Sullivan, ME Airbnb Market Data, Statistics, and Occupancy Rates

Sullivan Short-Term Rental Market Overview

Sullivan, ME stands out as a compelling short-term rental micro-market on Maine's Downeast coast, earning an ROI score of 83 out of 100. With just 12 active Airbnb listings, the market is small but packs concentrated seasonal revenue — average annual revenue reaches $43,997 per listing, driven by a summer peak that pushes monthly earnings near $10,000 in August. An average daily rate of $318 and home values around $597,735 create a favorable revenue-to-price ratio that ranks above average for the state.

Key Market Statistics

According to Rabbu market data, the Sullivan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Sullivan

Sullivan's above-average revenue-to-price ratio and small supply base make it an appealing niche market for investors seeking seasonal coastal income in Maine.

Expert Market Assessment

"Sullivan represents a standout seasonal opportunity with a concentrated earning window that rewards investors who can capture peak summer demand. Revenue swings dramatically — from under $600 in January to nearly $10,000 in August — so cash-flow planning needs to account for five to six lean months. The above-average revenue-to-price ratio and stable occupancy patterns during the high season suggest this market rewards well-positioned properties, though the 19% average annual occupancy rate reflects its deeply seasonal character. Investors comfortable with a vacation-rental model that concentrates income into summer and early fall will find Sullivan's small-market dynamics attractive."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sullivan

Average revenue by month in Sullivan

Sullivan's revenue is extraordinarily seasonal — August leads at $9,945 while January bottoms out at just $583, representing a 17x spread between peak and trough. The profitable core runs from May through October, with nearly 90% of annual revenue concentrated in those six months.

Active Airbnb listings by property size in Sullivan

The market's supply is heavily concentrated in 2-bedroom properties, which account for 9 of the 12 active listings. This narrow size distribution could signal opportunity for investors willing to offer larger properties that differentiate from the existing inventory.

Average daily rate (ADR) by property size in Sullivan

Two-bedroom properties in Sullivan average $195 per night, notably below the market-wide ADR of $318. The gap suggests that the few non-2-bedroom listings in the market command significantly higher nightly rates, likely reflecting larger or waterfront properties.

Average RevPAN by property size in Sullivan

Two-bedroom properties deliver a RevPAN of $37, which accounts for their 19% occupancy rate pulling down the $195 ADR. Investors targeting this property size should focus on maximizing bookings during the summer months to improve revenue per available night.

Average occupancy rates by property size in Sullivan

Two-bedroom listings average 19% occupancy, consistent with the market-wide figure and reflective of the pronounced seasonality. While this number appears low on an annual basis, it indicates strong utilization during the peak summer window and near-zero demand in winter.

Average monthly revenue by property size in Sullivan

Two-bedroom properties generate an average of $1,528 per month, which is lower than the market-wide average of $3,666, again pointing to larger or premium properties pulling up the overall figure. Investors considering 2-bedroom units should model conservative monthly income expectations.

Average annual revenue by property size in Sullivan

At $18,341 in average annual revenue, 2-bedroom properties earn roughly 42% of the market-wide $43,997 average. This disparity highlights that premium or larger configurations in Sullivan significantly outperform the dominant 2-bedroom segment on a total revenue basis.

Most common amenities for Airbnb listings in Sullivan

Every listing in Sullivan offers a kitchen and parking — table-stakes amenities for this rural coastal market. Outdoor-oriented features dominate, with backyards, BBQ grills, and patios appearing in 92% of listings, while beach and lake access (50% each) signal the waterfront appeal that draws guests to the area.

Understanding Sullivan's ROI Score: 83/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sullivan's ROI score of 83 out of 100 places it in the 'Standout Opportunity' band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability during its peak season. Market growth trend and supply/demand balance both rate as average, which is noteworthy given the 124% year-over-year listing growth — a factor worth monitoring as new supply could pressure per-listing revenue. Investors should pair this data with thorough local regulatory research and realistic off-season income expectations to validate the opportunity.

