authorities before purchasing.
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