Stowe, VT Airbnb Market Data, Statistics, and Occupancy Rates

Stowe Short-Term Rental Market Overview

Stowe, VT is a premier mountain destination where short-term rental demand is fueled by world-class skiing, vibrant foliage seasons, and a year-round outdoor lifestyle that draws visitors from across the Northeast. With an average daily rate of $609—well above Vermont's $452 state average—and 55% occupancy, the market commands premium nightly pricing. However, average home values near $1.89 million mean investors need to be strategic about property selection to generate attractive returns on the $58,720 average annual revenue the market delivers.

Key Market Statistics

According to Rabbu market data, the Stowe short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Stowe

Stowe's appeal to investors rests on its dual-season demand drivers and the premium nightly rates the market supports, though elevated property prices require careful deal sourcing.

Expert Market Assessment

"Stowe presents a competitive but selective opportunity for short-term rental investors. The market's dual seasonality—with February revenue peaking at $8,291 and strong summer months in July and August topping $6,000—provides two reliable income windows, though the April–May trough (under $2,000/month) is one of the steepest seasonal drops you'll find in any resort market. With an ROI score of 50 out of 100 and a below-average revenue-to-price ratio, success here depends on acquiring properties at the right basis rather than relying on market-wide averages. Investors who target larger homes in the 4–6+ bedroom range, where annual revenues reach $92K to $205K, have the clearest path to workable returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stowe

Average revenue by month in Stowe

Stowe's revenue cycle reveals two peaks—February at $8,291 and August at $6,845—separated by a pronounced spring trough where April drops to just $1,731. The nearly 5× spread between peak and low months underscores the importance of pricing strategy and cash reserves to bridge the shoulder season.

Active Airbnb listings by property size in Stowe

One-bedroom units dominate supply with 171 listings, closely followed by 2-bedrooms at 157, while the 5-bedroom (32 listings) and 6+ bedroom (19 listings) segments are notably thinner. This relative scarcity at the upper end could represent an opportunity for investors willing to acquire larger properties where competition is more limited.

Average daily rate (ADR) by property size in Stowe

ADR scales sharply with size in Stowe, climbing from $328 for 1-bedroom units to $1,611 for 6+ bedroom homes—a nearly 5× premium. Studios command a surprisingly strong $469 ADR, likely reflecting boutique or resort-style units, while the steepest rate jump occurs between 4-bedroom ($886) and 5-bedroom ($1,285) properties.

Average RevPAN by property size in Stowe

RevPAN climbs steadily from $191 for 1-bedroom listings to an impressive $906 for 6+ bedroom properties, demonstrating that larger homes convert their rate premiums into real per-night earnings. Even mid-sized 3-bedroom units deliver a healthy $373 RevPAN, making them a viable middle-ground option for investors wary of the capital required for larger homes.

Average occupancy rates by property size in Stowe

Occupancy remains remarkably consistent across property sizes, ranging from 51% for studios to 58% for 1-bedroom units, with most sizes clustering around 54–56%. This uniformity suggests that size alone doesn't materially impact booking frequency in Stowe—revenue differentiation comes primarily through nightly rate rather than fill rate.

Average monthly revenue by property size in Stowe

Monthly revenue diverges substantially by size, from $2,876 for studios to $17,105 for 6+ bedroom homes—a spread that dwarfs most resort markets. The jump from 4-bedroom ($7,686/month) to 5-bedroom ($9,189/month) and especially to 6+ bedrooms ($17,105/month) highlights how group-sized properties capture outsized revenue in a ski-destination setting.

Average annual revenue by property size in Stowe

Annual revenue ranges from $34,519 for studios to $205,269 for 6+ bedroom homes, with 4-bedroom properties earning $92,242—nearly double the market-wide average of $58,720. Investors focused on return potential relative to acquisition cost should weigh these revenue tiers against Stowe's elevated home prices to identify the best-fitting configuration.

Most common amenities for Airbnb listings in Stowe

Parking (99%) and a full kitchen (93%) are near-universal in Stowe listings, reflecting the car-dependent, vacation-home nature of the market. Hot tubs (37%) and ski-in/ski-out access (17%) serve as meaningful differentiators—properties offering these mountain-specific amenities are positioned to command premium rates and stronger booking performance.

Understanding Stowe's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stowe's ROI score of 50 out of 100 places it in the "Competitive Opportunity" band, meaning investor demand is strong but the economics require careful property selection. The below-average revenue-to-price ratio—driven by home values near $1.89 million—is the primary drag, while occupancy stability and supply/demand balance rate as average. Pairing this data with local regulatory research and targeting properties that outperform on nightly rate or operate in less saturated bedroom segments will be key to generating attractive returns.

