Stockton, MO Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

51 / 100

Stockton presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Stockton Short-Term Rental Market Overview

Stockton, MO is a small lakeside market with 43 active Airbnb listings and a pronounced seasonal curve that peaks in the summer months. The average annual revenue sits at $21,103 across all property sizes, with larger homes significantly outperforming smaller ones. While the average daily rate of $162 comes in well below the Missouri state average of $240, the market's appeal as a lake-recreation destination creates pockets of strong earning potential — particularly for 3- and 4-bedroom properties that cater to families and group getaways.

Key Market Statistics

According to Rabbu market data, the Stockton short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 43
Average Daily Rate (ADR) vs. $240 state avg. $162
Average Occupancy Rate vs. 28% state avg. 17%
RevPAN ADR * Occupancy Rate $27
Average Monthly Revenue Historical 12-month average $1,758
Average Annual Revenue Historical 12-month average $21,103

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Stockton

Investors are drawn to Stockton for its lakeside tourism appeal and the outsized revenue potential of larger vacation homes, though the market demands careful property selection given below-average occupancy.

Key investment factors

  • Stockton Lake drives seasonal leisure demand that supports premium summer rates for group-sized properties
  • 4-bedroom listings generate average annual revenue of $63,762 — more than three times the market average
  • Average home values around $405K paired with an ADR of $162 create a moderate revenue-to-price ratio worth evaluating on a deal-by-deal basis
  • Pet-friendly listings (61%) and BBQ grills (88%) signal a family and outdoor recreation guest profile that investors can target
  • Supply is still small at 43 listings, offering early-mover positioning for differentiated properties

Expert Market Assessment

"Stockton represents a competitive but uneven opportunity. The ROI score of 51 out of 100 reflects an average revenue-to-price ratio and below-average occupancy stability, meaning not every property configuration will pencil out. Seasonality is the defining feature here: July revenue ($3,954) runs more than eleven times higher than January ($344), so investors need reserves and pricing discipline to weather the off-season. Larger properties — especially 3- and 4-bedroom homes — capture disproportionate revenue and occupancy, making them the most viable path to a positive return in this lake-driven market."

— Rabbu Market Analysis Team

Understanding Stockton's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Stockton Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Below average 30%
Market Growth Trend Below average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Stockton's ROI score of 51 out of 100 places it in the Competitive Opportunity band, meaning investor interest is real but selective deal sourcing is essential. The revenue-to-price ratio rates as average, while occupancy stability and market growth trend both come in below average — reflecting the sharp seasonality and rapid supply expansion that characterize this lake market. Pairing these data points with thorough local regulatory research and a focus on larger, amenity-rich properties will help investors identify the deals that actually pencil out.

Short-Term Rental Regulations in Stockton

Understanding local STR regulations is essential before investing in Stockton. Here's the current regulatory landscape:

Permit Requirements

Stockton, Missouri may require short-term rental operators to register or obtain a business license before listing on platforms like Airbnb. Investors should verify current permit and registration requirements directly with the City of Stockton and Cedar County authorities before acquiring a property.

Key Restrictions

Common STR restrictions in small Missouri municipalities can include occupancy limits tied to bedroom count, noise ordinances, parking requirements, and minimum-stay rules during certain seasons. HOA covenants in lakeside developments may impose additional limitations, so reviewing deed restrictions is essential before committing to a purchase.

Tax Obligations

Missouri imposes a state sales tax on short-term lodging, and Cedar County or the City of Stockton may assess additional transient occupancy or tourism taxes. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but investors should confirm local obligations and filing requirements with a qualified tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stockton can provide current regulatory guidance.

Short-Term Rental Financing for Stockton

Financing an Airbnb investment in Stockton requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Stockton Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stockton's STR market is likely to remain heavily seasonal, with the bulk of revenue concentrated between April and August. Given the 157% year-over-year growth in active listings, new supply could put downward pressure on occupancy if demand doesn't keep pace — investors should watch booking velocity closely. ADR may hold steady or edge up modestly by 1–3% for well-positioned lakefront properties, but overall occupancy rates, currently at 17%, are unlikely to see dramatic improvement without a material shift in demand drivers. Selective deal sourcing and differentiated amenities will matter more than ever in this increasingly competitive landscape."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stockton, MO

What is the average Airbnb occupancy rate in Stockton?
The average occupancy rate for Airbnb listings in Stockton is currently 17%, which falls below the Missouri state average of 28%. Occupancy varies significantly by property size: 3-bedroom listings lead at 28%, while 2-bedroom units sit at just 11%. The highly seasonal nature of this lake market means occupancy spikes during summer months and drops considerably in winter.
How much do Airbnb hosts make in Stockton?
On average, Airbnb hosts in Stockton earn about $1,758 per month or $21,103 per year based on trailing 12-month booking data. However, revenue varies dramatically by property size — 4-bedroom homes average $63,762 annually, while 1-bedroom units bring in roughly $12,474. Peak summer months like July can generate close to $4,000 in average revenue, offsetting slower winter months.
Is Stockton a good market for Airbnb investment?
Stockton earns a Rabbu ROI Score of 51 out of 100, placing it in the 'Competitive Opportunity' category. The market has strong seasonal demand driven by Stockton Lake recreation, and larger properties deliver compelling revenue. However, below-average occupancy stability and rapid listing growth (157% year-over-year) mean investors should be selective — focusing on well-located, amenity-rich properties that can command higher nightly rates and attract bookings beyond peak summer weekends.
What is the average daily rate (ADR) for Airbnb in Stockton?
The average daily rate in Stockton is $162, which is below the Missouri state average of $240. ADR scales noticeably with property size: 1-bedroom listings average $102 per night, while 4-bedroom properties command $237. Investors targeting higher ADR should focus on larger homes with premium amenities like lake access, hot tubs, and outdoor entertaining spaces.
Are short-term rentals legal in Stockton?
Short-term rentals generally operate in Stockton, MO, as evidenced by the 43 active Airbnb listings in the market. However, local regulations can change, and operators may need permits, business licenses, or to comply with zoning rules. Investors should check with the City of Stockton and Cedar County officials for the most current STR rules before purchasing a property.
When is peak season for Airbnb in Stockton?
Peak season in Stockton runs from late spring through summer, with July being the highest-earning month at an average of $3,954 in revenue. August follows closely at $3,098, and May through June also perform well above the annual average. The off-season stretches from November through February, when monthly revenue can dip below $600 — a pattern consistent with the market's lake-tourism orientation.
How many Airbnbs are there in Stockton?
As of April 2026, there are 43 active Airbnb listings in Stockton. The market has seen significant growth, with a 157% year-over-year increase in active listings. Two-bedroom properties make up the largest share of supply at 18 listings, followed by 3-bedrooms (11), 1-bedrooms (8), and 4-bedrooms (5).
How is Airbnb revenue calculated in Stockton?
The annual and monthly revenue figures for Stockton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts by market and property size
  • Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
  • Monthly and annual revenue trends based on trailing 12-month booking data
  • Property value estimates sourced from the Zillow Home Value Index (ZHVI)
  • Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the date noted; actual results will vary by property location, quality, and management. Local STR regulations and tax requirements can change; investors should verify current rules with municipal and county authorities before purchasing.

Next Steps

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