Sulphur, OK Airbnb Market Data, Statistics, and Occupancy Rates

Sulphur Short-Term Rental Market Overview

Sulphur, OK draws investor attention thanks to its proximity to the Chickasaw National Recreation Area and a small but rapidly growing short-term rental market — listings surged 90% year over year. With an average annual revenue of $27,319 and average home values around $325,604, the revenue-to-price ratio sits above average for the state. However, a market-wide occupancy rate of just 21% (below the 28% Oklahoma average) signals that deal selection and property differentiation will be critical to generating consistent returns.

Key Market Statistics

According to Rabbu market data, the Sulphur short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Sulphur

Sulphur offers an above-average revenue-to-price ratio in a growing leisure-driven market, though below-average occupancy stability means investors need to source deals carefully and optimize for seasonal demand.

Expert Market Assessment

"Sulphur presents a competitive opportunity — the kind of market where returns are achievable but not automatic. Revenue is heavily seasonal, with July topping out near $4,471 in average monthly earnings and January dipping to just $672, creating a wide swing that investors must budget around. The 3-bedroom segment stands out as the clear performer, generating $34,890 annually with the highest occupancy at 24%, while 2-bedroom units lag at just 14% occupancy. For investors willing to target the right property size and invest in amenities that match guest expectations — outdoor spaces, grills, and self check-in — Sulphur can deliver above-average yield relative to acquisition cost."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sulphur

Average revenue by month in Sulphur

Sulphur's revenue cycle is sharply seasonal — July leads at $4,471, roughly 6.7x the January low of $672, with a strong summer corridor from June through August. Investors should expect the majority of annual income to concentrate in a four-to-five-month window, making cash reserve planning essential for the slower winter period.

Active Airbnb listings by property size in Sulphur

Three-bedroom properties dominate the market with 11 of 28 total listings, while 1- and 2-bedroom units each account for 7 listings. The relatively even split between smaller units could indicate room for differentiation at the 1- and 2-bedroom level, though 3-bedrooms clearly attract the most investor activity.

Average daily rate (ADR) by property size in Sulphur

ADR jumps significantly with size — 3-bedroom listings command $253 per night versus $176 for 2-bedrooms and $157 for 1-bedrooms. The $77 premium from a 2-bedroom to a 3-bedroom suggests that the additional space and guest capacity translate into meaningfully higher per-night pricing power.

Average RevPAN by property size in Sulphur

Three-bedroom properties deliver the strongest RevPAN at $61, more than double the $29 for 1-bedrooms and well ahead of the $25 for 2-bedrooms. This gap reflects both higher nightly rates and better occupancy for 3-bedroom units, making them the most efficient revenue generators per available night.

Average occupancy rates by property size in Sulphur

Occupancy across all sizes remains modest, but 3-bedroom listings lead at 24%, followed by 1-bedrooms at 19% and 2-bedrooms lagging at just 14%. The relatively low 2-bedroom occupancy suggests that segment may be oversupplied or less aligned with what visitors to Sulphur are seeking.

Average monthly revenue by property size in Sulphur

Three-bedroom listings earn an average of $2,907 per month, roughly 1.5x the $1,883 for 2-bedrooms and more than double the $1,354 for 1-bedrooms. The revenue gap underscores how property size is one of the strongest levers for income in this market.

Average annual revenue by property size in Sulphur

At $34,890 in annual revenue, 3-bedroom properties outperform 2-bedrooms ($22,597) by over $12,000 and 1-bedrooms ($16,253) by nearly $19,000. For investors evaluating acquisition costs against return potential, the 3-bedroom configuration offers the clearest path to stronger annual cash flow in Sulphur.

Most common amenities for Airbnb listings in Sulphur

Kitchens (100%), parking (93%), and BBQ grills (89%) are near-universal among Sulphur listings, reflecting a market geared toward outdoor-oriented leisure stays. Lake access (21%) and hot tubs (7%) remain uncommon, presenting potential differentiation opportunities for listings that can offer these premium amenities.

