Strasburg, VA Airbnb Market Data, Statistics, and Occupancy Rates

Strasburg Short-Term Rental Market Overview

Strasburg, VA, is a small but growing short-term rental market nestled in the Shenandoah Valley, offering investors an accessible entry point with average home values around $488,187 and annual revenue averaging $34,449. With only 20 active Airbnb listings currently on the market and a 64% year-over-year growth in supply, the market is still in an early expansion phase. The combination of scenic valley appeal and manageable competition makes Strasburg worth a closer look for investors seeking rural-tourism opportunities with reasonable acquisition costs.

Key Market Statistics

According to Rabbu market data, the Strasburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Strasburg

Strasburg's blend of low competition, scenic Shenandoah Valley tourism, and moderate property prices relative to revenue creates a compelling case for investors willing to operate in a smaller, seasonal market.

Expert Market Assessment

"Strasburg presents a moderate opportunity for STR investors — the market earns an ROI score of 60 out of 100, reflecting balanced but not exceptional fundamentals across revenue-to-price, occupancy, growth, and supply/demand. Seasonality is a defining feature here: October leads the year at $4,051 in average monthly revenue, while March dips to $1,956, creating roughly a 2:1 spread between peak and trough months. Investors should plan for leaner winter and early-spring periods but can capitalize on strong summer-through-fall demand tied to Shenandoah Valley tourism. The small listing base and growing interest suggest this market is still finding its footing — early entrants with well-positioned properties may benefit most."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Strasburg

Average revenue by month in Strasburg

Strasburg shows pronounced seasonality, with October ($4,051) and August ($3,927) delivering roughly double the revenue of the weakest months like March ($1,956) and January ($2,005). Investors should expect a strong July-through-November window and plan reserves for the quieter winter and early-spring stretch.

Active Airbnb listings by property size in Strasburg

The entire reportable supply in Strasburg consists of 3-bedroom properties, with 8 active listings in that category. This concentration suggests either a lack of variety in available housing stock or an untapped opportunity for investors willing to offer different configurations like studios, 1-bedroom, or larger family-sized homes.

Average daily rate (ADR) by property size in Strasburg

Three-bedroom listings — the only size with reportable data — command an average daily rate of $219, which sits below the overall market ADR of $240. This gap hints that other property types (possibly unique or premium listings not captured in the size breakdown) may be pulling the market-wide average higher.

Average RevPAN by property size in Strasburg

Three-bedroom properties generate a RevPAN of $43, reflecting the combined effect of their $219 ADR and 20% occupancy rate. While this is modest, it aligns with the market's rural-tourism character where bookings cluster around weekends and peak seasons rather than sustaining consistent midweek demand.

Average occupancy rates by property size in Strasburg

Three-bedroom listings average a 20% occupancy rate, falling below even the market-wide average of 23%. This relatively low fill rate underscores the seasonal nature of demand in Strasburg and suggests that strategic pricing, minimum-stay adjustments, and amenity upgrades could help individual hosts outperform the average.

Average monthly revenue by property size in Strasburg

Three-bedroom properties bring in an average of $3,089 per month, slightly above the market-wide monthly average of $2,870. As the dominant — and only reportable — property size, this figure serves as the primary benchmark for investors evaluating cash-flow potential in Strasburg.

Average annual revenue by property size in Strasburg

At $37,077 in average annual revenue, 3-bedroom listings outpace the overall market average of $34,449 by roughly $2,600. Against average home values of $488,187, this translates to a gross yield of approximately 7.6% — a reasonable starting point, though net returns will depend on operating costs and financing terms.

Most common amenities for Airbnb listings in Strasburg

Self check-in, parking, and a full kitchen are universal across Strasburg listings (100%), while outdoor amenities like furniture (95%), BBQ grills (90%), and backyards (85%) reflect the market's outdoor-recreation positioning. Hot tubs appear in 40% of listings, suggesting they're a differentiator rather than an expectation — adding one could help a property stand out in this small market.

