Stuart, VA Airbnb Market Data, Statistics, and Occupancy Rates

Stuart Short-Term Rental Market Overview

Stuart, VA is a micro-market with just 20 active Airbnb listings and average home values around $296,961, creating an accessible entry point for investors drawn to Virginia's rural tourism appeal. With an average annual revenue of $23,784 and an ADR of $169—roughly half the state average—the market trades premium pricing for a favorable supply/demand balance. Year-over-year listing growth of 109% signals rising investor interest, though the small base means even modest additions shift the competitive landscape significantly.

Key Market Statistics

According to Rabbu market data, the Stuart short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Stuart

Stuart's combination of below-state-average property prices, an above-average supply/demand balance, and strong autumn tourism make it an appealing niche market for investors seeking affordable STR entry in Virginia.

Expert Market Assessment

"Stuart earns a 66 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier with average marks across revenue-to-price ratio, occupancy stability, and market growth, plus an above-average supply/demand balance. Seasonality is the defining feature here: revenue swings from a January low of $1,039 to an October high of $3,204, meaning investors need to plan cash flow carefully around a roughly 3× seasonal spread. The compact listing pool keeps competition manageable for now, but the rapid growth in active listings warrants monitoring. Overall, Stuart works best for investors comfortable with a seasonal income profile who can capitalize on fall and summer demand peaks."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Stuart

Average revenue by month in Stuart

Stuart's revenue follows a strong seasonal arc, peaking at $3,204 in October and bottoming out at $1,039 in January—a roughly 3× spread that underscores the importance of fall foliage and outdoor tourism. Summer and early fall (July–September) also perform solidly in the $2,100–$2,400 range, giving investors about six months of above-average earnings to offset quieter winter periods.

Active Airbnb listings by property size in Stuart

The available data shows only 1-bedroom listings (7 total) broken out by size, suggesting the remaining inventory may consist of larger or non-standard property types not yet reaching critical mass for reporting. This concentration in smaller units could signal an opportunity for investors with multi-bedroom properties to differentiate in a market with limited supply diversity.

Average daily rate (ADR) by property size in Stuart

One-bedroom properties in Stuart command an average daily rate of $132, below the market-wide ADR of $169—indicating that larger or premium listings in the market are pulling the overall average higher. Investors considering bigger properties may find meaningful rate premiums, though the limited size data makes it difficult to quantify the exact scale.

Average RevPAN by property size in Stuart

One-bedroom listings generate a RevPAN of $30, reflecting the combined effect of a $132 ADR and 23% occupancy. This figure sits below the market-wide RevPAN of $38, suggesting that larger or better-positioned properties capture stronger revenue per available night.

Average occupancy rates by property size in Stuart

One-bedroom properties match the market-wide average at 23% occupancy, indicating that property size alone isn't driving meaningful differences in fill rates. Cash-flow planning should account for significant idle time, with roughly three-quarters of available nights going unbooked across the year.

Average monthly revenue by property size in Stuart

One-bedroom listings average $1,435 per month, roughly $550 below the market-wide average of $1,982. This gap reinforces that larger or higher-end properties in Stuart are capturing a disproportionate share of total revenue.

Average annual revenue by property size in Stuart

At $17,227 in average annual revenue, 1-bedroom properties trail the market-wide figure of $23,784 by about $6,500. Investors targeting stronger annual returns may benefit from acquiring properties with additional bedrooms or premium amenities that justify higher nightly rates.

Most common amenities for Airbnb listings in Stuart

Kitchens and parking are universal at 100%, while outdoor features dominate—85% of listings offer a backyard and patio, and 80% include a BBQ grill. This amenity profile signals that guests in Stuart expect a self-sufficient, outdoor-oriented retreat experience, and any new listing lacking these essentials would be at a competitive disadvantage.

