Stone Lake, WI Airbnb Market Data, Statistics, and Occupancy Rates

Stone Lake Short-Term Rental Market Overview

Stone Lake, WI is a small lakeside market with just 16 active Airbnb listings and a pronounced summer-driven revenue cycle. With an average daily rate of $379—slightly above the Wisconsin state average—and annual revenue averaging $41,883, the market rewards hosts who can capitalize on a short but lucrative peak season. The favorable supply/demand balance and above-average growth trend make this a compelling niche opportunity for investors willing to navigate strong seasonality.

Key Market Statistics

According to Rabbu market data, the Stone Lake short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Stone Lake

Investors are drawn to Stone Lake for its limited competition, premium nightly rates, and the enduring appeal of Wisconsin lake country as a vacation destination.

Expert Market Assessment

"Stone Lake presents an attractive but seasonal investment opportunity, best suited for investors comfortable with a revenue cycle that peaks sharply from June through August and softens considerably in the shoulder and winter months. July alone averages $8,512 in revenue—nearly ten times what hosts earn in April ($860), the softest month. The market's tight supply of 16 listings and above-average growth trajectory create favorable conditions for new entrants, though the 18% average occupancy rate underscores the importance of pricing strategy and cost management during quieter months to maintain positive cash flow year-round."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stone Lake

Average revenue by month in Stone Lake

Stone Lake's revenue is sharply seasonal, peaking in July at $8,512 and bottoming out in April at just $860—a nearly 10x spread. The core earning window runs June through August, with September and October providing a modest shoulder season before revenue tapers through winter.

Active Airbnb listings by property size in Stone Lake

All reportable inventory in Stone Lake consists of 4-bedroom properties, with 8 active listings in that category. This concentration suggests that larger lakefront homes are the dominant STR format here, and investors considering smaller or larger configurations may find an underserved niche—though demand validation would be essential.

Average daily rate (ADR) by property size in Stone Lake

Four-bedroom properties in Stone Lake command an average daily rate of $404, a premium over the market-wide ADR of $379. This reflects guest expectations for spacious lakefront accommodations and positions 4-bedroom homes as the proven revenue format in this market.

Average RevPAN by property size in Stone Lake

Four-bedroom listings generate a RevPAN of $74, reflecting how the strong $404 ADR is tempered by the market's 18% occupancy rate. While nightly rates are healthy, the concentrated booking season means revenue per available night remains modest on an annualized basis.

Average occupancy rates by property size in Stone Lake

Four-bedroom properties average an 18% occupancy rate, consistent with the market-wide figure and well below Wisconsin's 38% state average. This low annualized rate is characteristic of seasonal lake markets where bookings cluster heavily in summer months.

Average monthly revenue by property size in Stone Lake

Four-bedroom homes lead the market with an average monthly revenue of $4,295, the only property size with enough inventory to report. This figure is buoyed by strong summer months but averaged down by the quiet offseason, making expense management critical during low-revenue periods.

Average annual revenue by property size in Stone Lake

At $51,548 in average annual revenue, 4-bedroom properties outperform the overall market average of $41,883, suggesting that the larger, better-appointed lakefront homes capture a disproportionate share of bookings and premium pricing during peak season.

Most common amenities for Airbnb listings in Stone Lake

Lake access and parking are universal (100%) across Stone Lake listings, while waterfront location, BBQ grills, washers, self check-in, and patios each appear in 88% of properties. These amenities signal that guests expect a full lakehouse experience, and any new listing lacking these essentials would be at a significant competitive disadvantage.

Understanding Stone Lake's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stone Lake's ROI Score of 62 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue potential and property values are reasonably balanced. The above-average marks for market growth trend and supply/demand balance are encouraging, while the average scores on revenue-to-price ratio and occupancy stability reflect the realities of a highly seasonal lake market with modest annualized occupancy. Investors should pair these metrics with local regulatory research and a realistic offseason expense model to determine whether the concentrated summer earnings justify the year-round carrying costs.