Short-Term Rental Regulations in Stowe

Understanding local STR regulations is essential before investing in Stowe. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Stowe, VT may be required to register or obtain permits from the town before listing a property. Vermont's statewide lodging regulations also apply, so investors should verify current requirements with both Stowe's town offices and the Vermont Department of Taxes.

Key Restrictions

Common restrictions in Vermont mountain towns can include occupancy limits tied to septic capacity, noise ordinances, parking requirements, and potential HOA covenants—particularly in resort-adjacent developments. Some municipalities have explored permit caps or minimum-stay requirements, so reviewing local zoning rules before purchasing is essential.

Tax Obligations

Vermont imposes a 9% rooms and meals tax on short-term rental income, and operators may also owe local option taxes where applicable. Major booking platforms typically collect and remit state-level taxes, but hosts should confirm their specific obligations with the Vermont Department of Taxes.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stowe can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stowe's pronounced winter and summer peaks suggest ADR could edge up 1–3% as demand remains firm during ski season and leaf-peeping months. Occupancy is likely to hold in the 53–57% range market-wide, with properties that capitalize on both winter and summer traffic performing at the upper end. The 153% year-over-year listing growth signals meaningful new supply entering the market, which could moderate revenue gains if demand doesn't keep pace. Investors entering now should expect competitive conditions and plan pricing strategies that account for the deep spring shoulder season."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stowe, VT

What is the average Airbnb occupancy rate in Stowe?

The average Airbnb occupancy rate in Stowe is currently 55%, which edges above the Vermont state average of 51%. Occupancy varies by property size, with 1-bedroom listings leading at 58% and studios coming in lowest at 51%. Seasonal demand patterns—particularly the strong winter ski season and summer/fall tourism—play a significant role in how occupancy fluctuates throughout the year.

How much do Airbnb hosts make in Stowe?

On average, Airbnb hosts in Stowe earn approximately $4,893 per month or $58,720 per year based on trailing 12-month booking data. Revenue varies substantially by property size: studios average around $34,519 annually, while 6+ bedroom properties can bring in roughly $205,269 per year. Peak earning months are February ($8,291) and August ($6,845), with April being the softest month at about $1,731.

Is Stowe a good market for Airbnb investment?

Stowe carries an ROI score of 50 out of 100, which Rabbu classifies as a "Competitive Opportunity." The market's premium daily rates ($609 ADR) and dual-season demand are appealing, but average home values near $1.89 million create a challenging revenue-to-price ratio. Investors who can source properties below market average or target larger homes—where annual revenue scales significantly—stand the best chance of building a profitable STR portfolio here.

What is the average daily rate (ADR) for Airbnb in Stowe?

The average daily rate for Airbnb listings in Stowe is $609, which is approximately 35% higher than the Vermont state average of $452. ADR scales meaningfully with property size: 1-bedroom units average $328 per night, while 6+ bedroom homes command $1,611 per night. This pricing power reflects the premium nature of Stowe as a destination and the willingness of guests—particularly ski groups and families—to pay for larger, well-appointed properties.

Are short-term rentals legal in Stowe?

Short-term rentals are permitted in Stowe, VT, though operators should expect to comply with local registration or permitting requirements as well as Vermont's statewide lodging regulations. Rules can change, so it's important to check with Stowe's town offices and the Vermont Department of Taxes for the most current requirements before purchasing or listing a property.

When is peak season for Airbnb in Stowe?

Stowe has two distinct peak seasons. Winter is the strongest, with February averaging $8,291 in monthly revenue and January at $7,082, driven by ski tourism at Stowe Mountain Resort. Summer and early fall form a second peak, with August at $6,845 and October's foliage season generating $4,987. The shoulder season runs from April through June, with April being the lowest-earning month at $1,731.

How many Airbnbs are there in Stowe?

There are currently 610 active Airbnb listings in Stowe as of April 2026. The supply is led by 1-bedroom units (171 listings) and 2-bedroom units (157 listings), followed by 3-bedroom properties (121 listings). Notably, listing growth has been substantial, with 153% year-over-year growth in active listings—a signal that the market is attracting significant new inventory.

How is Airbnb revenue calculated in Stowe?

The annual and monthly revenue figures for Stowe are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Stowe, VT market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue data based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.