Understanding Strasburg's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Strasburg's ROI score of 60 out of 100 places it in the 'Attractive Opportunity' band, indicating balanced fundamentals across all four calculation factors — revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance — each rated at average levels. This means the market offers a reasonable foundation for returns without any standout strengths or red flags in the data. Investors should pair these metrics with on-the-ground regulatory research and a property-specific underwriting to confirm that individual deal economics hold up.

Short-Term Rental Regulations in Strasburg

Understanding local STR regulations is essential before investing in Strasburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Strasburg, Virginia, should verify whether the Town of Strasburg or Shenandoah County requires a specific STR permit or business license before listing a property. Investors are encouraged to check directly with local zoning and planning offices, as requirements can change and may vary by property location within the jurisdiction.

Key Restrictions

Common restrictions in Virginia STR markets can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking mandates. Investors should also confirm whether HOA covenants apply to their property, as many communities impose their own short-term rental limitations separate from municipal rules.

Tax Obligations

Virginia localities typically require STR operators to collect and remit transient occupancy taxes, and some jurisdictions also impose local sales or tourism taxes. Platforms like Airbnb often handle tax collection in Virginia, but hosts should confirm their specific obligations with the Shenandoah County Commissioner of the Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Strasburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Strasburg's STR market is expected to continue expanding as more hosts enter a still-undersupplied landscape. Seasonal patterns suggest ADR could edge up 2–4% during the peak fall months (October has historically been the strongest revenue month at $4,051), while occupancy may settle in the 22–26% range as new supply absorbs demand. Investors who establish listings before the market matures stand to benefit from early-mover positioning, though individual results will depend on property quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Strasburg, VA

What is the average Airbnb occupancy rate in Strasburg?

The average occupancy rate for Airbnb listings in Strasburg is currently 23%, which falls below the Virginia state average of 34%. This reflects the market's seasonal nature and small listing pool. Properties that optimize pricing and amenities — particularly during the strong summer and fall months — may achieve occupancy rates above the market average.

How much do Airbnb hosts make in Strasburg?

On average, Airbnb hosts in Strasburg earn approximately $2,870 per month, which translates to around $34,449 annually based on trailing 12-month performance. Revenue varies significantly by season, with October averaging $4,051 and March closer to $1,956. Three-bedroom properties — the dominant listing type — average about $37,077 per year.

Is Strasburg a good market for Airbnb investment?

Strasburg earns a Rabbu ROI Score of 60 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from low competition (just 20 active listings), scenic Shenandoah Valley appeal, and manageable home prices averaging $488,187. However, occupancy runs below the state average and revenue is highly seasonal, so investors should plan for cash-flow variability and focus on maximizing peak-season returns.

What is the average daily rate (ADR) for Airbnb in Strasburg?

The average daily rate in Strasburg is $240, which is below the Virginia state average of $339. For three-bedroom properties specifically, the ADR comes in at $219. While rates are moderate compared to larger Virginia markets, they reflect the rural-tourism positioning of the area and still support meaningful revenue during peak months.

Are short-term rentals legal in Strasburg?

Short-term rentals operate in Strasburg, VA, and the market has active Airbnb listings. However, specific permit requirements, zoning restrictions, and tax obligations can vary and may change over time. Investors should verify current regulations directly with the Town of Strasburg and Shenandoah County before purchasing or listing a property.

When is peak season for Airbnb in Strasburg?

Peak season in Strasburg runs from July through November, with October delivering the highest average monthly revenue at $4,051. August follows closely at $3,927, and November rounds out the strong season at $3,311. The slowest months are March ($1,956) and January ($2,005), reflecting typical Shenandoah Valley seasonality where fall foliage and summer recreation drive the most visitor traffic.

How many Airbnbs are there in Strasburg?

As of April 2026, there are 20 active Airbnb listings in Strasburg. The market has seen significant growth, with a 64% year-over-year increase in listings. Despite this growth, the total supply remains quite small, which means well-managed properties can capture a meaningful share of available demand.

How is Airbnb revenue calculated in Strasburg?

The annual and monthly revenue figures for Strasburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Strasburg, VA
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with local authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.