Sunrise Beach, MO Airbnb Market Data, Statistics, and Occupancy Rates

Sunrise Beach Short-Term Rental Market Overview

Sunrise Beach, Missouri, sits at the heart of the Lake of the Ozarks vacation market — a region that draws heavy summer traffic from families and weekend visitors across the Midwest. With an average daily rate of $308 (well above the $240 Missouri state average) and average annual revenue of $42,231, the market commands premium nightly pricing but is constrained by pronounced seasonality that pushes the average occupancy rate to just 18%. For investors willing to navigate a competitive landscape and target the right property size, Sunrise Beach offers meaningful summer earning power, though off-season softness demands careful financial planning.

Key Market Statistics

According to Rabbu market data, the Sunrise Beach short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Sunrise Beach

Sunrise Beach attracts investors because of its lakefront vacation appeal and premium nightly rates, though the seasonal demand pattern and growing competition require disciplined deal sourcing.

Expert Market Assessment

"Sunrise Beach presents a competitive but nuanced opportunity. The ROI score of 52 out of 100 reflects solid pricing power tempered by below-average occupancy stability and a supply-demand balance that has tightened as listings doubled year over year. Seasonality is the defining feature here — July revenue of $10,582 is nearly 17 times the January figure of $633, so investors must plan for several months of minimal income. Larger properties, particularly 5-bedroom homes, deliver the strongest absolute returns, but the average home value of $737,282 means entry costs are substantial and careful underwriting against realistic occupancy assumptions is essential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Sunrise Beach

Average revenue by month in Sunrise Beach

Sunrise Beach displays extreme seasonality: July leads at $10,582 in average revenue — roughly 17 times the January low of $633. The profitable window runs primarily from May through September, with shoulder months tapering quickly and winter revenue barely covering basic carrying costs.

Active Airbnb listings by property size in Sunrise Beach

Four-bedroom units represent the largest share of supply at 16 listings, followed closely by 3-bedroom (14) and 2-bedroom (12) properties, with just 8 five-bedroom homes on the market. The relative scarcity of 5-bedroom properties, combined with their outsized revenue potential, may signal an opportunity for investors who can secure larger lakefront homes.

Average daily rate (ADR) by property size in Sunrise Beach

ADR rises steeply with bedroom count, from $155 for two-bedroom properties to $514 for five-bedroom homes — more than a 3x premium. The jump from 3-bedroom ($279) to 5-bedroom ($514) is particularly notable and reflects the vacation-group pricing power of larger lake houses.

Average RevPAN by property size in Sunrise Beach

Five-bedroom properties deliver the highest RevPAN at $80 per available night, followed by 3-bedroom units at $62. Interestingly, 4-bedroom homes trail at $42 — below 3-bedroom RevPAN — suggesting that 4-bedroom listings may face stiffer competition or pricing challenges relative to their occupancy rates.

Average occupancy rates by property size in Sunrise Beach

Three-bedroom units lead occupancy at 22%, while 2-bedroom listings match the market average at 18%. Four-bedroom properties lag at just 13%, which may explain their lower-than-expected RevPAN despite strong daily rates. Investors targeting cash-flow consistency should weigh occupancy differences carefully against rate premiums.

Average monthly revenue by property size in Sunrise Beach

Monthly revenue scales dramatically with size: five-bedroom properties average $9,990 per month, roughly 5.8 times the $1,731 earned by two-bedroom units. Three-bedroom and four-bedroom homes land in between at $3,290 and $4,358 respectively, making the jump to a 5-bedroom configuration the clearest path to higher absolute returns.

Average annual revenue by property size in Sunrise Beach

Five-bedroom properties stand out with annual revenue averaging $119,887 — more than double the $52,303 earned by 4-bedroom homes and nearly six times the $20,775 from 2-bedroom units. For investors focused on maximizing top-line revenue, larger properties offer the strongest return potential, though acquisition costs and carrying expenses should be factored in.

Most common amenities for Airbnb listings in Sunrise Beach

Kitchens (100%), washers (91%), parking (91%), and dryers (90%) are essentially table stakes in Sunrise Beach. Waterfront access (81%) and lake access (72%) dominate the amenity profile, reinforcing that guests choose this market for its lake experience. Differentiators like hot tubs (19%) and pet-friendliness (30%) remain relatively uncommon and could help listings stand out.

Understanding Sunrise Beach's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Sunrise Beach's ROI Score of 52 out of 100 places it in the Competitive Opportunity band — meaning the market has genuine earning potential, but investors face headwinds from below-average occupancy stability and a supply-demand balance that has tightened amid rapid listing growth. The revenue-to-price ratio and market growth trend both land at average, suggesting that returns are achievable but not automatic. Pairing this data with thorough local regulatory research and conservative underwriting — especially around off-season vacancy — will be critical for investors looking to make this market work.