Understanding Sulphur's ROI Score: 46/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sulphur's ROI Score of 46 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where strong revenue-to-price dynamics and above-average growth are tempered by below-average occupancy stability. The supply/demand balance rates as average, meaning new inventory is entering at a pace that roughly matches demand — but the 90% listing growth warrants monitoring. Investors should pair this data with on-the-ground regulatory research and focus on high-performing property types (particularly 3-bedrooms) to maximize returns.

Short-Term Rental Regulations in Sulphur

Understanding local STR regulations is essential before investing in Sulphur. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Sulphur, Oklahoma may need to obtain local permits or business licenses before listing a property. Investors should verify current permit and registration requirements directly with the City of Sulphur and Murray County, as regulations can change.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants can also restrict or prohibit short-term rentals in certain neighborhoods, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Oklahoma requires collection of state and local lodging taxes on short-term rentals, and platforms like Airbnb often collect and remit state-level taxes on behalf of hosts. Investors should confirm whether any additional municipal occupancy or tourism taxes apply in Sulphur and ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sulphur can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sulphur's STR market is likely to see continued supply growth as investor awareness of the area increases, though this could put further pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue will remain heavily concentrated in the June–August window, with monthly earnings potentially reaching $3,500–$4,500 during peak summer months. ADR may hold steady or tick up modestly by 1–3% given strong leisure demand, but investors should plan conservatively around occupancy estimates of 18–24% depending on property type and quality. Operators who invest in standout amenities and target the 3-bedroom segment are best positioned to outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sulphur, OK

What is the average Airbnb occupancy rate in Sulphur?

The average Airbnb occupancy rate in Sulphur is currently 21%, which falls below the Oklahoma state average of 28%. Occupancy varies significantly by property size: 3-bedroom listings lead at 24%, 1-bedrooms come in at 19%, and 2-bedrooms trail at 14%. These figures reflect the market's seasonal nature, with stronger demand during warmer months.

How much do Airbnb hosts make in Sulphur?

On average, Airbnb hosts in Sulphur earn approximately $2,276 per month and $27,319 per year based on trailing 12-month performance. Revenue varies widely by property size — 3-bedroom listings average $34,890 annually, while 1-bedroom properties earn closer to $16,253. Summer months drive the bulk of income, with July averaging $4,471 per listing.

Is Sulphur a good market for Airbnb investment?

Sulphur scores a 46 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The revenue-to-price ratio is above average for Oklahoma, and the market is growing quickly with a 90% year-over-year increase in listings. However, occupancy stability is below average, so success here depends on choosing the right property type, pricing strategically for seasonal demand, and offering amenities that stand out.

What is the average daily rate (ADR) for Airbnb in Sulphur?

The average daily rate across all Sulphur Airbnb listings is $211, slightly below the Oklahoma state average of $219. ADR scales meaningfully with property size: 1-bedrooms average $157, 2-bedrooms $176, and 3-bedrooms command $253 per night. Larger properties with outdoor amenities tend to capture the strongest nightly rates.

Are short-term rentals legal in Sulphur?

Short-term rentals do operate in Sulphur, Oklahoma, with 28 active Airbnb listings currently on the market. However, investors should verify all local permitting, zoning, and tax requirements with the City of Sulphur and relevant county authorities before purchasing, as regulations can evolve. HOA restrictions may also apply in certain areas.

When is peak season for Airbnb in Sulphur?

Peak season in Sulphur runs from June through August, driven by summer tourism around the Chickasaw National Recreation Area. July is the highest-earning month at $4,471 in average revenue, followed by August at $3,610 and June at $3,486. The slowest months are January ($672) and February ($960), reflecting a pronounced seasonal pattern.

How many Airbnbs are there in Sulphur?

There are currently 28 active Airbnb listings in Sulphur as of April 2026. The market has seen rapid growth, with listings increasing 90% year over year. Supply is split across 7 one-bedroom listings, 7 two-bedroom listings, and 11 three-bedroom listings, making 3-bedrooms the most common property size.

How is Airbnb revenue calculated in Sulphur?

The annual and monthly revenue figures for Sulphur are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Sulphur, OK market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence data drawn from active listing attributes

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance and market conditions as of April 2026; actual results may differ. Local regulations, zoning, and tax requirements vary and should be independently verified before any investment decision.