Understanding Stuart's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Stuart's ROI Score of 66 out of 100 places it in the "Attractive Opportunity" band, driven by an above-average supply/demand balance that benefits from only 20 competing listings and average marks for revenue-to-price ratio, occupancy stability, and market growth. The score suggests meaningful upside for investors who can navigate the seasonal revenue curve and acquire properties at or below the $297K average home value. As with any emerging micro-market, pairing this data with thorough local regulatory research and conservative underwriting will help ensure realistic return expectations.

Short-Term Rental Regulations in Stuart

Understanding local STR regulations is essential before investing in Stuart. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Stuart and Patrick County, Virginia, may need to obtain local permits or register their property before listing. Investors should verify current requirements directly with the Town of Stuart and Patrick County administrative offices, as rules in small Virginia localities can change with limited notice.

Key Restrictions

Common STR restrictions in Virginia communities include occupancy limits, noise ordinances, and parking requirements. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so reviewing any deed restrictions before purchasing is essential.

Tax Obligations

Virginia imposes a state sales tax and localities may levy transient occupancy taxes on short-term rentals. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm they are meeting all state and local obligations to remain compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Stuart can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Stuart's STR market is likely to see continued supply growth as investors discover its relatively low entry costs. Occupancy, currently at 23%, may face modest pressure if new listings outpace demand, though the strong fall peak—October revenue hit $3,204—suggests seasonal demand drivers remain durable. ADR could hold steady or tick up 1–3% as hosts refine pricing strategies during peak periods. Investors should plan for a pronounced seasonal revenue curve and budget conservatively around $1,900–$2,100 in average monthly revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Stuart, VA

What is the average Airbnb occupancy rate in Stuart?

The average occupancy rate for Airbnb listings in Stuart is currently 23%, which falls below the Virginia state average of 34%. This lower occupancy reflects the market's seasonal nature and rural setting, where demand concentrates heavily in the fall and summer months rather than staying consistent year-round.

How much do Airbnb hosts make in Stuart?

Based on trailing 12-month booking data, Airbnb hosts in Stuart earn an average of $1,982 per month and approximately $23,784 per year. Revenue varies significantly by season, with October generating the highest average at $3,204 and January being the slowest month at $1,039.

Is Stuart a good market for Airbnb investment?

Stuart scores a 66 out of 100 on Rabbu's ROI Score, categorized as an "Attractive Opportunity." The market benefits from an above-average supply/demand balance with only 20 active listings, and average home values around $296,961 keep acquisition costs relatively low. However, the 23% occupancy rate and strong seasonal swings mean investors should budget for quieter winter months and focus on maximizing peak-season revenue.

What is the average daily rate (ADR) for Airbnb in Stuart?

The average daily rate in Stuart is $169, which is roughly half the Virginia state average of $339. For 1-bedroom properties specifically, the ADR comes in at $132. The lower ADR reflects the market's rural positioning and smaller property sizes, though it also helps keep listings competitive for value-conscious travelers.

Are short-term rentals legal in Stuart?

Short-term rentals do operate in Stuart, VA, with 20 active Airbnb listings currently on the market. However, local regulations can vary and may require permits or registration. Investors should check with the Town of Stuart and Patrick County for the latest requirements, including any zoning rules, occupancy limits, or transient tax obligations.

When is peak season for Airbnb in Stuart?

Peak season in Stuart centers on the fall months, with October delivering the highest average revenue at $3,204—likely driven by fall foliage tourism in the Blue Ridge region. Summer months (July through September) also perform well, averaging between $2,129 and $2,440. The slowest period runs from January through March, when monthly revenue dips to the $1,039–$1,631 range.

How many Airbnbs are there in Stuart?

Stuart currently has 20 active Airbnb listings as of April 2026. The market has seen significant growth, with a 109% year-over-year increase in active listings. Despite this growth, the total count remains small, which helps limit competition but also means new supply can shift market dynamics quickly.

How is Airbnb revenue calculated in Stuart?

The annual and monthly revenue figures for Stuart are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Stuart, VA market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing performance
• Monthly and annual revenue figures derived from 12 months of historical booking data
• Property value estimates sourced from Zillow Home Value Index (ZHVI)
• Supply growth and amenity prevalence data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance periods and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.