Short-Term Rental Regulations in Sunrise Beach

Understanding local STR regulations is essential before investing in Sunrise Beach. Here's the current regulatory landscape:

Permit Requirements

Sunrise Beach and Camden County, Missouri may require short-term rental permits or business licenses, particularly for properties renting for fewer than 30 consecutive days. Investors should verify current requirements directly with the City of Sunrise Beach and the Camden County government before purchasing.

Key Restrictions

Common restrictions in Missouri lake communities can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, parking mandates for larger properties, noise ordinances, and potential HOA or lakefront community covenants that limit or prohibit short-term rentals. Checking deed restrictions and HOA bylaws is especially important in resort-style developments around the Lake of the Ozarks.

Tax Obligations

Missouri imposes a state sales tax on short-term lodging, and Camden County may levy additional transient guest or tourism taxes. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should confirm that all local obligations are covered and maintain compliance records.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sunrise Beach can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Sunrise Beach is likely to maintain its sharp seasonal revenue curve, with the bulk of annual income concentrated from May through September. ADR may hold steady or edge up 1–3% given the area's vacation appeal, but occupancy is unlikely to climb significantly above the current 18% market average without broader demand shifts. Active listings grew 107% year over year, which signals rising investor interest but could put downward pressure on per-listing occupancy if demand doesn't keep pace. Investors should budget conservatively, planning for strong summer cash flow to carry leaner winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sunrise Beach, MO

What is the average Airbnb occupancy rate in Sunrise Beach?

The current average Airbnb occupancy rate in Sunrise Beach is 18%, which falls below the Missouri state average of 28%. This reflects the area's heavy reliance on summer tourism — occupancy climbs significantly during peak months (June through September) but drops sharply in winter. Three-bedroom properties lead at 22% average occupancy, while four-bedroom units trail at 13%.

How much do Airbnb hosts make in Sunrise Beach?

On average, Airbnb hosts in Sunrise Beach earn approximately $3,519 per month and $42,231 per year based on trailing 12-month booking data. Earnings vary dramatically by property size: two-bedroom units average about $20,775 annually, while five-bedroom homes can reach roughly $119,887 per year. Summer months — especially July — drive the lion's share of annual income.

Is Sunrise Beach a good market for Airbnb investment?

Sunrise Beach carries a Rabbu ROI Score of 52 out of 100, categorized as a Competitive Opportunity. The market's strengths include premium daily rates ($308 average) and strong summer demand driven by Lake of the Ozarks tourism. However, below-average occupancy stability and a rapidly growing supply of listings mean investors need to be selective. Larger lakefront properties with desirable amenities tend to outperform, and budgeting for significant off-season revenue dips is important for realistic cash-flow planning.

What is the average daily rate (ADR) for Airbnb in Sunrise Beach?

The average daily rate for Airbnb listings in Sunrise Beach is $308, which is notably higher than the $240 Missouri state average. ADR scales significantly with property size — from $155 for two-bedroom units up to $514 for five-bedroom homes. This premium reflects the vacation and lakefront nature of the market.

Are short-term rentals legal in Sunrise Beach?

Short-term rentals generally operate in Sunrise Beach, but specific permit, licensing, and zoning requirements may apply at the city and county level. Investors should consult with the City of Sunrise Beach and Camden County offices, as well as review any HOA or community deed restrictions before purchasing a property for STR use. Regulations can change, so verifying current rules is always recommended.

When is peak season for Airbnb in Sunrise Beach?

Peak season in Sunrise Beach runs from June through August, with July being the standout month at $10,582 in average revenue. August follows closely at $8,174, and June brings in approximately $6,716. The shoulder months of May and September also see solid activity (around $3,668 and $3,770 respectively), while winter months like January and February dip below $650 — illustrating just how seasonal this lake market is.

How many Airbnbs are there in Sunrise Beach?

As of April 2026, there are 57 active Airbnb listings in Sunrise Beach. The supply is distributed across larger property sizes: 16 four-bedroom units, 14 three-bedroom units, 12 two-bedroom units, and 8 five-bedroom units. Notably, the year-over-year listing growth rate is 107%, indicating the market is attracting significant new investor interest.

How is Airbnb revenue calculated in Sunrise Beach?

The annual and monthly revenue figures for Sunrise Beach are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, amenities, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Sunrise Beach market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of the dates noted and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.