Short-Term Rental Regulations in Sullivan

Understanding local STR regulations is essential before investing in Sullivan. Here's the current regulatory landscape:

Permit Requirements

Sullivan, Maine may require short-term rental operators to obtain local permits or register with the town before hosting guests. Investors should verify current requirements directly with Sullivan's town office and review any applicable state-level Maine registration or licensing obligations.

Key Restrictions

Common restrictions in Maine's coastal communities can include occupancy limits, minimum stay requirements during certain seasons, noise and parking regulations, and possible HOA or deed restrictions that limit rental activity. Some towns in the region also cap the number of STR permits issued, so it's important to confirm availability before purchasing.

Tax Obligations

Short-term rental operators in Maine are generally required to collect and remit a state lodging tax on stays of less than a certain duration. Platforms like Airbnb often handle tax collection automatically, but hosts should confirm compliance with both state and any local tax obligations in Sullivan.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sullivan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sullivan's STR market is expected to benefit from continued demand for coastal Maine getaways, particularly during the June-through-October window that generates the bulk of annual revenue. Listing growth has been substantial at 124% year-over-year, which could moderate occupancy if supply outpaces demand — investors should watch whether the current 19% average occupancy rate holds or softens further as new listings enter. ADR is likely to remain in the $300–$330 range given the area's premium positioning, though off-season months will continue to deliver minimal returns. Estimates suggest annual revenue could remain in the $40,000–$48,000 range for well-managed properties that maximize peak-season bookings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sullivan, ME

What is the average Airbnb occupancy rate in Sullivan?

The average Airbnb occupancy rate in Sullivan, ME is currently 19%, which is well below the Maine state average of 55%. This figure reflects Sullivan's deeply seasonal nature — occupancy concentrates heavily in the summer months when coastal demand peaks, while winter months see very limited booking activity.

How much do Airbnb hosts make in Sullivan?

Airbnb hosts in Sullivan earn an average of $3,666 per month and approximately $43,997 per year based on trailing 12-month data. However, earnings are heavily weighted toward summer: August brings in roughly $9,945 on average, while winter months like January drop to around $583. Individual results depend on property quality, pricing, and how effectively hosts capture peak-season bookings.

Is Sullivan a good market for Airbnb investment?

Sullivan scores 83 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' category. Its above-average revenue-to-price ratio and occupancy stability are key strengths, though the market is intensely seasonal. With only 12 active listings, competition is limited, but investors should plan for several months of minimal income during the off-season and account for the 124% year-over-year listing growth that could shift supply dynamics.

What is the average daily rate (ADR) for Airbnb in Sullivan?

The average daily rate in Sullivan is $318, which is below the Maine state average of $415. For 2-bedroom properties specifically — which make up the majority of listings — the ADR sits at $195. The market-wide average is likely elevated by a few larger or premium properties commanding higher nightly rates during peak season.

Are short-term rentals legal in Sullivan?

Short-term rentals operate in Sullivan, ME, as evidenced by the 12 active Airbnb listings currently in the market. However, local permitting requirements and regulations can change, so prospective investors should check with Sullivan's town office and review Maine's state-level STR regulations before purchasing a property for short-term rental use.

When is peak season for Airbnb in Sullivan?

Peak season in Sullivan runs from June through October, with August being the highest-earning month at an average of $9,945 in revenue. July ($8,852) and September ($5,645) are also strong performers. The off-season from November through March sees dramatically lower revenue, with January and February averaging under $610 per month.

How many Airbnbs are there in Sullivan?

As of April 2026, there are 12 active Airbnb listings in Sullivan, ME. This represents a 124% increase year-over-year, indicating rapid growth in a very small market. The majority of these listings are 2-bedroom properties, with 9 of the 12 active listings falling into that category.

How is Airbnb revenue calculated in Sullivan?

The annual and monthly revenue figures for Sullivan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks (like August's $9,945 average) and slower periods (like January's $583). Individual results can vary significantly based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Sullivan, ME
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Popular amenity prevalence across active listings in the market
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.