Short-Term Rental Regulations in Stone Lake

Understanding local STR regulations is essential before investing in Stone Lake. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Stone Lake and the broader Sawyer County area of Wisconsin may need to obtain a tourist rooming house license through the state's Department of Agriculture, Trade and Consumer Protection. Investors should verify current permit requirements with both the Town of Stone Lake and Wisconsin state authorities before listing a property.

Key Restrictions

Common restrictions in Wisconsin lake communities can include occupancy limits tied to septic system capacity, minimum stay requirements during peak season, noise ordinances, and parking limitations—particularly on properties near the waterfront. HOA covenants and lake district rules may impose additional constraints, so reviewing these before purchase is essential.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rental income, and Sawyer County may levy an additional local room tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stone Lake can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stone Lake's short-term rental market is expected to continue benefiting from above-average growth trends and a favorable supply/demand balance, given the limited inventory of just 16 listings. Summer months should remain the primary revenue engine, with July and August likely generating $7,500–$8,500 per listing. ADR may edge up 3–5% as demand for lakefront getaways in northern Wisconsin remains steady, though occupancy is expected to stay concentrated in the warmer months, averaging around 15–20% on an annualized basis."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stone Lake, WI

What is the average Airbnb occupancy rate in Stone Lake?

The average occupancy rate for Airbnb listings in Stone Lake is currently 18%, which is well below the Wisconsin state average of 38%. This reflects the market's highly seasonal nature—demand surges during summer lake season and drops considerably during colder months. Investors should plan their financial models around this concentrated booking pattern.

How much do Airbnb hosts make in Stone Lake?

On average, Airbnb hosts in Stone Lake earn approximately $3,490 per month and $41,883 per year based on trailing 12-month booking data. Revenue is heavily weighted toward summer, with July averaging $8,512 and August $7,929, while April is the slowest month at roughly $860. Four-bedroom properties—the dominant listing type—average $51,548 annually.

Is Stone Lake a good market for Airbnb investment?

Stone Lake scores a 62 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average growth trends and a favorable supply/demand balance, with only 16 active listings. However, the strong seasonality and 18% average occupancy rate mean investors should be prepared for uneven cash flow throughout the year and factor in the relatively high average home value of $783,711.

What is the average daily rate (ADR) for Airbnb in Stone Lake?

The average daily rate in Stone Lake is $379, which is slightly above the Wisconsin state average of $368. Four-bedroom properties command an even higher ADR of $404. These premium rates reflect the desirability of lakefront vacation rentals in northern Wisconsin and the quality of properties guests expect in this market.

Are short-term rentals legal in Stone Lake?

Short-term rentals are generally permitted in Stone Lake, WI, though operators typically need to comply with Wisconsin's tourist rooming house licensing requirements. Local ordinances and lake district rules may impose additional restrictions. Investors should consult with the Town of Stone Lake and the Wisconsin Department of Agriculture, Trade and Consumer Protection for the most current regulations before purchasing a property.

When is peak season for Airbnb in Stone Lake?

Peak season in Stone Lake runs from June through August, driven by summer lake recreation. July is the highest-earning month at $8,512 in average revenue, followed closely by August at $7,929. June marks the ramp-up at $4,736, while September and October offer a modest shoulder season before revenue drops off significantly through winter and early spring.

How many Airbnbs are there in Stone Lake?

As of April 2026, there are 16 active Airbnb listings in Stone Lake. The market has seen significant listing growth year-over-year, and the current inventory is dominated by 4-bedroom properties. The small total supply means competition is limited, but it also means market data reflects a concentrated sample of listings.

How is Airbnb revenue calculated in Stone Lake?

The annual and monthly revenue figures for Stone Lake are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Historical monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects a small sample of 16 active listings; market averages may shift meaningfully as inventory changes. Local regulations and licensing requirements are subject to change; investors should verify current rules with municipal and state authorities before purchasing.